Agenda• Background

• Early On® Public Awareness since Oct 2005

• EOT&TA since Oct 2001

• Questions anytime

Who are we?• Clinton County Regional

Education Service Agency

• Office of Innovative Projects

• Statewide grant-funded projects

• EOT&TA has been the anchor project since October 1, 2001

• EOPA funded October 1, 2005

• Currently re-bidding

Training and TA 2001-2007• CSPD mandate 303.118

• What is the mission?– Develop leadership skills– Strengthen qualifications– Increase expertise– To enhance families’ abilities to

support growth and development of their children

Determining Need• Wayne State surveys

• EETRK data

• Self assessments

• Coordinator surveys

• Focused Monitoring findings

• Record review findings

• Training feedback forms

The Personnel• Experienced EO Coordinators

• New EO Coordinators

• Experienced Service Providers

• New Service Providers

• Evaluators

• LICC Members, including parents

Original System Design• Training on Core Topics

• Training on Special Topics

• Technical Assistance

• System Updates

• Early On Institutes

• Early On Annual Conference

• LICC Conference

• Conference workshops

• Online training

Infrastructure• Clinton County RESA

Office of Innovative Projects

• DeWitt location

• Triad management team

• Regional TA Specialists (10)

• Statewide Trainers (9)

• Support Staff (4)

• http://eotta.ccresa.org

Core Training• Procedural Safeguards

• Transition

• IFSP Outcomes in Natural Environments

• Infant-Toddler Developmental Assessment (IDA) Series

• Service Coordination

Procedural Safeguards

• 49 Trainings• 1028 Registered

2002 - 2007

Transition

• 30 Trainings• 543 Registered

2003 - 2006

IFSP Outcomes

• 60 Trainings• 1224 Registered

2002 - 2006

IDA Training

• 59 Trainings• 1104 Registered

2001 - 2007

Service Coordination

• 18 Trainings• 231 Registered

2004 - 2007

Evaluation of Training• WSU QCIP

• Standardized Feedback Form– Registration and organization– Competence of trainers– “I will be able to use the information in

this training to improve my job effectiveness”

– Suggestions for improvement

• Coordinator Surveys

• Staff Observation/Evaluation

Evaluation – WSU QCIP• Pre-test knowledge and

perceptions of competence

• Post-test knowledge and perceptions of competence

• 6-month follow-up survey regarding perceptions of competence and training

Example: Procedural Safeguards

• Rate your competence…– Using procedural safeguards to

advise families of their rights.

I feel competent (4)

Pre-test 14.2%

Post-test 73.4%

Follow-up 84.6%

Example: Procedural Safeguards

• True or false…– You must provide a parent with

written notice 7 calendar days prior to an IFSP, unless the parent agrees to waive the timeline.

Correct

Pre-test 55.2%

Post-test 98.9%

Training on Special Topics• Ages and Stages Questionnaire

• Dance of Partnership

• Knowing Ourselves and Connecting with Families

• Art the Forgotten Language

• HELP

• Premature and Sick Infants

• Genetics Education

Training on Special Topics• Child Outcomes

• Understanding Child Development to Improve Early Intervention

• Physician Training/Reaching Out to Health Care Professionals

• Examining Our Practice

Technical Assistance

• Regional

• 2 TA Specialists per service area

• Voluntary for service areas historically

• Recently required following focused monitoring

What is TA?• Assists in implementing training

content

• Individualized per service area

• Compliance-oriented

• Small group facilitation

• Conflict management

• Information/resource sharing

• Change agent

TA topics• Strategies for implementing

services in natural environments• Identification rates – child find• Special Ed personnel• Strategies for multi-agency service

coordination*• IFSP forms• Implementing training content• Policy clarification

When is TA successful?• Knowledgeable TA Specialists

• Understanding of local system and issues

• Supportive relationships

• Communicates with key individuals

• Convenes relevant groups

• Tact and diplomacy

Evaluation of TA• TA Logs

• Difficult to quantify

• Coordinator Surveys

System Updates

• 88 System Updates• 3 Spiderphone Calls• 1747 Registered

2001 - 2007

New Personnel• Early On Institutes

– Free of charge– Twice annually, at least– 2 days of the basics of Early On– Includes Dance of Partnership– Follow-Up

• Mentoring

• New Coordinator Seminar

Early On Annual Conference

• 6 Locations• 1802 Registered

2002 - 2007

LICC Leadership Conference

• Biennial• 3 Locations• 685 Registered

2002 - 2006

Evolution of EOT&TA Model• Stand-alone training plus TA

follow-up, if willing

• Examining Our Practice –

Series of 6

• Need for continuous contact in the field, close to practice

• Training in Combination with TA

Training in Combo w/ TA• Tailored to the service area

• Stand-alone content mixed with specifics of service area

• Every participant brings a child file to determine level of implementation of content

• Focus on documentation

Questions?

Why do public awareness?• Child find mandate

– CFR 303.301– Requires a system for making

referrals– Requires states to ensure that all

eligible infants/toddlers are identified, located, and evaluated

– Specifies subpopulations : Indian children, homeless, in foster care, and wards of the state

Public Awareness at CCRESA

• Office of Innovative Projects was awarded the Child Find, Public Awareness, and Information and Referral grant October, 2005.

• Public Awareness Supervisor hired April, 2006.

Early On Public Awareness

Strategies for outreach to identify and locate infants & toddlers, children, and youth (0-26) who may be eligible for Part C and Part B Services

• Targeted state wide outreach– Media: Television, radio, transit/bus

ads, billboards, and print ads– Offer a viable Web presence – Statewide display board at

conferences– Dissemination outreach materials

TV PSA “Sitting Still”

Michigan Cable Telecommunications AssociationOctober 2005 – March 2006 Aired 78,535

Versions in English, Spanish, and African-American Voice

PSA- TV MediaMichigan Public Access Television Stations

14 stations broadcast the PSA at no cost

• Community Television Network Ch 19 – Ann Arbor• Access Vision Channel 17 – Battle Creek• Government Access Channel 98 – Benton Harbor• Bloomfield Community TV (BCTV) Channel 15,18 • Cadillac Community Television (CCTV) Channel 2 • City of Dearborn (WDHT) Channels 12, 10 • Southwest Oakland Cable (SWOCC) Channel 12 – Farmington• Grand Rapids Community TV (GRTV) Channel 25 • Holland Macatawa Community (MacTV) Channel 15 • Orion Neighborhood TV (ONTV) Channel 10 • Midland Community College Television Channel 5 • Southwest Oakland Cable (SWOCC) Channel 12 – Novi• City of Royal Oak – WROK Channels 55 &10• South Kent Cable (WKTV) Channel 26 – Wyoming

Public Access TV Message Boards

Transit/Bus SPP 5 & 6: Campaign Sept 2006Kalamazoo County:  Metro Transit Buses, 8 buses Genesee County:  MTA/Flint Buses, 20 buses Macomb County:  SMART Buses, 40 buses Washtenaw County: SMART Buses, 25 buses

TOTAL BUS: 93 BUSES DISPLAY

Transit SuccessChild Count ID Rate

12/1/04ID Rate12/1/05

ID Rate 12/1/06

Michigan Snapshot

2.12 2.19 2.28

Kalamazoo Snapshot

2.16 2.22 2.33

Genesee Snapshot*

2.12 2.30 2.28

Macomb Snapshot

1.91 2.05 2.11

Washtenaw Snapshot

1.64 1.84 1.90

*GeneseePeriod

2.93 3.08 3.41

Early On Michigan Billboards

• September 2007 (targeted outreach)

• SPP 5 & 6• Board space

donated

Billboard Campaign – Sept 07Billboard Campaign – Sept 07

Statewide Radio Campaign – Oct. 07

• SPP 5 & 6• Public Service Announcements were

played on 293 commercial radio stations and 28 public radio stations.

Metro Baby – May & Nov. 2008Metro Baby – May & Nov. 2008

Child Find Birth – 1Child Find Birth – 1 (SPP #5) (SPP #5) ((Metro Parent MagazineMetro Parent Magazinewww.metroparent.comwww.metroparent.com Circulation of 30,000Circulation of 30,000 Distribution: Oakland, Macomb, Distribution: Oakland, Macomb,

Wayne, Livingston, WashtenawWayne, Livingston, Washtenaw 36% in schools, preschools, 36% in schools, preschools,

daycares, libraries, YMCA’s, daycares, libraries, YMCA’s, medical, dental, tutoring programs, medical, dental, tutoring programs, retail – children’s clothing venues, retail – children’s clothing venues, shoes, toys, supermarkets, shoes, toys, supermarkets, bookstoresbookstores

DemographicsDemographics: 91% Female: 91% Female 51% have children 6 and younger51% have children 6 and younger BONUS: We will receive a free BONUS: We will receive a free

listing in the Metro Baby’s listing in the Metro Baby’s Pregnancy Resource Guide – Fall Pregnancy Resource Guide – Fall 2008 Edition; both online and print2008 Edition; both online and print

Fall Metro Baby 11/12Fall Metro Baby 11/12

Grand Rapids Family AdvertisementGrand Rapids Family Advertisement

Child Find Birth – 1Child Find Birth – 1 (SPP #5) (SPP #5)www.grfamily.comwww.grfamily.comBaby IssueBaby Issue

- Launches first week in June- Launches first week in JuneHighlights of Issue: Highlights of Issue: Physicians: Profiles, Physicians: Profiles,

Father’s Day and Baby Gift GuideFather’s Day and Baby Gift Guide Circulation of 55,200Circulation of 55,200 Distribution: West MI (Kent County) Distribution: West MI (Kent County) Grocery stores, retail stores, libraries, Grocery stores, retail stores, libraries,

public , private and charter schools, public , private and charter schools, preschools, child care centers, preschools, child care centers, hospitals, doctor’s offices, and After-hospitals, doctor’s offices, and After-school/enrichment organizationsschool/enrichment organizations

DemographicsDemographics: 92% Female: 92% Female 50% have children 4 and younger50% have children 4 and younger

Traveling Display Boards

Impact Public Awareness

0

1000

2000

3000

4000

5000

6000

2005-2006 2006-2007 2007-2008

Early On

PF

Gen Info

Total

Public Awareness Products