michigan state athletic department: marketing strategy
DESCRIPTION
TRANSCRIPT
Michigan State Athletic Department: Michigan State Athletic Department: Marketing StrategyMarketing Strategy
New Media Drivers License 2010New Media Drivers License 2010
PRE-GAME ANALYSIS
GAME PLAN
GOALS
Promote smaller sports teams using basketball, football, and hockey teams
Promotions at events (big players show up to smaller sporting events as incentive)
Increase ticket sales
CHALLENGES
No incentive to attend smaller sporting events
Lack of social media surrounding smaller teams
Social media not fully utilized
GOOGLE ADWORDS
SEARCH ENGINE OPTIMIZATION
BANNER ADS
EXECUTE THE PLAY:
- TWEET ABOUT UPCOMING SPORTING
EVENTS
- ADVERTISE THROUGH TWITTER,
GOOGLE, AND FACEBOOK
- CONNECT WITH FANS
SPECIFIC TWEETS:- PLAYERS INTERACT
WITH FANS
- COACHES INTERACT WITH FANS
CREATE BRAND IMAGE:
- PROMOTE FAMILY
- IZZO/DANTONIO
- ALL SPORTS SUPPORT EACH OTHER
METRICS OF SUCCESS: THE PRESS CONFERENCE
TICKET SALES
TWITTER FOLLOWERS
GOOGLE ADWORDS
POST-GAME WRAP-UP: THE BUDGETPOST-GAME WRAP-UP: THE BUDGET
BASED ON: SOCIAL MEDIA ADVERTISING COSTS, GOOGLE BASED ON: SOCIAL MEDIA ADVERTISING COSTS, GOOGLE ADWORDS, SPECIAL GIVEAWAYS TO FANSADWORDS, SPECIAL GIVEAWAYS TO FANS
FINAL RESULT: FINAL RESULT: COME TOGETHER AS ONE.COME TOGETHER AS ONE.