micro-blogging: how to sell, communicate and raise awareness using 140 characters: the secrets...
DESCRIPTION
Howard Lake, Founder and Director, fundraising.co.ukBertie Bosrédon, Assistant Director of Services, Breast Cancer CareThe development of your twitter strategy: how to build followers and what you should followHow to use twitter to promote campaigns, engage supporters and fundraiseWhat content to tweet and how to increase your re-tweetsLearn from a leading practice example of a successful tweeting strategy including how to gain celebrity tweet supportTRANSCRIPT
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
Twitter: how to fundraise, communicate
and raise awareness using 140
characters
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
Us
• Bertie
@cafedumonde
• Howard
@howardlake
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
since November 1994
here for anyone affected by breast cancer
Library & Information
Help with enquiries
books and other resources
Carry out literature searches
…
Publishing(Editorial, Digital,
Design & Production)
Concept / development
Writing / proofing / editing
Video editing
Layout / Print
…
Community &
Social MediaDiscussion forum
Presence on Social Media
Guidelines and advice
…
refine
Information & Multimedia (Services)
inform produce discuss
The Information & Multimedia team manages all of Breast Cancer
Care information in all formats across all services, enabling us to
achieve our aim of having integrated services and a ‘one stop shop’
of information.
We operate like an in-house agency for other departments
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
What we’ll cover
• Why Twitters matters
• How to use Twitter to promote campaigns,
engage supporters and fundraise
• How to use Twitter within your charity
• Learn from one charity's successful use of
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
Photo
: yungspita o
n T
witpic
.com
tw
itpic
.com
/7w
9kk
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
2,800 sponsored a room for a homeless person
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
25 May 2011: followers grew from 1,400 to 7,800+, with
7,000 retweets, and website visits up 626%
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
Twitter is the norm
• “Twitter is no longer purely in the domain of
early-adopters; rather it is becoming a
universal tool which is being used
increasingly by all types of Internet users,
regardless of their online preferences.”
http://weblogs.hitwise.com
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
NOW
Photo: www.flickr.com/photos/projectarchive/1232145942/
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
• Petrofac mentioned just
once a day on Twitter
• 5 companies follow more
people than follow them
• Cairn Energy plc has six
followers
June 2011
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
Effective campaigns
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
© 2011 Fundraising UK Ltdwww.fundraising.co.uk
revolution
1 post every 4 minutes
1500+ active users / month
60,000 visitors / month
8 hours of moderation / day
Guidelines
Training
Staff survey
+37%CEO
TRUSTEE
Social media training
Private Facebook group
Social media plan
Celebrity tweets
Promo and live blogging
Followers
@replies
Retweets
Clicks
Fans
Likes
Comments
Visits
Anecdotes
Survey
Guidelines*
Training
Empower
Monitor
Report
Learn
More interactivity (multimedia, UGC…)
More conversations
New website (open source)
Q & A
© 2011 Fundraising UK Ltdwww.fundraising.co.uk