micro-business in the shadow of the crisis
DESCRIPTION
A framework to understand business development and entrepreneurship.TRANSCRIPT
Micro-businesses in the Shadow of CrisisHow Can Non-traditional Entrepreneurs Contribute to Boston’s Economy?
Alvaro Lima, Director of Research, BRANortheastern University, January 2010
WHY SUPPORT MICRO-BUSINESSES?
If micro-businesses do not
accelerate entrepreneurship grow create employment spark economic development
MANY REASONS:
they provide an important strategy for self-employment;they are a vital entry point in the economy for immigrants and low income populations;they are crucial for the maintenance of existing physical infrastructure;they create “social capital” in communities that need to build “strong ties,” particularly among immigrant communities;they supply needed goods and services to all the neighborhoods of Boston ;their job creation capacity is not insignificant, particularly for certain segments of the population (immigrants, low-income populations, youngsters; etc….)
Let’s start with the questions posed by some researchers:
Micro-businesses in Boston employ 20,165 people out of a total of 546,046…or about 3.7% of all jobs.
Boston's Employment by Firm Size for Industry Sectors
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Professional, BusinessServices and Information
F.I.R.E. Health care and socialassistance
Leisure and Hospitality Educational services Wholesale Trade andTransportation
Retail trade Utilities and Construction Manufacturing Other
1 to 4
5 to 9
10 to 19Employees
20-49Employees
50 to 99 Employees
100 or MoreEmployees
129,653 115,576 105,059 28,48631,79852,534 14,009 25,27315,90927,751
Source: U.S. County Business Patterns, 2002, BRA Research Division Analysis
Boston’s Total Employment by Employment-Size Class (1-4 Employees)
Source: U.S. County Business Patterns, 2002, BRA Research Division Analysis
Micro-businesses in Boston make up 9,206 of 18,583 establishments…or about 49.5% of all establishments.
Boston's Establishments by Firm Size for Industry Sectors
0%
20%
40%
60%
80%
100%
Professional, BusinessServices andInformation
F.I.R.E. Health care and socialassistance
Leisure and Hospitality Educational services Wholesale Trade andTransportation
Retail trade Utilities andConstruction
Manufacturing Other
1 to 4 Employees
5 to 9Employees
10 to 19Employees
20-49Employees
50 to 99
100 or More
4,936 2,482 1,619 1,0583032,221 2,5723887392,265
Source: U.S. County Business Patterns, 2002, BRA Research Division Analysis
Number of Establishments by Employment-Size Class (1-4 Employees)
Source: U.S. County Business Patterns, 2002, BRA Research Division Analysis
Types of “businesses” with 1-4 employees:
Communications Computer Dealers, Repair & Training Construction & Demolition Business Consultants Convenience Stores Copying & Duplicating Services Cosmetics & Perfumes Retail Credit & Debit Counseling Dance Companies & Instructions Data Processing Services Day Care Centers Dentists Delivery Services Designers Driving Instruction Economic Research Analysis Educational Consultants Electric Contractors Employee Benefits & Compensation Plans Employment Agencies & Opportunities
Entertainers Events Executive SearchExercise & Physical Fitness Exporters Manufacturers Facilities Management Fashion Designers Financial Advisory Services Floor Laying Refinishing & Resurfacing Florists Food Markets Lawyers Fruits, Vegetables & Produce Fuel Management Fund Raising Counselors Funeral Homes Garbage Collection General Contractors AND THE LIST GOES ON……
What is the problem with the actual research on micro-businesses?
Their conclusions and policy implications are drawn from data and not from theory or practice…
ENTERPRISE DEVELOPMENT
BENEFITS• Independence• Limited liability
(easy to exit)• Ability to gain
more than wage
CHALLENGES/ LIMITATIONS
• Volatility/high failure rate
• Limitations to profit
• Limited capacity
BENEFITS• Improved stability• Higher profit• Improved customer
reach
CHALLENGES/ LIMITATIONS
• Increased competitive threat
• More difficult to exit
• Higher managerial involvement needs
• Limited capacity
BENEFITS• Lower failure rate• Steady profit• Further customer
reach• Scale economies
CHALLENGES/ LIMITATIONS
• Management delegation
• Attracting skilled managers
• Growing IT/ computer needs
Domestic & Wage Labor
Self-employed
SmallEmployer
GrowthBusiness
ENABLERS• Build reputation
and steady client base
• More capital - fixed costs
• Get licenses/ permits
ENABLERS• Expand client
base• Expand org.
structure• Get mgmt.
training• Get loans
variable costs fixed coststechnical skills managerial skillsincome target return on capital
entry points
?
?
ENABLERS• Easy to start
– easy to reach customers
– little skill training
– low capital requirements
• Fast breakeven
?
progression
ENTERPRISE DEVELOPMENTExamples
TRANSPORTATION
BEAUTY/GROOMING
CLEANING SERVICES
EATING PLACES
RETAIL
• Taxi/Limo driver• Delivery (food,
other)
• Manicurist• Hair Stylist
• Janitor• Cleaning person or
House cleaner• Maid/hospitality
• Cook• Waiter• Caterer
• Cashier• Salesperson• Stock manager
• Taxi/Limo driver• Delivery (food,
other)
• Leased seat in hair salon
• House calls
• Solo operator (janitor, cleaning person)
• Solo franchise
• Take-out stand• Burrito cart
• Door-to-door sales• Third-party
marketing franchise
• 1-3 limos• Multiple (leased)
medallions• 1-3 delivery cars
• Nail Salon• Beauty Salon
• Local contractor• Dry-cleaning
storefront• Small cleaning
business
• Restaurant (with eat-in, take-out, delivery)
• Small catering service
• Small franchise• Small store• Third-party mktg.
• Multiple cars (3+)• Multiple services
(delivery services, or limo services)
• Chain of nail/beauty salons
• Multiple services
• Regional contractors (commercial, residential)
• Multiple services
• Multiple restaurants
• Multiple services (catering, delivery)
• Food services
• Retail chain
GrowthBusiness
SmallEmployer
Self-Employed
Wage Labor (Employee)
SUCCESSFUL INNER-CITY ENTERPRISESExamples
FIELD
Transportation
Cleaning
Eating Places/ Restaurants/ Catering
BUSINESS
Your Limo Services(Rita McGlaughlin - since 1993)
Majestic Cleaning(Sheila Martinez - since 1994)
Bob the Chef’s(Darryl Settles - since 1989)
SUCCESS DRIVERS
• Niche focus - transportation for the elderly and the handicapped
• Focused marketing• Personal skills - dedication,
persistence, previous business experience
• Niche focus - residential cleaning for young professional families
• Marketing - “environmentally friendly products”
• Personal skills - hard work, dedication, persistence, professionalism
• Image - “trendy locale”• High standards of excellence• Personal skills - dedication,
business vision
SUCCESS MEASURES
• Grew from 2 to 20 vehicles, in 6 years
• Employs 25 people • Acquired 25,000 sq. ft. site
(capacity expansion)
• Grew from 20 to 60 customers in 3 years
• Employs 5 people
• Renowned in Greater Boston
• Grew sales by X% in last 10 years
• Employs 37 people
SUCCESSFUL INNER-CITY ENTERPRISES GROW SLOWLY Enterprise Stage Duration(1)
(1) from business inception until 1999
Source: ICIC Boston & BCG
1
4
4
3
2
4.5
9
6
8
7
5.5
5
8
0.5
3
0 2 4 6 8 10 12 14
Your Limo
First Choice Limo
Brighton Limo
Primetime Express
Majestic Cleaning
Banshee
Mass Paint & Cleaning
Nartoone Security
Bob the Chef's
City Fresh Foods
Merengue
Tacos El Charro
Years
Tra
ns
po
rta
tio
nB
uil
din
g
Ma
inte
na
nc
eR
es
tau
ran
ts/
Ca
teri
ng
Self-Employed Small Employer Growth Business
??
??
A better framework to understand “micro-businesses” is to look at the social forms of production:
productionfor income
productionfor direct
use
productionfor profit
Self-employment
(micro-businesses)
Small businesses
Growth businesses
Production for Profit – How do they differ?
Ownership Structure1. Single owner or not incorporated 2. Independently or family owned3. Limited liability & more complex legal structure
Employment & Revenue Size & Capital Structure1. 1-2 people & < 10K & < $100K2. < 500 people & < $20M …3. > 500 people …
Financial Structure & Ability to Leverage1. Simple cash flow & no ability to leverage2. Bank financing3. External financing, investors, VC, investment banks
Management Structure1. Hands-on worker & control everything2. Management across all functions3. Professional management, board, investors
Skill Sets1. Finding & servicing customers2. Detailed understanding of industry3. Financial and organizational skills
Employment Size & Structure
Technology, Production & Markets1. Low to no technology2. Single technology, production & markets3. Multiple products, technology & markets
Success 1. Make enough individual income & control lifestyle2. Salary & Profits & Value of Company3. IPO/share price
Where do we go from here? “Micro-businesses” are important for job creation, fostering entrepreneurship,
and economic development on their own terms
Research, guided by theory and practice, is needed to better understand how to support “micro-business” in its varying forms so that they can:
they provide an important strategy for self-employment;they are a vital entry point in the economy for immigrants and low income populations;they are crucial for the maintenance of existing physical infrastructure;they create “social capital” in communities that need to build “strong ties,” particularly among immigrant communities;they supply needed goods and services to all the neighborhoods of Boston ;their job creation capacity is not insignificant, particularly for certain segments of the population (immigrants, low-income populations, youngsters; etc….)