www.microcapreview.com Micro-Cap Review Magazine 43

PROFILED COMPANIES

Healthy Coffee International (Pink Sheets: HCEI)

cAtegory creAtor

The architect of the Healthy Coffee con-

cept, Rick Aguiluz wanted to create a prod-

uct that would provide health benefits to

people around the world. He wanted to

give people an opportunity to start their

home business for less than $500. And then

he wanted to teach them how to use the

Internet to build a global coffee distribu-

tion business. Sue Homemaker can earn

money by selling coffee to her friends and

neighbors through weekend coffee parties.

Joe Carpenter can earn commissions from

the Healthy Coffee business of his cousin

in Iowa, his sister-in-law in Japan, and his

brother in London.

heAlthy coffee usA

Healthy Coffee International sells products

exclusively through its subsidiary, Healthy

Coffee USA, Inc. (www.HealthyCoffee.com).

The company is well positioned in the mar-

ketplace at the junction of three mega-bil-

lion dollar industries: coffee, wellness bever-

ages, and energy drinks.

“hArDest working mAn

in mlm”

It all started in 1996 when Rick Aguiluz

was involved in his first network market-

ing company. Within 13 months he became

the top associate with over 25,000 distribu-

tors in his organization and was appointed

as the national sales director. Aguiluz was

responsible for opening a branch office in

the Philippines. He launched the office with

5,000 people at the Philippines International

Convention Center. This opening was the

biggest launch event in the company’s his-

tory, bigger than the launch events of the

United States, Mexico, and Canada com-

bined.

Aguiluz worked for two public compa-

nies as director of sales. While serving in

those roles, he helped open several offices

in two Asian countries. In 1999 Rick was

featured on the cover of an MLM magazine

as the “Hardest Working Man in Network

Marketing.” In 2003 he worked for a US

start-up of an Asian company as vice-pres-

ident of sales and marketing. He built the

44 Micro-Cap Review Magazine www.microcapreview.com

1,200 square foot operation with 800 dis-

tributors and $30,000 per month sales into

a 46,000 square foot operation with over

75,000 distributors and $30 million per year

sales in less than three years.

coffee is big business

In 2003 businesses sold 400 billion cups of

coffee worldwide, making coffee the world’s

most popular and widely distributed drink.

Coffee is the second biggest commodity in

the world next to oil.

AmericAns love coffee

Four out of five Americans drink coffee reg-

ularly. Over 50 percent of American adults

drink three to four cups of coffee daily. In

total, Americans consume over 400 million

cups of coffee each day.

why heAlthy coffee

Healthy Coffee sells a line of instant gour-

met coffee drinks that are not only deli-

cious, but also healthy. The products are

based on proprietary formulas that com-

bine the health benefits of ginseng, reishi

mushroom, and other top-quality ingre-

dients with the world’s finest coffee beans.

Ginseng helps boost energy levels, while rei-

shi helps improve circulation and strengthen

the immune system.

Ginseng is a highly touted herb that has

been in use for thousands of years. The

Chinese have used it for 5,000 years, and

North American herbalists since ancient

times. Ginseng is classified as an adaptogen,

because the active ingredient found in the

ginseng root helps normalize imbalances

within the body by increasing resistance to

the harmful effects of physical, chemical, and

biological stress. Respected researchers in

China, Japan, and Korea have done extensive

studies of ginseng and verified its effective-

ness in reducing fatigue and increasing stam-

ina. They have also found that ginseng plays

an important role in forming red blood cells,

eliminating anemia, and possibly reducing

cell damage, thus helping to counteract age-

related defects.

Reishi (or Ganoderma lucidum) is the

Japanese name for red mushroom, and is

also known as lingzhi in China. In Asia reishi

is known as the “Miraculous King of Herbs.”

Practitioners of traditional Chinese medicine

have used reishi as a herbal remedy for more

than 4,000 years. This amazing herb contains

over 200 important nutrients, including trit-

erpenoids, polysaccharides, and organic ger-

manium. Research has shown that reishi is

a powerful source of antioxidants that help

balance and strengthen the immune system

while helping to eliminate toxins.

ProDucts

EnerGi Blend: The only instant gourmet cof-

fee with ginseng and reishi, plus non-dairy

creamer and cane sugar.

EnerGi Black: The only instant gourmet

black coffee with ginseng and reishi.

EnerGi Chai: The only instant milk tea with

ginseng and reishi.

EnerGi Blast: The only instant energy drink

with ginseng and reishi.

future ProDucts

EnerGi Choco: The only instant chocolate

drink with ginseng and reishi.

Energi Mocha: The only instant mocha

coffee drink with ginseng and reishi.

globAliZAtion: now in 11

countries

Healthy Coffee has first mover advantage

by quickly establishing offices in 11 coun-

tries: Australia, Canada, China, Germany,

Japan, New Zealand, Philippines, Puerto

Rico, Samoa, Sweden, United Kingdom, and

distributors in 29 more countries. The com-

pany’s goal is to have offices in 100 countries

in 10 years.

billion DollAr comPAny in

10 yeArs

The company is working towards its plan

to build a network of 2.5 million indepen-

dent distributors in 100 countries (25,000

distributors per country). The plan is to

have customers order a minimum of $25

of products every month. That would make

Healthy Coffee a billion-dollar company in

10 years. n

Disclaimer: This corporate profile is based upon information provided by the issuer or company representative.

The information is not intended to be, and shall not constitute, an offer to sell or solicitation of any offer to buy

any securities. It is intended for information purposes only, and to increase awareness of the company profiled.

Safe Harbor Statement: The statements in this advertorial or profile relating to future products, partnerships,

technology, and positive direction are forward looking statements within the meaning of the Private Securities

Litigation Reform Act of 1995. Some or all of the aspects anticipated by these forward looking statements may not,

in fact, occur. Factors that could cause or contribute to such differences include but are not limited to contractual

difficulties, demand for the Issuer’s common stock, and the company’s ability to obtain future financing. Micro-cap

Review Magazine may have received payment to publish and print this advertorial or corporate profile. Micro-cap

Review Magazine disclaimers apply and may be reviewed at www.microcapreview.com/disclaimer.php. Before

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with your professionals.

TMThe World's Healthy Coffee Company

Healthy Coffee International, Inc.

(949) 209-8850 www.HCEI.biz OTC:HCEI

895 Dove Street Suite 300, Newport Beach, CA 92660

e-mail: IR@healthycoffee.com

OTC: HCEI

Coffee Wellness Energy DrinksCoffee Wellness Energy DrinksCoffee Wellness Energy Drinks

International OfficesInternational OfficesInternational Offices

Opening SoonOpening SoonOpening Soon

Healthy Coffee International, Inc., category creator of Healthy Coffee, is focused on bringing health to the

world’s largest and most popular drink, coffee. The company’s proprietary formulas combine the health benefi ts of Ginseng, Reishi Mushroom, and other top quality ingredients with the world’s fi nest coffee beans to create a line of deliciously healthy instant gourmet coffee drinks.

www.HCEI.biz

CANADA JAPAN PHILIPPINES NEW ZEALAND AUSTRALIA

UNITED KINGDOM SAMOA PUERTO RICO GERMANY SWEDEN CHINA

HONG KONG COLOMBIA CHILE BRAZIL INDIA DUBAI UAE NETHERLANDS

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