micro market redhat
TRANSCRIPT
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Red Mango and White Hat
Micro Market
Analysis
Trinoma Ayala Mall, Quezon City
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+Micro Market Analysis: White Hat
LOCAL CREATION - our group introducing a totally new product into the Philippines.
Found the BEST suppliers in Italy for our yogurt.
Italian Gelato expert to help us develop our recipe because we wanted our product to be authentic.
Came up with a perfectly smooth, creamy frozen yogurt with a slight tangy sourness, confirmed to have LIVE ACTIVE CULTURES, and authentically Italian.
98% FAT-FRE. And came with 21 topping bar to choose from.
Toppings include FRESH fruit, healthy premium cereals, nuts & crunchies, fun toppings, and the occasional surprise toppings (think homemade!).
Also offering fresh fruit juices.
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+Micro Market Analysis : Red Mango
Originally from Korea
American Franchise brought to the Philippines in January 2008 by Sherika Tanmantiong and Kelvin Gaisano
Dependent on flavors and recipes provided by parent company
With flexibility to choose which ones to carry locally
Starbucks of the Frozen Yogurt world.
Beyond frozen yogurt with toppings concoctions, they have waffles and other beverages as offerings.
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+Location : 15 branches in Metro
Manila and 5 provincial outlets
Mark! Can you please do this part? Draw the location map lang please? You can paste it here? Thanks!
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+MENU
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+MENU : Toppings Selection
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+MENU
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+Location : 6 branches
in Metro Manila and 1 in Cebu3rd floor Wellness Zone
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+MENU
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+MENU
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+ FEATURED PRODUCT
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+MARKET SURVEY
Customer Contact
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+MARKET SURVEY
Repeat Business
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+MARKET SURVEY
Customer’s Competition Awareness
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+MARKET SURVEY
Establishment Value Proposition???
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+MARKET SURVEY
Customer Information
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+MARKET SURVEY
Customer Information
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+PTM Competitive Advantage : Price
PRODUCT
YOGURT
PhP90.00 (40z) – 3 size differentiation
PhP80.00 (4oz) – 4 size differentiation
1 Topping PhP20 PhP20
2 Toppings PhP35 PhP30
3 Toppings PhP45 PhP40
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+PTM Competitive Advantage : Price
PRODUCT
WAFFLE NOT AVAILABLE PHP125 WITH YOGURT
JUICES PhP85 PhP20
COFFEE PhP65 PHP75
TEA NOT AVAILABLE PhP75
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+PTM Competitive Advantage : Promotion
MEDIA
NEWSPAPER YES YES
MAGAZINE YES YES
RADIO
TV YES
SOCIAL MEDIA YES YES
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+CONCLUSIONS
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+
Names Here…
The End