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MICRO- MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division of Professional-Technical Education College of Southern Idaho Crystal Ayers, M.Ed. Department Chair, Business and Economics College of Southern Idaho Patricia Weber, M.Ed. Director, Center for New Directions College of Southern Idaho

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Page 1: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division

MICRO-MESSAGINGReach and Teach EVERY Student

Idaho PTE Summer ConferenceJuly 21, 2015

National Alliance for Partnerships in EquityIdaho State Division of Professional-Technical Education

College of Southern Idaho

Crystal Ayers, M.Ed.Department Chair, Business and EconomicsCollege of Southern Idaho

Patricia Weber, M.Ed.Director, Center for New Directions

College of Southern Idaho

Page 2: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division

KEY TAKE AWAYS

• Introduce a new model for educator engagement to achieve equity in the classroom and equality in student outcome.

• Become aware of implicit bias that underlies the micro-messages.

• Understand micro-messaging as a form of communicating implicit bias in the classroom and in our culture.

• Begin to address micro-inequities and apply micro-affirmations in the classroom.

Page 3: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division

Cultural Stereotypes

Bias

MicromessagesAccumulation

of (Dis)Advantage

Self-efficacy

Behavior

The Culture Wheel

Educator Point of Interruption

Culture shapes our beliefs

Culture forms our biases about people

Communicate our biases

Belief in abilities

Leads to success in career/school

Subtle messages add up

National Alliance for Partnership in Equity

Page 4: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division
Page 5: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division
Page 6: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division
Page 7: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division

SOLVE THIS POPULAR BRAIN TEASER

A father and his son were in a car accident. The father is killed and his son is seriously injured. The son is taken to the hospital where the surgeon says, “I cannot operate because the boy is my son.”

• 40 to 75 percent of people still cannot solve it

• Those who do solve it struggle with the concept of a woman as a surgeon.

Page 8: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division
Page 9: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division
Page 10: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division
Page 11: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division

Cultural Stereotypes

Bias

MicromessagesAccumulation

of (Dis)Advantage

Self-efficacy

Behavior

The Culture Wheel

Educator Point of Interruption

Culture shapes our beliefs

Culture forms our biases about people

Communicate our biases

Belief in abilities

Leads to success in career/school

Subtle messages add up

National Alliance for Partnership in Equity

Page 12: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division
Page 13: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division

• A hidden – or implicit – bias is a preference for or against a person, thing, or group held at an unconscious level. This means we don’t even know that our minds are holding onto this bias.

• In contrast, an overt – or explicit – bias is an attitude or prejudice that one endorses at a conscious level.

• Bias can also exist in a positive sense. We may favor our family, our community and people with whom we feel a connection based on shared characteristics or experiences.

Page 14: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division

First Impression Activity

• Pick two people you would sit next to.• Pick two people you would not sit next to.

Page 15: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division

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Page 16: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division
Page 17: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division
Page 18: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division
Page 19: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division

“Hidden biases are neither a moral failing, nor a sign of a bad person. Most people have them. So it isn’t a matter of being ashamed or embarrassed — as long as we work to identify and overcome our unconscious attitudes and act differently. It starts with making the unconscious conscious.” Zabeen Hirji, Chief Human Resources Officer, RBC

Page 20: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division

https://implicit.harvard.edu/implicit/demo/

Page 21: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division

Male Female

unclemothersisterfatherbrotheraunt

Page 22: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division

Liberal Arts Science

physicschemistryEnglishhistorymathmusic

Page 23: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division

Liberal ArtsFemale

ScienceMale

physicschemistryEnglishhistorymathmusicmotherfathersisterbrotheruncleaunt

Page 24: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division

Liberal ArtsMale

ScienceFemale

physicschemistryEnglishhistorymathmusicmotherfathersisterbrotheruncleaunt

Page 25: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division

Assume you have them.

Conduct research on yourself.

Make a list of groups different from you and your group.

Ask a trusted friend or associate.

Examine your worldview.

Page 26: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division

Cultural Stereotypes

Bias

MicromessagesAccumulation

of (Dis)Advantage

Self-efficacy

Behavior

The Culture Wheel

Educator Point of Interruption

Culture shapes our beliefs

Culture forms our biases about people

Communicate our biases

Belief in abilities

Leads to success in career/school

Subtle messages add up

National Alliance for Partnership in Equity

Page 27: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division

What are Micro-messages?

Small, subtle, often subconscious message we send and receive in our communication with others in the form:

These messages can be either negative (micro-inequities) or positive (micro-affirmations) .

Page 28: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division
Page 29: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division
Page 30: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division
Page 31: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division
Page 32: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division

Micro-Messages

Micro-inequities

Negative micro-messages which cause people to feel devalued, slighted, discouraged, or excluded

Micro-affirmations

Positive micro-messages which cause people to feel valued, included, or encouraged

Page 33: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division

Lands End Catalog 2012

Page 34: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division

Lands End Catalog 2012

Page 35: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division

Negative Implicit Bias =Micro-Inequities

Unconscious

Subtle

POWERFUL

Page 36: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division
Page 37: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division

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Key Micro-Messaging Elements

Micromessages

Verbal

Para-Verbal

Non-Verbal

Contextual

Omission

Praise and Criticism

Page 38: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division

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Key Micro-Messaging Elements

Micromessages

Verbal

Para-Verbal

Non-Verbal

Contextual

Omission

Praise and Criticism

What is said

How it’s said

Body language

Feedback messages

What is not said or not

done

Who or what else is present-culture,

artifacts, etc.

Page 39: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division

Why Think About Micro-Messaging?

Small and seemingly insignificant behaviors may result in unfavorable learning outcomes.

Impact Is More Important Than Intent!

Engagement with students in the

classroom

Intent Impact

TeacherMicro-messaging

StudentPerformance

Page 40: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division

Micro-Affirmations Lead To…

Page 41: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division

One Thing…

One thing you will start doing/saying…

One thing you will stop doing/saying…

Page 42: MICRO-MESSAGING Reach and Teach EVERY Student Idaho PTE Summer Conference July 21, 2015 National Alliance for Partnerships in Equity Idaho State Division

For More Information…

• National Alliance for Partnerships in Equity (NAPE)http://www.napequity.org/• Project Implicit by Harvard

https://implicit.harvard.edu/implicit/demo/ • Adrian San Miguel, Centers for New Direction,

Idaho Division of Professional-Technical Education208-429-5542 or [email protected]