microblogging - twitter

8/12/2019 Microblogging - Twitter

1/43

Module 5 Microblogging

Digital Marketing 1


2/43

Content Assignment due next week!

Announcements


3/43

Microbloging

Definition and history

Twitter Basics Creating a Twitter Account Reading and Writing Tweets

Building Relationships with Twitter

Marketing with Twitter

Todays Topics


4/43

Microblogging

A form of blogging, with the main difference being

significant limits on the length of posts, typically

consisting of short sentences and links (most often140 characters)

Reflects a new social trend in how people consume

informationcatered to meet the demands of shorter

and shorter attention spans!

Microblogging Defined

140 Characters, not

140 Words


5/43

The earliest ancestors of microblogs, referred to astumblelogs, were first described in 2005

Twitter launched in 2006

In July 2011, Twitter had over 333 million accounts Today (February 2014) Twitter has 645 million accounts

Social networking sites, such as Facebook, LinkedIn,

Google Buzz, and Yahoo Pulse, have a microbloggingaspect in the form of status updates

Microblogging has evolved into an important source

of newsandcitizen journalism

A Brief History of Microblogging


6/43

Microblogging Timeline

2006

Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan

2008

LinkedInlaunches Status

Updates

Hashtagsintroduced

MicrobloggingServiceslaunch

Twitter for

iPhonelaunches

MySpace launchesStatus Updates

Twitter

launches

Facebook launchesStatus Updates

2007

TumblrLaunches

Yammerlaunches


7/43

Popular Microblogging Sites

*Alexa Global Traffic Rank estimates a sites popularity, with traffic data from Alexa Toolbar users and other diverse traffic sources, using an ascending scale where 1

represents the highest traffic rank.

**Google Page Rank uses the number and quality of links to a web page to determine its relative importance, using a scale of 0-10, with 10 indicating the highest rankand 0 the lowest.

Table 11.1


8/43

The purpose of microblogging can be brokendown into two main divisions:

1. To convey information

2. To start a discussion or to participate in an ongoingconversation

Different Uses for Microblogging


9/43

Appropriate Tools for Use

High Frequency

Low Frequency

Public

(many to many)

Private

(1 to 1)

IM SMS Email Blog MicrobloggingSMS Email Blog MicrobloggingEmail Blog MicrobloggingBlog MicrobloggingMicroblogging


10/43

Appropriate Tools for Use

High Frequency

Low Frequency

Public

(many to many)

Private

(1 to 1)

IM

SMS

Email Blog

Microblogging

IM SMS Email Blog MicrobloggingSMS Email Blog MicrobloggingEmail Blog MicrobloggingBlog MicrobloggingMicroblogging


11/43

Twitter Basics


12/43

645 million active registered Twitter users Number of new people signing up for Twitter each

day: 135,000

Average number of tweets per day: 58 million Number of tweets per second: 9,100

2013 Twitter revenue: 400 million

57% of active users share images on Twitter

43% of users use their phones to tweet

Most people use Twitter to share and connect withpeoplerather than join events and brands

Twitter Facts


13/43

Activity: Create Twitter Account


14/43

Create Twitter Account

If you have a Twitter account, log in

If you dont have a Twitter account, create one at

twitter.comwith a valid email address

Create Twitter Account

Lets watch: Twitter Essential Training, with Maria Langer

Lesson: Setting Up an Accounthttp://www.lynda.com/home/Player.aspx?lpk4=85333&playChapter=False
http://www.twitter.com/http://www.lynda.com/home/Player.aspx?lpk4=85333&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85333&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85333&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85333&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85333&playChapter=Falsehttp://www.twitter.com/


15/43

Twitter Tour

Tweets

from those

you follow

Your Profile

Suggestions

on who youmight be

interested

in following

WhatsTrending


16/43

Add Profile Info

Picture or Image

Brief Bio, Location, link to your website or LinkedIn

Important to complete profile before tweeting!

Update Twitter Profile


Lesson: Adding Profile Informationhttp://www.lynda.com/home/Player.aspx?lpk4=85336&playChapter=False
http://www.lynda.com/home/Player.aspx?lpk4=85336&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85333&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85333&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85336&playChapter=False


17/43

Activity: Basic Communication

Reading and Writing Tweets


18/43

Tweet Type Example

Classic: This is What Im Doing Now.

Opinion: This is What Im Thinking Now.

MissionAccomplished:

This is What Ive Just Done.

Entertainment : Im Making You Laugh Now.

Question: Can You Help Me Do Something Now?Picture: Look at What Ive Been Doing.

Different Types of Tweets include:


19/43

Reading Tweets

(Tweet = 140 Character Message)


Lesson: Reading Tweetshttp://www.lynda.com/home/Player.aspx?lpk4=85338&lpk42=00:00
http://www.lynda.com/home/Player.aspx?lpk4=85338&lpk42=00:00http://www.lynda.com/home/Player.aspx?lpk4=85338&lpk42=00:00http://www.lynda.com/home/Player.aspx?lpk4=85338&lpk42=00:00http://www.lynda.com/home/Player.aspx?lpk4=85338&lpk42=00:00


20/43

Write a tweet

Simple text

140 character limit

For example, your tweet could complete

the sentence Today I learned

Write a Simple Tweet (text only)

Lets watch: Twitter Essential Training, with Maria LangerLesson: Writing TweetsTBD

http://www.lynda.com/home/Player.aspx?lpk4=85339&playChapter=False


21/43

Write a tweet with a link

Twitter automatically shortens the

link

For example, your tweet couldcomplete the sentence My

favourite site is

Write a Tweet with a Link


Lesson: Including a Link in a TweetTBD



22/43

Write a tweet with a photo or

image.

As a suggestion, you could tweet a

picture from place you recentlyvisited.

Thinking about .. and attach a

picture.

Write a Tweet with a Photo or Image


Lesson: Including an Image in a TweetTBD



23/43

Activity: Tweet with a Hashtag


24/43

Hashtags are a way to collect tweets about thesame subject.

Examples:

#beliebers (fans of Justin Beiber)

#BreakingBad (fans of the TV Show)

#followfriday (tweet the names of twitter users youd

like others to follow)

What is a Hashtag?


25/43

Type #beliebers intothe Twitter Search Bar

and youll see all

tweets containing#beliebers

Hashtag Activity


26/43

Twitter Research As an individual, you will be assigned two questions

Research and tweet the answer.

Include in your answer your class hashtag

#sheridandmWedDavis Your tweet-answer could include links or photos.

Search for all twitter research tweets from your classusing your class hashtag:

Twitter Research Activity


27/43

A Questions B Questions

1. Why are Tweets 140 characters long? 1. How do you find people on Twitter?

2. What is a Hashtag? 2. How do you prevent hacking?

3. Who has the most followers on Twitter

right now?

3. What is the difference between a blog and a

microblog?

4. What is the most re-tweeted tweet? 4. Why should you be on Twitter?

5. What is a Mention? 5. How do you schedule Tweets?

6. How do you upload a photo? 6. How can you track tweets?

7. How do you find Lists? 7. How do you send a private message?

Twitter Research Activity (cont.)

Start looking for answers at:

http://mashable.com/guidebook/twitter/

OR

https://support.twitter.com/groups/50-welcome-to-twitter
http://mashable.com/guidebook/twitter/https://support.twitter.com/groups/50-welcome-to-twitterhttps://support.twitter.com/groups/50-welcome-to-twitterhttps://support.twitter.com/groups/50-welcome-to-twitterhttps://support.twitter.com/groups/50-welcome-to-twitterhttps://support.twitter.com/groups/50-welcome-to-twitterhttps://support.twitter.com/groups/50-welcome-to-twitterhttps://support.twitter.com/groups/50-welcome-to-twitterhttps://support.twitter.com/groups/50-welcome-to-twitterhttp://mashable.com/guidebook/twitter/http://mashable.com/guidebook/twitter/


28/43

Twitter for College Students: 7 Tips Plus a Bonus

25 Things That Make You Look Dumb on Twitter

40 Useful Things You Can Share on Twitter Besides

Blog Posts

26 Twitter Tips (a-z)

Using Twitter for Business

Click Your Way Through the Twitterverse

Twitter Guide by Mashable- EXCELLENT!

Twitter Resources

Source: Theresa B. Clark
http://makingconnectionsfye1220.wordpress.com/2008/09/09/twitter-for-college-students-7-tips-plus-a-bonus/http://blogs.constantcontact.com/product-blogs/social-media-marketing/25-things-that-make-you-look-dumb-on-twitter/http://socialmediatoday.com/adamvincenzini/174674/40-useful-things-you-can-share-twitter-besides-blog-postshttp://socialmediatoday.com/adamvincenzini/174674/40-useful-things-you-can-share-twitter-besides-blog-postshttp://www.socialmediaexaminer.com/26-twitter-tips-for-enhancing-your-tweets/http://www.spinsucks.com/social-media/12-reasons-you-should-use-twitter-for-business/http://www.briansolis.com/2011/02/click-your-way-through-the-twitterverse/http://mashable.com/guidebook/twitter/http://mashable.com/guidebook/twitter/http://mashable.com/guidebook/twitter/http://www.briansolis.com/2011/02/click-your-way-through-the-twitterverse/http://www.briansolis.com/2011/02/click-your-way-through-the-twitterverse/http://www.spinsucks.com/social-media/12-reasons-you-should-use-twitter-for-business/http://www.socialmediaexaminer.com/26-twitter-tips-for-enhancing-your-tweets/http://www.socialmediaexaminer.com/26-twitter-tips-for-enhancing-your-tweets/http://www.socialmediaexaminer.com/26-twitter-tips-for-enhancing-your-tweets/http://socialmediatoday.com/adamvincenzini/174674/40-useful-things-you-can-share-twitter-besides-blog-postshttp://socialmediatoday.com/adamvincenzini/174674/40-useful-things-you-can-share-twitter-besides-blog-postshttp://blogs.constantcontact.com/product-blogs/social-media-marketing/25-things-that-make-you-look-dumb-on-twitter/http://makingconnectionsfye1220.wordpress.com/2008/09/09/twitter-for-college-students-7-tips-plus-a-bonus/http://makingconnectionsfye1220.wordpress.com/2008/09/09/twitter-for-college-students-7-tips-plus-a-bonus/http://makingconnectionsfye1220.wordpress.com/2008/09/09/twitter-for-college-students-7-tips-plus-a-bonus/


29/43

Building Relationships with Twitter

@reply, direct message, retweet,


30/43

Search for all twitter research tweets from yourclass using your class hashtag:#sheridandmWedDavis

Click on the name or profile picture of classmatesyoud like to follow.

Click on the Follow button.

Follow


31/43

Search for all twitter research tweets from yourclass using your class hashtag:

Reply to a particularly helpful answer.

Click on Reply. Your message starts with @name. Type your message.

Include your class hashtag

@Reply

Optional: Twitter Essential Training, with Maria Langer

Lesson: Replying to a TweetTBD

http://www.lynda.com/home/Player.aspx?lpk4=85361&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85361&playChapter=False


32/43

Search for all twitter research tweets from yourclass using your class hashtag:

Retweet the most informative/valuable tweet!!!.

Click on Retweet. Include your class hashtag

Retweet


Lesson: Retweeting a TweetTBD

http://www.lynda.com/home/Player.aspx?lpk4=85369&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85369&playChapter=False


33/43

Direct message your instructor. Describe the best Twitter resource youve found.

Include a picture or link.

This is a private message.

You and your instructor must follow each other

before you can send him/her a direct message.

Direct Message (DM)


Lesson: Sending a Direct Messagehttp://www.lynda.com/home/Player.aspx?lpk4=85362&playChapter=False
http://www.lynda.com/home/Player.aspx?lpk4=85362&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85362&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=85362&playChapter=False


34/43

Marketing With Microblogging


35/43

Increasing brand awareness

Connecting with customers

Providing support

Distributing information

The best microblog operators combine creativity

with experience and writing skills to keep their

followers engaged

Marketing with Microblogging


36/43

Search to gather information Using Twitter to look up the brands name, the

competition, and what is being said

Know the audience Users list their personal interests and hobbies which

provides an optimal arena to study and develop personas

Customize the profile page

A good profile page will help to develop a solid following

Tweet content

The best content isinteresting, fun, and valuable

Tips for Brand Building with Twitter


37/43

Mass Follow Strategy Follow lots of other profiles and hope they decide to

follow back (Warning: Twitter may block mass followers)

Equal Ratio Strategy

Aims to keep the profiles following and follower counts asclose to equal as possible

Targeted Follow Strategy

First search for and follow a few profiles with similarinterests

Make some mentions to increase the chances of beingfollowed back, and then choose which of your followers tofollow back.

Twitter Following Strategies


38/43

Self-promote cautiously!!!!!! Focus on relationships firstno spam

Choose optimal tweet times

Post updates at times that followers are also updating

Respond to questions

Useful information can build a brands reputation andthought leadership

Gather feedback Seek feedback whenever possible

Provide unique value

Such as special deals only available to Twitter followers

Crafting an Effective Twitter Channel


39/43

Watch Lynda.com Video:

Source: Social Media Marketing with Facebook and

Twitter, by Anne-Marie Concepcion

Lesson: Crafting Follow-Worth Tweets

Crafting Follow-Worthy Tweets
http://www.lynda.com/home/Player.aspx?lpk4=84125&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=84125&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=84125&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=84125&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=84125&playChapter=Falsehttp://www.lynda.com/home/Player.aspx?lpk4=84125&playChapter=False


40/43

Twitter Etiquette


42/43

Once you have completed all of the Module Twitter activities,document your activity by creating a Word file. Then,

1) add a screenshot of your Twitter Profile Page with photo or

image.

Highlight your two Twitter Research tweets with class #hashtag Highlight a retweet that you did.

2) Write 75150 words on what you learned today about

marketing with Twitter.

Submit your Word file to SLATE:

Dropbox: Module 5Twitter

Module Activity Mark

Dropbox: Module 5Twitter


43/43

Next Class Module 6Video Sharing and Other Social Networks

Thanks!!!

microblogging - twitter

Documents