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Microenterprise Development: Asset Building Strategy for California’s Latino Entrepreneurs California Association for MicroEnterprise Opportunity (CAMEO)

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Page 1: Microenterprise Development: Asset Building Strategy for California’s Latino Entrepreneurs California Association for MicroEnterprise Opportunity (CAMEO)

Microenterprise Development: Asset Building Strategy for California’s Latino Entrepreneurs

California Association for MicroEnterprise Opportunity (CAMEO)

Page 2: Microenterprise Development: Asset Building Strategy for California’s Latino Entrepreneurs California Association for MicroEnterprise Opportunity (CAMEO)

California Association for Microenterprise Opportunity (CAMEO)

□ California’s Statewide Microenterprise Association (SMA) made up of 130 nonprofit organizations, individuals and agencies

□ Mission: To create and promote economic opportunity and community well being through California’s microenterprise development organizations

□ Programs:

- Trainings to help build our members’ capacity & best practices that will then enable them to scale up their services

- Advocacy to build public awareness and direct resources

Page 3: Microenterprise Development: Asset Building Strategy for California’s Latino Entrepreneurs California Association for MicroEnterprise Opportunity (CAMEO)

Microenterprise Defined

□ Businesses of 5 or less employees

□ Start up on less than $35K

□ Targets low and moderate income individuals; women, emerging/minority populations, disabled

□ Businesses operating in lower income communities

□ Locally owned

Page 4: Microenterprise Development: Asset Building Strategy for California’s Latino Entrepreneurs California Association for MicroEnterprise Opportunity (CAMEO)

Microenterprise Development Defined

□ Broad spectrum of “economic opportunity”

□ Business assistance -Training; networks; business incubation; technical

assistance; mentoring; loan packaging-Financing: Micro and small business loans

□ Planning and managing the start up and growth stages

□ Helping informal businesses become stable and keep financial records, pay taxes, etc.

□ Creating an asset, the income from which will leverage other assets, e.g. homeownership

Page 5: Microenterprise Development: Asset Building Strategy for California’s Latino Entrepreneurs California Association for MicroEnterprise Opportunity (CAMEO)

Microenterprise Development

Microenterprise development both reduces barriers to entry and enhances success:

* 80% of clients of microenterprise development organizations (MDOs) succeed as opposed to 50-80%

failure of small businesses overall

Page 6: Microenterprise Development: Asset Building Strategy for California’s Latino Entrepreneurs California Association for MicroEnterprise Opportunity (CAMEO)

Trends affecting CA MicroEnterprise

□ Self Employment is THE labor market trend: increased 24% 2001-05

□ Changing Demographics: immigrant and women entrepreneurs; retirees starting businesses; 75% of college students want own business.

□ Rise of “Artisan Economy”-Creative freelancers providing highly targeted, and

customized services & products

□ Technology-Broadband expanding in rural areas-Home-based businesses increasing

Page 7: Microenterprise Development: Asset Building Strategy for California’s Latino Entrepreneurs California Association for MicroEnterprise Opportunity (CAMEO)

MicroEnterprise Development in CA

□ Trends indicate increased needs for entrepreneurship education and small amounts of capital BUT

CA’s MDOs are reaching less than 1% of estimated 2 million low and moderate income entrepreneurs with training, business assistance and micro loans (<$25K)

□ 69 MDOs served 18,000 businesses in 2007

□ 30 nonprofit Micro Lenders made 1,500 loans for $12 M. Avg. loan size-$8,700

Page 8: Microenterprise Development: Asset Building Strategy for California’s Latino Entrepreneurs California Association for MicroEnterprise Opportunity (CAMEO)

MicroEnterprise Development in CA cont’d

What do our organizations need?

□ Long term grants

□ Low cost capital investments

□ Partnerships between organizations to increase lending capacity and reach underserved markets

Page 9: Microenterprise Development: Asset Building Strategy for California’s Latino Entrepreneurs California Association for MicroEnterprise Opportunity (CAMEO)

CAMEO’s Goals

Have our members:

□Scale up services and loans

□Reach new markets: Latinos, self employed*100,000 entrepreneurs served by 2017

Page 10: Microenterprise Development: Asset Building Strategy for California’s Latino Entrepreneurs California Association for MicroEnterprise Opportunity (CAMEO)

CAMEO Programs

□ “Making the Case” using statistics to secure funding for programs that are working with Latino microentrepreneurs.

□ Collection of powerful data. In what industries are Latino microentrepreneurs working?

□ Using social networks and partnerships to reach out to Latino Entrepreneurs

□ Diversifying your sources of funding: Targeting funders that are taking an interest in the microenterprise development field

□ Getting onto the Internet Commerce Highway: Helping Latinos onto the Broadband On-Ramp

□ You can go GREEN: Green Business Opportunities for Latino Entrepreneurs

Page 11: Microenterprise Development: Asset Building Strategy for California’s Latino Entrepreneurs California Association for MicroEnterprise Opportunity (CAMEO)

CAMEO’s Goals

Open new sources of funding for our members:

□Raise $50 million in new capital

□$15 M in operating funds

Page 12: Microenterprise Development: Asset Building Strategy for California’s Latino Entrepreneurs California Association for MicroEnterprise Opportunity (CAMEO)

CAMEO Micro Lending Action Plan for California

Capital

Collaboration

Call to ActionBy

Government

CapacityBuilding

CAMEO Goal: Five-fold increase

in clients served within five years

Page 13: Microenterprise Development: Asset Building Strategy for California’s Latino Entrepreneurs California Association for MicroEnterprise Opportunity (CAMEO)

CAMEO’s Role

□ Advocate for State policies to support ME

□ Provide research on impacts

□ Promote Microenterprise as an asset building strategy:-Economic self sufficiency for families-Economic opportunity for new entrepreneurs-Locally owned businesses-Micro Business = Job growth

Page 14: Microenterprise Development: Asset Building Strategy for California’s Latino Entrepreneurs California Association for MicroEnterprise Opportunity (CAMEO)

Evelyn TorresProgram Operations [email protected]