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Microfiber The REAL Clean

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Page 1: Microfiber - Norwexwebinars.norwexcs.com/documents/Microfiber2012.pdf · distribution and microfiber claims in the US in December ... without the use of products, just water and the

Microfiber

The REAL Clean

Page 2: Microfiber - Norwexwebinars.norwexcs.com/documents/Microfiber2012.pdf · distribution and microfiber claims in the US in December ... without the use of products, just water and the

Why change our claims?

• After some of the challenges we experienced with our distribution and microfiber claims in the US in December we chose to initiate a complete product audit for both Canada and the US. We committed to working with the regulatory agencies to receive a clear classification for all our products to prevent any risk to your business, and to prevent any interruption to our distribution channel.

• In this process we have been advised that in both Canada and the US we can no longer make reference to the removal of anything microscopic from a surface. This means we are changing our positioning from references to removal of a specific percentage of bacteria from a surface to a classification for cleaning efficiency.

Page 3: Microfiber - Norwexwebinars.norwexcs.com/documents/Microfiber2012.pdf · distribution and microfiber claims in the US in December ... without the use of products, just water and the

Change because of Classification • Although our tests

conclusively prove that Norwex microfiber removes up to 99.9% of microscopic matter, it is not the validity of the tests in question, but rather the classification the product falls under when making these claims. As a result we have proactively repositioned our claims knowing this will be an industry standard.

Page 4: Microfiber - Norwexwebinars.norwexcs.com/documents/Microfiber2012.pdf · distribution and microfiber claims in the US in December ... without the use of products, just water and the

• The regulatory protocol for new products in Canada and the US can be unchartered territory. We are committed to doing everything necessary to comply with regulatory requirements as they evolve. Once standards have been determined we know they will be enforced throughout the industry.

Page 5: Microfiber - Norwexwebinars.norwexcs.com/documents/Microfiber2012.pdf · distribution and microfiber claims in the US in December ... without the use of products, just water and the

When making claims about Norwex microfiber’s ability to clean a surface, you may

reference the removal of dirt, dust, grime and/or

grease. In essence you may say that Norwex microfiber

picks up ‘everything’ so you have a REAL Clean!

How can I share the benefits of Microfiber and be compliant?

Our Statement: • Unlike cotton cloths that will

spread dirt, grease and other particles around, Norwex microfiber, when used wet, lifts these particles up into the cloth and away from the surface. Once inside the cloth, the micro silver in the cloth goes to work with self purification properties to inhibit bacterial odor, mold, and or mildew growth within the product within 24 hours.

Page 6: Microfiber - Norwexwebinars.norwexcs.com/documents/Microfiber2012.pdf · distribution and microfiber claims in the US in December ... without the use of products, just water and the

What does Antibac mean?

• In the catalogue there is a revised disclaimer noting the definition of antibac:

The graphic is noted throughout the catalogue to differentiate those products that contain an antibacterial agent for self-cleansing purposes only. The agent is solely designed to inhibit bacterial odour, mold, and /or mildew growth within the product.

Page 7: Microfiber - Norwexwebinars.norwexcs.com/documents/Microfiber2012.pdf · distribution and microfiber claims in the US in December ... without the use of products, just water and the

Norwex Microfiber Benefits!

• When used dry, Norwex microfiber produces an electrostatic charge that attracts and holds dust particles instead of pushing them around, therefore creating a cleaner surface without leaving behind a residue to attract dust, reducing your cleaning time.

• Norwex antibac* microfiber, when used wet, lifts

particles up into the cloth and away from the surface. The micro silver functions as a self-purifier and helps cleanse the cloth of mold, fungi and bacterial odor within 24 hours, so that it is ready to use again. All Norwex microfiber is backed with an exceptional 2 year warranty.

Page 8: Microfiber - Norwexwebinars.norwexcs.com/documents/Microfiber2012.pdf · distribution and microfiber claims in the US in December ... without the use of products, just water and the

Norwex Microfiber Benefits!

Page 9: Microfiber - Norwexwebinars.norwexcs.com/documents/Microfiber2012.pdf · distribution and microfiber claims in the US in December ... without the use of products, just water and the

Test Results

• Testing will be available on the CS site next week providing you with the evidence of Norwex microfiber’s ability to clean a surface. These tests are proprietary information and intended solely for Consultant information purposes.

Page 10: Microfiber - Norwexwebinars.norwexcs.com/documents/Microfiber2012.pdf · distribution and microfiber claims in the US in December ... without the use of products, just water and the

Norwex Microfiber Benefits!

Page 11: Microfiber - Norwexwebinars.norwexcs.com/documents/Microfiber2012.pdf · distribution and microfiber claims in the US in December ... without the use of products, just water and the

How Silver Ions Inactivate Bacteria Within the Microfiber Cloth

• Norwex antibacterial silver microfiber uses active silver ions (AG+). According to ISO testing, silver inactivate the bacteria cells. This is done in three ways:

Page 12: Microfiber - Norwexwebinars.norwexcs.com/documents/Microfiber2012.pdf · distribution and microfiber claims in the US in December ... without the use of products, just water and the

• All testing for antibacterial efficacy for Norwex microfiber products is completed using the International Standards Organization's (ISO) standard 20743:2007(E).

• ISO is the recognized standardized testing method to determine the antibacterial activity of finished textile products. In the case of Norwex microfiber cloths, this test is used to evaluate the products’ ability to clean itself of bacteria, mold and odors.

Norwex Testing Standard

Page 13: Microfiber - Norwexwebinars.norwexcs.com/documents/Microfiber2012.pdf · distribution and microfiber claims in the US in December ... without the use of products, just water and the

Norwex Microfiber Benefits!

• Norwex microfiber is one of the most innovative products in cleaning!

• Microfiber + water = cuts your cleaning time up to 75%

• Environmentally-friendly – no need for all the paper towel refuse to add to landfills and less air and water pollution from chemical cleaners

• Norwex microfiber is 1/100th the size of a human hair and can

hold up to seven times its weight in matter. As you lightly wipe the surface, the microfibers attract and draw up even the smallest particles, trapping them in the fibers.

Page 14: Microfiber - Norwexwebinars.norwexcs.com/documents/Microfiber2012.pdf · distribution and microfiber claims in the US in December ... without the use of products, just water and the

Norwex Microfiber Benefits!

• Cost-effective – reduces use of cleaning products and

supplies in your home up to 90% (based upon average household which spends $450-$600 per year)

• Efficient, convenient and easy to use – different cloths designed for every cleaning need in your home and you can take them with you anywhere.

• Healthier option for everyone in your family! Reduces

exposure to toxic fumes and exposure to chemical sensitivities from cleaners

Page 15: Microfiber - Norwexwebinars.norwexcs.com/documents/Microfiber2012.pdf · distribution and microfiber claims in the US in December ... without the use of products, just water and the

Sharing at your Home Presentation

• Remember why your guests are at your Norwex party! • What value do you bring to them? • How to showcase the STAR of your line……

Page 16: Microfiber - Norwexwebinars.norwexcs.com/documents/Microfiber2012.pdf · distribution and microfiber claims in the US in December ... without the use of products, just water and the

Sample Microfiber Word Choice

“Tonight I am going to share with you what the Real Clean is! It is a way to clean your home that will reduce the use of chemicals, preserve the environment and save you time and money, and it is as simple as this cloth! Our microfiber line of products is unique because it is actually 1/100th the size of a human hair and when combined with our exclusive knitting process the cloth can hold up to seven times its weight in matter. What sets us apart is the micro silver inside the cloth. When it’s used wet the cloth lifts everything off of a surface and the micro silver goes to work with its self purification properties against mold, fungi and bacterial odor within 24 hours so that is ready to use again!

Page 17: Microfiber - Norwexwebinars.norwexcs.com/documents/Microfiber2012.pdf · distribution and microfiber claims in the US in December ... without the use of products, just water and the

Sample Microfiber Word Choice

The cloths when used dry create an electrostatic charge that attracts and holds dust particles. This means no more polishing wax being used in your home! Unlike cotton cloths that just push dirt, dust and grime around, our microfiber cloths used both wet or dry lift everything from that surface into the cloth. Imagine the money you’ll save on cleaning products and paper towels alone! In fact the average household saves $450 to $600 by switching over to Norwex Microfiber for all of their cleaning needs. You and your family will no longer be exposed to all of the harmful chemicals in the products you may currently be using and you will no longer be contributing as much waste to landfills. Each home that uses Norwex is making a difference in their own lives and the lives of others! But the best way to share with you how our products work is to show you…….”

Page 18: Microfiber - Norwexwebinars.norwexcs.com/documents/Microfiber2012.pdf · distribution and microfiber claims in the US in December ... without the use of products, just water and the
Page 19: Microfiber - Norwexwebinars.norwexcs.com/documents/Microfiber2012.pdf · distribution and microfiber claims in the US in December ... without the use of products, just water and the
Page 20: Microfiber - Norwexwebinars.norwexcs.com/documents/Microfiber2012.pdf · distribution and microfiber claims in the US in December ... without the use of products, just water and the
Page 21: Microfiber - Norwexwebinars.norwexcs.com/documents/Microfiber2012.pdf · distribution and microfiber claims in the US in December ... without the use of products, just water and the

Demonstration Ideas

• Smear butter, Vaseline or lipstick on a mirror. Clean ½ the surface with paper towel and glass cleaner and the other ½ with your Norwex microfiber cloth and Window Cloth • Use the cleaning products your Host has in her home to read the directions to everyone in the room on products such as surface cleaners, toilet bowl cleaners and floor cleaners as just a few ideas •Find a spot on the Hosts carpet or upholstery and use your wet microfiber cloth to remove it while you talk • Demonstrate how the Norwex Mop System works so effortlessly without the use of products, just water and the mop pads!

Page 22: Microfiber - Norwexwebinars.norwexcs.com/documents/Microfiber2012.pdf · distribution and microfiber claims in the US in December ... without the use of products, just water and the

The REAL Clean