MICROMARKET ANALYSISPIZZA

PSG GROUP MBAH 10BBandong, Maria Conchitina

Coloma, LeilaniDe Guzman, Melquecedes, Jr

Dimaano, Ma. Elsie

POINT OF COMPARISON PIZZA HUTRobinson’s Mall Ermita

SHAKEY’S PIZZAQuezon Avenue Branch

CUSTOMER

People Mostly office workers; some students

In groups: officemates, friends, families

Age Students (around 18 y/o) to 40s; a few senior citizens

From kids to adults

Sex 60% females; 40% males Equal no of males & females

Occupation Students, office workers, senior citizens

Middle income

Behavior (what do they order? How long do they stay?)

Pasta, pizza, stays for max of 30 mins

Pasta, chicken. Mojos, combo meals, customers stay until food is consumed

Occasion (what’s the occasion of the visit?)

Break time; snacks Dining after work

Other relevant obervable behavior

Most customers are satisfied with the buy 1 take 1 pizza promo

Satisfied customers

POINT OF COMPARISON PIZZA HUTRobinson’s Mall Ermita

SHAKEYS PIZZAQuezon Ave Branch

LOCATION

Describe location vs traffic flow

Ground floor, mall area; mall itself is very near schools, offices; easy access to PUV

Along main road, accessible to commute

Pedestrians Ground floor, mall area; almost at the center of the mall; easy access; walking distance to offices and schools

Accessible to pedestrians

Prevalent activity Mall activities, shopping, walking; mall itself is very near schools, offices

Business offices

Area Commercial commercial

How does location affect customer profile

A lot of contact with a lot of people(easy access, walking distance from schools/offices) will result to a higher chance of people having meals in their establishment

Accessible location open for more customers

POINT OF COMPARISON PIZZA HUTRobinson’s Mall Ermita

SHAKEY’S PIZZAQuezon Ave Branch

ESTABLISHMENT

Menu (product, price) Varied but usually pizza, pasta are ordered; affordable; cheap with the buy 1 take 1 pizza

Varied: appetizers, main course, dessert coffee; available choices of healthy food like salad; price is affordable

Level of service (caring? Attentive? lousy)

Friendly crew; attentive Friendly crew, attentive to needs of customers

Speed of service Fast service (10mins top usually per order)

Fast service; met the mentioned time of food delivery

Facilities Spacious, enough tables & chairs although PWD- friendly; one CR for all customers

Wide space, tables spacious, comfortable chairs; with fun zone, an area for children to play