micromax marketting plan
TRANSCRIPT
MICROMAX Presented by R.Aadhitya R.Manish kumar E.Raviprasad
INTRODUCTION
• Founded by Rajesh Agarwal, Sumeet Arora, Rahul Sharma , Vikas Jain
• Started as IT solution company in 2000 and involved in embedded system
• It entered as a handset manufacturer in 2008 and became third largest handset producer in 2011
• It entered into TV segment in the year 2014 by introducing HD and Full HD televisions
MISSION AND VISION
MISSION• To succesfully overcome technological barriers
and constantly together engender life enhancing solutions.
• Making the people to feel comfort with Tech• To make technology as easier as that of even
people who have little knowlege with technolgy should feel comfort by using.
VISION• To develop path breaking technologies and
efficient processes that incubate newer markets, enliven customer aspirations and continue to make Micromax a trusted market leader amongst people.
SWOT ANALYSIS
WEAKNESS
Low global presence
Didn’t fixed as a brand in the minds of tech-savvy
peopleCustomers
perceive that low price
means low quality
THREATSCompetition from national
and global players
Dynamic Tech
environment
STRATEGIES• Currently Micromax is dominating the
rural market. They are basically catering to the need of the customers of the rural area.
• Its market strategy is to improve the visibility in the urban markets also building brand image.
• Low-cost qwerty phones, universal remote control and gaming phones. It is coming out with new models.
• Its strategy focuses on innovating, designing and using the latest technologies to develop products at affordable prices.
INCOME FOR EVERY REVENUE YEAR
2008-09
2009-10
2010-11
2011-12
2012-13
2013-14
2014-15
2015-16
0
2000
4000
6000
8000
10000
12000
14000
2008-09; revenue; 650
2009-10; revenue;
1650
2010-11; revenue;
24002011-12; revenue;
1600
2012-13; revenue;
3106
2013-14; revenue;
7200
2014-15; revenue;
10000
2015-16; revenue;
12000
revenue
◈Three-tier distribution network ◈Through Amazon (Yu brand)
THE OUTLET
State-level distributors (60+)
local distributors (800+)
retail outlets (1,30,000 )
PRODUCERS WITH QUALITY
Rs 190-crore net profit, 6.1 per cent of its Rs 3,106 crore revenue in 2012-2013.
Its profit before tax was Rs 280 crore, about 9 per cent of revenue.
2014-15 , revenue increased 39%
Micromax Profit Margin-6.1%
Samsung Profit Margin-13.22%
Apple Profit Margin- 21.42%
ONE THE BEST OF US
MARKET NEED FULL FILLER◈ We give quality products in low price◈ Better specifications with low price of products
compared to the competitors products◈ More service centers and best services than any
other company◈ Every people can buy their own idea of specification
at their purchasable price
QUALITATIVE COMPONENTS• The USP of Micromax is offering feature rich smart phones at
very affordable prices.• Having higher commission for retailers and distributors (5%)• Quick Launch of Mobile models
COMPETITIVE ANALYSISMOBILE Micromax canvas 5 Samsung J7
PRICE Rs. 8,793 Rs. 11,900
DISPLAY
Screen size (inches) 5.20 5.50
Touchscreen Yes Yes
Resolution 1080x1920 pixels 720x1280 pixels
HARDWARE
Processor 1.3GHz octa-core 1.5GHz octa-core
Processor make MediaTek MT6753 Samsung Exynos 7580
RAM 3GB 1.5GB
Internal storage 16GB 16GB
Sales volume of cell phones in the year 2013-2016
SELLING STRATEGY As most of the Indians are cricket fans
sponsoring cricket matches make a great advertisement for the company.
It’s 5.15 million fans in facebook, 121k followers in twitter,31335 subscribers made it to evolve even better the before by taking the feedback from. They got these many followers due to the offers given to them through this page.
Making the product even popular by advertising the products with actor and actress. Even sometimes with Hollywood actor HUGH JACKMAN
FUTURE PLAN
• Corporate level: Expansion into countries like Indonesia. Can have own retail outlets (Forward integration)• No need for IPO until there is huge need for cash.• Business Level: Focus on Differentiation• Functional Level: More Service centers & software updates to increase the customer responsiveness.