micromedia. the next big, small thing
DESCRIPTION
Presentation on micromedia to the Cleveland Web Association at its State of the Web 2008 event. (This is the shortened version meant to last 15-20 minutes.)TRANSCRIPT
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MicromediaThe next big, small thing
Matt DickmanDirector of Digital Marketing, Fleishman-Hillard
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<spiel>
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</spiel>
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On with the show
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We live in a world of macromedia
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Macromedia = Frenetic, generic content
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Delivered how they want
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So, what is micromedia?
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AKA micro-blogging
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No, not that kind of micromedia
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We have to look hard
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We have to look below the surface
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is twittering: tiny phone keyboard = typos.
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Personal
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User generated
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Nearly instant/real-time
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Super connected
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Short (140 chars, 30 second video,
photos, 10 second audio)
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Example
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Minnesota bridge collapse
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Bridge collapses - 6:00pm
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29 minutes
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45 minutes
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45 minutes
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49 minutes
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Mainstream media finally catches up
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Some alert friends
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1 hour 42 minutes
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Some ask questions
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3 hours 8 minutes
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Some reflect back
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People upload pics from the field
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Multi-platform
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Multi-format
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Text, audio, video, photography
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Mobile is key
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US mobile content consumption (1000s)
Source: M:Metrics 2006
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US mobile content consumption (1000s)
Source: M:Metrics 2006
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US mobile content consumption (1000s)
Source: M:Metrics 2006
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US mobile content consumption (1000s)
Source: M:Metrics 2006
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US mobile content consumption (1000s)
Source: M:Metrics 2006
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US mobile content consumption (1000s)
Source: M:Metrics 2006
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Camera phone impact% Penetration
Source: M:Metrics 2006
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Camera phone impact% Penetration
Source: M:Metrics 2006
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Open platforms
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Embed anywhere
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Opportunities for marketers abound
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Listen
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Research
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Broadcast
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Promote
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Respond
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Conversations
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Better late than never
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Thank you.
Presentation will be available for download at http://technomarketer.typepad.com