Micromobilityin Tempe and Phoenix

2020 ITE-IMSA Conference

February 27, 2020

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Agenda

•City of Tempe • GRID, City Ordinance, and SATV License

•City of Phoenix• E-Scooter Pilot Program

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City-sponsored System (GRiD)

Shared Active Transportation Vehicles (SATVs)

City of Tempe Strategy

Future Considerations

Tempe Presentation Outline

www.bird.co

GRiD

Tempe launched in May 2017

Tempe, Phoenix, Mesa

900 bikes (300 in Tempe)

120 stations (32 in Tempe)

Hybrid docked system

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GRiD Performance in Tempe

Annual Average 2017 2018 2019

Trips per Month 2.6K 4K 1.7K

Miles per Month 5K 7K 3K

Minutes per Trip 25 20 21

Miles per Trip 1.9 1.8 1.7

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0

1000

2000

3000

4000

5000

6000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

GRiD Ridership in Tempe

2017 2018 2019

Dockless bikes arrived 12/17

E-scooters arrived 05/18

GRiD Performance in TempeHubs with under

500 Trips over 15 Months

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Out of hub trips

Shared Active Transportation Vehicles (SATV)

Several companies operating in Tempe

Bikes arrived in December 2017

E-scooters arrived in May 2018

E-bikes arrived January 2019

Do not use docks/racks

Wheel-lock technology v. Lock-to technology

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Dockless Bikes / e-Bikes

Currently, no companies

Historically, five companiesOfo – no longer in U.S. markets

Lime – operating in other cities

Spin – converted fleet to scooters

Zapp – operated scooters and bikes

Jump – non-compete with GRiD system

Community concernsBlocking sidewalksUnsightlyNeeds regulationsToo many bikesNo restaging necessarySupport concept

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Dockless e-ScootersCurrently, four companies

Bird – VC startup, gig economy fleet management

Razor - traditional business model, established in 2000, local staff

Spin – VC startup, now owned by Ford, combination gig economy / local staff

Wheels – VC startup, combination gig economy / local staff

Previous companies: Ofo, Lime, Zapp

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Community concernsSpeed and safetyEnd user parking and travel behaviorBlocking sidewalks and ADA areasUnsightlyNeeds regulationsSupport concept

Understanding Operations

Understand the companies and their technology

Continuous evolution of technology and business operationsBikes do not require charginge-Scooters and e-Bikes must be charged, but some have removable batteriesVenture capital funded v. Traditional business modelLocal fleet staff v. minimal fleet staff v. gig economyMeet with the companies and discuss issues, concerns, and potential solutions

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Police Department

Traffic (user)

Enforcement / Education

City Ordinance

City Strategy – Ordinance and License

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Engineering and Transportation

Department

Regulatory (operator)

Enforcement

ROW License

City Ordinance

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Chapter 7 – Bicycles and Light Motorized VehiclesEliminated from code and combined with Chapter 19

Chapter 19 – Motor Vehicles and TrafficPedestrian and Human Powered Vehicles

Bicycles, E-Bicycles, and Non-Human Powered Vehicles

Electric Personal Assistive Mobility Devices (Segways)

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*Same rights as bicycles*Must have motor disengaged*Where there is no bike lane and the speed limit is greater than 25mph*Can’t exceed 20mph+Minors, with the consent of, or accompanied by a parent or guardian, may ride on the sidewalk at all times. Parents and guardians may also ride on the sidewalk when accompanying a minor.

*Must dismount*Must ride with the flow of traffic*Must have front light and rear reflector*Must yield to pedestrians, slow to 5 mph, and give an audible signal before passing

Summary Bicycles E-BicyclesNon-Human Powered

(Scooters)

Electric Personal Assistive Mobility Device

(Segways)

Human Powered

Same rights as vehicles X X X*

Allowed on sidewalks+ X*** X**** X*** X X

Allowed in bike lanes X X X X

Allowed in crosswalks X* X* X* X X

Must have a helmet if under 18 X X X

Must be 16 or older to operate X X X

Allowed on multi-use paths X X** X** X X

Lamps (front & back) X* X X X*

City Ordinance

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Bikes, e-bikes and scooters…Use a bike lane when one is provided

Ride in the street when the speed limit is 25 mph or below

Allowed on the sidewalk when there are no bikes lanes available and the speed limit is greater than 25 mph. Exception for minors and parents/guardians accompanying minor.

Ride with the flow of traffic

Yield the right-of-way to pedestrians; slow down to 5 mph; and give audible signal before passing

Riders must be over the age of 16 to operate all non-human powered vehicles (scooters and other electric mobility devices)

Riders under the age of 18 are required to wear a helmet

City Ordinance

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Enforcement begins with EducationNews release

Social media (Facebook, Twitter, Nextdoor, Instagram)

Attend events to pass out flyers/bike safety stickers

Tempe Today (monthly water bill newsletter)

Work with ASU to disseminate information

Paid advertising (Spotify, Pandora and web banners)

PeachJar – school e-mail system

GOHS Bicycle and Pedestrian Enforcement Grant

Police Department

Traffic (user)

Enforcement / Education

City Ordinance

City Strategy – Ordinance and License

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Engineering and Transportation

Department

Regulatory (operator)

Enforcement

ROW License

SATV ROW Use License

Safety Insurance and liability Federal, state and local laws

Operations Customer service information

Data Sharing Real-time API Mobility Data Specifications (MDS) Monthly report

Fees Annual fee Relocation fee ROW use fee (per SATV per day)

Staging ADA compliance

Acceptable and unacceptable locations

Bus stops

Mill Avenue

Single-family residential property

24-hour restaging requirement

Relocation process

Operations and Parking Education Plan

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www.tempe.gov/satv

GRiD trip heatmap

SATV ROW Use License

Data management and planning considerations

MDS (includes GBFS)

In-house v. third-party data aggregation

Discuss with your legal staff related to data management and use

Helps with license enforcement

Helps with transportation planning

An evolving micromobility marketMergers and acquisitions

Lyft > MotivateUber > Jump > SobiFord > Spin

Evolving business models

Emerging vehicle types

Fixed charging stations

ROW value / Curb management

State legislations

19Source: NACTO, “Curb Appeal”

Future Considerations

Future Considerations – Mobility Hubs

Mobility hubs extend the reach of transit to community destinations beyond the first and last mile by offering safe and convenient ways to walk, bike, scoot, or rideshare.

May include (among others): curbside solutions

park-n-ride solutions

marked pavement and signage

geofence solutions (riding, parking, speed, charging, etc.)

GRiD 2.0

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Source: SANDAG, “Mobility Hub”

Downtown Shared Electric Scooter Pilot ProgramInstitute of Transportation Engineers/International Municipal Signal

Association Spring 2020 Conference

Developing the Pilot Program

City of Phoenix Dept Stakeholders

Community & Bzn. Stakeholders

Scooter Vendor Stakeholders

Downtown e-Scooter Pilot Program

Working Group Team

Initial Pilot Program Overview

• Three permits issued

• Program launch: September 16, 2019

• Six-month pilot

• Sidewalk riding prohibited

• No ride zones and boundary limits

• Nightly scooter pick-up requirement

• Designated parking location requirement

Designated Parking Locations

• Cannot end ride unless parked at a designated parking location

• Location criteria

• Identified +/- 400 locations

• Created GIS files for vendor

• Installed parking infrastructure

Ridership and Micro Mobility Demand

• 5-month data• +/- 4,000 trips / week• 2 trips / scooter / day• 8 minutes / scooter trip• 1 mile / trip

Typical Heat Map

Public & Stakeholder Comments

• Dedicated email account, phone number & webpage

• 30 emails / phone calls received

• Most frequent comments• Parking related• Abandoned scooters • Sidewalk riding

Observations and Challenges

• Evidence of a shared micro-mobility demand

• Riders quickly adapted to parking requirement

• Challenges with GPS tolerance and limits

• Staff time and cost to continuously manage program

Lessons Learned

• To be transparent with stakeholders

• Developing working groups with diverse skill sets

• Determine “geofence” delineationsand limits

• Provide a accountability plan

Next Steps

• Compile Public Survey Data

• Six-Month Program Summary

• Provide Recommendations

• Determine permanent program

Downtown Shared Electric Scooter Pilot Program• Dedicated email account, phone number & webpage• Hotline 602-262-7474• phoenix.gov/scooters• scooters@phoenix.gov

Thank You

Vanessa Spartan, AICPTransportation Planner, City of Tempe - Engineering & Transportation DepartmentVanessa_Spartan@tempe.gov www.tempe.gov/bikesharewww.tempe.gov/satv

Michael Cano, P.E.Traffic Engineer III, City of Phoenix - Street Transportation DepartmentMichael.Cano@phoenix.gov www.phoenix.gov/streets/scooters