micropanel webinar 8 24-11
TRANSCRIPT
SurveyAnalytics Enterprise License
How To Set Up A Panel Management Solution in 30 Minutes Using MicroPanel
AGENDA:Online Panel Landscape – Esther Lavielle
Online Panel Advantages- Esther LaVielle
MicroPanel/MP Modules/Advantages-ERL
Panel Respondent Experience-ERL/JJ
Building A Custom Community/Panel-JJ
Create/Edit/Targeted Profiles-John Johnson
Incentive Management– John Johnson
Panel Analytics-John Johnson
Online Panel LandscapeVirtually nonexistent 10 years ago
Significant growth in the MR sector
85% of online research spending is supported by panels
Industry is still dominated by a handful of providers who account for more
than 50% of panel revenue
Increase internet penetration will result in the creation of more panels
Advantage + Online Panel
Quick research turn around
Control over data quality
High response rate
Extensive profile information
Reduce project cost
MicroPanelCommunity portal for panel registration and profile management
Panel engagement Tools (quick polls, message boards, respondent
management)
Unified software platform (surveys, reports, advance analytics, panel
management)
Data delivery and online reporting
Custom reward solution (points, cash, gift cards)
MicroPanel Modules
SurveySwipe: Smartphone App
Ipad App: SurveyPocket
SurveyAnalytics: Enterprise Platform
IdeaScale – Idea generation/Crowd Source Tool
MicroPanel advantageAffordable software licensing fees (small, medium, large firms)
Unlimited surveys(no additional data collection
charge)
No up front development charge (panels
can be created in minutes)
Unified platform (Surveys, reporting, analytics,
mobile, panel, polls)
Custom reward solution (points, cash, gift
cards)
Panel Respondent Experience
Put yourself in your panel’s shoes for a minute. . . . .
We will show you what a typical panel respondent can see and do as a one of your panel members:
-Join a panel-Create/Manage their own profile-Manage/review incentives-View History of panel participation-Share and Invite their friends to join the panel
Put yourself in your panel’s shoes for a minute. . . . .
We will show you what a typical panel respondent can see and do as a one of your panel members:
-Join a panel-Create/Manage their own profile-Manage/review incentives-View History of panel participation-Share and Invite their friends to join the panel
Building A Custom Community/Panel
A typical online panel can take up to 3 months to set up and build.MicroPanel will allow to set up your own panel community in 30 minutes!
This is the only DIY panel that is integrated with survey and mobile modules in the market
-Community/Panel Set up-Setting up Multiple Communities-CSS customization-Edit options
A typical online panel can take up to 3 months to set up and build.MicroPanel will allow to set up your own panel community in 30 minutes!
This is the only DIY panel that is integrated with survey and mobile modules in the market
-Community/Panel Set up-Setting up Multiple Communities-CSS customization-Edit options
Create/Edit/Targeted Profiles
Creating, editing, and managing your online panel can seem intimidating and even overwhelming at times.
With the right tools offered by MicroPanel, growing and maintaining your panel health is quick and easy to do.
-Creating/Editing Profiles-Bulk Uploads of respondent profiles-custom classification of specific respondents-Segment panelists to target specific respondents for new email marketing campaigns/target emails invitation for new surveys, etc
Creating, editing, and managing your online panel can seem intimidating and even overwhelming at times.
With the right tools offered by MicroPanel, growing and maintaining your panel health is quick and easy to do.
-Creating/Editing Profiles-Bulk Uploads of respondent profiles-custom classification of specific respondents-Segment panelists to target specific respondents for new email marketing campaigns/target emails invitation for new surveys, etc
Incentive Management
With MicroPanel’s Build-in Incentive system it will be easy to manage and audit your panel incentives.
Quality incentive management = happy responsive panel members
-Integration with Amazon.com-Apple iTunes-Customize your own incentive with each panel
With MicroPanel’s Build-in Incentive system it will be easy to manage and audit your panel incentives.
Quality incentive management = happy responsive panel members
-Integration with Amazon.com-Apple iTunes-Customize your own incentive with each panel
Panel Analytics
Checking the pulse of your online panel for maintenance and adjustments are required but you don’t need to bring in a bunch of doctors to figure it out.
Get real-time a pulse check of your online panel on MicroPanelAnalytics that are easy to understandGet data that = actionable solutions!
Checking the pulse of your online panel for maintenance and adjustments are required but you don’t need to bring in a bunch of doctors to figure it out.
Get real-time a pulse check of your online panel on MicroPanelAnalytics that are easy to understandGet data that = actionable solutions!
John [email protected]
Esther [email protected]
John [email protected]
Esther [email protected]
COMMENTS OR QUESTIONS SESSION