microsave-africa’s focus groups and pra tools
DESCRIPTION
MicroSave-Africa’s Focus Groups and PRA Tools. A MicroSave presentation distributed on www.ideasnet.org. MicroSave-Africa Market Research for MicroFinance How the Tools were Developed. Developed with 9 MFIs in Bangladesh Philippines Kenya/Tanzania/Uganda Pilot-tested as a toolkit in - PowerPoint PPT PresentationTRANSCRIPT
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MicroSave-Africa’s Focus Groups and PRA
Tools
A MicroSave presentation distributed on
www.ideasnet.org
![Page 2: MicroSave-Africa’s Focus Groups and PRA Tools](https://reader035.vdocument.in/reader035/viewer/2022062315/568152a2550346895dc0c711/html5/thumbnails/2.jpg)
MicroSave-Africa Market Research for
MicroFinance How the Tools were
DevelopedDeveloped with 9 MFIs in
BangladeshPhilippinesKenya/Tanzania/Uganda
Pilot-tested as a toolkit inKenya/Tanzania/Uganda
Training underway/planned for:International NetworksMFIs in East/South/West AfricaAfrican TA Consultants
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MicroSave-Africa Market Research for
MicroFinanceFocus Group DiscussionParticipatory Rapid Appraisal Tools (14)
Seasonality AnalysesLifecycle AnalysisProduct Attribute Ranking Wealth RankingCash Mobility MappingFinancial Sector Trend Analysis
Handout: A Quick Introduction to Market Research for MicroFinance
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What Is A Focus Group Discussion ?
Relatively new technique for data collection. Used to collect qualitative data - provides descriptive information not numbers and figures.6-8 homogeneous participants discuss a particular issue lead by a moderator probing (not prompting) and helping the group explore the issues in depth.The discussion is recorded. The “Focus” in Focus Group Discussion describes the importance of focusing on a few key (generally related) issues.
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When Is A Focus Group Discussion
Useful/Applicable ?To collect a large amount of complex data in a relatively short period of time. More in-depth examination of issues through the dynamics of a peer-group discussion.It is useful for qualitative/descriptive data collection and/or when detailed information is required in a short period of time.
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Focus Group Discussion Process
Get to know the sector
Get to know the clients et al
Arrange Logistics and
Select Interviewees
Prepare and Pre-Test
Discussion Guide
Run Focus Group
Discussion
Analyse Data and Prepare
Report and Presentation
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Market Research & Prototype Development Process Overview
QualitativeResearch:FGD/PRA
ConceptDevelopment
Qualitative Research
Plan
Refine the Concept intoa Prototype
ProblemDefinition
QuantitativeResearch:PrototypeTesting
Product Ready forPilot-test
Understanding clients’ needs
Testing the product prototype
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Focus Groups depend on the Moderator
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Focusing on the Issues
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… and is fun too!!!
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Exercise
Break into four groups1. Seasonality Analysis2. Life Cycle Analysis3. Financial Sector Trend Analysis4. Product Attribute RankingReview the outputs of these PRA tools and
answer the three questions.
Handout: PRA Tools (and on completion of the exercise PRA Tools Resolved)
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Seasonality Analysis
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Seasonality Analysis
0
1
2
3
4
5
6
7
8
J an F eb M ar A pr M ay J un Ju l A ug S ep O c t N ov D ec
M o n th s (J an 98 t o D e c 199 8)
Le
ve
l
Inc o m e.
E x pen ditu r e .
S av in gs .
C re d it /L oa ns.
S c hoo l fe e s
E aste r
S c hoo l fe e s
Ch ristm a s
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Life-Cycle Analysis
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Life-Cycle Analysis
Death ofSpouse
Establish HHBirth 1st Child
Children in P rimary School
Children in Secondary School
P rolonged Illness
Retirement
Death of P arents
Looking after ageing P arents
Children's Marriage
Marriage
Tertiary Education
0
1
2
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Life Cycle Events
Fin
anci
al P
ress
ure
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Product Attribute Ranking
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Uses and Options for the MicroSave-Africa
Market Research for MicroFinanceMarket Research - for product development or “refinement”Analysis of vulnerability/risk/opportunities and how clients use financial servicesAnalysis of financial landscape - informal/formalAnalysis of drop-outs and delinquency problemsImpact assessmentAnalysis of relative depth of outreachFraud/rent-seeking identificationImplementation cost
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FGD & PRA: Many Uses in Many Settings
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MicroSave-Africa A CGAP/DFID/UNDP Initiative
“Promoting high-quality financial services for poor people”
Shelter Afrique Building, Mamlaka Road, P.O. Box 76436, Nairobi, Kenya
Tel: 254 (0)2 724801/724806/726397 Fax: 254 (0)2 720133
Email: [email protected] Website: http://www.MicroSave-Africa.com