microsoft azure big data analytics

Big Data Analytics in the CloudMicrosoft Azure

Cortana Intelligence Suite

Mark KromerMicrosoft Azure Cloud Data Architect

@kromerbigdata@mssqldude

What is Big Data Analytics?Tech Target: “… the process of examining large data sets to uncover hidden patterns, unknown

correlations, market trends, customer preferences and other useful business information.”Techopedia: “… the strategy of analyzing large volumes of data, or big data. This big data is

gathered from a wide variety of sources, including social networks, videos, digital images, sensors, and sales transaction records. The aim in analyzing all this data is to uncover patterns and connections that might otherwise be invisible, and that might provide valuable insights about the users who created it. Through this insight, businesses may be able to gain an edge over their rivals and make superior business decisions.”

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Requires lots of data wrangling and Data Engineers

Requires Data Scientists to uncover patterns from complex raw data

Requires Business Analysts to provide business value from multiple data sources

Requires additional tools and infrastructure not provided by traditional database and BI technologies

Why Cloud for Big Data Analytics?

• Quick and easy to stand-up new, large, big data architectures

• Elastic scale• Metered pricing• Quickly evolve architectures to rapidly changing

landscapes

Microsoft Azure Big Data Analytics

Cortana Intelligence SuiteAzure Data Platform-at-a-glance

Cortana Intelligence Suite

Action

People

Automated Systems

Apps

Web

Mobile

Bots

Intelligence

Dashboards & Visualizations

Cortana

Bot Framework

Cognitive Services

Power BI

Information Management

Event Hubs

Data Catalog

Data Factory

Machine Learning and Analytics

HDInsight (Hadoop and Spark)

Stream Analytics

Intelligence

Data Lake Analytics

Machine Learning

Big Data Stores

SQL Data Warehouse

Data Lake Store

Data Sources

Apps

Sensors and devices

Data

Microsoft AzureWhat it is:

When to use it:

Microsoft’s Cloud Platform including IaaS, PaaS and SaaS• Storage and Data• Networking• Security• Services• Virtual Machines• On-demand Resources and Services

Azure Data FactoryWhat it is:

When to use it:

A pipeline system to move data in, perform activities on data, move data around, and move data out

• Create solutions using multiple tools as a single process

• Orchestrate processes - Scheduling• Monitor and manage pipelines• Call and re-train Azure ML models

ADF Components

ADF Logical Flow

Example - Churn

Azure Blob Storage

Call Log Files

Customer Table

On Premises Data Mart

Call Log Files

Customer Table

Azure DB

Customer Churn Table

Act (Visualize)

Azure Data Factory:

Activity: a processing step (Hadoop job, custom code, ML model, etc)

Data Set(Collection of files, DB table, etc)

Pipeline: a logical group of activities

Data Sources

Customers Likely to

ChurnCustomer

Call Details

Analyze

MoveTransform, Combine, etc

Transform & Analyze PublishIngest

Simple ADF:• Business Goal: Transform and Analyze Web

Logs each month

• Design Process: Transform Raw Weblogs, using a Hive Query, storing the results in Blob Storage

Web Logs Loaded to Blob

Files ready for analysis and use in AzureML

HDInsight HIVE query to transform Log entries

PowerShell ADF Example1. Add-AzureAccount and enter the user name and

password2. Get-AzureSubscription to view all the subscriptions

for this account.3. Select-AzureSubscription to select the subscription

that you want to work with.4. Switch-AzureMode AzureResourceManager5. New-AzureResourceGroup -Name

ADFTutorialResourceGroup -Location "West US"6. New-AzureDataFactory -ResourceGroupName

ADFTutorialResourceGroup –Name DataFactory(your alias)Pipeline –Location "West US"

Using Visual Studio

• Use in mature dev environments • Use when integrated into larger

development process

SQL Data WarehouseWhat it is:

When to use it:

A Scaling Data Warehouse Service in the Cloud

• When you need a large-data BI solution in the cloud

• MPP SQL Server in the Cloud• Elastic scale data warehousing• When you need pause-able scale-out compute

Elastic scale & performanceReal-time elasticity

Resize in <1 minute

On-demand compute

Expandor reduceas needed

Pause Data Warehouse to Save on Compute Costs.

I.e. Pause during non-business hours

Storage can be as big or small as required

Users can execute niche workloads without re-scanning data

Elastic scale & performanceScale

Logical overview

ControlCo

mpu

teSt

orag

e

Distributed queriesQuer

y

ControlCo

mpu

teSt

orag

eResul

t

Simple ExampleSELECT COUNT_BIG(*)FROM dbo.[FactInternetSales];

SELECT COUNT_BIG(*)FROM dbo.[FactInternetSales];





Compute

Control

Data LakeWhat it is:

When to use it:

Data storage (Web-HDFS) and Distributed Data Processing (HIVE, Spark, HBase, Storm, U-SQL) Engines

• Low-cost, high-throughput data store• Non-relational data• Larger storage limits than Blobs

The Data Lake approach

Ingest all data regardless of requirements

Store all data in native format without schema definition

Do analysisUsing analytic engines like Hadoop and ADLA

Interactive queriesBatch queries

Machine LearningData warehouse

Real-time analytics

Devices

WebHDFS

YARN

U-SQL

ADL Analytics

ADL HDInsight

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1

1

1

1

1 1

1

1

1

1

1

Store

HiveAnalytics

Storage

Azure Data Lake (Store, HDInsight, Analytics)

No limits to SCALE

Store ANY DATA in its native format

HADOOP FILE SYSTEM (HDFS) for the cloud

Optimized for analytic workload PERFORMANCE

ENTERPRISE GRADE authentication, access control, audit, encryption at rest

Azure Data Lake StoreA hyper scale repository for big data analytics workloads

Introducing ADLS

• No fixed limits on:• Amount of data stored• How long data can be stored• Number of files• Size of the individual files• Ingestion/egress throughput

Seamlessly scales from a few KBs to several PBs

No limits to scale

No limits to storage

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• Each file in ADL Store is sliced into blocks

• Blocks are distributed across multiple data nodes in the backend storage system

• With sufficient number of backend storage data nodes, files of any size can be stored

• Backend storage runs in the Azure cloud which has virtually unlimited resources

• Metadata is stored about each fileNo limit to metadata either.

Azure Data Lake Store file

…Block 1 Block 2 Block 2

Backend Storage

Data node Data node Data node Data node Data nodeData node

Block

Block

Block

Block

Block

Block

Massive throughput

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• Through read parallelism ADL Store provides massive throughput

• Each read operation on a ADL Store file results in multiple read operations executed in parallel against the backend storage data nodes

Read operation

Azure Data Lake Store file

…Block 1 Block 2 Block 2

Backend storage

Data node Data node Data node Data node Data nodeData node

Block

Block

Block

Block

Block

Block

Enterprise grade securityEnterprise-grade security permits even sensitive data to be stored securelyRegulatory compliance can be enforcedIntegrates with Azure Active Directory for authenticationData is encrypted at rest and in flightPOSIX-style permissions on files and directoriesAudit logs for all operations

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Enterprise grade availability and reliability

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• Azure maintains 3 replicas of each data object per region across three fault and upgrade domains

• Each create or append operation on a replica is replicated to other two

• Writes are committed to application only after all replicas are successfully updated

• Read operations can go againstany replica

• Provides ‘read-after-write’ consistency

Data is never lost or unavailableeven under failures

Replica 1

Replica 2 Replica 3

Fault/upgradedomains

Write

Repli

catio

n ReplicationCommit

Enterprise-grade

Limitless scale

Productivity from day one

Easy and powerful data preparation

All data

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010010100100010101010010100100010101010010100100010101010010100100010101010010100100010101010010100100010101010010100100010101010010100100010101010010100100010101010010100100010101010010100100010101010010100100010101010010100100010101010010100100010101010010100100010101010010100100010101010010100100010101010010100

Azure Data Lake Analytics

Developing big data appsAuthor, debug, & optimize big data apps in Visual StudioMultiple LanguagesU-SQL, Hive, & PigSeamlessly integrate .NET

Work across all cloud data

Azure Data Lake Analytics

Azure SQL DW Azure SQL DB Azure Storage Blobs

Azure Data Lake Store

SQL DB in an Azure VM

Simplified management and administrationWeb-based management in Azure PortalAutomate tasks using PowerShellRole-based access control with Azure ADMonitor service operations and activity

What isU-SQL?

A hyper-scalable, highly extensible language for preparing, transforming and analyzing all dataAllows users to focus on the what—not the how—of business problemsBuilt on familiar languages (SQL and C#) and supported by a fully integrated development environmentBuilt for data developers & scientists

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U-SQL language philosophyDeclarative query and transformation language:• Uses SQL’s SELECT FROM WHERE with GROUP

BY/aggregation, joins, SQL Analytics functions• Optimizable, scalable

Operates on unstructured & structured data• Schema on read over files• Relational metadata objects (e.g. database, table)

Extensible from ground up:• Type system is based on C#• Expression language is C#

21User-defined functions (U-SQL and C#)User-defined types (U-SQL/C#) (future)User-defined aggregators (C#)User-defined operators (UDO) (C#)

U-SQL provides the parallelization and scale-out framework for usercode• EXTRACTOR, OUTPUTTER, PROCESSOR, REDUCER,

COMBINERSExpression-flow programming style:• Easy to use functional lambda composition • Composable, globally optimizable

Federated query across distributed data sources (soon)

REFERENCE MyDB.MyAssembly;CREATE TABLE T( cid int, first_order DateTime

, last_order DateTime, order_count int, order_amount float );

@o = EXTRACT oid int, cid int, odate DateTime, amount floatFROM "/input/orders.txt“USING Extractors.Csv();

@c = EXTRACT cid int, name string, city stringFROM "/input/customers.txt“USING Extractors.Csv();

@j = SELECT c.cid, MIN(o.odate) AS firstorder, MAX(o.date) AS lastorder, COUNT(o.oid) AS ordercnt, SUM(c.amount) AS totalamountFROM @c AS c LEFT OUTER JOIN @o AS o ON c.cid == o.cidWHERE c.city.StartsWith("New")&& MyNamespace.MyFunction(o.odate) > 10GROUP BY c.cid;

OUTPUT @j TO "/output/result.txt"USING new MyData.Write();INSERT INTO T SELECT * FROM @j;

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Automatic "in-lining" of SQLIP expressions – whole script leads to a single execution modelExecution plan that is optimized out-of-the-box and w/o user interventionPer-job and user-driven parallelizationDetail visibility into execution steps, for debuggingHeat map functionality to identify performance bottlenecks

Expression-flow programming style

010010

100100

010101

• Schema on Read• Write to File• Built-in and custom

Extractors and Outputters• ADL Storage and Azure Blob

Storage

“Unstructured” Files EXTRACT Expression@s = EXTRACT a string, b int FROM "filepath/file.csv"USING Extractors.Csv(encoding: Encoding.Unicode);

• Built-in Extractors: Csv, Tsv, Text with lots of options• Custom Extractors: e.g., JSON, XML, etc.

OUTPUT ExpressionOUTPUT @sTO "filepath/file.csv"USING Outputters.Csv();

• Built-in Outputters: Csv, Tsv, Text• Custom Outputters: e.g., JSON, XML, etc. (see http://usql.io)

Filepath URIs• Relative URI to default ADL Storage account: "filepath/file.csv"

• Absolute URIs:• ADLS:

"adl://account.azuredatalakestore.net/filepath/file.csv"• WASB: "wasb://container@account/filepath/file.csv"

• Create assemblies• Reference assemblies• Enumerate assemblies• Drop assemblies

• VisualStudio makes registration easy!

Managing Assemblies• CREATE ASSEMBLY db.assembly FROM @path;• CREATE ASSEMBLY db.assembly FROM byte[];

• Can also include additional resource files

• REFERENCE ASSEMBLY db.assembly;

• Referencing .Net Framework Assemblies• Always accessible system namespaces:

• U-SQL specific (e.g., for SQL.MAP)• All provided by system.dll system.core.dll

system.data.dll, System.Runtime.Serialization.dll, mscorelib.dll (e.g., System.Text, System.Text.RegularExpressions, System.Linq)

• Add all other .Net Framework Assemblies with:REFERENCE SYSTEM ASSEMBLY [System.XML];

• Enumerating Assemblies• Powershell command• U-SQL Studio Server Explorer

• DROP ASSEMBLY db.assembly;

USING clause 'USING' csharp_namespace | Alias '=' csharp_namespace_or_class.

Examples: DECLARE @ input string = "somejsonfile.json";

REFERENCE ASSEMBLY [Newtonsoft.Json];REFERENCE ASSEMBLY [Microsoft.Analytics.Samples.Formats];

USING Microsoft.Analytics.Samples.Formats.Json;

@data0 = EXTRACT IPAddresses string FROM @input USING new JsonExtractor("Devices[*]");

USING json = [Microsoft.Analytics.Samples.Formats.Json.JsonExtractor];

@data1 = EXTRACT IPAddresses string FROM @input USING new json("Devices[*]");

Allows shortening and disambiguating C# namespace and class names

• Simple Patterns• Virtual Columns• Only on EXTRACT for now

(On OUTPUT by end of year)

File Sets Simple pattern language on filename and path@pattern string = "/input/{date:yyyy}/{date:MM}/{date:dd}/{*}.{suffix}";

• Binds two columns date and suffix• Wildcards the filename• Limits on number of files

(Current limit 800 and 3000 being increased in next refresh)

Virtual columnsEXTRACT

name string, suffix string // virtual column, date DateTime // virtual column

FROM @patternUSING Extractors.Csv();

• Refer to virtual columns in query predicates to get partition elimination(otherwise you will get a warning)

• Naming• Discovery• Sharing• Securing

U-SQL Catalog Naming• Default Database and Schema context: master.dbo• Quote identifiers with []: [my table]• Stores data in ADL Storage /catalog folder

Discovery• Visual Studio Server Explorer• Azure Data Lake Analytics Portal• SDKs and Azure Powershell commands

Sharing• Within an Azure Data Lake Analytics account

Securing• Secured with AAD principals at catalog and Database

level

• Views for simple cases• TVFs for parameterization

and most cases

VIEWs and TVFs

Views

CREATE VIEW V AS EXTRACT…CREATE VIEW V AS SELECT …

• Cannot contain user-defined objects (e.g. UDF or UDOs)!• Will be inlined

Table-Valued Functions (TVFs)

CREATE FUNCTION F (@arg string = "default") RETURNS @res [TABLE ( … )] AS BEGIN … @res = … END;

• Provides parameterization• One or more results• Can contain multiple statements• Can contain user-code (needs assembly reference)• Will always be inlined • Infers schema or checks against specified return

schema

ProceduresCREATE PROCEDURE P (@arg string = "default“) ASBEGIN …; OUTPUT @res TO …; INSERT INTO T …;END;

• Provides parameterization• No result but writes into file or table• Can contain multiple statements• Can contain user-code (needs assembly reference)• Will always be inlined • Can contain DDL (but no CREATE, DROP

FUNCTION/PROCEDURE)

Allows encapsulation of U-SQL scripts

• CREATE TABLE• CREATE TABLE AS SELECT

Tables CREATE TABLE T (col1 int , col2 string , col3 SQL.MAP<string,string> , INDEX idx CLUSTERED (col2 ASC) PARTITION BY (col1) DISTRIBUTED BY HASH (driver_id) );

• Structured Data, built-in Data types only (no UDTs)• Clustered Index (needs to be specified): row-oriented• Fine-grained distribution (needs to be specified):

• HASH, DIRECT HASH, RANGE, ROUND ROBIN• Addressable Partitions (optional)

CREATE TABLE T (INDEX idx CLUSTERED …) AS SELECT …;CREATE TABLE T (INDEX idx CLUSTERED …) AS EXTRACT…;CREATE TABLE T (INDEX idx CLUSTERED …) AS myTVF(DEFAULT);

• Infer the schema from the query• Still requires index and distribution (does not support

partitioning)

When to use Tables Benefits of Table clustering and distribution• Faster lookup of data provided by distribution and

clustering when right distribution/cluster is chosen• Data distribution provides better localized scale out• Used for filters, joins and grouping

Benefits of Table partitioning• Provides data life cycle management (“expire” old

partitions)• Partial re-computation of data at partition level• Query predicates can provide partition elimination

Do not use when…• No filters, joins and grouping• No reuse of the data for future queries

• ALTER TABLE ADD/DROP COLUMN

Evolving TablesALTER TABLE T ADD COLUMN eventName string;

ALTER TABLE T DROP COLUMN col3;

ALTER TABLE T ADD COLUMN result string, clientId string, payload int?;

ALTER TABLE T DROP COLUMN clientId, result;

• Meta-data only operation• Existing rows will get

• Non-nullable types: C# data type default value (e.g., int will be 0)

• Nullable types: null

U-SQLAnalytics

Windowing Expression

Window_Function_Call 'OVER' '(' [ Over_Partition_By_Clause ]

[ Order_By_Clause ] [ Row _Clause ]')'.

Window_Function_Call :=Aggregate_Function_Call

| Analytic_Function_Call| Ranking_Function_Call.

Windowing Aggregate Functions

ANY_VALUE, AVG, COUNT, MAX, MIN, SUM, STDEV, STDEVP, VAR, VARP

Analytics Functions

CUME_DIST, FIRST_VALUE, LAST_VALUE, PERCENTILE_CONT, PERCENTILE_DISC, PERCENT_RANK, LEAD, LAG

Ranking Functions

DENSE_RANK, NTILE, RANK, ROW_NUMBER

12Expression-flow Programming Style

• Automatic "in-lining" of U-SQL expressions – whole script leads to a single execution model.

• Execution plan that is optimized out-of-the-box and w/o user intervention.

• Per job and user driven level of parallelization.

• Detail visibility into execution steps, for debugging.

• Heatmap like functionality to identify performance bottlenecks.

Visual Studio integration

What can you do with Visual Studio?

Visualize and replay progress

of job

Fine-tune query performance

Visualize physical plan of U-SQL

query

Browse metadata catalog

Author U-SQL scripts (with

C# code)

Create metadata objects

Submit and cancel U-SQL

Jobs

Debug U-SQL and C# code

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Plug-in

Authoring U-SQL queriesVisual Studio fully supports authoring U-SQL scriptsWhile editing, it provides:

IntelliSenseSyntax color codingSyntax checking…

Contextual Menu

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Authoring with code-behind fileC# code to extend U-SQL can be authored and used directly in U-SQL Studio, without having to first creating and registering an external assembly.

CustomProcessor

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Submitting a U-SQL jobJobs can be submitted directly from Visual Studio in two waysYou have to be logged into Azure and have to specify the target Azure Data Lake account.

Concepts: jobs, stages and vertexesEach job is broken into ‘n’ number of verticesEach vertex is some work that needs to be done

Input

Output

Output

6 Stages8 Vertexes

Vertexes are organized into stages– Vertexes in each stage do the

same work on the same data– Vertex in one stage may depend

on a vertex in a earlier stageStages themselves are organized into an acyclic graph

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Job execution graph After a job is submitted the progress of the execution of the job as it goes through the different stages is shown and updated continuouslyImportant stats about the job are also displayed and updated continuously

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Job diagnosticsDiagnostics information is shown to help with debugging and performance issues

Metadata objectsADL Analytics creates and stores a set of metadata objects in a catalog maintained by a metadata serviceTables and TVFs are created by DDL statements(CREATE TABLE …)Metadata objects can be created directly through the Server Explorer

Azure Data Lake Analytics accountDatabases– Tables– Table valued functions– Jobs– SchemasLinked storage

Metadata catalogThe metadata catalog can be browsed with the Visual Studio Server Explorer

Server Explorer lets you:1. Create new tables,

schemas and databases2. Register assemblies

HDInsight: Cloud Managed Hadoop

What it is:

When to use it:

Microsoft’s implementation of apache Hadoop (as a service) that uses Blobs for persistent storage

• When you need to process large scale data (PB+)

• When you want to use Hadoop or Spark as a service

• When you want to compute data and retire the servers, but retain the results

• When your team is familiar with the Hadoop Zoo

Hadoop and HDInsight

Using the Hadoop Ecosystem to process and query data


Cortana Intelligence SuiteHDInsight Tools for Visual Studio

Deploying HDInsight Clusters• Cluster Type: Hadoop, Spark, HBase and Storm.

• Hadoop clusters: for query and analysis workloads• HBase clusters: for NoSQL workloads• Spark clusters: for in-memory processing, interactive queries, stream, and machine learning workloads

• Operating System: Windows or Linux• Can be deployed from Azure portal, Azure

Command Line Interface (CLI), or Azure PowerShell and Visual Studio

• A UI dashboard is provided to the cluster through Ambari.

• Remote Access through SSH, REST API, ODBC, JDBC.• Remote Desktop (RDP) access for Windows clusters

Azure MLWhat it is:

When to use it:

A multi-platform environment and engine to create and deploy Machine Learning models and API’s

• When you need to create predictive analytics• When you need to share Data Science

experiments across teams• When you need to create call-able API’s for ML

functions• When you also have R and Python experience on

your Data Science team

The Azure ML EnvironmentDevelopment Environment• Creating Experiments• Sharing a Workspace

Deployment Environment• Publishing the Model• Using the API• Consuming in various tools

Creating an Experiment

Get/Prepare Data

Build/Edit Experiment

Create/Update Model

Evaluate Model Results

Build and ModelCreateWorkspace

Deploy Model

Consume Model

Basic Azure ML Elements

Import Data

Preprocess

Algorithm

Train Model

Split Data

Score Model

Power BIWhat it is:

When to use it:

Interactive Report and Visualization creation for computing and mobile platforms

• When you need to create and view interactive reports that combine multiple datasets

• When you need to embed reporting into an application

• When you need customizable visualizations• When you need to create shared datasets,

reports, and dashboards that you publish to your team


Cortana Intelligence SuiteCommon architectural patterns

Big Data Analytics – Data Flow

DATA

Business apps

Custom apps

Sensors and devices

INTELLIGENCE ACTION

People

Preparation, Analytics and Machine Learning


Ingestion

Bulk Ingestion

Event Ingestion

Discovery

Azure Data Catalog

Visualization

Power BI

HDInsight Data Lake Analytics

Event Ingestion Patterns

Business apps

Custom apps

Sensors and devices

Events Events


Transformed Data

Real Time Dashboards

Power BI

Raw Events

Azure Event Hubs

Kafka

Event Collection

Azure Stream Analytics

Spark Streaming

Stream Processing

Bulk Ingestion and Preparation

Business apps

Custom apps

Sensors and devices


Prepared Data (Structured)

Raw DataBulk Load

Azure Data Factory

Prepared Data (Unstructured)

Data Preparation

Batch Analytics

Interactive Analytics

Power BI Notebooks

Spark on HDInsight

Azure SQL DW

Azure Data Catalog

Data Transformati

on

Data Collection

Presentation and action

Queuing System

Data Storage

Big Data Lambda Architecture78

Azure Search

Data analytics (Excel, Power BI, Looker, Tableau)

Web/thick client dashboards

Devices to take actionEvent hub

Event & data producers

Applications

Web and social

Devices

Live Dashboards

DocumentDBMongoDBSQL AzureADWHbaseBlob StorageKafka/RabbitMQ/

ActiveMQ

Event hubs Azure ML

Storm / Stream Analytics

Hive / U-SQL

Data Factory

Sensors

Pig

Cloud gateways(web APIs)

Field gateways

Get started today!

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