microsoft azure - final project report-aungar (to...
TRANSCRIPT
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Microsoft AzureCLOUD COMPUTING & INTERNET OF THINGS (IOT):
BUSINESS MODEL & COMPETITIVE ADVANTAGE
CPET 575: Management of Technology Final Project Presentation Aungar Loung
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May 02, 2017
Presentation Outline Case Study Questions Executive Summary Cloud Computing Types of Cloud Services Types of Cloud Deployments Microsoft Azure
Products & Services Business Model Challenges & Problems Azure Architecture Overview Competitor, Competitive
Technologies & Customers
2 FY 2016 Earnings Report Comparative SWOT Analysis
for Azure & AWS Strategy between Azure &
AWS References
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Case Study Questions
What types of business model does Microsoft Azure adopt and practice?
How do Microsoft Azure’s core architecture look like? What competitive technologies and advantages does
Microsoft Azure have over Amazon Web Services (AWS)? What kind of challenges and problems does Microsoft Azure
have to experience? What different service strategy does Microsoft Azure have
compared to Amazon Web Services (AWS)?
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Cloud Computing
Cloud computing “the delivery of computer services over the Internet
(the cloud)” Server, Storage, Databases, Networking, Software
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cinchit.com
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Cloud Computing (Cont.)
Top BenefitsCost - Eliminates the capital expense Speed - Self service and on demand are readily available Global Scale - Ability to scale elastically Productivity - Eliminates the need for many tasks Performance - Regularly upgraded & run on latest version
of fast and efficient computing hardware Reliability - Easier Business continuity, data backup and
disaster recovery
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Cloud Computing (Cont.)
Types of Cloud Services Infrastructure as a Service (IaaS) Platform as a Service (PaaS) Software as a Service (SaaS)
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azure.microsoft.com
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Cloud Computing (Cont.)
Types of Cloud Services (Cont.) Infrastructure as a Service (IaaS)
Customers rent IT infrastructure Servers & virtual machines (VMs), storage, networks,
operating systems
Platform as a Service (PaaS) Provide more functional and flexible on-demand
environment for developers
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Cloud Computing (Cont.)
Types of Cloud Services (Cont.) Software as a Service (PaaS)
Offers a way for delivering software applications over the Internet & users can connect to the application
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qarea.com
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Cloud Computing (Cont.)
Types of Cloud Services (Cont.) Identity as a Service (IDaaS)
an authentication infrastructure that is built, hosted and managed by a third-party service provider
IDaaS can be though of as a single sign-on (SSO) for the cloud
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Cloud Computing (Cont.) Types of Cloud Deployments
Public Cloud Owned and operated by a third-party cloud service
provider, such as Microsoft Azure and Amazon Web Services (AWS)
Private Cloud Used exclusively by a single business or organization Physically located on on-site datacenter Maintained on a private network
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Cloud Computing (Cont.)
Types of Cloud Deployments (Cont.)
Hybrid Cloud Combination of public and private clouds Data and applications can be shared between the two
clouds Greater flexibility and more deployment options
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Microsoft Azure Satya Nadella CEO in 2014
EVP of Microsoft’s Cloud and Enterprise groupCloud services started performing great
Microsoft AzureAnnounced in 2008, released in 2010 as “Windows Azure” Renamed in 2014 to “Microsoft Azure”Code name for original project was “Project Red Dog” “Red Dog OS” to “Windows Server”
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Microsoft Azure (Cont.)
What’s Microsoft Azure?Collection of cloud-computing services To build, deploy, and manage applications and
services through Microsoft-managed data centers
Services SaaS, PaaS, IaaS ... & IDaaS Supports a wide range of programing languages,
tools & frameworks
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Products & Services A total of 69 products Some most popular products:
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IoT Hub Connect, monitor, and
control billions of IoTAssets
IoT Suites Capture and analyze
untapped data to improve business results
Event Hubs Receive telemetry from
millions of devices
Notification Hubs Send push notifications
to any platform from any back end
Machine Learning Easily build, deploy,
and manage predictive analytics solutions
Mobile Apps Build and host the
backend for any mobile app
Stream Analytics Real-time data stream
processing from millions of IoT devices
Cloud Services Create highly-available,
infinitely-scalable cloud applications and APIs
Storage Durable, highly
available, and massively scalable cloud storage
Multi-Factor Authentication Add security for your
data and apps without adding hassles for users
Traffic Manager Route incoming traffic
for high performance and availability
Automation Simplify cloud
management with process automation
microsoft.com
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Business Model 15
Two basic models Independent Software Vendor (ISV) System Integrator (SI)
microsoft.com
Business Model (Cont.) 16
Two basic models (Cont.)
Independent Software Vendor (ISV) Own Microsoft Azure subscription Offer solution as SaaS to their customers Customers pay them for services ISV pay for Azure infrastructure (VM)
microsoft.com
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Business Model (Cont.) 17
Two basic models (Cont.)
System Integrator (SI) Customers own Microsoft Azure
subscription Acquire assistance from SI Opportunity for ISV to provide
services Microsoft offers sale incentive to
committed ISVmicrosoft.com
Business Model (Cont.) 18
Pay-as-You-GoNo commitmentNo upfront costsNo termination fees Pay only for what used
microsoft.com
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Challenges & Problems
1. Shared technology vulnerabilitiesAttackers can puncture public cloud & steal data Public cloud are more at risk & more targeted than private
cloud Easier to access public cloud’s Application Program
Interfaces (APIs)
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Challenges & Problems
2. Abuse of cloud services Exploitation of Agility, scalability & flexibility of cloud
services IaaS as “malware platform” to extract digital currencies Illegal content are stored in cloud storageAzure shuts down about 70,000 VMs every month
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Challenges & Problems
3. Malicious insidersCloud service employees who have access to codes Exploitable developers who write cloud codesOperators who deploy less secure codes
They are all a “security threat”.
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Challenges & Problems
4. Denial of service (DoS)Distributed Denial of Service (DDoS) causes DoS for
legitimate users Flooding the server’s request queue with fake request Knock service completely offline or slow down service
“Cloud outages” are a form of DoS.
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Challenges & Problems
5. Data lossDamage of cloud datacenterDeletion or modification of data
Customers, cloud providers or attackers
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Azure Architecture OverviewThree Core Components
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Compute Storage Fabric
Provides a computation environment with Web role Worker role
Focuses on providing scalable storage Blobs, Tables, Queue,
Drives for large-scale needs
Makes up the physical underpinnings of the Azure platform as the network of interconnected nodes consisting of Servers, high-speed
connections, and switches
Part of the Fabric Compute & Storage
componentsFabric resources & Applications & Services running on those resources Managed by the Azure
Fabric Controller service
microsoft.com
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Competitors, Competitive Technologies & Customers
Gartner Magic Quadrant To understand the performance & direction of the cloud market
Microsoft Azure, Amazon Web Services & Google Cloud Platform
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Competitors, Competitive Technologies & Customers
How Gartner MQ worksHas four quadrants
Leaders – execute well & are well positioned for tomorrowVisionaries – understand the market or have a vision for changing,
but do not yet execute wellNiche Players – focus successfully on a small segment, or are
unfocused and do not out-innovate or outperform othersChallengers – execute well today or may dominate a large
segment, but do not demonstrate an understanding of market direction
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Competitors, Competitive Technologies & Customers
Infrastructure as a Service (IaaS)
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Competitors, Competitive Technologies & Customers
Infrastructure as a Service (IaaS)
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Competitors, Competitive Technologies & Customers
Infrastructure as a Service (IaaS)
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Competitors, Competitive Technologies & Customers
Infrastructure as a Service (IaaS)
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Competitors, Competitive Technologies & Customers
Platform as a Service (PaaS)
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Competitors, Competitive Technologies & Customers
Storage
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Competitors, Competitive Technologies & Customers
Identity as a Service (IDaaS)
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Competitors, Competitive Technologies & Customers
Microsoft Azure, Amazon Web Services & Google Cloud Platform & Their Technologies
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Compute Data Others
IaaS PaaS Blobs Relational NoSQL Identity Machine Learning
Microsoft Azure
Virtual Machine
Websites, Cloud
ServicesBlobs SQL Database DocumentDB,
Tables
Azure Active
DirectoryAzure ML
AmazonWeb Services
Elastic Compute
Cloud (EC2)
Elastic Beanstalk
Simple Storage
Service (S3)
Relational Database Service
(RDS)DynamoDB Amazon
ML
GoogleCloud Platform
Compute Engine App Engine Cloud
Storage Cloud SQL Cloud Datastore Prediction API
azure.microsoft.com
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Competitors, Competitive Technologies & Customers
Cloud Platforms for Enterprises
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Competitors, Competitive Technologies & Customers
Summary of the public cloud MQs
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Competitors, Competitive Technologies & Customers
Microsoft Azure’s Default Platform
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msdn.com
Competitors, Competitive Technologies & Customers
Amazon Web Service’s Default Platform
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msdn.com
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Competitors, Competitive Technologies & Customers
Google Cloud Platform’s Default Platform
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msdn.com
Competitors, Competitive Technologies & Customers
Customers
Microsoft Azure Rolls-Royce, Real Madrid C.F., NBC Universal, & GE Health Care
Amazon Web Services (AWS)Adobe Systems, Netflix, Blackboard, SAP & Snap Inc.
Google Cloud PlatformCoca-Cola, Bestbuy, Airbus Defense & Space, Evernote &
Motorola
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FY 2016 Earnings ReportFY 2016 Q2-Q4 Earnings Report
Amazon Web Services (AWS)
Microsoft Azure Google Cloud Platform
$ 2.56 Billion Q1 $ 5.9 Billion Q1 $ 1Billion Q1$ 3 Billion Q2 $ 6.3 Billion Q2 $2.17 Billion Q2$ 3.2 Billion Q3 $ 6.1 Billion Q3 $2.4 Billion Q3$ 3.53 Billion Q447% up from the year-ago quarter
$ 6.7 Billion Q4102% up (More than doubling year-over-year)
$4.1 Billion Q449% up from the year-ago quarter
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meekwire.com microsoft.com networkworld.com
Comparative SWOT Analysis for Azure & AWS42
Strengths•Fortune 5000 customer
base•Hybrid cloud Azure stacks•Strong integration w/ back
office IT applications so right choice for companies that use Microsoft
•Massive community systems and Software Development Vendors
Weaknesses•Late start as compared to
AWS•Azure cloud is still very new•Presence in streaming
media
Opportunities•Streaming media cloud
platform•Partner with more services
to integrate better with Microsoft Enterprise Systems
Threats•Competing providers with
a strong streaming media platform
•Players (such as Google) with much better Artificial Intelligence software development & AI engines
Microsoft A
zure
azure.microsoft.com
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Comparative SWOT Analysis for Azure & AWS43
Strengths•First market entry in 2006•Vast infrastructure of
dozens of services•Leader in the market•Capacity many times over
capacity competitors combined
•Streaming media cloud platform
•GovCloud
Weaknesses•Relatively inferior
penetration into Fortune 5000 customer base as compared to Azure
•Lack of hybrid cloud solution
• Comparatively small community of Systems and Application Development vendors
Opportunities•Market expected to grow•Suite of products and
services that complement AWS
•Internet of Things (IoT)
Threats•Strong competition from
established companies such as Google, Microsoft & Rackspace
•Niche players entering the market
•Price war will continue to put pressure on revenue
•Slowing growth rate in social media
Am
azon Web Services
(AW
S)
aws.amazon.com
Strategy between Azure & AWS 44
Strategy Infrastructure Platforms
azure.microsoft.com aws.amazon.com
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Cloud Vendor Proprietary Lock-In
Impossible to avoid proprietary lock-in entirely Every cloud platform has some extent of proprietary
lock-in Ask cloud vendors up front about their proprietary
lock-in policies Recommended for customers who do not want to
lock in in one vendor Look for a partner vendor which offers the ability to
move application & data from one data center to another without re-writing them entirely again
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References[1] “Azure and Its Competitors: The Big Picture,” Channel 9, 19-Jan-2016. [Online]. Available:
https://channel9.msdn.com/Events/FutureDecoded/Future-Decoded-2015-UK/7. [Accessed: 23-Mar-2017].
[2] “Azure CTO Mark Russinovich's top ten public cloud security risks,” ComputerWeekly, 10-Oct-2014. [Online]. Available: http://www.computerweekly.com/news/2240232396/How-to-mitigate-top-ten-public-cloud-security-risks-Azure-CTO-Mark-Russinovich. [Accessed: 23-Mar-2017].
[3] B. Butler, “What Google's earnings tell us about its cloud business,” Network World, 02-Feb-2016. [Online]. Available: http://www.networkworld.com/article/3029164/cloud-computing/what-google-s-earnings-tell-us-about-its-cloud-business.html. [Accessed: 23-Mar-2017].
[4] “Case Studies & Customer Success - Amazon Web Services (AWS),” Amazon Web Services, Inc., 2017. [Online]. Available: https://aws.amazon.com/solutions/case-studies/. [Accessed: 23-Mar-2017].
[5] “Companies Using Google Cloud Services | Google Cloud Platform,” Google Cloud Platform, 2017. [Online]. Available: https://cloud.google.com/customers/. [Accessed: 23-Mar-2017].
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References (Cont.)[6] “Customer and Partner Success Stories for Microsoft Azure,” Customer and Partner Success Stories for Microsoft Azure,
2017. [Online]. Available: https://azure.microsoft.com/en-us/case-studies/. [Accessed: 23-Mar-2017].
[7] “Directory of Azure Cloud Services | Microsoft Azure,” Directory of Azure Cloud Services | Microsoft Azure, 2017. [Online]. Available: https://azure.microsoft.com/en-us/services/?&sort=popular. [Accessed: 23-Mar-2017].
[8] “FAQ with Mark Russinovich - Does Windows Azure run Windows?,” Microsoft Azure: Cloud Computing Platform & Services, 2017. [Online]. Available: https://azure.microsoft.com/en-gb/resources/videos/mark-russinovich-windows-on-azure/. [Accessed: 23-Mar-2017].
[9] “Magic Quadrant Research Methodology | Gartner Inc.,” Magic Quadrant Research Methodology | Gartner Inc., 2017. [Online]. Available: http://www.gartner.com/technology/research/methodologies/research_mq.jsp. [Accessed: 23-Mar-2017].
[10] “Microsoft 2016 Annual Report,” Microsoft 2016 Annual Report, 2016. [Online]. Available: https://www.microsoft.com/investor/reports/ar16/index.html. [Accessed: 23-Mar-2017].
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References (Cont.)[11] “Microsoft Investor Relations,” FY16 Q4 - Press Releases - Investor Relations - Microsoft, 2017. [Online]. Available:
https://www.microsoft.com/en-us/Investor/earnings/FY-2016-Q4/press-release-webcast. [Accessed: 23-Mar-2017].
[12] S. R. G. R. NV, “Amazon Dominates Public IaaS and Ahead in PaaS; IBM Leads in Private Cloud | Synergy Research Group,” Amazon Dominates Public IaaS and Ahead in PaaS; IBM Leads in Private Cloud | Synergy Research Group, 30-Nov-2016. [Online]. Available: https://www.srgresearch.com/articles/amazon-dominates-public-iaas-paas-ibm-leads-managed-private-cloud. [Accessed: 23-Mar-2017].
[13] S. R. G. R. NV, “Amazon Leads; Microsoft, IBM & Google Chase; Others Trail | Synergy Research Group,” Amazon Leads; Microsoft, IBM & Google Chase; Others Trail | Synergy Research Group, 01-Aug-2016. [Online]. Available: https://www.srgresearch.com/articles/amazon-leads-microsoft-ibm-google-chase-others-trail. [Accessed: 23-Mar- 2017].
[14] S. R. G. R. NV, “2016 Review Shows $148 billion Cloud Market Growing at 25% Annually | Synergy Research Group,” 2016 Review Shows $148 billion Cloud Market Growing at 25% Annually | Synergy Research Group, 03-Jan-2017. [Online]. Available: https://www.srgresearch.com/articles/2016-review-shows-148-billion-cloud-market-growing-25-annually. [Accessed: 23-Mar-2017].
[15] “Pay-As-You-Go,” Microsoft Azure, 2017. [Online]. Available: https://azure.microsoft.com/en-us/offers/ms-azr-0003p/. [Accessed: 23-Mar-2017].
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References (Cont.)[16] “Satya Nadella,” News Center, 2017. [Online]. Available: https://news.microsoft.com/exec/satya-nadella/.
[Accessed: 23-Mar-2017].
[17] “Seven IDaaS Vendors to Watch in 2017,” Top Identity & Access Management Software, Vendors, Products, Solutions, & Services, 07-Dec-2016. [Online]. Available: https://solutionsreview.com/identity-management/seven-idaas-vendors-to-watch-in-2017/. [Accessed: 23-Mar-2017].
[18] T. Soper, “Amazon Web Services posts $3.5B in sales, up 47% from last year, reaches $14B annual run rate,” GeekWire, 02-Feb-2017. [Online]. Available: http://www.geekwire.com/2017/amazon-web-services-posts-3-5b-revenue-47-last-year/. [Accessed: 23-Mar-2017].
[19] “Upcoming Name Change for Windows Azure,” Blog | Microsoft Azure, 24-Mar-2014. [Online]. Available: https://azure.microsoft.com/en-us/blog/upcoming-name-change-for-windows-azure/. [Accessed: 23-Mar-2017].
[20] “What is cloud computing? A beginner's guide | Microsoft Azure,” A beginner's guide | Microsoft Azure, 2017. [Online]. Available: https://azure.microsoft.com/en-us/overview/what-is-cloud-computing/. [Accessed: 23-Mar-2017].
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References (Cont.)[21] “What is identity as a Service (IDaaS)? - Definition from WhatIs.com,” SearchMobileComputing, Mar-2012.
[Online]. Available: http://searchmobilecomputing.techtarget.com/definition/identity-as-a-Service-IDaaS. [Accessed: 23-Mar-2017].
[22] M., “Windows Azure Business Models, Discounts and Sales Incentives for Partners,” Michał Morciniec, 02-Oct-2013. [Online]. Available: https://blogs.msdn.microsoft.com/micham/2013/10/02/windows-azure-business-models-discounts-and-sales-incentives-for-partners/. [Accessed: 23-Mar-2017].
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