Transport & Verkehr

Loyalty Management

Passenger & Guest Experience

Providing a 360° view on the traveller for marketing and sales and create a differentiated,

personal journey experience that enhances customer retention and loyalty

Engage Citizens & Businesses

Mobile Entertainment

Guest Service

Virtual Concierge

Cloud Solutions

Forrester CRM Wave Report

Schedule Updates

Copenhagen Airport boostLoyalty and E-Commerce

Deutsche Bahn

Windows Phone App

Sheraton Windows 8 Tablet

ADAC Postbus streamsentertainment to passenger devices

Capacity Management

• maximize vehicle

capacities + scheduling

• real-time information

to monitor the transit

system

Business InsightsTransforming insight into actions

Personalized access to all relevant information, anytime, anywhere

Realtime Container Management

Accelerate Innovation & Opportunity

Sustainability Management

Predictive Analytics Realtime Ship

Monitoring

Centralized Monitoring &

Control Systems

Transport & Verkehr

Enabling Transportation Enterprises

to enhance productivity and cut costs by improving processes

Advanced Traffic SolutionsToll & Fare Management

• Signals & Gates

Management &

Control

• Traffic Dashboards

• Traffic Sensors &

Monitoring

Traffic Management

Transform Operations & Infrastructure

Fleet & Asset Management MobilityTransportation Management

Transport & Verkehr

Public & Cargo Transport

• centralized bus network

planning capability

• optimize routes,

schedules and driver

utilization

.

• Tolling

• Fare Cards

• Dynamic Fare

• Based on AX & SQL

Tianjin Expressway

London Olympics Travel

Demand Management

• create travel plan

• venue and security

check queuing

• real-time updates on

travel disruptions

Microsoft CityNext

Die HerausforderungZentraler Leitstand für 30 Millionen Passagiere pro Jahr; Stärkst frequentierter Flughafen weltweit; Abwicklung

von gleichzeitig bis zu 14 A380; Größtes Bauprojekt in Europa; ICONICS wurde aus 18 Wettbewerbern

ausgewählt

Die LösungMehr als 20 Systeme wurden integriert (ca. 5 Mio. Datenpunkte):Sicherheit, Licht, Fahrtreppen, Klima, Gepäcksysteme, Aufzüge, Fluggastbrücken, Gebührenabrechnung

Mehrwert der Lösung• Besserer Informationsfluss

• Schnellere Reaktionszeiten

• Globale Ansicht auf alle Gewerke

Transport & Verkehr

Kunde: Heathrow Terminal 5

Partner: BAA

Stadt: London

Technologie: +Redundante

Architektur

+Virtuelle Server

+Offene Industrie

Standards (SQL,

OPC, OLEDB, XML)

Link zur Referenz

Transport &

Verkehr

HanseVision –

Revisionsfähige Archivierung mit SharePoint

Einhaltung rechtlicher Vorgaben (GDPdU, HGB, AO, …) SharePoint bleibt als einheitliche Benutzeroberfläche erhalten Optimale Integration in SharePoint und Anbindung an EMC

oder NetApp Storagesysteme Einfache Migrations- und Upgradefähigkeit für künftige

SharePoint Versionen Basiert auf der Microsoft Strategie für Archivierung und

Records Management Erfolgreicher Einsatz der HanseVision Lösung im öffentlichen

Sektor (Referenz: Hamburg Port Authority (HPA)) keine weiteren Softwarelizenzen für Archivierung nötig Im Notfall ist Zugriff auf archivierte Dokumente und Metadaten

auch ohne SharePoint möglich

Microsoft CityNext

„SharePoint Server 2010 erlaubt es uns auf einfache Weise, sämtliche Rechnungen, Verträge und Bauzeichnungen

revisionssicher zu speichern.“

Ulrich Baldauf, Leitung IT-Strategie bei der HPA

Die HerausforderungDer Zugriff auf aktuelle Bauzeichnungen, Verträge und Rechnungen sowie deren revisionsfähige Archivierung

sollten vereinfacht und Arbeitsabläufe verbessert werden.

Die LösungDas bereits vorhandene Intranet mit Microsoft SharePoint Server 2010 ließ sich mit geringem Aufwand um

eine revisionssichere Dokumentenablage auf Basis des vorhandenen Speichersystems erweitern und durch

Anbindung weiterer zentraler Systeme (ArcGIS und SAP) zu einem verbindlichen „Single Point of Information“

ausbauen.

Mehrwert der Lösung• Effiziente Archivierung und schneller, zentraler Zugriff auf die Dokumente vereinfacht die Arbeit

• Bedarfsgerechte Anpassung/Erweiterung des SharePoint Standards erleichtert die Bedienung

• Die Rechtssicherheit ist gewährleistet und der Grundstein für eine weitere Modernisierung der

Arbeitsprozesse gelegt.

• Integration mit GeoInformationsSystem (ArcGIS ) und ERP-System (SAP) des Kunden

Transport & Vehrkehr

Kunde: HPA AöR

Partner: HanseVision GmbH

Stadt: Hamburg

Technologie: SharePoint

Link zur Referenz

t.b.d.

Kundenlogo

8

Transportation

Microsoft CityNext

The innovative approaches to Travel Demand Management, accessible transport

information and the systems capabilities resulted in a first-of-its-kind customer

information tool that helped make transport during the Games a major success.

- Hugh Sumner, Head of ODA Transport

The ChallengeODA Travel Demand Management (TDM) programme needed a web-based tool

that would enable spectators to the London 2012 Olympic and Paralympic Games

to easily plan their journeys to and from venues, which informed them of likely

congestion and known travel bottlenecks.

The SolutionAtos Spectator Journey Planner made it easy for spectators to create travel plans

specific to their individual requirements from anywhere in Great Britain, and up to

12 months of their trip, which included venue and security check queuing, and real-

time updates on travel disruptions and interchange times.

The Impact • Enabled over 2.75 million unique users (about 75% of ticket holders) to

successfully plan around 1.3 million journeys over the course of the London

2012 Olympics and Paralympic Games.

• Supported TDM in successfully delivering passenger flow through

infrastructure with limited capacity making London’s transport a Games

success story.

TransportationAdvanced Transportation Systems

Customer: Olympic Delivery Authority

Transport team (ODA

Transport) & Department

for Transport (DfT

Partner: Atos

City: London, UK

Technology: Microsoft ASP.Net

Link to Full Case Study

Microsoft CityNext

“Windows 8 has redefined airport as well as passenger services

- Francis Rajan, Vice President - ICT, Bangalore International Airport Ltd.

The ChallengeBangalore International Airport Limited (BIAL), an early adopter of

technology, wanted to give employees the best user experience. To

achieve this, it decided to give access to all applications on smart

devices without compromising on security and robustness.

The SolutionBIAL upgraded to Windows 8 Enterprise to improve anytime, anywhere

productivity, enhance services and enrich user experience.

The Impact • Estimates productivity increase at 10 percent

• Reduces carbon footprint

• Enhances passenger experience

• Freedom to use any device

TransportationAirports, Railways, and Ports

Customer: Bangalore International

Airport Ltd

Partner: n/a

City: Bangalore, India

Technology: Windows 8 Enterprise

Link to Full Case Study

Microsoft CityNext

We are excited to explore the possibilities of moving to Office 365 as part of our

strategy to improve communications and collaboration.

- Dr. Sebastian Saxe, Chief Information Officer, Hamburg Port Authority

The ChallengeWith employees managing operations across a vast port territory, HPA

recognized a need to improve employee productivity by adopting

more modern devices with access to Microsoft Office tools.

The SolutionHPA upgraded to Microsoft Office 365 ProPlus because it is easy to

deploy and update, supports anywhere access, and runs on the most

modern devices—including Windows 8 touch-enabled devices.

The Impact • Enables mobility strategy

• Reduces deployment hours by 75 percent

• Reduces business disruption

• Improves emergency response

TransportationAirports, Railways, and Ports

Customer: Hamburg Port Authority

(HPA)

Partner: Blue Communications

Software

City: Hamburg, Germany

Technology: Microsoft Office 365

Link to Full Case Study

Microsoft CityNext

There is huge potential for companies like us to grow and expand in public

transportation. IT plays a vital role in growth of public transport.

- Prasanna Patwardhan, CMD, Prasanna Purple Group

The ChallengePrasanna Purple was looking for a solution that would allow them to

increase their efficiency in fleet management as well as their

operational costs.

The SolutionPublic Transport Management is a product developed by Icertis, based

on the Windows Azure platform. Icertis is the only company in the

world that delivers people, cargo and fleet management on a single

platform on the Microsoft Cloud.

The Impact • Enhanced passenger experience

• Passengers can now access city bus schedules on all devices and

receive alerts on mobile phones

• Reduction in costs

• Increase in revenue by 5 to 10%

TransportationAsset Management (Fleet Management)

Customer: Prasanna Purple

Partner: Icertis

City: Mumbai, India

Technology: Windows Azure

Link to Video Case Study

Microsoft CityNext

“With the SMS4Parking System, Subotica today has municipal order. We have

managed to practically redesign the city’s outlook, and at least in terms of parking

Subotica today is a truly European city.”

- Atila Kikic, General Manager, PU “Parking” Subotica

The ChallengeOne of PU “Parking” Subotica’s assignments is to efficiently organize

parking of about 35,000 registered vehicles in the central municipal

area. Unregulated parking and long-term parking complicated this for

the city.

The SolutionPSC’s SMS4 Parking System, based on Microsoft .NET technology, is a

mobile solution for charging and control of parking services via text

messaging.

The Impact

• Parking fees are charged for the exact time, rather than by the hour

• Citizens can always find an open parking spot, on any street

• Stable cost savings and revenues

TransportationParking Management

Customer: PU “Parking” Subotica

Partner: PSC

City: Subotica, Serbia

Technology: Microsoft .NET technology;

Microsoft Small Business Server

2003

Link to Full Case Study

Microsoft CityNext

With PRESTO, commuters can travel across multiple transit systems with just one

card .

- Kathleen Wynne, Minister of Transportation

The ChallengeThe Ontario Ministry of Transportation was tasked with developing a

better way to manage an integrated electronic fare management

system for public transit in the

Toronto area.

The SolutionAccenture developed, deployed and operated a seamless fare card

system, dubbed PRESTO.

The Impact • Seamless transportation system that moves people and goods

efficiently, economically and in an environmentally sustainable way.

• Less congestion, fewer automobile emissions and more convenient

travel options.

TransportationFare Management

Customer: Ontario Ministry of

Transportation

Partner: Accenture

City: Ontario, Canada

Technology: Multiple

Link to Full Case Study

Microsoft CityNext

The ChallengeTianjin Expressway wanted to automate highway toll collection and

improve traffic flow.

The SolutionThe company implemented an electronic toll collection system based

on Microsoft SQL Server 2008 R2 and the Windows Communication

Foundation.

The Impact • Improved Efficiencies Through Automated Toll Collection.

• Zero Downtime Due To Simplified Management.

• Reduced Maintenance Costs.

TransportationToll Management

Customer: Tianjin Expressway Group

Company

Partner: Huajian Warmstar

City: Tianjin, China

Technology: Microsoft SQL Server 2008

R2 Enterprise; Windows

Server 2008 R2 Enterprise;

Microsoft Visual Studio

2010 Ultimate

Link to Full Case Study

By automating toll collection, Tianjin Expressway has reduced errors and improved

the efficiency of its transportation network.

Microsoft CityNext

We estimate that by 2023 we will have completed more than 60 million trips

totaling 550 million kilometers. These trips would produce 75 million metric tons of

carbon dioxide if drivers used gas-fueled vehicles instead of electric cars.

- Marcelo Pera, Project Manager at Syndicat Mixte Autolib’

The ChallengeAutolib’ wanted to relieve traffic congestion in the capital city and

provide more flexible transportation options for the 8 million people

living in the region.

The SolutionAutolib’ implemented an intelligent car-sharing solution based on

Windows Embedded that connects in-car systems with rental and

registration kiosks, charging stations, and management applications.

The Impact • Reduced Carbon Emissions Due To Intelligent Monitoring.

• Cuts Transportation Costs Through Car Sharing.

• Enhanced User Experience Due To Personalized Services.

TransportationTraffic Control & Management

Customer: Autolib

Partner: IER

City: Paris, France

Technology: Windows Embedded

Standard 2009; Microsoft

SQL Server 2008 R2

Enterprise; Windows

Embedded Posready 2009;

Windows Server 2008 R2

Enterprise

Link to Full Case Study

Microsoft CityNext

With the systems that Microsoft Services has created for us, we have improved the

reliability of São Paulo public transportation by 30 percent.

- Mauricio Lima, Information Technology and Revenue Director for São Paulo Transporte

The ChallengeBefore 2003, São Paulo buses were rarely on time. SPTrans hired

Microsoft Services to create an electronic monitoring and arrival-

prediction system, but verifying predictions required a great effort.

The SolutionIn 2011, SPTrans engaged Microsoft Services to enhance prediction

accuracy, extend bus data to the web and smartphones, and improve

its planning and innovation capabilities.

The Impact • Improved bus reliability by 30 percent.

• Solution to Market Faster Through Use of Microsoft Services.

• Augmented Staff Knowledge Through Skills Transfer.

TransportationTraffic Control & Management

Customer: São Paulo Transporte S.A

Partner: Microsoft Services

City: São Paulo, Brazil

Technology: Windows Server 2008 R2;

Microsoft SQL Server 2005;

Microsoft Office 2007

Suites; Microsoft Visual

Studio 2010

Link to Full Case Study

Improving Existing Infrastructure

“With the systems that

Microsoft Services has

created for us, we have

improved the reliability of

São Paulo public

transportation by 30

percent.”Mauricio Lima, Information Technology and

Revenue Director, São Paulo Transporte

19

Transport & Verkehr

Nutzen:

Erhöhung der Effizienz durch:

Definition einfacher und aussagekräftiger Qualitätskennzahlen anstelle von komplexen Zahlenwüsten,

Erstellung und Weiterentwicklung eines unternehmensweiten Darstellungskonzepts nach Prof. Hichert.

Lösung:

Einführung eines Microsoft BI-Systems und Integration in bestehende Infrastruktur inkl. SharePoint.

Anbindung unterschiedlicher Datenquellen, wie Firebird SQL, Access, Oracle und SAP mit Theobald-Connector.

Ausgangssituation:

Zur unternehmensweiten Standardisierung und über Hierarchie- und Abteilungsgrenzen hinaus soll ein Reporting-System als Steuerungs- und Führungsinstrument erstellt werden.

Ziel ist auch einen maximal möglichen Automatisierungsgrad zur Senkung des manuellen Erstellungsaufwandes zu erreichen.

Transport & Verkehr

The 2012 Olympics

generated 50TBs of

new data alone

London Olympic Data Management Upgrade

•There were 3 billion tube and bus

journeys across London in 2012.

•Core data was from Oyster card

‘touches’ (24 million journeys per day

and 7 years of history).

•PDW performed 10 times faster with

over 42 times more data and 100x

more concurrent users.

22

Tourism, Recreation,

Culture

Microsoft CityNext

“Microsoft Dynamics CRM Online enabled us to put an online permit application

on our website for the Democratic National Convention. It greatly streamlined the

process for taking applications.”

- Emily Cantrell, Organisation Development Specialist, City of Charlotte (NC)

The ChallengeWhen news broke that the 2012 Democratic National Convention

would be held in Charlotte, North Carolina, the city knew immediately

that it was time to replace its manual processes for event permitting

with software, especially when considering the challenges that such a

large influx of people would bring.

The SolutionWith support from Microsoft as part of its Metro Cities initiative, the

City of Charlotte adopted Microsoft Dynamics CRM Online and tailored

the solution to meet the unique demands of hosting the convention.

The Impact • Familiar User Interface Reduces Training Costs.

• Cloud Based Solution Eases the Burden on IT resources.

• Ease of Integration with other Windows Based Applications.

Tourism, Recreation, CultureDestination Management

Customer: City of Charlotte, NC,

Partner: n/a

City: Charlotte, NC, USA

Technology: Microsoft Dynamics CRM

Online

Link to Full Case Study

Microsoft CityNext

“The core of our marketing is about engaging the customer to wind mindshare for

Ireland, over any other holiday destination.”

- Mark Henry, Central Marketing Director, Tourism Ireland

The ChallengeTourism Ireland is a publicly funded organization responsible for

marketing the island of Ireland overseas.

The SolutionWorking together with their social media channels, Microsoft

Dynamics CRM helps to give the organization a deeper look at their

customers and allows Tourism Ireland to bring a personalized

experience to prospective visitors to the Emerald Isle.

The Impact • Single customer database

• Quickly accessible

• Easy customization of marketing communications.

Tourism,

Recreation,CultureDestination Management

Customer: Tourism Ireland

Partner: n/a

City: Dublin, Ireland

Technology: Microsoft SQL Server 2008;

Microsoft .NET Framework 3.5;

Microsoft ASP.NET MVC 2;

Microsoft .NET Language

Integrated Query

Link to Video Case Study

Microsoft CityNext

As the political situation in Egypt stabilizes and tourism increases, we can scale up

Windows Azure easily and duplicate the success of the Luxor Mobile Portal in

other cities.

- Dr. Hesham Farouk Ali, E-Content Department Manager at MCIT

The ChallengeThe city of Luxor, Egypt, wanted to help up to 12,000 daily visitors to its

temples, tombs, and other historical sites get the most out of their trip,

while supporting its tourism industry by helping visitors find tour

guides, hotels, restaurants, transportation, and other services.

The SolutionThe ministry worked with independent software vendor Tagipedia to

develop the Luxor Mobile Portal, designed for smartphones running

the Windows Phone 7 operating system and powered by Windows

Azure.

The Impact • More Effective Promotion Through Mobile Technology.

• Richer Visitor Experience Due To Single Mobile Application.

Tourism, Recreation & CultureMobile Tourism Apps

Customer: City of Luxor

Partner: Tagipedia

City: Luxor, Egypt

Technology: Windows Phone 7;

Windows Azure SQL

Database; Windows Azure

Link to Full Case Study

Koalitionspartner CityNext

Transport & Verkehr