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Zuhair Qadir

Mashaal Lodhi

Muhammad Asad

Tabinda Mukhtar

Rana Mohsin Saeed

Faiza Tahseen

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Introduction

Microsoft is a

multinational computer 

technology corporation.The history of Microsoft

 began on April

4,1975,when it was

founded by Bill gatesand Paul Allen .

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Microsoft's flagship product, the Windowsoperating system, is the single most popularoperating system for home desktop use. Its

other desktop products, namely MicrosoftOffice, Internet Explorer, and Windows MediaPlayer.

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Corporate missions and

objectives.

Business Composition and

strategies.

Marketing strategy for each

 planning unit. Marketing program activities.

Implementation and management

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Mission statement of Microsoft

´At Microsoft, we work tohelp people and businesses

throughout the world realizetheir full potential.µ

objectives of the Microsoft

T

o enable people andbusinesses throughout theworld realize their fullpotential.

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Strengthening Economies

Addressing Societal Challenges

Promoting a Healthy Online Eco-

system

Operating Responsibly

Promoting Microsoft¶s Public

Policy Agenda Technology Innovation

Employees and Suppliers

Workforce Development

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Business composition

Windows & Windows Live Division

Server and Tool

Online Services Division

Microsoft Business Division

Entertainment and Devices Division

Corporate strategies

Aggressive policy of take-over¶s and

acquisitions.

Adapt quickly to market conditions,

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Strategic planning and marketing 

responsibilities are clearlydefined in corporate strategicplanning

free rein to Steve Blamer tohandle the Microsoft in

whatever manner Steve Ballmerwants

setup the 50 top priorityinitiatives

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Strong corporate governanceat Microsoft starts with aBoard of Directors that is

independent, engaged,committed, and effective

Working with management ,ensure dynamic and

responsive leadership, track  performance,

The key member¶s power togive feedback 

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The company¶s success ismaking strategy adapting tochanging market conditions anddemands

S pecific target market strategyfor each business units

They are using the nichemarketing strategy for 

entertainment division Business class

Students

Home users etc

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Measureable objectives for eachtarget market

Windows Live business unit achieve

its objective by maintaining excellentgrowth rate of 15% From year 2004-08 and earned the operating profit of11% and made extra sales of $7-$9billion per year.

Microsoft typically uses what iscalled a "zero defects" milestone

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Microsoft is using the termintegrated innovation forpositioning of its product

Mr. Bill Gates has said that;

 ́Its customers perfectly

legitimate choice to buy the

 Microsoft product and it¶s not a

 soft drink where you get thirsty

and say; I drank my word 

 processor, let¶s have another´

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Product strategy:

Using the product specialization

strategy which is one of the

market coverage strategies

Applying monolithic branding

Strategy for its products

Microsoft is positioning its product by attributes

Microsoft believes in

innovation

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Microsoft provides license softwareto organizations under arrangements

Some of it¶s major distributorsinclude

Ingram Micro Tech Data

Software S pectrum

Software House International Dell

CDW

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Microsoft is using push strategy to

 promote its product

GTM approach. A broad Advertising campaign

Guides

Promotions and incentives

Measuring Success

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Reputation for employing highlyskilled individual

Highly skilled workers, therefore,

will help the company to develop and implement

strategies successfully

Reliance on highlyknowledgeable staff in product

development

Help in retaining its image astechnology and productinnovators.

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considerable gapbetween the plannedand actual

performance introduce next

version of windows´LONGHORNµ

require additionalstudy and moreaccurate information

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Give more concentrationon issue of employee

turnover rate which is

increased from 6% to

7.4% in last two years

Microsoft is focusing on

windows and office

 programs

More focused about the

innovation

Concentrates on the

employee issues

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