microsoft confidential. all offers and incentives subject to t&cs 1 building the bottom line...

29
Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives January 2015

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Page 1: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

1

Building the Bottom Line with Offers amp Incentives

January 2015

Microsoft Confidential All Offers and Incentives subject to TampCs

2

Customer Offers

Microsoft Confidential All Offers and Incentives subject to TampCs

3

Corporate Buyback ProgramCorporate customers (which include SMBs) can get up to $350 (per device) back when they trade up from ANY phone tablet or PC that does not have Windows 8 Whereas previously this included only trade-up to a Windows 8 device from a select list of competing devices (ie Phones amp Tablets only from Apple or Google) Microsoft is now offering trade-ups from ANY device including PCrsquos and previous versions of Windows

Trading in less than 6 devices Get your price quote and shipping details at httpmicrosoftcebuybackcom or visit your local Microsoft Store Trading in more than 6 devices Get your price quote and shipping details by calling 8888900199 or e-mail enterprisecloverwirelesscom

Microsoft Confidential All Offers and Incentives subject to TampCs

4

Offer 20 discount on Office 365 ProPlus

15 discount on Office 365 Enterprise E3

On Pricelist through OV and OVS

Buy any O365 quantity at time of SA expiration

August 1 2014-June 30 2015

Renew to the Cloud

Campaign Assets

Business-class emailOnline conferencingPublic websiteFile storage and sharingOffice OnlineDesktop version of office apps

Microsoft Confidential All Offers and Incentives subject to TampCs

55

Renew to the Cloud Where does this apply

Renewing Annuity

(SA)

OVOVSOpen L + SA

Buy Office 365 byrenewing into OVOVS

contract

Renew to the Cloud

Currently has Conversation Close WithCustomer Scenario

We can take advantage of this offer across many different customer scenarios

Microsoft Confidential All Offers and Incentives subject to TampCs

66

Example Renewal Customer Scenario

Customer has expiring SA on Windows Server and 50

Windows Server CALs

Customer also has 50 L-only Licenses on Office

2003 (EOS)

Good Renew just the Windows Server expiring SA

Better Renew expiring Windows Server SA Get to latest version of Office on-prem

License

Best Renew expiring Windows Server SA Renew to the Cloud with Office365 E3

Potential options on how we can serve this customer

What we want to try and ensureWin for a customer | Win for you our partners | Win for Microsoft

Microsoft Confidential All Offers and Incentives subject to TampCs

7

Renew to Cloud ScenarioCustomer has expiring SA on Windows Server and 50 Windows Server CALsCustomer also has 50 L-only Licenses on Office 2003 (EOS)

Good Renew SA

Best Move to Cloud

Total Yr 1 Cost to Customer ( for 1 Win SVR 50 Win Svr CALs)

$967 WinSvr + CAL $967 Total Pay

Total Yr1 Cost to Customer (O365 E3 + Win SVR amp CALs)

$12000 O365 E3$967 WinSvr+CAL$12967 Total Pay

Total Yr 1 Cost to Customer (O365 E3 15 off + Win SVR amp CALs)

10200 O365 E3967 WinSvr+CAL$11167 Total PayTotal Partner Incentive

(10 margin and 1 VAR OfficeCore Incentive)

$97 Margin$9 Incentive$106 Total Earn

Total Partner Incentive (Advisor 23 Yr 1 max incentive and 1 VAR incentive + 10 Margin on Win SvrCAL)

$97 Margin$2769 Incentive$2866 Total Earn

Total Partner Incentive (includes 10 margin and 8 VAR Cloud Incentive)

$1117 Margin$826 Incentive$1943 Total Earn

Easy Cross-sell Azure Back up for Win Server

amp Earn Azure

Incentives

Better Renew SA + Purchase On

Prem OPPTotal Yr 1 Cost to Customer (Office Pro Plus L SA for Win SVRCAL)

$967 WinSvr + CAL$10794 OfficeProPlus$11761 Total PayTotal Partner Incentive (10 margin and 1 VAR Incentive)

$1176 Margin$9 Incentive$1185 Total Earn

MOSPAdvisor (O365) Open ValueOVS

Microsoft Confidential All Offers and Incentives subject to TampCs

88

Example Renewal Whatrsquos in it for the customerbull $594 savings on O365 E3 through Renew to the Cloud discount

bull $30K value with E3rsquos extra functionality in equivalent on premise infrastructure software cost (SharePoint Lync)

bull $1000user value of rights to install the cloud services on 5 devicesuser (assumes 3 additional devices)

bull $350device customer cash per device when refreshing hardware to Win 81 through corporate buyback program

bull Up to $1125 savings (50 total) when upgrading old devices to Win 81 pro through the Modern Windows offer at 15

Hard savings on cost doesnrsquot include value of additional functionality hardwaresoftware support energy gained by moving to cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

99

Example Renewal Whatrsquos in it for the partnerbull $967 revenue on renewing the Windows Server and CALs SA

bull $102k cloud migration revenue on Office 365 E3

bull VAR incentive rebate on all Open revenue in the deal incl rich cloud payout

bull Hardware revenue on new devices in desktop refresh with migration to the cloud

bull Value added services revenue on managed and other services provided

bull Azure attachcross sell opportunity with 20 rebate

bull Customer retention with another 3-years of Microsoft technology purchases

bull Supplier position secured in customerrsquos cloud migration over defined roadmap

Hard savings on cost doesnrsquot include value of additional functionality hardwaresoftware support energy gained by moving to cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

1010

Open Value Program Benefits

Volume License Service Center

1 Customer = 1 Agreement Annuity relationship program wired to

partner

Centralized purchasing ndash cloud and on premise

Asset management through VL Service Center

3-year LampSA spread payments with 0 financing for on premise software

One-year prepaid SKUs for O365cloud services

Rich customer offers on-pricelist

Note Renew to Cloud Offer requires purchases through OVOVS

Microsoft Confidential All Offers and Incentives subject to TampCs

11

Partner Opportunity

Partners estimate 50-95 of their revenuecomes from value-added services

$40+seat

$50+seat

bull Office 365 is a $15B business one of the fastest growing in Microsoft historybull Over 1B people use Office 1 in 7 people on the planet

Note Estimates are based on partner interviews so actual numbers will differ from market to market All revenue streams are re-occurring except for ldquoDeployment and Migration Servicesrdquo which is a one-time event

Office 365 Licensing Revenue

Deployment amp Migration Services

Managed Services and Support

Add-on Projects and Solutions

Baseline Good Better Best

Low

Structure of Office 365 Deal

Revenue

$48-240seat

$40-120seat

bull Help desk (ie Tier 1Tier 2 support)

bull New user set-upbull Updatesbull End-user trainingbull Expansion

bull Customizationbull LOB integrationbull IT infrastructure designbull IT planningbull IT trainingbull Desktop remediation

bull Assessmentplanningbull Migration of databull Establishment of service

= Recurring

High

Microsoft by the Numbers February 2013

Microsoft Confidential All Offers and Incentives subject to TampCs

12

Sales Productivity for CRM Online

Offer New customers $65 for O365 E3 CRMOL amp

Power BI

Existing E3 or E4 customers $40 for CRMOL amp Power BI

MOSP Advisor Program only Purchase Here

5 license minimum Each bundle assigned to 1 user (no splitting among users)

Available 1082014 ndash 6312015

Campaign Assets

CRM Online O365 amp Power BIContact amp Opportunity Management Pipeline Management Workflows Personalized dashboards amp reporting In-line Social Collaboration Advanced Analytics

Microsoft Confidential All Offers and Incentives subject to TampCs

13

Power up with Power BI

Offer 30 discount on Standalone (Includes SharePoint

Online Plan 2) through OpenOVOVS

40 discount on the Power BI Add-on for customers who are O365 Plan E3 or E4 subscribers This version does not include SharePoint Online Plan 2 Through MOSPAdvisor

Available February 1 2014-January 31 2015

Campaign Assets

Power BI Add-on to Excel

to create compelling content data models amp visualizations - then share collaborate amp extend those insights

Microsoft Confidential All Offers and Incentives subject to TampCs

14

Windows Embedded VL

Offer 20 discount on Windows Embedded

On-pricelist promo SKUs (Open License OV OVS)

Upgrade and Upgrade + SA Products Only

Available April 1 2014-June 30 2015

Campaign Assets

Enterprises turn to Windows Embedded to power industry devices because it provides unique and differentiated user experiences and builds competitive advantage by monitoring assessing reporting predicting and uncovering business intelligence

Microsoft Confidential All Offers and Incentives subject to TampCs

15

Office 365 Open Add-onsOffer Rich discounts for on-premise

customers transitioning from

Core CAL to E1 Office Pro Plus to M or E3 Office Pro Plus + Core CAL to M or

E3

Through OV-Companywide or OVS Available February 1 2014 ndash June 30

2015 M is only for existing Midsize customers

Campaign Assets

Note Effective October 1st 2014 the Midsize Plan (M) O365 Add-ons are only available to customers that have already deployed tenants with the Midsize Plan For customers with companywide standardization on Office Pro Plus who are deploying new O365 tenants only the E3 Plan is available as an O365 Add-on SKU

Microsoft Confidential All Offers and Incentives subject to TampCs

16

Channel Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

17

VAR Incentive Program

Incentivebull Provides payouts to partners selling Microsoft

products and technologies including virtualization security and cloud

bull O365 product payouts through Open License and OVS all other product categories through Open ValueSubscription

bull Available July 1 2014 ndash December 31 2014

TampCs

Cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

18

Cloud Championrsquos Club Azure Incentive

Incentivebull Cloud Champions Club Partners receive an additional

12 Rebate on Azure Sales in the Open Program on top of their base Cloud incentive for a total incentive of 20 for Partners (21 for Tier 1)

bull Paid as a 100 cash incentive for Champions Club Members

bull Available September 1 2014 ndash March 31 2015

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

19

Azure Unmanaged Incentive

Incentivebull 20 payout on all Microsoft Azure SKUs for SMB

customers through Open Value and Open Licensebull Paid through Partner Investment Engine (PIE)bull Available September 2 2014 through March 31 2015bull Minimum of $1000 of Azure Open Licenses sold during

the time period Only available for partners not participating in the US Open License rebate program or US OEM rebate program

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

20

TouchWins Device Rebate Program

Incentivebull Sell eligible Windows 81 Pro devices and earn

incentivesbull Tier 1 Resellers receive $3 per unit on sales of Windows

8 Pro Featured PCs and $7 for Windows 8 Pro Featured Tablets - allocated 50 Co-op and 40 rebate funds

bull Tier 2 Resellers receive $15 per unit on sales of Windows 8 Pro Featured PCs and $35 on per unit sales of Windows 8 Pro Featured Tablets - allocated 100 as rebate funds

bull Learn more on the Windows Devices Marketing Hub

Sign Up TampCs

Thinner lighter and faster Consistent platform across form factors

Windows DevicesThinner lighter and faster Consistent platform across form factors Always in-sync across all your devices

Microsoft Confidential All Offers and Incentives subject to TampCs

21

Online Services Advisor Program

OLS Advisor Fees

Incentivebull Partners selling deploying and managing

through the Microsoft Online Portal (MOP) are eligible for certain incentives

bull Must be designated Partner of Record (POR) for each Online Service advised and purchase

bull Accelerator eligibility currently via Cloud Accelerate will moved to MPN Competencies on October 1 2014

TampCs

Microsoft Confidential All Offers and Incentives subject to TampCs

22

Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

23

Ready to Go

Ready-to-Go campaigns offer a toolkit of resources to support your marketing and sales efforts ranging from web to direct marketing to events If youre thinking about reaching out to your customers check out these materials to help you get started

Choose a Campaign

Select amp Download Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

24

US SMB Promotions Dashboard

Link to TampCs

Links to Ready to Go Marketing Materials

Offer durationNew offers

highlighted

The Promotions Dashboard includes all in-market Customer Offers and Channel Incentives with important details and key links Updated monthly and available on the SMB Partner Center

Microsoft Confidential All Offers and Incentives subject to TampCs

25

US SMB Partner Center

Link to Promo Dashboard

SMB Partner Center

Incentives overview

Customer Offers

overview

Microsoft Confidential All Offers and Incentives subject to TampCs

26

Next StepsActionsbull Include offers in every customer conversationbull Prep for SA renewals to expand deal size and establish a

roadmap bull Attach Windows 81 devices and your value added servicesbull Leverage Ready-to-Go for quick and easy demand

generation bull Lead with cloud the new annuity

Initiate customer conversations build pipeline close deals

Microsoft Confidential All Offers and Incentives subject to TampCs

27

ResourcesCorporate Buyback ndash Redemption SiteRenew to the Cloud ndash O365 for Business PlansCRMOL Sales Productivity ndash MScom SitePower BI ndash MScom SiteWindows Embedded VL ndash MScom SiteO365 Add Ons ndash Product ListVAR Rebate amp Champions Club ndash MPN SiteTouchWins Device Rebate Program

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 2: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

2

Customer Offers

Microsoft Confidential All Offers and Incentives subject to TampCs

3

Corporate Buyback ProgramCorporate customers (which include SMBs) can get up to $350 (per device) back when they trade up from ANY phone tablet or PC that does not have Windows 8 Whereas previously this included only trade-up to a Windows 8 device from a select list of competing devices (ie Phones amp Tablets only from Apple or Google) Microsoft is now offering trade-ups from ANY device including PCrsquos and previous versions of Windows

Trading in less than 6 devices Get your price quote and shipping details at httpmicrosoftcebuybackcom or visit your local Microsoft Store Trading in more than 6 devices Get your price quote and shipping details by calling 8888900199 or e-mail enterprisecloverwirelesscom

Microsoft Confidential All Offers and Incentives subject to TampCs

4

Offer 20 discount on Office 365 ProPlus

15 discount on Office 365 Enterprise E3

On Pricelist through OV and OVS

Buy any O365 quantity at time of SA expiration

August 1 2014-June 30 2015

Renew to the Cloud

Campaign Assets

Business-class emailOnline conferencingPublic websiteFile storage and sharingOffice OnlineDesktop version of office apps

Microsoft Confidential All Offers and Incentives subject to TampCs

55

Renew to the Cloud Where does this apply

Renewing Annuity

(SA)

OVOVSOpen L + SA

Buy Office 365 byrenewing into OVOVS

contract

Renew to the Cloud

Currently has Conversation Close WithCustomer Scenario

We can take advantage of this offer across many different customer scenarios

Microsoft Confidential All Offers and Incentives subject to TampCs

66

Example Renewal Customer Scenario

Customer has expiring SA on Windows Server and 50

Windows Server CALs

Customer also has 50 L-only Licenses on Office

2003 (EOS)

Good Renew just the Windows Server expiring SA

Better Renew expiring Windows Server SA Get to latest version of Office on-prem

License

Best Renew expiring Windows Server SA Renew to the Cloud with Office365 E3

Potential options on how we can serve this customer

What we want to try and ensureWin for a customer | Win for you our partners | Win for Microsoft

Microsoft Confidential All Offers and Incentives subject to TampCs

7

Renew to Cloud ScenarioCustomer has expiring SA on Windows Server and 50 Windows Server CALsCustomer also has 50 L-only Licenses on Office 2003 (EOS)

Good Renew SA

Best Move to Cloud

Total Yr 1 Cost to Customer ( for 1 Win SVR 50 Win Svr CALs)

$967 WinSvr + CAL $967 Total Pay

Total Yr1 Cost to Customer (O365 E3 + Win SVR amp CALs)

$12000 O365 E3$967 WinSvr+CAL$12967 Total Pay

Total Yr 1 Cost to Customer (O365 E3 15 off + Win SVR amp CALs)

10200 O365 E3967 WinSvr+CAL$11167 Total PayTotal Partner Incentive

(10 margin and 1 VAR OfficeCore Incentive)

$97 Margin$9 Incentive$106 Total Earn

Total Partner Incentive (Advisor 23 Yr 1 max incentive and 1 VAR incentive + 10 Margin on Win SvrCAL)

$97 Margin$2769 Incentive$2866 Total Earn

Total Partner Incentive (includes 10 margin and 8 VAR Cloud Incentive)

$1117 Margin$826 Incentive$1943 Total Earn

Easy Cross-sell Azure Back up for Win Server

amp Earn Azure

Incentives

Better Renew SA + Purchase On

Prem OPPTotal Yr 1 Cost to Customer (Office Pro Plus L SA for Win SVRCAL)

$967 WinSvr + CAL$10794 OfficeProPlus$11761 Total PayTotal Partner Incentive (10 margin and 1 VAR Incentive)

$1176 Margin$9 Incentive$1185 Total Earn

MOSPAdvisor (O365) Open ValueOVS

Microsoft Confidential All Offers and Incentives subject to TampCs

88

Example Renewal Whatrsquos in it for the customerbull $594 savings on O365 E3 through Renew to the Cloud discount

bull $30K value with E3rsquos extra functionality in equivalent on premise infrastructure software cost (SharePoint Lync)

bull $1000user value of rights to install the cloud services on 5 devicesuser (assumes 3 additional devices)

bull $350device customer cash per device when refreshing hardware to Win 81 through corporate buyback program

bull Up to $1125 savings (50 total) when upgrading old devices to Win 81 pro through the Modern Windows offer at 15

Hard savings on cost doesnrsquot include value of additional functionality hardwaresoftware support energy gained by moving to cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

99

Example Renewal Whatrsquos in it for the partnerbull $967 revenue on renewing the Windows Server and CALs SA

bull $102k cloud migration revenue on Office 365 E3

bull VAR incentive rebate on all Open revenue in the deal incl rich cloud payout

bull Hardware revenue on new devices in desktop refresh with migration to the cloud

bull Value added services revenue on managed and other services provided

bull Azure attachcross sell opportunity with 20 rebate

bull Customer retention with another 3-years of Microsoft technology purchases

bull Supplier position secured in customerrsquos cloud migration over defined roadmap

Hard savings on cost doesnrsquot include value of additional functionality hardwaresoftware support energy gained by moving to cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

1010

Open Value Program Benefits

Volume License Service Center

1 Customer = 1 Agreement Annuity relationship program wired to

partner

Centralized purchasing ndash cloud and on premise

Asset management through VL Service Center

3-year LampSA spread payments with 0 financing for on premise software

One-year prepaid SKUs for O365cloud services

Rich customer offers on-pricelist

Note Renew to Cloud Offer requires purchases through OVOVS

Microsoft Confidential All Offers and Incentives subject to TampCs

11

Partner Opportunity

Partners estimate 50-95 of their revenuecomes from value-added services

$40+seat

$50+seat

bull Office 365 is a $15B business one of the fastest growing in Microsoft historybull Over 1B people use Office 1 in 7 people on the planet

Note Estimates are based on partner interviews so actual numbers will differ from market to market All revenue streams are re-occurring except for ldquoDeployment and Migration Servicesrdquo which is a one-time event

Office 365 Licensing Revenue

Deployment amp Migration Services

Managed Services and Support

Add-on Projects and Solutions

Baseline Good Better Best

Low

Structure of Office 365 Deal

Revenue

$48-240seat

$40-120seat

bull Help desk (ie Tier 1Tier 2 support)

bull New user set-upbull Updatesbull End-user trainingbull Expansion

bull Customizationbull LOB integrationbull IT infrastructure designbull IT planningbull IT trainingbull Desktop remediation

bull Assessmentplanningbull Migration of databull Establishment of service

= Recurring

High

Microsoft by the Numbers February 2013

Microsoft Confidential All Offers and Incentives subject to TampCs

12

Sales Productivity for CRM Online

Offer New customers $65 for O365 E3 CRMOL amp

Power BI

Existing E3 or E4 customers $40 for CRMOL amp Power BI

MOSP Advisor Program only Purchase Here

5 license minimum Each bundle assigned to 1 user (no splitting among users)

Available 1082014 ndash 6312015

Campaign Assets

CRM Online O365 amp Power BIContact amp Opportunity Management Pipeline Management Workflows Personalized dashboards amp reporting In-line Social Collaboration Advanced Analytics

Microsoft Confidential All Offers and Incentives subject to TampCs

13

Power up with Power BI

Offer 30 discount on Standalone (Includes SharePoint

Online Plan 2) through OpenOVOVS

40 discount on the Power BI Add-on for customers who are O365 Plan E3 or E4 subscribers This version does not include SharePoint Online Plan 2 Through MOSPAdvisor

Available February 1 2014-January 31 2015

Campaign Assets

Power BI Add-on to Excel

to create compelling content data models amp visualizations - then share collaborate amp extend those insights

Microsoft Confidential All Offers and Incentives subject to TampCs

14

Windows Embedded VL

Offer 20 discount on Windows Embedded

On-pricelist promo SKUs (Open License OV OVS)

Upgrade and Upgrade + SA Products Only

Available April 1 2014-June 30 2015

Campaign Assets

Enterprises turn to Windows Embedded to power industry devices because it provides unique and differentiated user experiences and builds competitive advantage by monitoring assessing reporting predicting and uncovering business intelligence

Microsoft Confidential All Offers and Incentives subject to TampCs

15

Office 365 Open Add-onsOffer Rich discounts for on-premise

customers transitioning from

Core CAL to E1 Office Pro Plus to M or E3 Office Pro Plus + Core CAL to M or

E3

Through OV-Companywide or OVS Available February 1 2014 ndash June 30

2015 M is only for existing Midsize customers

Campaign Assets

Note Effective October 1st 2014 the Midsize Plan (M) O365 Add-ons are only available to customers that have already deployed tenants with the Midsize Plan For customers with companywide standardization on Office Pro Plus who are deploying new O365 tenants only the E3 Plan is available as an O365 Add-on SKU

Microsoft Confidential All Offers and Incentives subject to TampCs

16

Channel Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

17

VAR Incentive Program

Incentivebull Provides payouts to partners selling Microsoft

products and technologies including virtualization security and cloud

bull O365 product payouts through Open License and OVS all other product categories through Open ValueSubscription

bull Available July 1 2014 ndash December 31 2014

TampCs

Cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

18

Cloud Championrsquos Club Azure Incentive

Incentivebull Cloud Champions Club Partners receive an additional

12 Rebate on Azure Sales in the Open Program on top of their base Cloud incentive for a total incentive of 20 for Partners (21 for Tier 1)

bull Paid as a 100 cash incentive for Champions Club Members

bull Available September 1 2014 ndash March 31 2015

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

19

Azure Unmanaged Incentive

Incentivebull 20 payout on all Microsoft Azure SKUs for SMB

customers through Open Value and Open Licensebull Paid through Partner Investment Engine (PIE)bull Available September 2 2014 through March 31 2015bull Minimum of $1000 of Azure Open Licenses sold during

the time period Only available for partners not participating in the US Open License rebate program or US OEM rebate program

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

20

TouchWins Device Rebate Program

Incentivebull Sell eligible Windows 81 Pro devices and earn

incentivesbull Tier 1 Resellers receive $3 per unit on sales of Windows

8 Pro Featured PCs and $7 for Windows 8 Pro Featured Tablets - allocated 50 Co-op and 40 rebate funds

bull Tier 2 Resellers receive $15 per unit on sales of Windows 8 Pro Featured PCs and $35 on per unit sales of Windows 8 Pro Featured Tablets - allocated 100 as rebate funds

bull Learn more on the Windows Devices Marketing Hub

Sign Up TampCs

Thinner lighter and faster Consistent platform across form factors

Windows DevicesThinner lighter and faster Consistent platform across form factors Always in-sync across all your devices

Microsoft Confidential All Offers and Incentives subject to TampCs

21

Online Services Advisor Program

OLS Advisor Fees

Incentivebull Partners selling deploying and managing

through the Microsoft Online Portal (MOP) are eligible for certain incentives

bull Must be designated Partner of Record (POR) for each Online Service advised and purchase

bull Accelerator eligibility currently via Cloud Accelerate will moved to MPN Competencies on October 1 2014

TampCs

Microsoft Confidential All Offers and Incentives subject to TampCs

22

Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

23

Ready to Go

Ready-to-Go campaigns offer a toolkit of resources to support your marketing and sales efforts ranging from web to direct marketing to events If youre thinking about reaching out to your customers check out these materials to help you get started

Choose a Campaign

Select amp Download Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

24

US SMB Promotions Dashboard

Link to TampCs

Links to Ready to Go Marketing Materials

Offer durationNew offers

highlighted

The Promotions Dashboard includes all in-market Customer Offers and Channel Incentives with important details and key links Updated monthly and available on the SMB Partner Center

Microsoft Confidential All Offers and Incentives subject to TampCs

25

US SMB Partner Center

Link to Promo Dashboard

SMB Partner Center

Incentives overview

Customer Offers

overview

Microsoft Confidential All Offers and Incentives subject to TampCs

26

Next StepsActionsbull Include offers in every customer conversationbull Prep for SA renewals to expand deal size and establish a

roadmap bull Attach Windows 81 devices and your value added servicesbull Leverage Ready-to-Go for quick and easy demand

generation bull Lead with cloud the new annuity

Initiate customer conversations build pipeline close deals

Microsoft Confidential All Offers and Incentives subject to TampCs

27

ResourcesCorporate Buyback ndash Redemption SiteRenew to the Cloud ndash O365 for Business PlansCRMOL Sales Productivity ndash MScom SitePower BI ndash MScom SiteWindows Embedded VL ndash MScom SiteO365 Add Ons ndash Product ListVAR Rebate amp Champions Club ndash MPN SiteTouchWins Device Rebate Program

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 3: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

3

Corporate Buyback ProgramCorporate customers (which include SMBs) can get up to $350 (per device) back when they trade up from ANY phone tablet or PC that does not have Windows 8 Whereas previously this included only trade-up to a Windows 8 device from a select list of competing devices (ie Phones amp Tablets only from Apple or Google) Microsoft is now offering trade-ups from ANY device including PCrsquos and previous versions of Windows

Trading in less than 6 devices Get your price quote and shipping details at httpmicrosoftcebuybackcom or visit your local Microsoft Store Trading in more than 6 devices Get your price quote and shipping details by calling 8888900199 or e-mail enterprisecloverwirelesscom

Microsoft Confidential All Offers and Incentives subject to TampCs

4

Offer 20 discount on Office 365 ProPlus

15 discount on Office 365 Enterprise E3

On Pricelist through OV and OVS

Buy any O365 quantity at time of SA expiration

August 1 2014-June 30 2015

Renew to the Cloud

Campaign Assets

Business-class emailOnline conferencingPublic websiteFile storage and sharingOffice OnlineDesktop version of office apps

Microsoft Confidential All Offers and Incentives subject to TampCs

55

Renew to the Cloud Where does this apply

Renewing Annuity

(SA)

OVOVSOpen L + SA

Buy Office 365 byrenewing into OVOVS

contract

Renew to the Cloud

Currently has Conversation Close WithCustomer Scenario

We can take advantage of this offer across many different customer scenarios

Microsoft Confidential All Offers and Incentives subject to TampCs

66

Example Renewal Customer Scenario

Customer has expiring SA on Windows Server and 50

Windows Server CALs

Customer also has 50 L-only Licenses on Office

2003 (EOS)

Good Renew just the Windows Server expiring SA

Better Renew expiring Windows Server SA Get to latest version of Office on-prem

License

Best Renew expiring Windows Server SA Renew to the Cloud with Office365 E3

Potential options on how we can serve this customer

What we want to try and ensureWin for a customer | Win for you our partners | Win for Microsoft

Microsoft Confidential All Offers and Incentives subject to TampCs

7

Renew to Cloud ScenarioCustomer has expiring SA on Windows Server and 50 Windows Server CALsCustomer also has 50 L-only Licenses on Office 2003 (EOS)

Good Renew SA

Best Move to Cloud

Total Yr 1 Cost to Customer ( for 1 Win SVR 50 Win Svr CALs)

$967 WinSvr + CAL $967 Total Pay

Total Yr1 Cost to Customer (O365 E3 + Win SVR amp CALs)

$12000 O365 E3$967 WinSvr+CAL$12967 Total Pay

Total Yr 1 Cost to Customer (O365 E3 15 off + Win SVR amp CALs)

10200 O365 E3967 WinSvr+CAL$11167 Total PayTotal Partner Incentive

(10 margin and 1 VAR OfficeCore Incentive)

$97 Margin$9 Incentive$106 Total Earn

Total Partner Incentive (Advisor 23 Yr 1 max incentive and 1 VAR incentive + 10 Margin on Win SvrCAL)

$97 Margin$2769 Incentive$2866 Total Earn

Total Partner Incentive (includes 10 margin and 8 VAR Cloud Incentive)

$1117 Margin$826 Incentive$1943 Total Earn

Easy Cross-sell Azure Back up for Win Server

amp Earn Azure

Incentives

Better Renew SA + Purchase On

Prem OPPTotal Yr 1 Cost to Customer (Office Pro Plus L SA for Win SVRCAL)

$967 WinSvr + CAL$10794 OfficeProPlus$11761 Total PayTotal Partner Incentive (10 margin and 1 VAR Incentive)

$1176 Margin$9 Incentive$1185 Total Earn

MOSPAdvisor (O365) Open ValueOVS

Microsoft Confidential All Offers and Incentives subject to TampCs

88

Example Renewal Whatrsquos in it for the customerbull $594 savings on O365 E3 through Renew to the Cloud discount

bull $30K value with E3rsquos extra functionality in equivalent on premise infrastructure software cost (SharePoint Lync)

bull $1000user value of rights to install the cloud services on 5 devicesuser (assumes 3 additional devices)

bull $350device customer cash per device when refreshing hardware to Win 81 through corporate buyback program

bull Up to $1125 savings (50 total) when upgrading old devices to Win 81 pro through the Modern Windows offer at 15

Hard savings on cost doesnrsquot include value of additional functionality hardwaresoftware support energy gained by moving to cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

99

Example Renewal Whatrsquos in it for the partnerbull $967 revenue on renewing the Windows Server and CALs SA

bull $102k cloud migration revenue on Office 365 E3

bull VAR incentive rebate on all Open revenue in the deal incl rich cloud payout

bull Hardware revenue on new devices in desktop refresh with migration to the cloud

bull Value added services revenue on managed and other services provided

bull Azure attachcross sell opportunity with 20 rebate

bull Customer retention with another 3-years of Microsoft technology purchases

bull Supplier position secured in customerrsquos cloud migration over defined roadmap

Hard savings on cost doesnrsquot include value of additional functionality hardwaresoftware support energy gained by moving to cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

1010

Open Value Program Benefits

Volume License Service Center

1 Customer = 1 Agreement Annuity relationship program wired to

partner

Centralized purchasing ndash cloud and on premise

Asset management through VL Service Center

3-year LampSA spread payments with 0 financing for on premise software

One-year prepaid SKUs for O365cloud services

Rich customer offers on-pricelist

Note Renew to Cloud Offer requires purchases through OVOVS

Microsoft Confidential All Offers and Incentives subject to TampCs

11

Partner Opportunity

Partners estimate 50-95 of their revenuecomes from value-added services

$40+seat

$50+seat

bull Office 365 is a $15B business one of the fastest growing in Microsoft historybull Over 1B people use Office 1 in 7 people on the planet

Note Estimates are based on partner interviews so actual numbers will differ from market to market All revenue streams are re-occurring except for ldquoDeployment and Migration Servicesrdquo which is a one-time event

Office 365 Licensing Revenue

Deployment amp Migration Services

Managed Services and Support

Add-on Projects and Solutions

Baseline Good Better Best

Low

Structure of Office 365 Deal

Revenue

$48-240seat

$40-120seat

bull Help desk (ie Tier 1Tier 2 support)

bull New user set-upbull Updatesbull End-user trainingbull Expansion

bull Customizationbull LOB integrationbull IT infrastructure designbull IT planningbull IT trainingbull Desktop remediation

bull Assessmentplanningbull Migration of databull Establishment of service

= Recurring

High

Microsoft by the Numbers February 2013

Microsoft Confidential All Offers and Incentives subject to TampCs

12

Sales Productivity for CRM Online

Offer New customers $65 for O365 E3 CRMOL amp

Power BI

Existing E3 or E4 customers $40 for CRMOL amp Power BI

MOSP Advisor Program only Purchase Here

5 license minimum Each bundle assigned to 1 user (no splitting among users)

Available 1082014 ndash 6312015

Campaign Assets

CRM Online O365 amp Power BIContact amp Opportunity Management Pipeline Management Workflows Personalized dashboards amp reporting In-line Social Collaboration Advanced Analytics

Microsoft Confidential All Offers and Incentives subject to TampCs

13

Power up with Power BI

Offer 30 discount on Standalone (Includes SharePoint

Online Plan 2) through OpenOVOVS

40 discount on the Power BI Add-on for customers who are O365 Plan E3 or E4 subscribers This version does not include SharePoint Online Plan 2 Through MOSPAdvisor

Available February 1 2014-January 31 2015

Campaign Assets

Power BI Add-on to Excel

to create compelling content data models amp visualizations - then share collaborate amp extend those insights

Microsoft Confidential All Offers and Incentives subject to TampCs

14

Windows Embedded VL

Offer 20 discount on Windows Embedded

On-pricelist promo SKUs (Open License OV OVS)

Upgrade and Upgrade + SA Products Only

Available April 1 2014-June 30 2015

Campaign Assets

Enterprises turn to Windows Embedded to power industry devices because it provides unique and differentiated user experiences and builds competitive advantage by monitoring assessing reporting predicting and uncovering business intelligence

Microsoft Confidential All Offers and Incentives subject to TampCs

15

Office 365 Open Add-onsOffer Rich discounts for on-premise

customers transitioning from

Core CAL to E1 Office Pro Plus to M or E3 Office Pro Plus + Core CAL to M or

E3

Through OV-Companywide or OVS Available February 1 2014 ndash June 30

2015 M is only for existing Midsize customers

Campaign Assets

Note Effective October 1st 2014 the Midsize Plan (M) O365 Add-ons are only available to customers that have already deployed tenants with the Midsize Plan For customers with companywide standardization on Office Pro Plus who are deploying new O365 tenants only the E3 Plan is available as an O365 Add-on SKU

Microsoft Confidential All Offers and Incentives subject to TampCs

16

Channel Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

17

VAR Incentive Program

Incentivebull Provides payouts to partners selling Microsoft

products and technologies including virtualization security and cloud

bull O365 product payouts through Open License and OVS all other product categories through Open ValueSubscription

bull Available July 1 2014 ndash December 31 2014

TampCs

Cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

18

Cloud Championrsquos Club Azure Incentive

Incentivebull Cloud Champions Club Partners receive an additional

12 Rebate on Azure Sales in the Open Program on top of their base Cloud incentive for a total incentive of 20 for Partners (21 for Tier 1)

bull Paid as a 100 cash incentive for Champions Club Members

bull Available September 1 2014 ndash March 31 2015

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

19

Azure Unmanaged Incentive

Incentivebull 20 payout on all Microsoft Azure SKUs for SMB

customers through Open Value and Open Licensebull Paid through Partner Investment Engine (PIE)bull Available September 2 2014 through March 31 2015bull Minimum of $1000 of Azure Open Licenses sold during

the time period Only available for partners not participating in the US Open License rebate program or US OEM rebate program

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

20

TouchWins Device Rebate Program

Incentivebull Sell eligible Windows 81 Pro devices and earn

incentivesbull Tier 1 Resellers receive $3 per unit on sales of Windows

8 Pro Featured PCs and $7 for Windows 8 Pro Featured Tablets - allocated 50 Co-op and 40 rebate funds

bull Tier 2 Resellers receive $15 per unit on sales of Windows 8 Pro Featured PCs and $35 on per unit sales of Windows 8 Pro Featured Tablets - allocated 100 as rebate funds

bull Learn more on the Windows Devices Marketing Hub

Sign Up TampCs

Thinner lighter and faster Consistent platform across form factors

Windows DevicesThinner lighter and faster Consistent platform across form factors Always in-sync across all your devices

Microsoft Confidential All Offers and Incentives subject to TampCs

21

Online Services Advisor Program

OLS Advisor Fees

Incentivebull Partners selling deploying and managing

through the Microsoft Online Portal (MOP) are eligible for certain incentives

bull Must be designated Partner of Record (POR) for each Online Service advised and purchase

bull Accelerator eligibility currently via Cloud Accelerate will moved to MPN Competencies on October 1 2014

TampCs

Microsoft Confidential All Offers and Incentives subject to TampCs

22

Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

23

Ready to Go

Ready-to-Go campaigns offer a toolkit of resources to support your marketing and sales efforts ranging from web to direct marketing to events If youre thinking about reaching out to your customers check out these materials to help you get started

Choose a Campaign

Select amp Download Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

24

US SMB Promotions Dashboard

Link to TampCs

Links to Ready to Go Marketing Materials

Offer durationNew offers

highlighted

The Promotions Dashboard includes all in-market Customer Offers and Channel Incentives with important details and key links Updated monthly and available on the SMB Partner Center

Microsoft Confidential All Offers and Incentives subject to TampCs

25

US SMB Partner Center

Link to Promo Dashboard

SMB Partner Center

Incentives overview

Customer Offers

overview

Microsoft Confidential All Offers and Incentives subject to TampCs

26

Next StepsActionsbull Include offers in every customer conversationbull Prep for SA renewals to expand deal size and establish a

roadmap bull Attach Windows 81 devices and your value added servicesbull Leverage Ready-to-Go for quick and easy demand

generation bull Lead with cloud the new annuity

Initiate customer conversations build pipeline close deals

Microsoft Confidential All Offers and Incentives subject to TampCs

27

ResourcesCorporate Buyback ndash Redemption SiteRenew to the Cloud ndash O365 for Business PlansCRMOL Sales Productivity ndash MScom SitePower BI ndash MScom SiteWindows Embedded VL ndash MScom SiteO365 Add Ons ndash Product ListVAR Rebate amp Champions Club ndash MPN SiteTouchWins Device Rebate Program

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 4: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

4

Offer 20 discount on Office 365 ProPlus

15 discount on Office 365 Enterprise E3

On Pricelist through OV and OVS

Buy any O365 quantity at time of SA expiration

August 1 2014-June 30 2015

Renew to the Cloud

Campaign Assets

Business-class emailOnline conferencingPublic websiteFile storage and sharingOffice OnlineDesktop version of office apps

Microsoft Confidential All Offers and Incentives subject to TampCs

55

Renew to the Cloud Where does this apply

Renewing Annuity

(SA)

OVOVSOpen L + SA

Buy Office 365 byrenewing into OVOVS

contract

Renew to the Cloud

Currently has Conversation Close WithCustomer Scenario

We can take advantage of this offer across many different customer scenarios

Microsoft Confidential All Offers and Incentives subject to TampCs

66

Example Renewal Customer Scenario

Customer has expiring SA on Windows Server and 50

Windows Server CALs

Customer also has 50 L-only Licenses on Office

2003 (EOS)

Good Renew just the Windows Server expiring SA

Better Renew expiring Windows Server SA Get to latest version of Office on-prem

License

Best Renew expiring Windows Server SA Renew to the Cloud with Office365 E3

Potential options on how we can serve this customer

What we want to try and ensureWin for a customer | Win for you our partners | Win for Microsoft

Microsoft Confidential All Offers and Incentives subject to TampCs

7

Renew to Cloud ScenarioCustomer has expiring SA on Windows Server and 50 Windows Server CALsCustomer also has 50 L-only Licenses on Office 2003 (EOS)

Good Renew SA

Best Move to Cloud

Total Yr 1 Cost to Customer ( for 1 Win SVR 50 Win Svr CALs)

$967 WinSvr + CAL $967 Total Pay

Total Yr1 Cost to Customer (O365 E3 + Win SVR amp CALs)

$12000 O365 E3$967 WinSvr+CAL$12967 Total Pay

Total Yr 1 Cost to Customer (O365 E3 15 off + Win SVR amp CALs)

10200 O365 E3967 WinSvr+CAL$11167 Total PayTotal Partner Incentive

(10 margin and 1 VAR OfficeCore Incentive)

$97 Margin$9 Incentive$106 Total Earn

Total Partner Incentive (Advisor 23 Yr 1 max incentive and 1 VAR incentive + 10 Margin on Win SvrCAL)

$97 Margin$2769 Incentive$2866 Total Earn

Total Partner Incentive (includes 10 margin and 8 VAR Cloud Incentive)

$1117 Margin$826 Incentive$1943 Total Earn

Easy Cross-sell Azure Back up for Win Server

amp Earn Azure

Incentives

Better Renew SA + Purchase On

Prem OPPTotal Yr 1 Cost to Customer (Office Pro Plus L SA for Win SVRCAL)

$967 WinSvr + CAL$10794 OfficeProPlus$11761 Total PayTotal Partner Incentive (10 margin and 1 VAR Incentive)

$1176 Margin$9 Incentive$1185 Total Earn

MOSPAdvisor (O365) Open ValueOVS

Microsoft Confidential All Offers and Incentives subject to TampCs

88

Example Renewal Whatrsquos in it for the customerbull $594 savings on O365 E3 through Renew to the Cloud discount

bull $30K value with E3rsquos extra functionality in equivalent on premise infrastructure software cost (SharePoint Lync)

bull $1000user value of rights to install the cloud services on 5 devicesuser (assumes 3 additional devices)

bull $350device customer cash per device when refreshing hardware to Win 81 through corporate buyback program

bull Up to $1125 savings (50 total) when upgrading old devices to Win 81 pro through the Modern Windows offer at 15

Hard savings on cost doesnrsquot include value of additional functionality hardwaresoftware support energy gained by moving to cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

99

Example Renewal Whatrsquos in it for the partnerbull $967 revenue on renewing the Windows Server and CALs SA

bull $102k cloud migration revenue on Office 365 E3

bull VAR incentive rebate on all Open revenue in the deal incl rich cloud payout

bull Hardware revenue on new devices in desktop refresh with migration to the cloud

bull Value added services revenue on managed and other services provided

bull Azure attachcross sell opportunity with 20 rebate

bull Customer retention with another 3-years of Microsoft technology purchases

bull Supplier position secured in customerrsquos cloud migration over defined roadmap

Hard savings on cost doesnrsquot include value of additional functionality hardwaresoftware support energy gained by moving to cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

1010

Open Value Program Benefits

Volume License Service Center

1 Customer = 1 Agreement Annuity relationship program wired to

partner

Centralized purchasing ndash cloud and on premise

Asset management through VL Service Center

3-year LampSA spread payments with 0 financing for on premise software

One-year prepaid SKUs for O365cloud services

Rich customer offers on-pricelist

Note Renew to Cloud Offer requires purchases through OVOVS

Microsoft Confidential All Offers and Incentives subject to TampCs

11

Partner Opportunity

Partners estimate 50-95 of their revenuecomes from value-added services

$40+seat

$50+seat

bull Office 365 is a $15B business one of the fastest growing in Microsoft historybull Over 1B people use Office 1 in 7 people on the planet

Note Estimates are based on partner interviews so actual numbers will differ from market to market All revenue streams are re-occurring except for ldquoDeployment and Migration Servicesrdquo which is a one-time event

Office 365 Licensing Revenue

Deployment amp Migration Services

Managed Services and Support

Add-on Projects and Solutions

Baseline Good Better Best

Low

Structure of Office 365 Deal

Revenue

$48-240seat

$40-120seat

bull Help desk (ie Tier 1Tier 2 support)

bull New user set-upbull Updatesbull End-user trainingbull Expansion

bull Customizationbull LOB integrationbull IT infrastructure designbull IT planningbull IT trainingbull Desktop remediation

bull Assessmentplanningbull Migration of databull Establishment of service

= Recurring

High

Microsoft by the Numbers February 2013

Microsoft Confidential All Offers and Incentives subject to TampCs

12

Sales Productivity for CRM Online

Offer New customers $65 for O365 E3 CRMOL amp

Power BI

Existing E3 or E4 customers $40 for CRMOL amp Power BI

MOSP Advisor Program only Purchase Here

5 license minimum Each bundle assigned to 1 user (no splitting among users)

Available 1082014 ndash 6312015

Campaign Assets

CRM Online O365 amp Power BIContact amp Opportunity Management Pipeline Management Workflows Personalized dashboards amp reporting In-line Social Collaboration Advanced Analytics

Microsoft Confidential All Offers and Incentives subject to TampCs

13

Power up with Power BI

Offer 30 discount on Standalone (Includes SharePoint

Online Plan 2) through OpenOVOVS

40 discount on the Power BI Add-on for customers who are O365 Plan E3 or E4 subscribers This version does not include SharePoint Online Plan 2 Through MOSPAdvisor

Available February 1 2014-January 31 2015

Campaign Assets

Power BI Add-on to Excel

to create compelling content data models amp visualizations - then share collaborate amp extend those insights

Microsoft Confidential All Offers and Incentives subject to TampCs

14

Windows Embedded VL

Offer 20 discount on Windows Embedded

On-pricelist promo SKUs (Open License OV OVS)

Upgrade and Upgrade + SA Products Only

Available April 1 2014-June 30 2015

Campaign Assets

Enterprises turn to Windows Embedded to power industry devices because it provides unique and differentiated user experiences and builds competitive advantage by monitoring assessing reporting predicting and uncovering business intelligence

Microsoft Confidential All Offers and Incentives subject to TampCs

15

Office 365 Open Add-onsOffer Rich discounts for on-premise

customers transitioning from

Core CAL to E1 Office Pro Plus to M or E3 Office Pro Plus + Core CAL to M or

E3

Through OV-Companywide or OVS Available February 1 2014 ndash June 30

2015 M is only for existing Midsize customers

Campaign Assets

Note Effective October 1st 2014 the Midsize Plan (M) O365 Add-ons are only available to customers that have already deployed tenants with the Midsize Plan For customers with companywide standardization on Office Pro Plus who are deploying new O365 tenants only the E3 Plan is available as an O365 Add-on SKU

Microsoft Confidential All Offers and Incentives subject to TampCs

16

Channel Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

17

VAR Incentive Program

Incentivebull Provides payouts to partners selling Microsoft

products and technologies including virtualization security and cloud

bull O365 product payouts through Open License and OVS all other product categories through Open ValueSubscription

bull Available July 1 2014 ndash December 31 2014

TampCs

Cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

18

Cloud Championrsquos Club Azure Incentive

Incentivebull Cloud Champions Club Partners receive an additional

12 Rebate on Azure Sales in the Open Program on top of their base Cloud incentive for a total incentive of 20 for Partners (21 for Tier 1)

bull Paid as a 100 cash incentive for Champions Club Members

bull Available September 1 2014 ndash March 31 2015

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

19

Azure Unmanaged Incentive

Incentivebull 20 payout on all Microsoft Azure SKUs for SMB

customers through Open Value and Open Licensebull Paid through Partner Investment Engine (PIE)bull Available September 2 2014 through March 31 2015bull Minimum of $1000 of Azure Open Licenses sold during

the time period Only available for partners not participating in the US Open License rebate program or US OEM rebate program

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

20

TouchWins Device Rebate Program

Incentivebull Sell eligible Windows 81 Pro devices and earn

incentivesbull Tier 1 Resellers receive $3 per unit on sales of Windows

8 Pro Featured PCs and $7 for Windows 8 Pro Featured Tablets - allocated 50 Co-op and 40 rebate funds

bull Tier 2 Resellers receive $15 per unit on sales of Windows 8 Pro Featured PCs and $35 on per unit sales of Windows 8 Pro Featured Tablets - allocated 100 as rebate funds

bull Learn more on the Windows Devices Marketing Hub

Sign Up TampCs

Thinner lighter and faster Consistent platform across form factors

Windows DevicesThinner lighter and faster Consistent platform across form factors Always in-sync across all your devices

Microsoft Confidential All Offers and Incentives subject to TampCs

21

Online Services Advisor Program

OLS Advisor Fees

Incentivebull Partners selling deploying and managing

through the Microsoft Online Portal (MOP) are eligible for certain incentives

bull Must be designated Partner of Record (POR) for each Online Service advised and purchase

bull Accelerator eligibility currently via Cloud Accelerate will moved to MPN Competencies on October 1 2014

TampCs

Microsoft Confidential All Offers and Incentives subject to TampCs

22

Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

23

Ready to Go

Ready-to-Go campaigns offer a toolkit of resources to support your marketing and sales efforts ranging from web to direct marketing to events If youre thinking about reaching out to your customers check out these materials to help you get started

Choose a Campaign

Select amp Download Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

24

US SMB Promotions Dashboard

Link to TampCs

Links to Ready to Go Marketing Materials

Offer durationNew offers

highlighted

The Promotions Dashboard includes all in-market Customer Offers and Channel Incentives with important details and key links Updated monthly and available on the SMB Partner Center

Microsoft Confidential All Offers and Incentives subject to TampCs

25

US SMB Partner Center

Link to Promo Dashboard

SMB Partner Center

Incentives overview

Customer Offers

overview

Microsoft Confidential All Offers and Incentives subject to TampCs

26

Next StepsActionsbull Include offers in every customer conversationbull Prep for SA renewals to expand deal size and establish a

roadmap bull Attach Windows 81 devices and your value added servicesbull Leverage Ready-to-Go for quick and easy demand

generation bull Lead with cloud the new annuity

Initiate customer conversations build pipeline close deals

Microsoft Confidential All Offers and Incentives subject to TampCs

27

ResourcesCorporate Buyback ndash Redemption SiteRenew to the Cloud ndash O365 for Business PlansCRMOL Sales Productivity ndash MScom SitePower BI ndash MScom SiteWindows Embedded VL ndash MScom SiteO365 Add Ons ndash Product ListVAR Rebate amp Champions Club ndash MPN SiteTouchWins Device Rebate Program

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 5: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

55

Renew to the Cloud Where does this apply

Renewing Annuity

(SA)

OVOVSOpen L + SA

Buy Office 365 byrenewing into OVOVS

contract

Renew to the Cloud

Currently has Conversation Close WithCustomer Scenario

We can take advantage of this offer across many different customer scenarios

Microsoft Confidential All Offers and Incentives subject to TampCs

66

Example Renewal Customer Scenario

Customer has expiring SA on Windows Server and 50

Windows Server CALs

Customer also has 50 L-only Licenses on Office

2003 (EOS)

Good Renew just the Windows Server expiring SA

Better Renew expiring Windows Server SA Get to latest version of Office on-prem

License

Best Renew expiring Windows Server SA Renew to the Cloud with Office365 E3

Potential options on how we can serve this customer

What we want to try and ensureWin for a customer | Win for you our partners | Win for Microsoft

Microsoft Confidential All Offers and Incentives subject to TampCs

7

Renew to Cloud ScenarioCustomer has expiring SA on Windows Server and 50 Windows Server CALsCustomer also has 50 L-only Licenses on Office 2003 (EOS)

Good Renew SA

Best Move to Cloud

Total Yr 1 Cost to Customer ( for 1 Win SVR 50 Win Svr CALs)

$967 WinSvr + CAL $967 Total Pay

Total Yr1 Cost to Customer (O365 E3 + Win SVR amp CALs)

$12000 O365 E3$967 WinSvr+CAL$12967 Total Pay

Total Yr 1 Cost to Customer (O365 E3 15 off + Win SVR amp CALs)

10200 O365 E3967 WinSvr+CAL$11167 Total PayTotal Partner Incentive

(10 margin and 1 VAR OfficeCore Incentive)

$97 Margin$9 Incentive$106 Total Earn

Total Partner Incentive (Advisor 23 Yr 1 max incentive and 1 VAR incentive + 10 Margin on Win SvrCAL)

$97 Margin$2769 Incentive$2866 Total Earn

Total Partner Incentive (includes 10 margin and 8 VAR Cloud Incentive)

$1117 Margin$826 Incentive$1943 Total Earn

Easy Cross-sell Azure Back up for Win Server

amp Earn Azure

Incentives

Better Renew SA + Purchase On

Prem OPPTotal Yr 1 Cost to Customer (Office Pro Plus L SA for Win SVRCAL)

$967 WinSvr + CAL$10794 OfficeProPlus$11761 Total PayTotal Partner Incentive (10 margin and 1 VAR Incentive)

$1176 Margin$9 Incentive$1185 Total Earn

MOSPAdvisor (O365) Open ValueOVS

Microsoft Confidential All Offers and Incentives subject to TampCs

88

Example Renewal Whatrsquos in it for the customerbull $594 savings on O365 E3 through Renew to the Cloud discount

bull $30K value with E3rsquos extra functionality in equivalent on premise infrastructure software cost (SharePoint Lync)

bull $1000user value of rights to install the cloud services on 5 devicesuser (assumes 3 additional devices)

bull $350device customer cash per device when refreshing hardware to Win 81 through corporate buyback program

bull Up to $1125 savings (50 total) when upgrading old devices to Win 81 pro through the Modern Windows offer at 15

Hard savings on cost doesnrsquot include value of additional functionality hardwaresoftware support energy gained by moving to cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

99

Example Renewal Whatrsquos in it for the partnerbull $967 revenue on renewing the Windows Server and CALs SA

bull $102k cloud migration revenue on Office 365 E3

bull VAR incentive rebate on all Open revenue in the deal incl rich cloud payout

bull Hardware revenue on new devices in desktop refresh with migration to the cloud

bull Value added services revenue on managed and other services provided

bull Azure attachcross sell opportunity with 20 rebate

bull Customer retention with another 3-years of Microsoft technology purchases

bull Supplier position secured in customerrsquos cloud migration over defined roadmap

Hard savings on cost doesnrsquot include value of additional functionality hardwaresoftware support energy gained by moving to cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

1010

Open Value Program Benefits

Volume License Service Center

1 Customer = 1 Agreement Annuity relationship program wired to

partner

Centralized purchasing ndash cloud and on premise

Asset management through VL Service Center

3-year LampSA spread payments with 0 financing for on premise software

One-year prepaid SKUs for O365cloud services

Rich customer offers on-pricelist

Note Renew to Cloud Offer requires purchases through OVOVS

Microsoft Confidential All Offers and Incentives subject to TampCs

11

Partner Opportunity

Partners estimate 50-95 of their revenuecomes from value-added services

$40+seat

$50+seat

bull Office 365 is a $15B business one of the fastest growing in Microsoft historybull Over 1B people use Office 1 in 7 people on the planet

Note Estimates are based on partner interviews so actual numbers will differ from market to market All revenue streams are re-occurring except for ldquoDeployment and Migration Servicesrdquo which is a one-time event

Office 365 Licensing Revenue

Deployment amp Migration Services

Managed Services and Support

Add-on Projects and Solutions

Baseline Good Better Best

Low

Structure of Office 365 Deal

Revenue

$48-240seat

$40-120seat

bull Help desk (ie Tier 1Tier 2 support)

bull New user set-upbull Updatesbull End-user trainingbull Expansion

bull Customizationbull LOB integrationbull IT infrastructure designbull IT planningbull IT trainingbull Desktop remediation

bull Assessmentplanningbull Migration of databull Establishment of service

= Recurring

High

Microsoft by the Numbers February 2013

Microsoft Confidential All Offers and Incentives subject to TampCs

12

Sales Productivity for CRM Online

Offer New customers $65 for O365 E3 CRMOL amp

Power BI

Existing E3 or E4 customers $40 for CRMOL amp Power BI

MOSP Advisor Program only Purchase Here

5 license minimum Each bundle assigned to 1 user (no splitting among users)

Available 1082014 ndash 6312015

Campaign Assets

CRM Online O365 amp Power BIContact amp Opportunity Management Pipeline Management Workflows Personalized dashboards amp reporting In-line Social Collaboration Advanced Analytics

Microsoft Confidential All Offers and Incentives subject to TampCs

13

Power up with Power BI

Offer 30 discount on Standalone (Includes SharePoint

Online Plan 2) through OpenOVOVS

40 discount on the Power BI Add-on for customers who are O365 Plan E3 or E4 subscribers This version does not include SharePoint Online Plan 2 Through MOSPAdvisor

Available February 1 2014-January 31 2015

Campaign Assets

Power BI Add-on to Excel

to create compelling content data models amp visualizations - then share collaborate amp extend those insights

Microsoft Confidential All Offers and Incentives subject to TampCs

14

Windows Embedded VL

Offer 20 discount on Windows Embedded

On-pricelist promo SKUs (Open License OV OVS)

Upgrade and Upgrade + SA Products Only

Available April 1 2014-June 30 2015

Campaign Assets

Enterprises turn to Windows Embedded to power industry devices because it provides unique and differentiated user experiences and builds competitive advantage by monitoring assessing reporting predicting and uncovering business intelligence

Microsoft Confidential All Offers and Incentives subject to TampCs

15

Office 365 Open Add-onsOffer Rich discounts for on-premise

customers transitioning from

Core CAL to E1 Office Pro Plus to M or E3 Office Pro Plus + Core CAL to M or

E3

Through OV-Companywide or OVS Available February 1 2014 ndash June 30

2015 M is only for existing Midsize customers

Campaign Assets

Note Effective October 1st 2014 the Midsize Plan (M) O365 Add-ons are only available to customers that have already deployed tenants with the Midsize Plan For customers with companywide standardization on Office Pro Plus who are deploying new O365 tenants only the E3 Plan is available as an O365 Add-on SKU

Microsoft Confidential All Offers and Incentives subject to TampCs

16

Channel Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

17

VAR Incentive Program

Incentivebull Provides payouts to partners selling Microsoft

products and technologies including virtualization security and cloud

bull O365 product payouts through Open License and OVS all other product categories through Open ValueSubscription

bull Available July 1 2014 ndash December 31 2014

TampCs

Cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

18

Cloud Championrsquos Club Azure Incentive

Incentivebull Cloud Champions Club Partners receive an additional

12 Rebate on Azure Sales in the Open Program on top of their base Cloud incentive for a total incentive of 20 for Partners (21 for Tier 1)

bull Paid as a 100 cash incentive for Champions Club Members

bull Available September 1 2014 ndash March 31 2015

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

19

Azure Unmanaged Incentive

Incentivebull 20 payout on all Microsoft Azure SKUs for SMB

customers through Open Value and Open Licensebull Paid through Partner Investment Engine (PIE)bull Available September 2 2014 through March 31 2015bull Minimum of $1000 of Azure Open Licenses sold during

the time period Only available for partners not participating in the US Open License rebate program or US OEM rebate program

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

20

TouchWins Device Rebate Program

Incentivebull Sell eligible Windows 81 Pro devices and earn

incentivesbull Tier 1 Resellers receive $3 per unit on sales of Windows

8 Pro Featured PCs and $7 for Windows 8 Pro Featured Tablets - allocated 50 Co-op and 40 rebate funds

bull Tier 2 Resellers receive $15 per unit on sales of Windows 8 Pro Featured PCs and $35 on per unit sales of Windows 8 Pro Featured Tablets - allocated 100 as rebate funds

bull Learn more on the Windows Devices Marketing Hub

Sign Up TampCs

Thinner lighter and faster Consistent platform across form factors

Windows DevicesThinner lighter and faster Consistent platform across form factors Always in-sync across all your devices

Microsoft Confidential All Offers and Incentives subject to TampCs

21

Online Services Advisor Program

OLS Advisor Fees

Incentivebull Partners selling deploying and managing

through the Microsoft Online Portal (MOP) are eligible for certain incentives

bull Must be designated Partner of Record (POR) for each Online Service advised and purchase

bull Accelerator eligibility currently via Cloud Accelerate will moved to MPN Competencies on October 1 2014

TampCs

Microsoft Confidential All Offers and Incentives subject to TampCs

22

Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

23

Ready to Go

Ready-to-Go campaigns offer a toolkit of resources to support your marketing and sales efforts ranging from web to direct marketing to events If youre thinking about reaching out to your customers check out these materials to help you get started

Choose a Campaign

Select amp Download Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

24

US SMB Promotions Dashboard

Link to TampCs

Links to Ready to Go Marketing Materials

Offer durationNew offers

highlighted

The Promotions Dashboard includes all in-market Customer Offers and Channel Incentives with important details and key links Updated monthly and available on the SMB Partner Center

Microsoft Confidential All Offers and Incentives subject to TampCs

25

US SMB Partner Center

Link to Promo Dashboard

SMB Partner Center

Incentives overview

Customer Offers

overview

Microsoft Confidential All Offers and Incentives subject to TampCs

26

Next StepsActionsbull Include offers in every customer conversationbull Prep for SA renewals to expand deal size and establish a

roadmap bull Attach Windows 81 devices and your value added servicesbull Leverage Ready-to-Go for quick and easy demand

generation bull Lead with cloud the new annuity

Initiate customer conversations build pipeline close deals

Microsoft Confidential All Offers and Incentives subject to TampCs

27

ResourcesCorporate Buyback ndash Redemption SiteRenew to the Cloud ndash O365 for Business PlansCRMOL Sales Productivity ndash MScom SitePower BI ndash MScom SiteWindows Embedded VL ndash MScom SiteO365 Add Ons ndash Product ListVAR Rebate amp Champions Club ndash MPN SiteTouchWins Device Rebate Program

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 6: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

66

Example Renewal Customer Scenario

Customer has expiring SA on Windows Server and 50

Windows Server CALs

Customer also has 50 L-only Licenses on Office

2003 (EOS)

Good Renew just the Windows Server expiring SA

Better Renew expiring Windows Server SA Get to latest version of Office on-prem

License

Best Renew expiring Windows Server SA Renew to the Cloud with Office365 E3

Potential options on how we can serve this customer

What we want to try and ensureWin for a customer | Win for you our partners | Win for Microsoft

Microsoft Confidential All Offers and Incentives subject to TampCs

7

Renew to Cloud ScenarioCustomer has expiring SA on Windows Server and 50 Windows Server CALsCustomer also has 50 L-only Licenses on Office 2003 (EOS)

Good Renew SA

Best Move to Cloud

Total Yr 1 Cost to Customer ( for 1 Win SVR 50 Win Svr CALs)

$967 WinSvr + CAL $967 Total Pay

Total Yr1 Cost to Customer (O365 E3 + Win SVR amp CALs)

$12000 O365 E3$967 WinSvr+CAL$12967 Total Pay

Total Yr 1 Cost to Customer (O365 E3 15 off + Win SVR amp CALs)

10200 O365 E3967 WinSvr+CAL$11167 Total PayTotal Partner Incentive

(10 margin and 1 VAR OfficeCore Incentive)

$97 Margin$9 Incentive$106 Total Earn

Total Partner Incentive (Advisor 23 Yr 1 max incentive and 1 VAR incentive + 10 Margin on Win SvrCAL)

$97 Margin$2769 Incentive$2866 Total Earn

Total Partner Incentive (includes 10 margin and 8 VAR Cloud Incentive)

$1117 Margin$826 Incentive$1943 Total Earn

Easy Cross-sell Azure Back up for Win Server

amp Earn Azure

Incentives

Better Renew SA + Purchase On

Prem OPPTotal Yr 1 Cost to Customer (Office Pro Plus L SA for Win SVRCAL)

$967 WinSvr + CAL$10794 OfficeProPlus$11761 Total PayTotal Partner Incentive (10 margin and 1 VAR Incentive)

$1176 Margin$9 Incentive$1185 Total Earn

MOSPAdvisor (O365) Open ValueOVS

Microsoft Confidential All Offers and Incentives subject to TampCs

88

Example Renewal Whatrsquos in it for the customerbull $594 savings on O365 E3 through Renew to the Cloud discount

bull $30K value with E3rsquos extra functionality in equivalent on premise infrastructure software cost (SharePoint Lync)

bull $1000user value of rights to install the cloud services on 5 devicesuser (assumes 3 additional devices)

bull $350device customer cash per device when refreshing hardware to Win 81 through corporate buyback program

bull Up to $1125 savings (50 total) when upgrading old devices to Win 81 pro through the Modern Windows offer at 15

Hard savings on cost doesnrsquot include value of additional functionality hardwaresoftware support energy gained by moving to cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

99

Example Renewal Whatrsquos in it for the partnerbull $967 revenue on renewing the Windows Server and CALs SA

bull $102k cloud migration revenue on Office 365 E3

bull VAR incentive rebate on all Open revenue in the deal incl rich cloud payout

bull Hardware revenue on new devices in desktop refresh with migration to the cloud

bull Value added services revenue on managed and other services provided

bull Azure attachcross sell opportunity with 20 rebate

bull Customer retention with another 3-years of Microsoft technology purchases

bull Supplier position secured in customerrsquos cloud migration over defined roadmap

Hard savings on cost doesnrsquot include value of additional functionality hardwaresoftware support energy gained by moving to cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

1010

Open Value Program Benefits

Volume License Service Center

1 Customer = 1 Agreement Annuity relationship program wired to

partner

Centralized purchasing ndash cloud and on premise

Asset management through VL Service Center

3-year LampSA spread payments with 0 financing for on premise software

One-year prepaid SKUs for O365cloud services

Rich customer offers on-pricelist

Note Renew to Cloud Offer requires purchases through OVOVS

Microsoft Confidential All Offers and Incentives subject to TampCs

11

Partner Opportunity

Partners estimate 50-95 of their revenuecomes from value-added services

$40+seat

$50+seat

bull Office 365 is a $15B business one of the fastest growing in Microsoft historybull Over 1B people use Office 1 in 7 people on the planet

Note Estimates are based on partner interviews so actual numbers will differ from market to market All revenue streams are re-occurring except for ldquoDeployment and Migration Servicesrdquo which is a one-time event

Office 365 Licensing Revenue

Deployment amp Migration Services

Managed Services and Support

Add-on Projects and Solutions

Baseline Good Better Best

Low

Structure of Office 365 Deal

Revenue

$48-240seat

$40-120seat

bull Help desk (ie Tier 1Tier 2 support)

bull New user set-upbull Updatesbull End-user trainingbull Expansion

bull Customizationbull LOB integrationbull IT infrastructure designbull IT planningbull IT trainingbull Desktop remediation

bull Assessmentplanningbull Migration of databull Establishment of service

= Recurring

High

Microsoft by the Numbers February 2013

Microsoft Confidential All Offers and Incentives subject to TampCs

12

Sales Productivity for CRM Online

Offer New customers $65 for O365 E3 CRMOL amp

Power BI

Existing E3 or E4 customers $40 for CRMOL amp Power BI

MOSP Advisor Program only Purchase Here

5 license minimum Each bundle assigned to 1 user (no splitting among users)

Available 1082014 ndash 6312015

Campaign Assets

CRM Online O365 amp Power BIContact amp Opportunity Management Pipeline Management Workflows Personalized dashboards amp reporting In-line Social Collaboration Advanced Analytics

Microsoft Confidential All Offers and Incentives subject to TampCs

13

Power up with Power BI

Offer 30 discount on Standalone (Includes SharePoint

Online Plan 2) through OpenOVOVS

40 discount on the Power BI Add-on for customers who are O365 Plan E3 or E4 subscribers This version does not include SharePoint Online Plan 2 Through MOSPAdvisor

Available February 1 2014-January 31 2015

Campaign Assets

Power BI Add-on to Excel

to create compelling content data models amp visualizations - then share collaborate amp extend those insights

Microsoft Confidential All Offers and Incentives subject to TampCs

14

Windows Embedded VL

Offer 20 discount on Windows Embedded

On-pricelist promo SKUs (Open License OV OVS)

Upgrade and Upgrade + SA Products Only

Available April 1 2014-June 30 2015

Campaign Assets

Enterprises turn to Windows Embedded to power industry devices because it provides unique and differentiated user experiences and builds competitive advantage by monitoring assessing reporting predicting and uncovering business intelligence

Microsoft Confidential All Offers and Incentives subject to TampCs

15

Office 365 Open Add-onsOffer Rich discounts for on-premise

customers transitioning from

Core CAL to E1 Office Pro Plus to M or E3 Office Pro Plus + Core CAL to M or

E3

Through OV-Companywide or OVS Available February 1 2014 ndash June 30

2015 M is only for existing Midsize customers

Campaign Assets

Note Effective October 1st 2014 the Midsize Plan (M) O365 Add-ons are only available to customers that have already deployed tenants with the Midsize Plan For customers with companywide standardization on Office Pro Plus who are deploying new O365 tenants only the E3 Plan is available as an O365 Add-on SKU

Microsoft Confidential All Offers and Incentives subject to TampCs

16

Channel Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

17

VAR Incentive Program

Incentivebull Provides payouts to partners selling Microsoft

products and technologies including virtualization security and cloud

bull O365 product payouts through Open License and OVS all other product categories through Open ValueSubscription

bull Available July 1 2014 ndash December 31 2014

TampCs

Cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

18

Cloud Championrsquos Club Azure Incentive

Incentivebull Cloud Champions Club Partners receive an additional

12 Rebate on Azure Sales in the Open Program on top of their base Cloud incentive for a total incentive of 20 for Partners (21 for Tier 1)

bull Paid as a 100 cash incentive for Champions Club Members

bull Available September 1 2014 ndash March 31 2015

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

19

Azure Unmanaged Incentive

Incentivebull 20 payout on all Microsoft Azure SKUs for SMB

customers through Open Value and Open Licensebull Paid through Partner Investment Engine (PIE)bull Available September 2 2014 through March 31 2015bull Minimum of $1000 of Azure Open Licenses sold during

the time period Only available for partners not participating in the US Open License rebate program or US OEM rebate program

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

20

TouchWins Device Rebate Program

Incentivebull Sell eligible Windows 81 Pro devices and earn

incentivesbull Tier 1 Resellers receive $3 per unit on sales of Windows

8 Pro Featured PCs and $7 for Windows 8 Pro Featured Tablets - allocated 50 Co-op and 40 rebate funds

bull Tier 2 Resellers receive $15 per unit on sales of Windows 8 Pro Featured PCs and $35 on per unit sales of Windows 8 Pro Featured Tablets - allocated 100 as rebate funds

bull Learn more on the Windows Devices Marketing Hub

Sign Up TampCs

Thinner lighter and faster Consistent platform across form factors

Windows DevicesThinner lighter and faster Consistent platform across form factors Always in-sync across all your devices

Microsoft Confidential All Offers and Incentives subject to TampCs

21

Online Services Advisor Program

OLS Advisor Fees

Incentivebull Partners selling deploying and managing

through the Microsoft Online Portal (MOP) are eligible for certain incentives

bull Must be designated Partner of Record (POR) for each Online Service advised and purchase

bull Accelerator eligibility currently via Cloud Accelerate will moved to MPN Competencies on October 1 2014

TampCs

Microsoft Confidential All Offers and Incentives subject to TampCs

22

Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

23

Ready to Go

Ready-to-Go campaigns offer a toolkit of resources to support your marketing and sales efforts ranging from web to direct marketing to events If youre thinking about reaching out to your customers check out these materials to help you get started

Choose a Campaign

Select amp Download Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

24

US SMB Promotions Dashboard

Link to TampCs

Links to Ready to Go Marketing Materials

Offer durationNew offers

highlighted

The Promotions Dashboard includes all in-market Customer Offers and Channel Incentives with important details and key links Updated monthly and available on the SMB Partner Center

Microsoft Confidential All Offers and Incentives subject to TampCs

25

US SMB Partner Center

Link to Promo Dashboard

SMB Partner Center

Incentives overview

Customer Offers

overview

Microsoft Confidential All Offers and Incentives subject to TampCs

26

Next StepsActionsbull Include offers in every customer conversationbull Prep for SA renewals to expand deal size and establish a

roadmap bull Attach Windows 81 devices and your value added servicesbull Leverage Ready-to-Go for quick and easy demand

generation bull Lead with cloud the new annuity

Initiate customer conversations build pipeline close deals

Microsoft Confidential All Offers and Incentives subject to TampCs

27

ResourcesCorporate Buyback ndash Redemption SiteRenew to the Cloud ndash O365 for Business PlansCRMOL Sales Productivity ndash MScom SitePower BI ndash MScom SiteWindows Embedded VL ndash MScom SiteO365 Add Ons ndash Product ListVAR Rebate amp Champions Club ndash MPN SiteTouchWins Device Rebate Program

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 7: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

7

Renew to Cloud ScenarioCustomer has expiring SA on Windows Server and 50 Windows Server CALsCustomer also has 50 L-only Licenses on Office 2003 (EOS)

Good Renew SA

Best Move to Cloud

Total Yr 1 Cost to Customer ( for 1 Win SVR 50 Win Svr CALs)

$967 WinSvr + CAL $967 Total Pay

Total Yr1 Cost to Customer (O365 E3 + Win SVR amp CALs)

$12000 O365 E3$967 WinSvr+CAL$12967 Total Pay

Total Yr 1 Cost to Customer (O365 E3 15 off + Win SVR amp CALs)

10200 O365 E3967 WinSvr+CAL$11167 Total PayTotal Partner Incentive

(10 margin and 1 VAR OfficeCore Incentive)

$97 Margin$9 Incentive$106 Total Earn

Total Partner Incentive (Advisor 23 Yr 1 max incentive and 1 VAR incentive + 10 Margin on Win SvrCAL)

$97 Margin$2769 Incentive$2866 Total Earn

Total Partner Incentive (includes 10 margin and 8 VAR Cloud Incentive)

$1117 Margin$826 Incentive$1943 Total Earn

Easy Cross-sell Azure Back up for Win Server

amp Earn Azure

Incentives

Better Renew SA + Purchase On

Prem OPPTotal Yr 1 Cost to Customer (Office Pro Plus L SA for Win SVRCAL)

$967 WinSvr + CAL$10794 OfficeProPlus$11761 Total PayTotal Partner Incentive (10 margin and 1 VAR Incentive)

$1176 Margin$9 Incentive$1185 Total Earn

MOSPAdvisor (O365) Open ValueOVS

Microsoft Confidential All Offers and Incentives subject to TampCs

88

Example Renewal Whatrsquos in it for the customerbull $594 savings on O365 E3 through Renew to the Cloud discount

bull $30K value with E3rsquos extra functionality in equivalent on premise infrastructure software cost (SharePoint Lync)

bull $1000user value of rights to install the cloud services on 5 devicesuser (assumes 3 additional devices)

bull $350device customer cash per device when refreshing hardware to Win 81 through corporate buyback program

bull Up to $1125 savings (50 total) when upgrading old devices to Win 81 pro through the Modern Windows offer at 15

Hard savings on cost doesnrsquot include value of additional functionality hardwaresoftware support energy gained by moving to cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

99

Example Renewal Whatrsquos in it for the partnerbull $967 revenue on renewing the Windows Server and CALs SA

bull $102k cloud migration revenue on Office 365 E3

bull VAR incentive rebate on all Open revenue in the deal incl rich cloud payout

bull Hardware revenue on new devices in desktop refresh with migration to the cloud

bull Value added services revenue on managed and other services provided

bull Azure attachcross sell opportunity with 20 rebate

bull Customer retention with another 3-years of Microsoft technology purchases

bull Supplier position secured in customerrsquos cloud migration over defined roadmap

Hard savings on cost doesnrsquot include value of additional functionality hardwaresoftware support energy gained by moving to cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

1010

Open Value Program Benefits

Volume License Service Center

1 Customer = 1 Agreement Annuity relationship program wired to

partner

Centralized purchasing ndash cloud and on premise

Asset management through VL Service Center

3-year LampSA spread payments with 0 financing for on premise software

One-year prepaid SKUs for O365cloud services

Rich customer offers on-pricelist

Note Renew to Cloud Offer requires purchases through OVOVS

Microsoft Confidential All Offers and Incentives subject to TampCs

11

Partner Opportunity

Partners estimate 50-95 of their revenuecomes from value-added services

$40+seat

$50+seat

bull Office 365 is a $15B business one of the fastest growing in Microsoft historybull Over 1B people use Office 1 in 7 people on the planet

Note Estimates are based on partner interviews so actual numbers will differ from market to market All revenue streams are re-occurring except for ldquoDeployment and Migration Servicesrdquo which is a one-time event

Office 365 Licensing Revenue

Deployment amp Migration Services

Managed Services and Support

Add-on Projects and Solutions

Baseline Good Better Best

Low

Structure of Office 365 Deal

Revenue

$48-240seat

$40-120seat

bull Help desk (ie Tier 1Tier 2 support)

bull New user set-upbull Updatesbull End-user trainingbull Expansion

bull Customizationbull LOB integrationbull IT infrastructure designbull IT planningbull IT trainingbull Desktop remediation

bull Assessmentplanningbull Migration of databull Establishment of service

= Recurring

High

Microsoft by the Numbers February 2013

Microsoft Confidential All Offers and Incentives subject to TampCs

12

Sales Productivity for CRM Online

Offer New customers $65 for O365 E3 CRMOL amp

Power BI

Existing E3 or E4 customers $40 for CRMOL amp Power BI

MOSP Advisor Program only Purchase Here

5 license minimum Each bundle assigned to 1 user (no splitting among users)

Available 1082014 ndash 6312015

Campaign Assets

CRM Online O365 amp Power BIContact amp Opportunity Management Pipeline Management Workflows Personalized dashboards amp reporting In-line Social Collaboration Advanced Analytics

Microsoft Confidential All Offers and Incentives subject to TampCs

13

Power up with Power BI

Offer 30 discount on Standalone (Includes SharePoint

Online Plan 2) through OpenOVOVS

40 discount on the Power BI Add-on for customers who are O365 Plan E3 or E4 subscribers This version does not include SharePoint Online Plan 2 Through MOSPAdvisor

Available February 1 2014-January 31 2015

Campaign Assets

Power BI Add-on to Excel

to create compelling content data models amp visualizations - then share collaborate amp extend those insights

Microsoft Confidential All Offers and Incentives subject to TampCs

14

Windows Embedded VL

Offer 20 discount on Windows Embedded

On-pricelist promo SKUs (Open License OV OVS)

Upgrade and Upgrade + SA Products Only

Available April 1 2014-June 30 2015

Campaign Assets

Enterprises turn to Windows Embedded to power industry devices because it provides unique and differentiated user experiences and builds competitive advantage by monitoring assessing reporting predicting and uncovering business intelligence

Microsoft Confidential All Offers and Incentives subject to TampCs

15

Office 365 Open Add-onsOffer Rich discounts for on-premise

customers transitioning from

Core CAL to E1 Office Pro Plus to M or E3 Office Pro Plus + Core CAL to M or

E3

Through OV-Companywide or OVS Available February 1 2014 ndash June 30

2015 M is only for existing Midsize customers

Campaign Assets

Note Effective October 1st 2014 the Midsize Plan (M) O365 Add-ons are only available to customers that have already deployed tenants with the Midsize Plan For customers with companywide standardization on Office Pro Plus who are deploying new O365 tenants only the E3 Plan is available as an O365 Add-on SKU

Microsoft Confidential All Offers and Incentives subject to TampCs

16

Channel Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

17

VAR Incentive Program

Incentivebull Provides payouts to partners selling Microsoft

products and technologies including virtualization security and cloud

bull O365 product payouts through Open License and OVS all other product categories through Open ValueSubscription

bull Available July 1 2014 ndash December 31 2014

TampCs

Cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

18

Cloud Championrsquos Club Azure Incentive

Incentivebull Cloud Champions Club Partners receive an additional

12 Rebate on Azure Sales in the Open Program on top of their base Cloud incentive for a total incentive of 20 for Partners (21 for Tier 1)

bull Paid as a 100 cash incentive for Champions Club Members

bull Available September 1 2014 ndash March 31 2015

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

19

Azure Unmanaged Incentive

Incentivebull 20 payout on all Microsoft Azure SKUs for SMB

customers through Open Value and Open Licensebull Paid through Partner Investment Engine (PIE)bull Available September 2 2014 through March 31 2015bull Minimum of $1000 of Azure Open Licenses sold during

the time period Only available for partners not participating in the US Open License rebate program or US OEM rebate program

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

20

TouchWins Device Rebate Program

Incentivebull Sell eligible Windows 81 Pro devices and earn

incentivesbull Tier 1 Resellers receive $3 per unit on sales of Windows

8 Pro Featured PCs and $7 for Windows 8 Pro Featured Tablets - allocated 50 Co-op and 40 rebate funds

bull Tier 2 Resellers receive $15 per unit on sales of Windows 8 Pro Featured PCs and $35 on per unit sales of Windows 8 Pro Featured Tablets - allocated 100 as rebate funds

bull Learn more on the Windows Devices Marketing Hub

Sign Up TampCs

Thinner lighter and faster Consistent platform across form factors

Windows DevicesThinner lighter and faster Consistent platform across form factors Always in-sync across all your devices

Microsoft Confidential All Offers and Incentives subject to TampCs

21

Online Services Advisor Program

OLS Advisor Fees

Incentivebull Partners selling deploying and managing

through the Microsoft Online Portal (MOP) are eligible for certain incentives

bull Must be designated Partner of Record (POR) for each Online Service advised and purchase

bull Accelerator eligibility currently via Cloud Accelerate will moved to MPN Competencies on October 1 2014

TampCs

Microsoft Confidential All Offers and Incentives subject to TampCs

22

Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

23

Ready to Go

Ready-to-Go campaigns offer a toolkit of resources to support your marketing and sales efforts ranging from web to direct marketing to events If youre thinking about reaching out to your customers check out these materials to help you get started

Choose a Campaign

Select amp Download Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

24

US SMB Promotions Dashboard

Link to TampCs

Links to Ready to Go Marketing Materials

Offer durationNew offers

highlighted

The Promotions Dashboard includes all in-market Customer Offers and Channel Incentives with important details and key links Updated monthly and available on the SMB Partner Center

Microsoft Confidential All Offers and Incentives subject to TampCs

25

US SMB Partner Center

Link to Promo Dashboard

SMB Partner Center

Incentives overview

Customer Offers

overview

Microsoft Confidential All Offers and Incentives subject to TampCs

26

Next StepsActionsbull Include offers in every customer conversationbull Prep for SA renewals to expand deal size and establish a

roadmap bull Attach Windows 81 devices and your value added servicesbull Leverage Ready-to-Go for quick and easy demand

generation bull Lead with cloud the new annuity

Initiate customer conversations build pipeline close deals

Microsoft Confidential All Offers and Incentives subject to TampCs

27

ResourcesCorporate Buyback ndash Redemption SiteRenew to the Cloud ndash O365 for Business PlansCRMOL Sales Productivity ndash MScom SitePower BI ndash MScom SiteWindows Embedded VL ndash MScom SiteO365 Add Ons ndash Product ListVAR Rebate amp Champions Club ndash MPN SiteTouchWins Device Rebate Program

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 8: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

88

Example Renewal Whatrsquos in it for the customerbull $594 savings on O365 E3 through Renew to the Cloud discount

bull $30K value with E3rsquos extra functionality in equivalent on premise infrastructure software cost (SharePoint Lync)

bull $1000user value of rights to install the cloud services on 5 devicesuser (assumes 3 additional devices)

bull $350device customer cash per device when refreshing hardware to Win 81 through corporate buyback program

bull Up to $1125 savings (50 total) when upgrading old devices to Win 81 pro through the Modern Windows offer at 15

Hard savings on cost doesnrsquot include value of additional functionality hardwaresoftware support energy gained by moving to cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

99

Example Renewal Whatrsquos in it for the partnerbull $967 revenue on renewing the Windows Server and CALs SA

bull $102k cloud migration revenue on Office 365 E3

bull VAR incentive rebate on all Open revenue in the deal incl rich cloud payout

bull Hardware revenue on new devices in desktop refresh with migration to the cloud

bull Value added services revenue on managed and other services provided

bull Azure attachcross sell opportunity with 20 rebate

bull Customer retention with another 3-years of Microsoft technology purchases

bull Supplier position secured in customerrsquos cloud migration over defined roadmap

Hard savings on cost doesnrsquot include value of additional functionality hardwaresoftware support energy gained by moving to cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

1010

Open Value Program Benefits

Volume License Service Center

1 Customer = 1 Agreement Annuity relationship program wired to

partner

Centralized purchasing ndash cloud and on premise

Asset management through VL Service Center

3-year LampSA spread payments with 0 financing for on premise software

One-year prepaid SKUs for O365cloud services

Rich customer offers on-pricelist

Note Renew to Cloud Offer requires purchases through OVOVS

Microsoft Confidential All Offers and Incentives subject to TampCs

11

Partner Opportunity

Partners estimate 50-95 of their revenuecomes from value-added services

$40+seat

$50+seat

bull Office 365 is a $15B business one of the fastest growing in Microsoft historybull Over 1B people use Office 1 in 7 people on the planet

Note Estimates are based on partner interviews so actual numbers will differ from market to market All revenue streams are re-occurring except for ldquoDeployment and Migration Servicesrdquo which is a one-time event

Office 365 Licensing Revenue

Deployment amp Migration Services

Managed Services and Support

Add-on Projects and Solutions

Baseline Good Better Best

Low

Structure of Office 365 Deal

Revenue

$48-240seat

$40-120seat

bull Help desk (ie Tier 1Tier 2 support)

bull New user set-upbull Updatesbull End-user trainingbull Expansion

bull Customizationbull LOB integrationbull IT infrastructure designbull IT planningbull IT trainingbull Desktop remediation

bull Assessmentplanningbull Migration of databull Establishment of service

= Recurring

High

Microsoft by the Numbers February 2013

Microsoft Confidential All Offers and Incentives subject to TampCs

12

Sales Productivity for CRM Online

Offer New customers $65 for O365 E3 CRMOL amp

Power BI

Existing E3 or E4 customers $40 for CRMOL amp Power BI

MOSP Advisor Program only Purchase Here

5 license minimum Each bundle assigned to 1 user (no splitting among users)

Available 1082014 ndash 6312015

Campaign Assets

CRM Online O365 amp Power BIContact amp Opportunity Management Pipeline Management Workflows Personalized dashboards amp reporting In-line Social Collaboration Advanced Analytics

Microsoft Confidential All Offers and Incentives subject to TampCs

13

Power up with Power BI

Offer 30 discount on Standalone (Includes SharePoint

Online Plan 2) through OpenOVOVS

40 discount on the Power BI Add-on for customers who are O365 Plan E3 or E4 subscribers This version does not include SharePoint Online Plan 2 Through MOSPAdvisor

Available February 1 2014-January 31 2015

Campaign Assets

Power BI Add-on to Excel

to create compelling content data models amp visualizations - then share collaborate amp extend those insights

Microsoft Confidential All Offers and Incentives subject to TampCs

14

Windows Embedded VL

Offer 20 discount on Windows Embedded

On-pricelist promo SKUs (Open License OV OVS)

Upgrade and Upgrade + SA Products Only

Available April 1 2014-June 30 2015

Campaign Assets

Enterprises turn to Windows Embedded to power industry devices because it provides unique and differentiated user experiences and builds competitive advantage by monitoring assessing reporting predicting and uncovering business intelligence

Microsoft Confidential All Offers and Incentives subject to TampCs

15

Office 365 Open Add-onsOffer Rich discounts for on-premise

customers transitioning from

Core CAL to E1 Office Pro Plus to M or E3 Office Pro Plus + Core CAL to M or

E3

Through OV-Companywide or OVS Available February 1 2014 ndash June 30

2015 M is only for existing Midsize customers

Campaign Assets

Note Effective October 1st 2014 the Midsize Plan (M) O365 Add-ons are only available to customers that have already deployed tenants with the Midsize Plan For customers with companywide standardization on Office Pro Plus who are deploying new O365 tenants only the E3 Plan is available as an O365 Add-on SKU

Microsoft Confidential All Offers and Incentives subject to TampCs

16

Channel Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

17

VAR Incentive Program

Incentivebull Provides payouts to partners selling Microsoft

products and technologies including virtualization security and cloud

bull O365 product payouts through Open License and OVS all other product categories through Open ValueSubscription

bull Available July 1 2014 ndash December 31 2014

TampCs

Cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

18

Cloud Championrsquos Club Azure Incentive

Incentivebull Cloud Champions Club Partners receive an additional

12 Rebate on Azure Sales in the Open Program on top of their base Cloud incentive for a total incentive of 20 for Partners (21 for Tier 1)

bull Paid as a 100 cash incentive for Champions Club Members

bull Available September 1 2014 ndash March 31 2015

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

19

Azure Unmanaged Incentive

Incentivebull 20 payout on all Microsoft Azure SKUs for SMB

customers through Open Value and Open Licensebull Paid through Partner Investment Engine (PIE)bull Available September 2 2014 through March 31 2015bull Minimum of $1000 of Azure Open Licenses sold during

the time period Only available for partners not participating in the US Open License rebate program or US OEM rebate program

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

20

TouchWins Device Rebate Program

Incentivebull Sell eligible Windows 81 Pro devices and earn

incentivesbull Tier 1 Resellers receive $3 per unit on sales of Windows

8 Pro Featured PCs and $7 for Windows 8 Pro Featured Tablets - allocated 50 Co-op and 40 rebate funds

bull Tier 2 Resellers receive $15 per unit on sales of Windows 8 Pro Featured PCs and $35 on per unit sales of Windows 8 Pro Featured Tablets - allocated 100 as rebate funds

bull Learn more on the Windows Devices Marketing Hub

Sign Up TampCs

Thinner lighter and faster Consistent platform across form factors

Windows DevicesThinner lighter and faster Consistent platform across form factors Always in-sync across all your devices

Microsoft Confidential All Offers and Incentives subject to TampCs

21

Online Services Advisor Program

OLS Advisor Fees

Incentivebull Partners selling deploying and managing

through the Microsoft Online Portal (MOP) are eligible for certain incentives

bull Must be designated Partner of Record (POR) for each Online Service advised and purchase

bull Accelerator eligibility currently via Cloud Accelerate will moved to MPN Competencies on October 1 2014

TampCs

Microsoft Confidential All Offers and Incentives subject to TampCs

22

Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

23

Ready to Go

Ready-to-Go campaigns offer a toolkit of resources to support your marketing and sales efforts ranging from web to direct marketing to events If youre thinking about reaching out to your customers check out these materials to help you get started

Choose a Campaign

Select amp Download Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

24

US SMB Promotions Dashboard

Link to TampCs

Links to Ready to Go Marketing Materials

Offer durationNew offers

highlighted

The Promotions Dashboard includes all in-market Customer Offers and Channel Incentives with important details and key links Updated monthly and available on the SMB Partner Center

Microsoft Confidential All Offers and Incentives subject to TampCs

25

US SMB Partner Center

Link to Promo Dashboard

SMB Partner Center

Incentives overview

Customer Offers

overview

Microsoft Confidential All Offers and Incentives subject to TampCs

26

Next StepsActionsbull Include offers in every customer conversationbull Prep for SA renewals to expand deal size and establish a

roadmap bull Attach Windows 81 devices and your value added servicesbull Leverage Ready-to-Go for quick and easy demand

generation bull Lead with cloud the new annuity

Initiate customer conversations build pipeline close deals

Microsoft Confidential All Offers and Incentives subject to TampCs

27

ResourcesCorporate Buyback ndash Redemption SiteRenew to the Cloud ndash O365 for Business PlansCRMOL Sales Productivity ndash MScom SitePower BI ndash MScom SiteWindows Embedded VL ndash MScom SiteO365 Add Ons ndash Product ListVAR Rebate amp Champions Club ndash MPN SiteTouchWins Device Rebate Program

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 9: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

99

Example Renewal Whatrsquos in it for the partnerbull $967 revenue on renewing the Windows Server and CALs SA

bull $102k cloud migration revenue on Office 365 E3

bull VAR incentive rebate on all Open revenue in the deal incl rich cloud payout

bull Hardware revenue on new devices in desktop refresh with migration to the cloud

bull Value added services revenue on managed and other services provided

bull Azure attachcross sell opportunity with 20 rebate

bull Customer retention with another 3-years of Microsoft technology purchases

bull Supplier position secured in customerrsquos cloud migration over defined roadmap

Hard savings on cost doesnrsquot include value of additional functionality hardwaresoftware support energy gained by moving to cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

1010

Open Value Program Benefits

Volume License Service Center

1 Customer = 1 Agreement Annuity relationship program wired to

partner

Centralized purchasing ndash cloud and on premise

Asset management through VL Service Center

3-year LampSA spread payments with 0 financing for on premise software

One-year prepaid SKUs for O365cloud services

Rich customer offers on-pricelist

Note Renew to Cloud Offer requires purchases through OVOVS

Microsoft Confidential All Offers and Incentives subject to TampCs

11

Partner Opportunity

Partners estimate 50-95 of their revenuecomes from value-added services

$40+seat

$50+seat

bull Office 365 is a $15B business one of the fastest growing in Microsoft historybull Over 1B people use Office 1 in 7 people on the planet

Note Estimates are based on partner interviews so actual numbers will differ from market to market All revenue streams are re-occurring except for ldquoDeployment and Migration Servicesrdquo which is a one-time event

Office 365 Licensing Revenue

Deployment amp Migration Services

Managed Services and Support

Add-on Projects and Solutions

Baseline Good Better Best

Low

Structure of Office 365 Deal

Revenue

$48-240seat

$40-120seat

bull Help desk (ie Tier 1Tier 2 support)

bull New user set-upbull Updatesbull End-user trainingbull Expansion

bull Customizationbull LOB integrationbull IT infrastructure designbull IT planningbull IT trainingbull Desktop remediation

bull Assessmentplanningbull Migration of databull Establishment of service

= Recurring

High

Microsoft by the Numbers February 2013

Microsoft Confidential All Offers and Incentives subject to TampCs

12

Sales Productivity for CRM Online

Offer New customers $65 for O365 E3 CRMOL amp

Power BI

Existing E3 or E4 customers $40 for CRMOL amp Power BI

MOSP Advisor Program only Purchase Here

5 license minimum Each bundle assigned to 1 user (no splitting among users)

Available 1082014 ndash 6312015

Campaign Assets

CRM Online O365 amp Power BIContact amp Opportunity Management Pipeline Management Workflows Personalized dashboards amp reporting In-line Social Collaboration Advanced Analytics

Microsoft Confidential All Offers and Incentives subject to TampCs

13

Power up with Power BI

Offer 30 discount on Standalone (Includes SharePoint

Online Plan 2) through OpenOVOVS

40 discount on the Power BI Add-on for customers who are O365 Plan E3 or E4 subscribers This version does not include SharePoint Online Plan 2 Through MOSPAdvisor

Available February 1 2014-January 31 2015

Campaign Assets

Power BI Add-on to Excel

to create compelling content data models amp visualizations - then share collaborate amp extend those insights

Microsoft Confidential All Offers and Incentives subject to TampCs

14

Windows Embedded VL

Offer 20 discount on Windows Embedded

On-pricelist promo SKUs (Open License OV OVS)

Upgrade and Upgrade + SA Products Only

Available April 1 2014-June 30 2015

Campaign Assets

Enterprises turn to Windows Embedded to power industry devices because it provides unique and differentiated user experiences and builds competitive advantage by monitoring assessing reporting predicting and uncovering business intelligence

Microsoft Confidential All Offers and Incentives subject to TampCs

15

Office 365 Open Add-onsOffer Rich discounts for on-premise

customers transitioning from

Core CAL to E1 Office Pro Plus to M or E3 Office Pro Plus + Core CAL to M or

E3

Through OV-Companywide or OVS Available February 1 2014 ndash June 30

2015 M is only for existing Midsize customers

Campaign Assets

Note Effective October 1st 2014 the Midsize Plan (M) O365 Add-ons are only available to customers that have already deployed tenants with the Midsize Plan For customers with companywide standardization on Office Pro Plus who are deploying new O365 tenants only the E3 Plan is available as an O365 Add-on SKU

Microsoft Confidential All Offers and Incentives subject to TampCs

16

Channel Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

17

VAR Incentive Program

Incentivebull Provides payouts to partners selling Microsoft

products and technologies including virtualization security and cloud

bull O365 product payouts through Open License and OVS all other product categories through Open ValueSubscription

bull Available July 1 2014 ndash December 31 2014

TampCs

Cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

18

Cloud Championrsquos Club Azure Incentive

Incentivebull Cloud Champions Club Partners receive an additional

12 Rebate on Azure Sales in the Open Program on top of their base Cloud incentive for a total incentive of 20 for Partners (21 for Tier 1)

bull Paid as a 100 cash incentive for Champions Club Members

bull Available September 1 2014 ndash March 31 2015

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

19

Azure Unmanaged Incentive

Incentivebull 20 payout on all Microsoft Azure SKUs for SMB

customers through Open Value and Open Licensebull Paid through Partner Investment Engine (PIE)bull Available September 2 2014 through March 31 2015bull Minimum of $1000 of Azure Open Licenses sold during

the time period Only available for partners not participating in the US Open License rebate program or US OEM rebate program

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

20

TouchWins Device Rebate Program

Incentivebull Sell eligible Windows 81 Pro devices and earn

incentivesbull Tier 1 Resellers receive $3 per unit on sales of Windows

8 Pro Featured PCs and $7 for Windows 8 Pro Featured Tablets - allocated 50 Co-op and 40 rebate funds

bull Tier 2 Resellers receive $15 per unit on sales of Windows 8 Pro Featured PCs and $35 on per unit sales of Windows 8 Pro Featured Tablets - allocated 100 as rebate funds

bull Learn more on the Windows Devices Marketing Hub

Sign Up TampCs

Thinner lighter and faster Consistent platform across form factors

Windows DevicesThinner lighter and faster Consistent platform across form factors Always in-sync across all your devices

Microsoft Confidential All Offers and Incentives subject to TampCs

21

Online Services Advisor Program

OLS Advisor Fees

Incentivebull Partners selling deploying and managing

through the Microsoft Online Portal (MOP) are eligible for certain incentives

bull Must be designated Partner of Record (POR) for each Online Service advised and purchase

bull Accelerator eligibility currently via Cloud Accelerate will moved to MPN Competencies on October 1 2014

TampCs

Microsoft Confidential All Offers and Incentives subject to TampCs

22

Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

23

Ready to Go

Ready-to-Go campaigns offer a toolkit of resources to support your marketing and sales efforts ranging from web to direct marketing to events If youre thinking about reaching out to your customers check out these materials to help you get started

Choose a Campaign

Select amp Download Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

24

US SMB Promotions Dashboard

Link to TampCs

Links to Ready to Go Marketing Materials

Offer durationNew offers

highlighted

The Promotions Dashboard includes all in-market Customer Offers and Channel Incentives with important details and key links Updated monthly and available on the SMB Partner Center

Microsoft Confidential All Offers and Incentives subject to TampCs

25

US SMB Partner Center

Link to Promo Dashboard

SMB Partner Center

Incentives overview

Customer Offers

overview

Microsoft Confidential All Offers and Incentives subject to TampCs

26

Next StepsActionsbull Include offers in every customer conversationbull Prep for SA renewals to expand deal size and establish a

roadmap bull Attach Windows 81 devices and your value added servicesbull Leverage Ready-to-Go for quick and easy demand

generation bull Lead with cloud the new annuity

Initiate customer conversations build pipeline close deals

Microsoft Confidential All Offers and Incentives subject to TampCs

27

ResourcesCorporate Buyback ndash Redemption SiteRenew to the Cloud ndash O365 for Business PlansCRMOL Sales Productivity ndash MScom SitePower BI ndash MScom SiteWindows Embedded VL ndash MScom SiteO365 Add Ons ndash Product ListVAR Rebate amp Champions Club ndash MPN SiteTouchWins Device Rebate Program

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 10: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

1010

Open Value Program Benefits

Volume License Service Center

1 Customer = 1 Agreement Annuity relationship program wired to

partner

Centralized purchasing ndash cloud and on premise

Asset management through VL Service Center

3-year LampSA spread payments with 0 financing for on premise software

One-year prepaid SKUs for O365cloud services

Rich customer offers on-pricelist

Note Renew to Cloud Offer requires purchases through OVOVS

Microsoft Confidential All Offers and Incentives subject to TampCs

11

Partner Opportunity

Partners estimate 50-95 of their revenuecomes from value-added services

$40+seat

$50+seat

bull Office 365 is a $15B business one of the fastest growing in Microsoft historybull Over 1B people use Office 1 in 7 people on the planet

Note Estimates are based on partner interviews so actual numbers will differ from market to market All revenue streams are re-occurring except for ldquoDeployment and Migration Servicesrdquo which is a one-time event

Office 365 Licensing Revenue

Deployment amp Migration Services

Managed Services and Support

Add-on Projects and Solutions

Baseline Good Better Best

Low

Structure of Office 365 Deal

Revenue

$48-240seat

$40-120seat

bull Help desk (ie Tier 1Tier 2 support)

bull New user set-upbull Updatesbull End-user trainingbull Expansion

bull Customizationbull LOB integrationbull IT infrastructure designbull IT planningbull IT trainingbull Desktop remediation

bull Assessmentplanningbull Migration of databull Establishment of service

= Recurring

High

Microsoft by the Numbers February 2013

Microsoft Confidential All Offers and Incentives subject to TampCs

12

Sales Productivity for CRM Online

Offer New customers $65 for O365 E3 CRMOL amp

Power BI

Existing E3 or E4 customers $40 for CRMOL amp Power BI

MOSP Advisor Program only Purchase Here

5 license minimum Each bundle assigned to 1 user (no splitting among users)

Available 1082014 ndash 6312015

Campaign Assets

CRM Online O365 amp Power BIContact amp Opportunity Management Pipeline Management Workflows Personalized dashboards amp reporting In-line Social Collaboration Advanced Analytics

Microsoft Confidential All Offers and Incentives subject to TampCs

13

Power up with Power BI

Offer 30 discount on Standalone (Includes SharePoint

Online Plan 2) through OpenOVOVS

40 discount on the Power BI Add-on for customers who are O365 Plan E3 or E4 subscribers This version does not include SharePoint Online Plan 2 Through MOSPAdvisor

Available February 1 2014-January 31 2015

Campaign Assets

Power BI Add-on to Excel

to create compelling content data models amp visualizations - then share collaborate amp extend those insights

Microsoft Confidential All Offers and Incentives subject to TampCs

14

Windows Embedded VL

Offer 20 discount on Windows Embedded

On-pricelist promo SKUs (Open License OV OVS)

Upgrade and Upgrade + SA Products Only

Available April 1 2014-June 30 2015

Campaign Assets

Enterprises turn to Windows Embedded to power industry devices because it provides unique and differentiated user experiences and builds competitive advantage by monitoring assessing reporting predicting and uncovering business intelligence

Microsoft Confidential All Offers and Incentives subject to TampCs

15

Office 365 Open Add-onsOffer Rich discounts for on-premise

customers transitioning from

Core CAL to E1 Office Pro Plus to M or E3 Office Pro Plus + Core CAL to M or

E3

Through OV-Companywide or OVS Available February 1 2014 ndash June 30

2015 M is only for existing Midsize customers

Campaign Assets

Note Effective October 1st 2014 the Midsize Plan (M) O365 Add-ons are only available to customers that have already deployed tenants with the Midsize Plan For customers with companywide standardization on Office Pro Plus who are deploying new O365 tenants only the E3 Plan is available as an O365 Add-on SKU

Microsoft Confidential All Offers and Incentives subject to TampCs

16

Channel Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

17

VAR Incentive Program

Incentivebull Provides payouts to partners selling Microsoft

products and technologies including virtualization security and cloud

bull O365 product payouts through Open License and OVS all other product categories through Open ValueSubscription

bull Available July 1 2014 ndash December 31 2014

TampCs

Cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

18

Cloud Championrsquos Club Azure Incentive

Incentivebull Cloud Champions Club Partners receive an additional

12 Rebate on Azure Sales in the Open Program on top of their base Cloud incentive for a total incentive of 20 for Partners (21 for Tier 1)

bull Paid as a 100 cash incentive for Champions Club Members

bull Available September 1 2014 ndash March 31 2015

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

19

Azure Unmanaged Incentive

Incentivebull 20 payout on all Microsoft Azure SKUs for SMB

customers through Open Value and Open Licensebull Paid through Partner Investment Engine (PIE)bull Available September 2 2014 through March 31 2015bull Minimum of $1000 of Azure Open Licenses sold during

the time period Only available for partners not participating in the US Open License rebate program or US OEM rebate program

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

20

TouchWins Device Rebate Program

Incentivebull Sell eligible Windows 81 Pro devices and earn

incentivesbull Tier 1 Resellers receive $3 per unit on sales of Windows

8 Pro Featured PCs and $7 for Windows 8 Pro Featured Tablets - allocated 50 Co-op and 40 rebate funds

bull Tier 2 Resellers receive $15 per unit on sales of Windows 8 Pro Featured PCs and $35 on per unit sales of Windows 8 Pro Featured Tablets - allocated 100 as rebate funds

bull Learn more on the Windows Devices Marketing Hub

Sign Up TampCs

Thinner lighter and faster Consistent platform across form factors

Windows DevicesThinner lighter and faster Consistent platform across form factors Always in-sync across all your devices

Microsoft Confidential All Offers and Incentives subject to TampCs

21

Online Services Advisor Program

OLS Advisor Fees

Incentivebull Partners selling deploying and managing

through the Microsoft Online Portal (MOP) are eligible for certain incentives

bull Must be designated Partner of Record (POR) for each Online Service advised and purchase

bull Accelerator eligibility currently via Cloud Accelerate will moved to MPN Competencies on October 1 2014

TampCs

Microsoft Confidential All Offers and Incentives subject to TampCs

22

Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

23

Ready to Go

Ready-to-Go campaigns offer a toolkit of resources to support your marketing and sales efforts ranging from web to direct marketing to events If youre thinking about reaching out to your customers check out these materials to help you get started

Choose a Campaign

Select amp Download Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

24

US SMB Promotions Dashboard

Link to TampCs

Links to Ready to Go Marketing Materials

Offer durationNew offers

highlighted

The Promotions Dashboard includes all in-market Customer Offers and Channel Incentives with important details and key links Updated monthly and available on the SMB Partner Center

Microsoft Confidential All Offers and Incentives subject to TampCs

25

US SMB Partner Center

Link to Promo Dashboard

SMB Partner Center

Incentives overview

Customer Offers

overview

Microsoft Confidential All Offers and Incentives subject to TampCs

26

Next StepsActionsbull Include offers in every customer conversationbull Prep for SA renewals to expand deal size and establish a

roadmap bull Attach Windows 81 devices and your value added servicesbull Leverage Ready-to-Go for quick and easy demand

generation bull Lead with cloud the new annuity

Initiate customer conversations build pipeline close deals

Microsoft Confidential All Offers and Incentives subject to TampCs

27

ResourcesCorporate Buyback ndash Redemption SiteRenew to the Cloud ndash O365 for Business PlansCRMOL Sales Productivity ndash MScom SitePower BI ndash MScom SiteWindows Embedded VL ndash MScom SiteO365 Add Ons ndash Product ListVAR Rebate amp Champions Club ndash MPN SiteTouchWins Device Rebate Program

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 11: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

11

Partner Opportunity

Partners estimate 50-95 of their revenuecomes from value-added services

$40+seat

$50+seat

bull Office 365 is a $15B business one of the fastest growing in Microsoft historybull Over 1B people use Office 1 in 7 people on the planet

Note Estimates are based on partner interviews so actual numbers will differ from market to market All revenue streams are re-occurring except for ldquoDeployment and Migration Servicesrdquo which is a one-time event

Office 365 Licensing Revenue

Deployment amp Migration Services

Managed Services and Support

Add-on Projects and Solutions

Baseline Good Better Best

Low

Structure of Office 365 Deal

Revenue

$48-240seat

$40-120seat

bull Help desk (ie Tier 1Tier 2 support)

bull New user set-upbull Updatesbull End-user trainingbull Expansion

bull Customizationbull LOB integrationbull IT infrastructure designbull IT planningbull IT trainingbull Desktop remediation

bull Assessmentplanningbull Migration of databull Establishment of service

= Recurring

High

Microsoft by the Numbers February 2013

Microsoft Confidential All Offers and Incentives subject to TampCs

12

Sales Productivity for CRM Online

Offer New customers $65 for O365 E3 CRMOL amp

Power BI

Existing E3 or E4 customers $40 for CRMOL amp Power BI

MOSP Advisor Program only Purchase Here

5 license minimum Each bundle assigned to 1 user (no splitting among users)

Available 1082014 ndash 6312015

Campaign Assets

CRM Online O365 amp Power BIContact amp Opportunity Management Pipeline Management Workflows Personalized dashboards amp reporting In-line Social Collaboration Advanced Analytics

Microsoft Confidential All Offers and Incentives subject to TampCs

13

Power up with Power BI

Offer 30 discount on Standalone (Includes SharePoint

Online Plan 2) through OpenOVOVS

40 discount on the Power BI Add-on for customers who are O365 Plan E3 or E4 subscribers This version does not include SharePoint Online Plan 2 Through MOSPAdvisor

Available February 1 2014-January 31 2015

Campaign Assets

Power BI Add-on to Excel

to create compelling content data models amp visualizations - then share collaborate amp extend those insights

Microsoft Confidential All Offers and Incentives subject to TampCs

14

Windows Embedded VL

Offer 20 discount on Windows Embedded

On-pricelist promo SKUs (Open License OV OVS)

Upgrade and Upgrade + SA Products Only

Available April 1 2014-June 30 2015

Campaign Assets

Enterprises turn to Windows Embedded to power industry devices because it provides unique and differentiated user experiences and builds competitive advantage by monitoring assessing reporting predicting and uncovering business intelligence

Microsoft Confidential All Offers and Incentives subject to TampCs

15

Office 365 Open Add-onsOffer Rich discounts for on-premise

customers transitioning from

Core CAL to E1 Office Pro Plus to M or E3 Office Pro Plus + Core CAL to M or

E3

Through OV-Companywide or OVS Available February 1 2014 ndash June 30

2015 M is only for existing Midsize customers

Campaign Assets

Note Effective October 1st 2014 the Midsize Plan (M) O365 Add-ons are only available to customers that have already deployed tenants with the Midsize Plan For customers with companywide standardization on Office Pro Plus who are deploying new O365 tenants only the E3 Plan is available as an O365 Add-on SKU

Microsoft Confidential All Offers and Incentives subject to TampCs

16

Channel Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

17

VAR Incentive Program

Incentivebull Provides payouts to partners selling Microsoft

products and technologies including virtualization security and cloud

bull O365 product payouts through Open License and OVS all other product categories through Open ValueSubscription

bull Available July 1 2014 ndash December 31 2014

TampCs

Cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

18

Cloud Championrsquos Club Azure Incentive

Incentivebull Cloud Champions Club Partners receive an additional

12 Rebate on Azure Sales in the Open Program on top of their base Cloud incentive for a total incentive of 20 for Partners (21 for Tier 1)

bull Paid as a 100 cash incentive for Champions Club Members

bull Available September 1 2014 ndash March 31 2015

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

19

Azure Unmanaged Incentive

Incentivebull 20 payout on all Microsoft Azure SKUs for SMB

customers through Open Value and Open Licensebull Paid through Partner Investment Engine (PIE)bull Available September 2 2014 through March 31 2015bull Minimum of $1000 of Azure Open Licenses sold during

the time period Only available for partners not participating in the US Open License rebate program or US OEM rebate program

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

20

TouchWins Device Rebate Program

Incentivebull Sell eligible Windows 81 Pro devices and earn

incentivesbull Tier 1 Resellers receive $3 per unit on sales of Windows

8 Pro Featured PCs and $7 for Windows 8 Pro Featured Tablets - allocated 50 Co-op and 40 rebate funds

bull Tier 2 Resellers receive $15 per unit on sales of Windows 8 Pro Featured PCs and $35 on per unit sales of Windows 8 Pro Featured Tablets - allocated 100 as rebate funds

bull Learn more on the Windows Devices Marketing Hub

Sign Up TampCs

Thinner lighter and faster Consistent platform across form factors

Windows DevicesThinner lighter and faster Consistent platform across form factors Always in-sync across all your devices

Microsoft Confidential All Offers and Incentives subject to TampCs

21

Online Services Advisor Program

OLS Advisor Fees

Incentivebull Partners selling deploying and managing

through the Microsoft Online Portal (MOP) are eligible for certain incentives

bull Must be designated Partner of Record (POR) for each Online Service advised and purchase

bull Accelerator eligibility currently via Cloud Accelerate will moved to MPN Competencies on October 1 2014

TampCs

Microsoft Confidential All Offers and Incentives subject to TampCs

22

Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

23

Ready to Go

Ready-to-Go campaigns offer a toolkit of resources to support your marketing and sales efforts ranging from web to direct marketing to events If youre thinking about reaching out to your customers check out these materials to help you get started

Choose a Campaign

Select amp Download Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

24

US SMB Promotions Dashboard

Link to TampCs

Links to Ready to Go Marketing Materials

Offer durationNew offers

highlighted

The Promotions Dashboard includes all in-market Customer Offers and Channel Incentives with important details and key links Updated monthly and available on the SMB Partner Center

Microsoft Confidential All Offers and Incentives subject to TampCs

25

US SMB Partner Center

Link to Promo Dashboard

SMB Partner Center

Incentives overview

Customer Offers

overview

Microsoft Confidential All Offers and Incentives subject to TampCs

26

Next StepsActionsbull Include offers in every customer conversationbull Prep for SA renewals to expand deal size and establish a

roadmap bull Attach Windows 81 devices and your value added servicesbull Leverage Ready-to-Go for quick and easy demand

generation bull Lead with cloud the new annuity

Initiate customer conversations build pipeline close deals

Microsoft Confidential All Offers and Incentives subject to TampCs

27

ResourcesCorporate Buyback ndash Redemption SiteRenew to the Cloud ndash O365 for Business PlansCRMOL Sales Productivity ndash MScom SitePower BI ndash MScom SiteWindows Embedded VL ndash MScom SiteO365 Add Ons ndash Product ListVAR Rebate amp Champions Club ndash MPN SiteTouchWins Device Rebate Program

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 12: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

12

Sales Productivity for CRM Online

Offer New customers $65 for O365 E3 CRMOL amp

Power BI

Existing E3 or E4 customers $40 for CRMOL amp Power BI

MOSP Advisor Program only Purchase Here

5 license minimum Each bundle assigned to 1 user (no splitting among users)

Available 1082014 ndash 6312015

Campaign Assets

CRM Online O365 amp Power BIContact amp Opportunity Management Pipeline Management Workflows Personalized dashboards amp reporting In-line Social Collaboration Advanced Analytics

Microsoft Confidential All Offers and Incentives subject to TampCs

13

Power up with Power BI

Offer 30 discount on Standalone (Includes SharePoint

Online Plan 2) through OpenOVOVS

40 discount on the Power BI Add-on for customers who are O365 Plan E3 or E4 subscribers This version does not include SharePoint Online Plan 2 Through MOSPAdvisor

Available February 1 2014-January 31 2015

Campaign Assets

Power BI Add-on to Excel

to create compelling content data models amp visualizations - then share collaborate amp extend those insights

Microsoft Confidential All Offers and Incentives subject to TampCs

14

Windows Embedded VL

Offer 20 discount on Windows Embedded

On-pricelist promo SKUs (Open License OV OVS)

Upgrade and Upgrade + SA Products Only

Available April 1 2014-June 30 2015

Campaign Assets

Enterprises turn to Windows Embedded to power industry devices because it provides unique and differentiated user experiences and builds competitive advantage by monitoring assessing reporting predicting and uncovering business intelligence

Microsoft Confidential All Offers and Incentives subject to TampCs

15

Office 365 Open Add-onsOffer Rich discounts for on-premise

customers transitioning from

Core CAL to E1 Office Pro Plus to M or E3 Office Pro Plus + Core CAL to M or

E3

Through OV-Companywide or OVS Available February 1 2014 ndash June 30

2015 M is only for existing Midsize customers

Campaign Assets

Note Effective October 1st 2014 the Midsize Plan (M) O365 Add-ons are only available to customers that have already deployed tenants with the Midsize Plan For customers with companywide standardization on Office Pro Plus who are deploying new O365 tenants only the E3 Plan is available as an O365 Add-on SKU

Microsoft Confidential All Offers and Incentives subject to TampCs

16

Channel Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

17

VAR Incentive Program

Incentivebull Provides payouts to partners selling Microsoft

products and technologies including virtualization security and cloud

bull O365 product payouts through Open License and OVS all other product categories through Open ValueSubscription

bull Available July 1 2014 ndash December 31 2014

TampCs

Cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

18

Cloud Championrsquos Club Azure Incentive

Incentivebull Cloud Champions Club Partners receive an additional

12 Rebate on Azure Sales in the Open Program on top of their base Cloud incentive for a total incentive of 20 for Partners (21 for Tier 1)

bull Paid as a 100 cash incentive for Champions Club Members

bull Available September 1 2014 ndash March 31 2015

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

19

Azure Unmanaged Incentive

Incentivebull 20 payout on all Microsoft Azure SKUs for SMB

customers through Open Value and Open Licensebull Paid through Partner Investment Engine (PIE)bull Available September 2 2014 through March 31 2015bull Minimum of $1000 of Azure Open Licenses sold during

the time period Only available for partners not participating in the US Open License rebate program or US OEM rebate program

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

20

TouchWins Device Rebate Program

Incentivebull Sell eligible Windows 81 Pro devices and earn

incentivesbull Tier 1 Resellers receive $3 per unit on sales of Windows

8 Pro Featured PCs and $7 for Windows 8 Pro Featured Tablets - allocated 50 Co-op and 40 rebate funds

bull Tier 2 Resellers receive $15 per unit on sales of Windows 8 Pro Featured PCs and $35 on per unit sales of Windows 8 Pro Featured Tablets - allocated 100 as rebate funds

bull Learn more on the Windows Devices Marketing Hub

Sign Up TampCs

Thinner lighter and faster Consistent platform across form factors

Windows DevicesThinner lighter and faster Consistent platform across form factors Always in-sync across all your devices

Microsoft Confidential All Offers and Incentives subject to TampCs

21

Online Services Advisor Program

OLS Advisor Fees

Incentivebull Partners selling deploying and managing

through the Microsoft Online Portal (MOP) are eligible for certain incentives

bull Must be designated Partner of Record (POR) for each Online Service advised and purchase

bull Accelerator eligibility currently via Cloud Accelerate will moved to MPN Competencies on October 1 2014

TampCs

Microsoft Confidential All Offers and Incentives subject to TampCs

22

Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

23

Ready to Go

Ready-to-Go campaigns offer a toolkit of resources to support your marketing and sales efforts ranging from web to direct marketing to events If youre thinking about reaching out to your customers check out these materials to help you get started

Choose a Campaign

Select amp Download Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

24

US SMB Promotions Dashboard

Link to TampCs

Links to Ready to Go Marketing Materials

Offer durationNew offers

highlighted

The Promotions Dashboard includes all in-market Customer Offers and Channel Incentives with important details and key links Updated monthly and available on the SMB Partner Center

Microsoft Confidential All Offers and Incentives subject to TampCs

25

US SMB Partner Center

Link to Promo Dashboard

SMB Partner Center

Incentives overview

Customer Offers

overview

Microsoft Confidential All Offers and Incentives subject to TampCs

26

Next StepsActionsbull Include offers in every customer conversationbull Prep for SA renewals to expand deal size and establish a

roadmap bull Attach Windows 81 devices and your value added servicesbull Leverage Ready-to-Go for quick and easy demand

generation bull Lead with cloud the new annuity

Initiate customer conversations build pipeline close deals

Microsoft Confidential All Offers and Incentives subject to TampCs

27

ResourcesCorporate Buyback ndash Redemption SiteRenew to the Cloud ndash O365 for Business PlansCRMOL Sales Productivity ndash MScom SitePower BI ndash MScom SiteWindows Embedded VL ndash MScom SiteO365 Add Ons ndash Product ListVAR Rebate amp Champions Club ndash MPN SiteTouchWins Device Rebate Program

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 13: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

13

Power up with Power BI

Offer 30 discount on Standalone (Includes SharePoint

Online Plan 2) through OpenOVOVS

40 discount on the Power BI Add-on for customers who are O365 Plan E3 or E4 subscribers This version does not include SharePoint Online Plan 2 Through MOSPAdvisor

Available February 1 2014-January 31 2015

Campaign Assets

Power BI Add-on to Excel

to create compelling content data models amp visualizations - then share collaborate amp extend those insights

Microsoft Confidential All Offers and Incentives subject to TampCs

14

Windows Embedded VL

Offer 20 discount on Windows Embedded

On-pricelist promo SKUs (Open License OV OVS)

Upgrade and Upgrade + SA Products Only

Available April 1 2014-June 30 2015

Campaign Assets

Enterprises turn to Windows Embedded to power industry devices because it provides unique and differentiated user experiences and builds competitive advantage by monitoring assessing reporting predicting and uncovering business intelligence

Microsoft Confidential All Offers and Incentives subject to TampCs

15

Office 365 Open Add-onsOffer Rich discounts for on-premise

customers transitioning from

Core CAL to E1 Office Pro Plus to M or E3 Office Pro Plus + Core CAL to M or

E3

Through OV-Companywide or OVS Available February 1 2014 ndash June 30

2015 M is only for existing Midsize customers

Campaign Assets

Note Effective October 1st 2014 the Midsize Plan (M) O365 Add-ons are only available to customers that have already deployed tenants with the Midsize Plan For customers with companywide standardization on Office Pro Plus who are deploying new O365 tenants only the E3 Plan is available as an O365 Add-on SKU

Microsoft Confidential All Offers and Incentives subject to TampCs

16

Channel Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

17

VAR Incentive Program

Incentivebull Provides payouts to partners selling Microsoft

products and technologies including virtualization security and cloud

bull O365 product payouts through Open License and OVS all other product categories through Open ValueSubscription

bull Available July 1 2014 ndash December 31 2014

TampCs

Cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

18

Cloud Championrsquos Club Azure Incentive

Incentivebull Cloud Champions Club Partners receive an additional

12 Rebate on Azure Sales in the Open Program on top of their base Cloud incentive for a total incentive of 20 for Partners (21 for Tier 1)

bull Paid as a 100 cash incentive for Champions Club Members

bull Available September 1 2014 ndash March 31 2015

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

19

Azure Unmanaged Incentive

Incentivebull 20 payout on all Microsoft Azure SKUs for SMB

customers through Open Value and Open Licensebull Paid through Partner Investment Engine (PIE)bull Available September 2 2014 through March 31 2015bull Minimum of $1000 of Azure Open Licenses sold during

the time period Only available for partners not participating in the US Open License rebate program or US OEM rebate program

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

20

TouchWins Device Rebate Program

Incentivebull Sell eligible Windows 81 Pro devices and earn

incentivesbull Tier 1 Resellers receive $3 per unit on sales of Windows

8 Pro Featured PCs and $7 for Windows 8 Pro Featured Tablets - allocated 50 Co-op and 40 rebate funds

bull Tier 2 Resellers receive $15 per unit on sales of Windows 8 Pro Featured PCs and $35 on per unit sales of Windows 8 Pro Featured Tablets - allocated 100 as rebate funds

bull Learn more on the Windows Devices Marketing Hub

Sign Up TampCs

Thinner lighter and faster Consistent platform across form factors

Windows DevicesThinner lighter and faster Consistent platform across form factors Always in-sync across all your devices

Microsoft Confidential All Offers and Incentives subject to TampCs

21

Online Services Advisor Program

OLS Advisor Fees

Incentivebull Partners selling deploying and managing

through the Microsoft Online Portal (MOP) are eligible for certain incentives

bull Must be designated Partner of Record (POR) for each Online Service advised and purchase

bull Accelerator eligibility currently via Cloud Accelerate will moved to MPN Competencies on October 1 2014

TampCs

Microsoft Confidential All Offers and Incentives subject to TampCs

22

Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

23

Ready to Go

Ready-to-Go campaigns offer a toolkit of resources to support your marketing and sales efforts ranging from web to direct marketing to events If youre thinking about reaching out to your customers check out these materials to help you get started

Choose a Campaign

Select amp Download Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

24

US SMB Promotions Dashboard

Link to TampCs

Links to Ready to Go Marketing Materials

Offer durationNew offers

highlighted

The Promotions Dashboard includes all in-market Customer Offers and Channel Incentives with important details and key links Updated monthly and available on the SMB Partner Center

Microsoft Confidential All Offers and Incentives subject to TampCs

25

US SMB Partner Center

Link to Promo Dashboard

SMB Partner Center

Incentives overview

Customer Offers

overview

Microsoft Confidential All Offers and Incentives subject to TampCs

26

Next StepsActionsbull Include offers in every customer conversationbull Prep for SA renewals to expand deal size and establish a

roadmap bull Attach Windows 81 devices and your value added servicesbull Leverage Ready-to-Go for quick and easy demand

generation bull Lead with cloud the new annuity

Initiate customer conversations build pipeline close deals

Microsoft Confidential All Offers and Incentives subject to TampCs

27

ResourcesCorporate Buyback ndash Redemption SiteRenew to the Cloud ndash O365 for Business PlansCRMOL Sales Productivity ndash MScom SitePower BI ndash MScom SiteWindows Embedded VL ndash MScom SiteO365 Add Ons ndash Product ListVAR Rebate amp Champions Club ndash MPN SiteTouchWins Device Rebate Program

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 14: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

14

Windows Embedded VL

Offer 20 discount on Windows Embedded

On-pricelist promo SKUs (Open License OV OVS)

Upgrade and Upgrade + SA Products Only

Available April 1 2014-June 30 2015

Campaign Assets

Enterprises turn to Windows Embedded to power industry devices because it provides unique and differentiated user experiences and builds competitive advantage by monitoring assessing reporting predicting and uncovering business intelligence

Microsoft Confidential All Offers and Incentives subject to TampCs

15

Office 365 Open Add-onsOffer Rich discounts for on-premise

customers transitioning from

Core CAL to E1 Office Pro Plus to M or E3 Office Pro Plus + Core CAL to M or

E3

Through OV-Companywide or OVS Available February 1 2014 ndash June 30

2015 M is only for existing Midsize customers

Campaign Assets

Note Effective October 1st 2014 the Midsize Plan (M) O365 Add-ons are only available to customers that have already deployed tenants with the Midsize Plan For customers with companywide standardization on Office Pro Plus who are deploying new O365 tenants only the E3 Plan is available as an O365 Add-on SKU

Microsoft Confidential All Offers and Incentives subject to TampCs

16

Channel Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

17

VAR Incentive Program

Incentivebull Provides payouts to partners selling Microsoft

products and technologies including virtualization security and cloud

bull O365 product payouts through Open License and OVS all other product categories through Open ValueSubscription

bull Available July 1 2014 ndash December 31 2014

TampCs

Cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

18

Cloud Championrsquos Club Azure Incentive

Incentivebull Cloud Champions Club Partners receive an additional

12 Rebate on Azure Sales in the Open Program on top of their base Cloud incentive for a total incentive of 20 for Partners (21 for Tier 1)

bull Paid as a 100 cash incentive for Champions Club Members

bull Available September 1 2014 ndash March 31 2015

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

19

Azure Unmanaged Incentive

Incentivebull 20 payout on all Microsoft Azure SKUs for SMB

customers through Open Value and Open Licensebull Paid through Partner Investment Engine (PIE)bull Available September 2 2014 through March 31 2015bull Minimum of $1000 of Azure Open Licenses sold during

the time period Only available for partners not participating in the US Open License rebate program or US OEM rebate program

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

20

TouchWins Device Rebate Program

Incentivebull Sell eligible Windows 81 Pro devices and earn

incentivesbull Tier 1 Resellers receive $3 per unit on sales of Windows

8 Pro Featured PCs and $7 for Windows 8 Pro Featured Tablets - allocated 50 Co-op and 40 rebate funds

bull Tier 2 Resellers receive $15 per unit on sales of Windows 8 Pro Featured PCs and $35 on per unit sales of Windows 8 Pro Featured Tablets - allocated 100 as rebate funds

bull Learn more on the Windows Devices Marketing Hub

Sign Up TampCs

Thinner lighter and faster Consistent platform across form factors

Windows DevicesThinner lighter and faster Consistent platform across form factors Always in-sync across all your devices

Microsoft Confidential All Offers and Incentives subject to TampCs

21

Online Services Advisor Program

OLS Advisor Fees

Incentivebull Partners selling deploying and managing

through the Microsoft Online Portal (MOP) are eligible for certain incentives

bull Must be designated Partner of Record (POR) for each Online Service advised and purchase

bull Accelerator eligibility currently via Cloud Accelerate will moved to MPN Competencies on October 1 2014

TampCs

Microsoft Confidential All Offers and Incentives subject to TampCs

22

Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

23

Ready to Go

Ready-to-Go campaigns offer a toolkit of resources to support your marketing and sales efforts ranging from web to direct marketing to events If youre thinking about reaching out to your customers check out these materials to help you get started

Choose a Campaign

Select amp Download Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

24

US SMB Promotions Dashboard

Link to TampCs

Links to Ready to Go Marketing Materials

Offer durationNew offers

highlighted

The Promotions Dashboard includes all in-market Customer Offers and Channel Incentives with important details and key links Updated monthly and available on the SMB Partner Center

Microsoft Confidential All Offers and Incentives subject to TampCs

25

US SMB Partner Center

Link to Promo Dashboard

SMB Partner Center

Incentives overview

Customer Offers

overview

Microsoft Confidential All Offers and Incentives subject to TampCs

26

Next StepsActionsbull Include offers in every customer conversationbull Prep for SA renewals to expand deal size and establish a

roadmap bull Attach Windows 81 devices and your value added servicesbull Leverage Ready-to-Go for quick and easy demand

generation bull Lead with cloud the new annuity

Initiate customer conversations build pipeline close deals

Microsoft Confidential All Offers and Incentives subject to TampCs

27

ResourcesCorporate Buyback ndash Redemption SiteRenew to the Cloud ndash O365 for Business PlansCRMOL Sales Productivity ndash MScom SitePower BI ndash MScom SiteWindows Embedded VL ndash MScom SiteO365 Add Ons ndash Product ListVAR Rebate amp Champions Club ndash MPN SiteTouchWins Device Rebate Program

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 15: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

15

Office 365 Open Add-onsOffer Rich discounts for on-premise

customers transitioning from

Core CAL to E1 Office Pro Plus to M or E3 Office Pro Plus + Core CAL to M or

E3

Through OV-Companywide or OVS Available February 1 2014 ndash June 30

2015 M is only for existing Midsize customers

Campaign Assets

Note Effective October 1st 2014 the Midsize Plan (M) O365 Add-ons are only available to customers that have already deployed tenants with the Midsize Plan For customers with companywide standardization on Office Pro Plus who are deploying new O365 tenants only the E3 Plan is available as an O365 Add-on SKU

Microsoft Confidential All Offers and Incentives subject to TampCs

16

Channel Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

17

VAR Incentive Program

Incentivebull Provides payouts to partners selling Microsoft

products and technologies including virtualization security and cloud

bull O365 product payouts through Open License and OVS all other product categories through Open ValueSubscription

bull Available July 1 2014 ndash December 31 2014

TampCs

Cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

18

Cloud Championrsquos Club Azure Incentive

Incentivebull Cloud Champions Club Partners receive an additional

12 Rebate on Azure Sales in the Open Program on top of their base Cloud incentive for a total incentive of 20 for Partners (21 for Tier 1)

bull Paid as a 100 cash incentive for Champions Club Members

bull Available September 1 2014 ndash March 31 2015

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

19

Azure Unmanaged Incentive

Incentivebull 20 payout on all Microsoft Azure SKUs for SMB

customers through Open Value and Open Licensebull Paid through Partner Investment Engine (PIE)bull Available September 2 2014 through March 31 2015bull Minimum of $1000 of Azure Open Licenses sold during

the time period Only available for partners not participating in the US Open License rebate program or US OEM rebate program

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

20

TouchWins Device Rebate Program

Incentivebull Sell eligible Windows 81 Pro devices and earn

incentivesbull Tier 1 Resellers receive $3 per unit on sales of Windows

8 Pro Featured PCs and $7 for Windows 8 Pro Featured Tablets - allocated 50 Co-op and 40 rebate funds

bull Tier 2 Resellers receive $15 per unit on sales of Windows 8 Pro Featured PCs and $35 on per unit sales of Windows 8 Pro Featured Tablets - allocated 100 as rebate funds

bull Learn more on the Windows Devices Marketing Hub

Sign Up TampCs

Thinner lighter and faster Consistent platform across form factors

Windows DevicesThinner lighter and faster Consistent platform across form factors Always in-sync across all your devices

Microsoft Confidential All Offers and Incentives subject to TampCs

21

Online Services Advisor Program

OLS Advisor Fees

Incentivebull Partners selling deploying and managing

through the Microsoft Online Portal (MOP) are eligible for certain incentives

bull Must be designated Partner of Record (POR) for each Online Service advised and purchase

bull Accelerator eligibility currently via Cloud Accelerate will moved to MPN Competencies on October 1 2014

TampCs

Microsoft Confidential All Offers and Incentives subject to TampCs

22

Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

23

Ready to Go

Ready-to-Go campaigns offer a toolkit of resources to support your marketing and sales efforts ranging from web to direct marketing to events If youre thinking about reaching out to your customers check out these materials to help you get started

Choose a Campaign

Select amp Download Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

24

US SMB Promotions Dashboard

Link to TampCs

Links to Ready to Go Marketing Materials

Offer durationNew offers

highlighted

The Promotions Dashboard includes all in-market Customer Offers and Channel Incentives with important details and key links Updated monthly and available on the SMB Partner Center

Microsoft Confidential All Offers and Incentives subject to TampCs

25

US SMB Partner Center

Link to Promo Dashboard

SMB Partner Center

Incentives overview

Customer Offers

overview

Microsoft Confidential All Offers and Incentives subject to TampCs

26

Next StepsActionsbull Include offers in every customer conversationbull Prep for SA renewals to expand deal size and establish a

roadmap bull Attach Windows 81 devices and your value added servicesbull Leverage Ready-to-Go for quick and easy demand

generation bull Lead with cloud the new annuity

Initiate customer conversations build pipeline close deals

Microsoft Confidential All Offers and Incentives subject to TampCs

27

ResourcesCorporate Buyback ndash Redemption SiteRenew to the Cloud ndash O365 for Business PlansCRMOL Sales Productivity ndash MScom SitePower BI ndash MScom SiteWindows Embedded VL ndash MScom SiteO365 Add Ons ndash Product ListVAR Rebate amp Champions Club ndash MPN SiteTouchWins Device Rebate Program

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 16: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

16

Channel Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

17

VAR Incentive Program

Incentivebull Provides payouts to partners selling Microsoft

products and technologies including virtualization security and cloud

bull O365 product payouts through Open License and OVS all other product categories through Open ValueSubscription

bull Available July 1 2014 ndash December 31 2014

TampCs

Cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

18

Cloud Championrsquos Club Azure Incentive

Incentivebull Cloud Champions Club Partners receive an additional

12 Rebate on Azure Sales in the Open Program on top of their base Cloud incentive for a total incentive of 20 for Partners (21 for Tier 1)

bull Paid as a 100 cash incentive for Champions Club Members

bull Available September 1 2014 ndash March 31 2015

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

19

Azure Unmanaged Incentive

Incentivebull 20 payout on all Microsoft Azure SKUs for SMB

customers through Open Value and Open Licensebull Paid through Partner Investment Engine (PIE)bull Available September 2 2014 through March 31 2015bull Minimum of $1000 of Azure Open Licenses sold during

the time period Only available for partners not participating in the US Open License rebate program or US OEM rebate program

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

20

TouchWins Device Rebate Program

Incentivebull Sell eligible Windows 81 Pro devices and earn

incentivesbull Tier 1 Resellers receive $3 per unit on sales of Windows

8 Pro Featured PCs and $7 for Windows 8 Pro Featured Tablets - allocated 50 Co-op and 40 rebate funds

bull Tier 2 Resellers receive $15 per unit on sales of Windows 8 Pro Featured PCs and $35 on per unit sales of Windows 8 Pro Featured Tablets - allocated 100 as rebate funds

bull Learn more on the Windows Devices Marketing Hub

Sign Up TampCs

Thinner lighter and faster Consistent platform across form factors

Windows DevicesThinner lighter and faster Consistent platform across form factors Always in-sync across all your devices

Microsoft Confidential All Offers and Incentives subject to TampCs

21

Online Services Advisor Program

OLS Advisor Fees

Incentivebull Partners selling deploying and managing

through the Microsoft Online Portal (MOP) are eligible for certain incentives

bull Must be designated Partner of Record (POR) for each Online Service advised and purchase

bull Accelerator eligibility currently via Cloud Accelerate will moved to MPN Competencies on October 1 2014

TampCs

Microsoft Confidential All Offers and Incentives subject to TampCs

22

Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

23

Ready to Go

Ready-to-Go campaigns offer a toolkit of resources to support your marketing and sales efforts ranging from web to direct marketing to events If youre thinking about reaching out to your customers check out these materials to help you get started

Choose a Campaign

Select amp Download Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

24

US SMB Promotions Dashboard

Link to TampCs

Links to Ready to Go Marketing Materials

Offer durationNew offers

highlighted

The Promotions Dashboard includes all in-market Customer Offers and Channel Incentives with important details and key links Updated monthly and available on the SMB Partner Center

Microsoft Confidential All Offers and Incentives subject to TampCs

25

US SMB Partner Center

Link to Promo Dashboard

SMB Partner Center

Incentives overview

Customer Offers

overview

Microsoft Confidential All Offers and Incentives subject to TampCs

26

Next StepsActionsbull Include offers in every customer conversationbull Prep for SA renewals to expand deal size and establish a

roadmap bull Attach Windows 81 devices and your value added servicesbull Leverage Ready-to-Go for quick and easy demand

generation bull Lead with cloud the new annuity

Initiate customer conversations build pipeline close deals

Microsoft Confidential All Offers and Incentives subject to TampCs

27

ResourcesCorporate Buyback ndash Redemption SiteRenew to the Cloud ndash O365 for Business PlansCRMOL Sales Productivity ndash MScom SitePower BI ndash MScom SiteWindows Embedded VL ndash MScom SiteO365 Add Ons ndash Product ListVAR Rebate amp Champions Club ndash MPN SiteTouchWins Device Rebate Program

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 17: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

17

VAR Incentive Program

Incentivebull Provides payouts to partners selling Microsoft

products and technologies including virtualization security and cloud

bull O365 product payouts through Open License and OVS all other product categories through Open ValueSubscription

bull Available July 1 2014 ndash December 31 2014

TampCs

Cloud

Microsoft Confidential All Offers and Incentives subject to TampCs

18

Cloud Championrsquos Club Azure Incentive

Incentivebull Cloud Champions Club Partners receive an additional

12 Rebate on Azure Sales in the Open Program on top of their base Cloud incentive for a total incentive of 20 for Partners (21 for Tier 1)

bull Paid as a 100 cash incentive for Champions Club Members

bull Available September 1 2014 ndash March 31 2015

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

19

Azure Unmanaged Incentive

Incentivebull 20 payout on all Microsoft Azure SKUs for SMB

customers through Open Value and Open Licensebull Paid through Partner Investment Engine (PIE)bull Available September 2 2014 through March 31 2015bull Minimum of $1000 of Azure Open Licenses sold during

the time period Only available for partners not participating in the US Open License rebate program or US OEM rebate program

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

20

TouchWins Device Rebate Program

Incentivebull Sell eligible Windows 81 Pro devices and earn

incentivesbull Tier 1 Resellers receive $3 per unit on sales of Windows

8 Pro Featured PCs and $7 for Windows 8 Pro Featured Tablets - allocated 50 Co-op and 40 rebate funds

bull Tier 2 Resellers receive $15 per unit on sales of Windows 8 Pro Featured PCs and $35 on per unit sales of Windows 8 Pro Featured Tablets - allocated 100 as rebate funds

bull Learn more on the Windows Devices Marketing Hub

Sign Up TampCs

Thinner lighter and faster Consistent platform across form factors

Windows DevicesThinner lighter and faster Consistent platform across form factors Always in-sync across all your devices

Microsoft Confidential All Offers and Incentives subject to TampCs

21

Online Services Advisor Program

OLS Advisor Fees

Incentivebull Partners selling deploying and managing

through the Microsoft Online Portal (MOP) are eligible for certain incentives

bull Must be designated Partner of Record (POR) for each Online Service advised and purchase

bull Accelerator eligibility currently via Cloud Accelerate will moved to MPN Competencies on October 1 2014

TampCs

Microsoft Confidential All Offers and Incentives subject to TampCs

22

Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

23

Ready to Go

Ready-to-Go campaigns offer a toolkit of resources to support your marketing and sales efforts ranging from web to direct marketing to events If youre thinking about reaching out to your customers check out these materials to help you get started

Choose a Campaign

Select amp Download Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

24

US SMB Promotions Dashboard

Link to TampCs

Links to Ready to Go Marketing Materials

Offer durationNew offers

highlighted

The Promotions Dashboard includes all in-market Customer Offers and Channel Incentives with important details and key links Updated monthly and available on the SMB Partner Center

Microsoft Confidential All Offers and Incentives subject to TampCs

25

US SMB Partner Center

Link to Promo Dashboard

SMB Partner Center

Incentives overview

Customer Offers

overview

Microsoft Confidential All Offers and Incentives subject to TampCs

26

Next StepsActionsbull Include offers in every customer conversationbull Prep for SA renewals to expand deal size and establish a

roadmap bull Attach Windows 81 devices and your value added servicesbull Leverage Ready-to-Go for quick and easy demand

generation bull Lead with cloud the new annuity

Initiate customer conversations build pipeline close deals

Microsoft Confidential All Offers and Incentives subject to TampCs

27

ResourcesCorporate Buyback ndash Redemption SiteRenew to the Cloud ndash O365 for Business PlansCRMOL Sales Productivity ndash MScom SitePower BI ndash MScom SiteWindows Embedded VL ndash MScom SiteO365 Add Ons ndash Product ListVAR Rebate amp Champions Club ndash MPN SiteTouchWins Device Rebate Program

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 18: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

18

Cloud Championrsquos Club Azure Incentive

Incentivebull Cloud Champions Club Partners receive an additional

12 Rebate on Azure Sales in the Open Program on top of their base Cloud incentive for a total incentive of 20 for Partners (21 for Tier 1)

bull Paid as a 100 cash incentive for Champions Club Members

bull Available September 1 2014 ndash March 31 2015

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

19

Azure Unmanaged Incentive

Incentivebull 20 payout on all Microsoft Azure SKUs for SMB

customers through Open Value and Open Licensebull Paid through Partner Investment Engine (PIE)bull Available September 2 2014 through March 31 2015bull Minimum of $1000 of Azure Open Licenses sold during

the time period Only available for partners not participating in the US Open License rebate program or US OEM rebate program

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

20

TouchWins Device Rebate Program

Incentivebull Sell eligible Windows 81 Pro devices and earn

incentivesbull Tier 1 Resellers receive $3 per unit on sales of Windows

8 Pro Featured PCs and $7 for Windows 8 Pro Featured Tablets - allocated 50 Co-op and 40 rebate funds

bull Tier 2 Resellers receive $15 per unit on sales of Windows 8 Pro Featured PCs and $35 on per unit sales of Windows 8 Pro Featured Tablets - allocated 100 as rebate funds

bull Learn more on the Windows Devices Marketing Hub

Sign Up TampCs

Thinner lighter and faster Consistent platform across form factors

Windows DevicesThinner lighter and faster Consistent platform across form factors Always in-sync across all your devices

Microsoft Confidential All Offers and Incentives subject to TampCs

21

Online Services Advisor Program

OLS Advisor Fees

Incentivebull Partners selling deploying and managing

through the Microsoft Online Portal (MOP) are eligible for certain incentives

bull Must be designated Partner of Record (POR) for each Online Service advised and purchase

bull Accelerator eligibility currently via Cloud Accelerate will moved to MPN Competencies on October 1 2014

TampCs

Microsoft Confidential All Offers and Incentives subject to TampCs

22

Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

23

Ready to Go

Ready-to-Go campaigns offer a toolkit of resources to support your marketing and sales efforts ranging from web to direct marketing to events If youre thinking about reaching out to your customers check out these materials to help you get started

Choose a Campaign

Select amp Download Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

24

US SMB Promotions Dashboard

Link to TampCs

Links to Ready to Go Marketing Materials

Offer durationNew offers

highlighted

The Promotions Dashboard includes all in-market Customer Offers and Channel Incentives with important details and key links Updated monthly and available on the SMB Partner Center

Microsoft Confidential All Offers and Incentives subject to TampCs

25

US SMB Partner Center

Link to Promo Dashboard

SMB Partner Center

Incentives overview

Customer Offers

overview

Microsoft Confidential All Offers and Incentives subject to TampCs

26

Next StepsActionsbull Include offers in every customer conversationbull Prep for SA renewals to expand deal size and establish a

roadmap bull Attach Windows 81 devices and your value added servicesbull Leverage Ready-to-Go for quick and easy demand

generation bull Lead with cloud the new annuity

Initiate customer conversations build pipeline close deals

Microsoft Confidential All Offers and Incentives subject to TampCs

27

ResourcesCorporate Buyback ndash Redemption SiteRenew to the Cloud ndash O365 for Business PlansCRMOL Sales Productivity ndash MScom SitePower BI ndash MScom SiteWindows Embedded VL ndash MScom SiteO365 Add Ons ndash Product ListVAR Rebate amp Champions Club ndash MPN SiteTouchWins Device Rebate Program

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 19: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

19

Azure Unmanaged Incentive

Incentivebull 20 payout on all Microsoft Azure SKUs for SMB

customers through Open Value and Open Licensebull Paid through Partner Investment Engine (PIE)bull Available September 2 2014 through March 31 2015bull Minimum of $1000 of Azure Open Licenses sold during

the time period Only available for partners not participating in the US Open License rebate program or US OEM rebate program

TampCs

Azure is an open and flexible cloud platform that enables you to quickly build deploy and manage applications across a global network of Microsoft-managed datacenters

Microsoft Confidential All Offers and Incentives subject to TampCs

20

TouchWins Device Rebate Program

Incentivebull Sell eligible Windows 81 Pro devices and earn

incentivesbull Tier 1 Resellers receive $3 per unit on sales of Windows

8 Pro Featured PCs and $7 for Windows 8 Pro Featured Tablets - allocated 50 Co-op and 40 rebate funds

bull Tier 2 Resellers receive $15 per unit on sales of Windows 8 Pro Featured PCs and $35 on per unit sales of Windows 8 Pro Featured Tablets - allocated 100 as rebate funds

bull Learn more on the Windows Devices Marketing Hub

Sign Up TampCs

Thinner lighter and faster Consistent platform across form factors

Windows DevicesThinner lighter and faster Consistent platform across form factors Always in-sync across all your devices

Microsoft Confidential All Offers and Incentives subject to TampCs

21

Online Services Advisor Program

OLS Advisor Fees

Incentivebull Partners selling deploying and managing

through the Microsoft Online Portal (MOP) are eligible for certain incentives

bull Must be designated Partner of Record (POR) for each Online Service advised and purchase

bull Accelerator eligibility currently via Cloud Accelerate will moved to MPN Competencies on October 1 2014

TampCs

Microsoft Confidential All Offers and Incentives subject to TampCs

22

Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

23

Ready to Go

Ready-to-Go campaigns offer a toolkit of resources to support your marketing and sales efforts ranging from web to direct marketing to events If youre thinking about reaching out to your customers check out these materials to help you get started

Choose a Campaign

Select amp Download Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

24

US SMB Promotions Dashboard

Link to TampCs

Links to Ready to Go Marketing Materials

Offer durationNew offers

highlighted

The Promotions Dashboard includes all in-market Customer Offers and Channel Incentives with important details and key links Updated monthly and available on the SMB Partner Center

Microsoft Confidential All Offers and Incentives subject to TampCs

25

US SMB Partner Center

Link to Promo Dashboard

SMB Partner Center

Incentives overview

Customer Offers

overview

Microsoft Confidential All Offers and Incentives subject to TampCs

26

Next StepsActionsbull Include offers in every customer conversationbull Prep for SA renewals to expand deal size and establish a

roadmap bull Attach Windows 81 devices and your value added servicesbull Leverage Ready-to-Go for quick and easy demand

generation bull Lead with cloud the new annuity

Initiate customer conversations build pipeline close deals

Microsoft Confidential All Offers and Incentives subject to TampCs

27

ResourcesCorporate Buyback ndash Redemption SiteRenew to the Cloud ndash O365 for Business PlansCRMOL Sales Productivity ndash MScom SitePower BI ndash MScom SiteWindows Embedded VL ndash MScom SiteO365 Add Ons ndash Product ListVAR Rebate amp Champions Club ndash MPN SiteTouchWins Device Rebate Program

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 20: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

20

TouchWins Device Rebate Program

Incentivebull Sell eligible Windows 81 Pro devices and earn

incentivesbull Tier 1 Resellers receive $3 per unit on sales of Windows

8 Pro Featured PCs and $7 for Windows 8 Pro Featured Tablets - allocated 50 Co-op and 40 rebate funds

bull Tier 2 Resellers receive $15 per unit on sales of Windows 8 Pro Featured PCs and $35 on per unit sales of Windows 8 Pro Featured Tablets - allocated 100 as rebate funds

bull Learn more on the Windows Devices Marketing Hub

Sign Up TampCs

Thinner lighter and faster Consistent platform across form factors

Windows DevicesThinner lighter and faster Consistent platform across form factors Always in-sync across all your devices

Microsoft Confidential All Offers and Incentives subject to TampCs

21

Online Services Advisor Program

OLS Advisor Fees

Incentivebull Partners selling deploying and managing

through the Microsoft Online Portal (MOP) are eligible for certain incentives

bull Must be designated Partner of Record (POR) for each Online Service advised and purchase

bull Accelerator eligibility currently via Cloud Accelerate will moved to MPN Competencies on October 1 2014

TampCs

Microsoft Confidential All Offers and Incentives subject to TampCs

22

Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

23

Ready to Go

Ready-to-Go campaigns offer a toolkit of resources to support your marketing and sales efforts ranging from web to direct marketing to events If youre thinking about reaching out to your customers check out these materials to help you get started

Choose a Campaign

Select amp Download Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

24

US SMB Promotions Dashboard

Link to TampCs

Links to Ready to Go Marketing Materials

Offer durationNew offers

highlighted

The Promotions Dashboard includes all in-market Customer Offers and Channel Incentives with important details and key links Updated monthly and available on the SMB Partner Center

Microsoft Confidential All Offers and Incentives subject to TampCs

25

US SMB Partner Center

Link to Promo Dashboard

SMB Partner Center

Incentives overview

Customer Offers

overview

Microsoft Confidential All Offers and Incentives subject to TampCs

26

Next StepsActionsbull Include offers in every customer conversationbull Prep for SA renewals to expand deal size and establish a

roadmap bull Attach Windows 81 devices and your value added servicesbull Leverage Ready-to-Go for quick and easy demand

generation bull Lead with cloud the new annuity

Initiate customer conversations build pipeline close deals

Microsoft Confidential All Offers and Incentives subject to TampCs

27

ResourcesCorporate Buyback ndash Redemption SiteRenew to the Cloud ndash O365 for Business PlansCRMOL Sales Productivity ndash MScom SitePower BI ndash MScom SiteWindows Embedded VL ndash MScom SiteO365 Add Ons ndash Product ListVAR Rebate amp Champions Club ndash MPN SiteTouchWins Device Rebate Program

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 21: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

21

Online Services Advisor Program

OLS Advisor Fees

Incentivebull Partners selling deploying and managing

through the Microsoft Online Portal (MOP) are eligible for certain incentives

bull Must be designated Partner of Record (POR) for each Online Service advised and purchase

bull Accelerator eligibility currently via Cloud Accelerate will moved to MPN Competencies on October 1 2014

TampCs

Microsoft Confidential All Offers and Incentives subject to TampCs

22

Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

23

Ready to Go

Ready-to-Go campaigns offer a toolkit of resources to support your marketing and sales efforts ranging from web to direct marketing to events If youre thinking about reaching out to your customers check out these materials to help you get started

Choose a Campaign

Select amp Download Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

24

US SMB Promotions Dashboard

Link to TampCs

Links to Ready to Go Marketing Materials

Offer durationNew offers

highlighted

The Promotions Dashboard includes all in-market Customer Offers and Channel Incentives with important details and key links Updated monthly and available on the SMB Partner Center

Microsoft Confidential All Offers and Incentives subject to TampCs

25

US SMB Partner Center

Link to Promo Dashboard

SMB Partner Center

Incentives overview

Customer Offers

overview

Microsoft Confidential All Offers and Incentives subject to TampCs

26

Next StepsActionsbull Include offers in every customer conversationbull Prep for SA renewals to expand deal size and establish a

roadmap bull Attach Windows 81 devices and your value added servicesbull Leverage Ready-to-Go for quick and easy demand

generation bull Lead with cloud the new annuity

Initiate customer conversations build pipeline close deals

Microsoft Confidential All Offers and Incentives subject to TampCs

27

ResourcesCorporate Buyback ndash Redemption SiteRenew to the Cloud ndash O365 for Business PlansCRMOL Sales Productivity ndash MScom SitePower BI ndash MScom SiteWindows Embedded VL ndash MScom SiteO365 Add Ons ndash Product ListVAR Rebate amp Champions Club ndash MPN SiteTouchWins Device Rebate Program

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 22: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

22

Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

23

Ready to Go

Ready-to-Go campaigns offer a toolkit of resources to support your marketing and sales efforts ranging from web to direct marketing to events If youre thinking about reaching out to your customers check out these materials to help you get started

Choose a Campaign

Select amp Download Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

24

US SMB Promotions Dashboard

Link to TampCs

Links to Ready to Go Marketing Materials

Offer durationNew offers

highlighted

The Promotions Dashboard includes all in-market Customer Offers and Channel Incentives with important details and key links Updated monthly and available on the SMB Partner Center

Microsoft Confidential All Offers and Incentives subject to TampCs

25

US SMB Partner Center

Link to Promo Dashboard

SMB Partner Center

Incentives overview

Customer Offers

overview

Microsoft Confidential All Offers and Incentives subject to TampCs

26

Next StepsActionsbull Include offers in every customer conversationbull Prep for SA renewals to expand deal size and establish a

roadmap bull Attach Windows 81 devices and your value added servicesbull Leverage Ready-to-Go for quick and easy demand

generation bull Lead with cloud the new annuity

Initiate customer conversations build pipeline close deals

Microsoft Confidential All Offers and Incentives subject to TampCs

27

ResourcesCorporate Buyback ndash Redemption SiteRenew to the Cloud ndash O365 for Business PlansCRMOL Sales Productivity ndash MScom SitePower BI ndash MScom SiteWindows Embedded VL ndash MScom SiteO365 Add Ons ndash Product ListVAR Rebate amp Champions Club ndash MPN SiteTouchWins Device Rebate Program

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 23: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

23

Ready to Go

Ready-to-Go campaigns offer a toolkit of resources to support your marketing and sales efforts ranging from web to direct marketing to events If youre thinking about reaching out to your customers check out these materials to help you get started

Choose a Campaign

Select amp Download Resources

Microsoft Confidential All Offers and Incentives subject to TampCs

24

US SMB Promotions Dashboard

Link to TampCs

Links to Ready to Go Marketing Materials

Offer durationNew offers

highlighted

The Promotions Dashboard includes all in-market Customer Offers and Channel Incentives with important details and key links Updated monthly and available on the SMB Partner Center

Microsoft Confidential All Offers and Incentives subject to TampCs

25

US SMB Partner Center

Link to Promo Dashboard

SMB Partner Center

Incentives overview

Customer Offers

overview

Microsoft Confidential All Offers and Incentives subject to TampCs

26

Next StepsActionsbull Include offers in every customer conversationbull Prep for SA renewals to expand deal size and establish a

roadmap bull Attach Windows 81 devices and your value added servicesbull Leverage Ready-to-Go for quick and easy demand

generation bull Lead with cloud the new annuity

Initiate customer conversations build pipeline close deals

Microsoft Confidential All Offers and Incentives subject to TampCs

27

ResourcesCorporate Buyback ndash Redemption SiteRenew to the Cloud ndash O365 for Business PlansCRMOL Sales Productivity ndash MScom SitePower BI ndash MScom SiteWindows Embedded VL ndash MScom SiteO365 Add Ons ndash Product ListVAR Rebate amp Champions Club ndash MPN SiteTouchWins Device Rebate Program

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 24: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

24

US SMB Promotions Dashboard

Link to TampCs

Links to Ready to Go Marketing Materials

Offer durationNew offers

highlighted

The Promotions Dashboard includes all in-market Customer Offers and Channel Incentives with important details and key links Updated monthly and available on the SMB Partner Center

Microsoft Confidential All Offers and Incentives subject to TampCs

25

US SMB Partner Center

Link to Promo Dashboard

SMB Partner Center

Incentives overview

Customer Offers

overview

Microsoft Confidential All Offers and Incentives subject to TampCs

26

Next StepsActionsbull Include offers in every customer conversationbull Prep for SA renewals to expand deal size and establish a

roadmap bull Attach Windows 81 devices and your value added servicesbull Leverage Ready-to-Go for quick and easy demand

generation bull Lead with cloud the new annuity

Initiate customer conversations build pipeline close deals

Microsoft Confidential All Offers and Incentives subject to TampCs

27

ResourcesCorporate Buyback ndash Redemption SiteRenew to the Cloud ndash O365 for Business PlansCRMOL Sales Productivity ndash MScom SitePower BI ndash MScom SiteWindows Embedded VL ndash MScom SiteO365 Add Ons ndash Product ListVAR Rebate amp Champions Club ndash MPN SiteTouchWins Device Rebate Program

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 25: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

25

US SMB Partner Center

Link to Promo Dashboard

SMB Partner Center

Incentives overview

Customer Offers

overview

Microsoft Confidential All Offers and Incentives subject to TampCs

26

Next StepsActionsbull Include offers in every customer conversationbull Prep for SA renewals to expand deal size and establish a

roadmap bull Attach Windows 81 devices and your value added servicesbull Leverage Ready-to-Go for quick and easy demand

generation bull Lead with cloud the new annuity

Initiate customer conversations build pipeline close deals

Microsoft Confidential All Offers and Incentives subject to TampCs

27

ResourcesCorporate Buyback ndash Redemption SiteRenew to the Cloud ndash O365 for Business PlansCRMOL Sales Productivity ndash MScom SitePower BI ndash MScom SiteWindows Embedded VL ndash MScom SiteO365 Add Ons ndash Product ListVAR Rebate amp Champions Club ndash MPN SiteTouchWins Device Rebate Program

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 26: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

26

Next StepsActionsbull Include offers in every customer conversationbull Prep for SA renewals to expand deal size and establish a

roadmap bull Attach Windows 81 devices and your value added servicesbull Leverage Ready-to-Go for quick and easy demand

generation bull Lead with cloud the new annuity

Initiate customer conversations build pipeline close deals

Microsoft Confidential All Offers and Incentives subject to TampCs

27

ResourcesCorporate Buyback ndash Redemption SiteRenew to the Cloud ndash O365 for Business PlansCRMOL Sales Productivity ndash MScom SitePower BI ndash MScom SiteWindows Embedded VL ndash MScom SiteO365 Add Ons ndash Product ListVAR Rebate amp Champions Club ndash MPN SiteTouchWins Device Rebate Program

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 27: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

27

ResourcesCorporate Buyback ndash Redemption SiteRenew to the Cloud ndash O365 for Business PlansCRMOL Sales Productivity ndash MScom SitePower BI ndash MScom SiteWindows Embedded VL ndash MScom SiteO365 Add Ons ndash Product ListVAR Rebate amp Champions Club ndash MPN SiteTouchWins Device Rebate Program

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 28: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

28

Thank You

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29
Page 29: Microsoft Confidential. All Offers and Incentives subject to T&Cs 1 Building the Bottom Line with Offers & Incentives

Microsoft Confidential All Offers and Incentives subject to TampCs

29

copy 2014 Microsoft Corporation All rights reserved Microsoft Windows Windows Vista and other product names are or may be registered trademarks andor trademarks in the US andor other countriesThe information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation Because Microsoft must respond to changing market conditions it should not be interpreted to be a commitment on the part of Microsoft and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation MICROSOFT MAKES NO WARRANTIES EXPRESS IMPLIED OR STATUTORY AS TO THE INFORMATION IN THIS PRESENTATION

  • Building the Bottom Line with Offers amp Incentives
  • Customer Offers
  • Corporate Buyback Program
  • Renew to the Cloud
  • Renew to the Cloud Where does this apply
  • Example Renewal Customer Scenario
  • Renew to Cloud Scenario
  • Example Renewal Whatrsquos in it for the customer
  • Example Renewal Whatrsquos in it for the partner
  • Open Value Program Benefits
  • Partner Opportunity
  • Sales Productivity for CRM Online
  • Power up with Power BI
  • Windows Embedded VL
  • Office 365 Open Add-ons
  • Channel Incentives
  • VAR Incentive Program
  • Cloud Championrsquos Club Azure Incentive
  • Azure Unmanaged Incentive
  • TouchWins Device Rebate Program
  • Online Services Advisor Program
  • Resources
  • Ready to Go
  • US SMB Promotions Dashboard
  • US SMB Partner Center
  • Next StepsActions
  • Resources (2)
  • Thank You
  • Slide 29