microsoft confidential sept 2009 | page 1 | bdm presentation
TRANSCRIPT
MICROSOFT CONFIDENTIAL Sept 2009 | Page 2
Challenges Facing Enterprise IT
• Provisioning, deploying and managing servers at scale
• Enabling faster and more efficient development of applications with existing knowledge and toolsets
• Reducing IT hardware and infrastructure costs
MICROSOFT CONFIDENTIAL Sept 2009 | Page 3
Easy provisioning and deployment
Auto High availability and fault tolerant
Self-managing and self-healing
Database as a utility with pay as you grow scaling
Rely on Business-ready SLAs
Enable multi-tenant solutions
Manage multiple servers
Build cloud-based database solutions on a familiar relational model
Build on existing developer skills and familiar Transact-SQL syntax
Explore new data application patterns
Elastic Scale Developer Agility
Self-managed
Introducing Microsoft SQL Azure DatabaseRelational Database as a services
MICROSOFT CONFIDENTIAL Sept 2009 | Page 4
Extending SQL Server to the Cloud
Database
Data SyncReporting
Business Intelligence
Symmetric Programming Model and tools
At PDC – core RDBMS capabilities with SQL Azure DatabaseFuture Offerings
Additional data platform capabilities: Reporting, BINew services: Data and Web Services
MICROSOFT CONFIDENTIAL Sept 2009 | Page 5
Benefits of SQL Azure DatabaseDifferentiated value proposition – Database as a
service
Symmetry with Traditional
RDBMSFamiliar T-SQL relational model
Support existing code libraries and protocols
Ecosystem of familiar development and management tools
Differentiated value
No physical administration
Low-friction provisioning
Easy scale-out
Multi-tenant
Self-management
Automatic HA and DR
MICROSOFT CONFIDENTIAL Sept 2009 | Page 6
Customer ScenariosDepartmental Applications
Departmental workgroup applications with low concurrency
and cyclical usage patterns
Web Applications
Small customers or start ups with Web applications
of all scale that have simple RDBMS needs
Data Hubs
Data hubs that consolidate multiple data sources and enable access
from multiple locations and devices
ISV LOB Applications
Traditional ISVs extending offering or selling
software hosted in the cloud
MICROSOFT CONFIDENTIAL Sept 2009 | Page 7
Customers – Why should You careSelf-Managed Database as a service
– Reliability and auto High Availability– No hardware, physical DB, or file management required– Control over all data in one place (compliance, auditing)– Security
Easy to Scale(and ease-of-use)– Scale-as-you-grow (or shrink, or change) – database as a
service– Multitenant
Developer Agility– Leverages and extends existing T-SQL skills and tooling– Familiar tools and skills; rich SQL ecosystem– Starts with compatibility for majority of departmental apps,
grows over time
MICROSOFT CONFIDENTIAL Sept 2009 | Page 10
Self-managedEasy, low-cost provisioning
Wizard-based provisioningSimple database deploymentNo physical administration
Familiar Tools and Interfaces
Manage multiple databases with the same tools you use today
Self-healing platform
Auto High AvailabilityBuilt-in fault-tolerantAutomated maintenance
MICROSOFT CONFIDENTIAL Sept 2009 | Page 11
Elastic ScaleDatabase as a service
Easy to Scale –out across multiple database. Pay-as-you-grow databasesNo hardware, physical DB or file management required
Business-Ready SLAs
Reliability Security management across multiple databases
Multi-tenant data hosting
Logical schema per tenant with isolated physical storageProvision new tenants quickly and easily
MICROSOFT CONFIDENTIAL Sept 2009 | Page 12
Developer Agility – Symmetry with on-premises
SLQ Azure provides database service for applications built on Windows Azure
Transact-SQL ADO.NET OLE DB, ODBC, and JDBC LINQ Entity Framework ADO.NET Data Services
Visual Studio SQL Server Management Studio
Leverage familiar T-SQL based relational database model
Integration with existing tools to ensure rapid development and symmetry with on-premises DB
Relational Database of choice for Windows Azure applications
MICROSOFT CONFIDENTIAL Sept 2009 | Page 13
Resources
• Microsoft site: http://www.microsoft.com/azure/default.mspx
• nal facing site, Azure platform product overview • MSDN Developer site:
http://msdn.microsoft.com/en-us/sqlserver/dataservices/default.aspx• Technical content & latest news of SQL Azure for msdn
subscribers
• SQL Azure Blog: http://blogs.msdn.com/SQL Azure/
• Latest news and insight on SQL Azure, discussion, free trial
• Windows Azure platform Training kit: Windows Azure Platform Training Kit • Technical content: hands-on labs, presentations, and demos to
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