microsoft dynamics and integration
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Integration of Microsoft DynamicsTRANSCRIPT
© 2012 IBM Corporation
The Engaged Enterprise MS Dynamics & IBM WebSphere
Mark Krinhop, Microsoft Dynamics National Executive
Shawn Gavin, IBM North America Integration Sales Executive
Joe Speed, IBM WW Integration Executive
© 2012 IBM Corporation
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Agenda
The Engaged Enterprise
Dynamics CRM & AX
WebSphere Integration
Customer Success
Next Steps & Q&A
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Interconnection makes it easier to capitalize on complexity
The Engaged Enterprise
• Embraces new channels
• Effectively interacts with stakeholders
• Leverages new partnerships
• Captures new market opportunities
• Informs decisions with new information
• Rapidly implements changes
Source: IBM CEO Study
and deliver faster innovation, richer interactions, and deeper collaboration
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Yet many organizations struggle
Without connectivity you can’t analyze, you can’t change, you can’t innovate
of executives report that integration challenges impede collaborative relationships with partners
68%of businesses do not believe they are effectively reaching their customers through digital channels
87%
of businesses do not believe they can innovate faster than their competitors
93%
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Flexible integration delivers change at the speed of business
Policies
1. Prioritize high-value customers
2. Onboard new vendors
Rapid ImplementationPolicy changes implemented through internal applications, suppliers, and customers
Visibility
Incoming orders are exceeding capacity
“Close the gap” between changes and the time it takes to implement them and make new connections up to 80% faster
Customers
Suppliers
ERPCRM
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Why Microsoft Dynamics?• User adoption for legacy apps eliminates system value and productivity•Flexibility allows companies to compete and be nimble•Empower employees to anticipate and embrace change•Comprehensive core ERP functionality for Financials, HR and Ops•Industry solutions with built in business functionality•Cloud options save money and eliminate upgrades and administration•Rapid deployment options for multiple project priorities•TCO, more to come on price•Integrate branches, subsidiaries and users to a single data set •The Engaged Enterprise offer/call to action•Microsoft and IBM Better Together
(*) = Source: IBM Market Intelligence
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Microsoft Dynamics Current Brands
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Dynamics AX• Set of Business Insight & Applications • Implemented at 18,000 customers• Alternative or Tiered option for SAP/Oracle• Industry focus: MFG, Retail, Dist, Service & Public Sectors
Why AX:• Lack of coordination between applications – financial application not linked to manufacturing, inventory or purchasing• Existing ERP system is too expensive for use at its subsidiaries or operating divisions• Lack of coordination between applications – financial application not linked to manufacturing, inventory or purchasing
Dynamics CRM• Over 2,200,000 users in more than 80 countries with 40+ languages• Over 40,000 customers WW from small to large enterprises• Competes with Siebel, SAP CRM, SFDC etc
Why CRM:
• Improve sales effectiveness & reduce cost of sale• Attain 360 Degree view of Clients• Accelerate project delivery times by aligning business with IT• Be able to adapt quickly to changes in business, systems or processes
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Unanimously, A CRM LEADER
Source: The Forrester WaveTM: CRM Suites For Large Organizations, Q2 2010,” Forrester Research, Inc., June, 2010.
FORRESTER: The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. GARTNER: The Magic Quadrant is copyrighted April 2010 and July 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. The Magic Quadrant graphic was published by Gartner, Inc., as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from Microsoft.
Source: “The Forrester WaveTM: CRM Suites Customer Service Solutions, Q3 2010,” Forrester Research, Inc., July 2010.
Source: “Magic Quadrant for Sales Force Automation,” Gartner, July 2010.
Source: “Magic Quadrant for CRM Customer Service Contact Centers,” Gartner., April 2010.
Report pending: July 2010
Links to Analyst Evidence:
•The Forrester Wave™: CRM Suites Customer Service Solutions, July 2010
•The Forrester Wave™: CRM Suites For Midsized Organizations, June 2010
•The Forrester Wave™: CRM Suites for Large Organizations, June 2010
•Gartner Magic Quadrant for CRM Customer Service Contact Centers, April 2010
•Gartner Magic Quadrant for Sales Force Automation (SFA), July 2010
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© 2012 IBM Corporation
+CRM Success Stories
State of FL
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Polling Question 1.
How many CRM Applications does your Company run?
A. Home GrownB. Multiple across the companyC. Evaluating nowD. Standardized on 1 (Dynamics, SF.com Siebel etc)E. None, what is CRM?
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© 2012 IBM Corporation
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Why WebSphere and Microsoft Dynamics?• Best-in-class Integration Solutions for Dynamics offering suite• Empowers user adoption & insight in Mixed environments• Last Mile of Success is Integration, linchpin to Dynamics success
(*) = Source: IBM Market Intelligence Magic Quadrant for Application Infrastructure for Systematic
Application Integration Projects
• Gartner Leader in Application Integration• And #1 market share per Gartner• Integration for Enterprise, Cloud and Mobile Applications • Advanced ESB for .NET and mixed Environments• Adapters and patterns to simplify application integration
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Dynamics Integration across all your business networks
Internal Enterprise
Seamless connectivity across applications and processes
Seamless connectivity across applications and processes
Partners, Suppliers, & Customers
Streamlined and secure transactions across trading communities
Streamlined and secure transactions across trading communities
Cloud Applications
Rich integration between cloud applications and back-end systems
Rich integration between cloud applications and back-end systems
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© 2012 IBM Corporation
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Common Customer Profiles
Are Mixed…
Mixed Apps: SAP+Dynamics, Oracle+Dynamics, Siebel+Dynamics, JDE/PeopleSoft etc…
Mixed Environment: Windows+Linux, SQL Server+AS/400, Oracle, Mainframe, .NET, Java, Linux, z/OS, DB2
Mixed skills & languages – C#, VB, Java, PHP, C++, COBOL, etc.
Mixed: web services & files, messaging & batch
And looking for:
“Simple & easy” integration, mapping & transformation
Deep .NET support and to keep using Visual Studio
Integration across MS & non-MS (Legacy) Applications
Price, package & function that scale from mid-market to Enterprise Grade ESB
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SalesSales
Financial Financial ConsolidationConsolidation
Distribution CentersDistribution Centers
Manufacturing SitesManufacturing Sites
MarketingMarketing
Customer Customer Service/SupportService/Support
Lifecycle of Dynamics Integration
Two-Tier ERP CRM
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© 2012 IBM Corporation
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Polling Question 2.
What are you using for ERP Today?
A. Evaluating B. SAP at HeadquartersC. Oracle
D. Two-Tiered ERPE. None
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© 2012 IBM Corporation
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Engage Microsoft Dynamics across your Enterprise and Beyond
Local & Enterprise IntegrationNatively integrate into Microsoft Business Stack (Dynamics)All .NET Languages: C#, VB, Jscript, etcSAP Adapter built-in for Microsoft Two-Tiered customersIndustry Connectivity Packs, ie: Healthcare HL7Extend Apps to Mobile users
Quickly Connect Cloud Applications Configure (not Code) & integrate real-time to Microsoft CRM
OnlineFlexible Integration as a Service or on-Premise form factorsApplication Connectors & Integration Templates: Siebel,
Oracle CRM, Salesforce.com, SAP, Oracle EBS, JDE etc.
Edge Of Enterprise DMZ appliance to secure the Microsoft EnterpriseAccelerate & secure Microsoft web services with Active
Directory, .NET WS-Security Kerberos profilesImprove security, scale and latency of Dynamics and .NET
applications
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Major Financial Brokerage (US - East)– Large Microsoft shop including 10,000 seat Microsoft Dynamics CRM– Selected over Oracle due to higher performance, ease of use, and deep .NET
support
Global Retailer (Europe HQ)– Big user of Microsoft Dynamics AX and .NET based POS (point of sale)– Selected over Oracle as global integration solution
Law Enforcement (Canada)– Existing Integration solution did not fit their security nor file processing
requirements– Chosen to integrate .NET and securely exchange case files between agencies
Mid-Market Financial Brokerage (US - West)– .NET & AS400 shop in need of secure ESB for financial transactions– Provided the right blend of simplicity and capability for lower Cost of Ownership
Regional Bank (Canada)– Existing payment processing kept falling behind, impacting their customers– Adopted after extensive testing and evaluation for their .NET & Mixed
Environment
Proven Success: WebSphere & Microsoft
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© 2012 IBM Corporation
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The Company
Mothercare is a specialist retailer of products for mothers-to-be, babies and children up to the age of eight. The Mothercare group owns Mothercare, Early Learning Centre and Gurgle.com entities. Early Learning Centre is a designer and retailer of toys. Both Mothercare and ELC operate in the United Kingdom, and internationally through franchised retail stores, a direct internet and catalogue business.
Objective
Develop a fully integrated supply chain which will cover business functions such as Channel Orders, Demand Balancing, Sourcing and Procurement, Central Inventory Master for Mothercare International, Local Demand and Order Management, Supporting Services, such as Admin, Organization and Reporting.
Solution
Implement Microsoft Dynamics AX Sales Order Planning (SOP), Purchase Order Planning (POP), Inventory (Stock), Demand Planning and Trade Agreements (Pricing).
Technologies:
MS Dynamics AX, WebSphere Message Broker, SQL Server
Fully integrated supply chain that would help manage information and risks better
Benefits
Mothercare – Specialty retailer
http://www-01.ibm.com/software/integration/wbimessagebroker/webcast/mothercare/
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© 2012 IBM Corporation
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Polling Question 3.
Describe your current Enterprise Integration environment?
A. Mix of Custom Code & Web ServicesB. ETL or BatchC. Enterprise Service Bus/Integration Hub
D. Point-to-Point E. All of the Above
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© 2012 IBM Corporation
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IBM is a leader in Business Applications Consulting, with deep expertise in Microsoft Technologies
Advanced Global Delivery
•Capability in 10 geographies including the EU, US and Asia
•Microsoft solution global delivery center in India provides services globally.
•Extensive experience in a variety of industries and customer environments.
Experienced Resources
•Huge pool of Microsoft skilled resources in our global Microsoft Practice.
•Continuous focus on internal and external education on Microsoft Dynamics.
•Resources are certified attending face to face Microsoft AX Academy Program, Virtual education sessions in each country.
Deep Technology and Industry leadership
•Use of IBM application development and rapid implementation methodologies
•Use of proven IBM assets harvested as best practices
•Integration with leading edge Software and hardware solutions (websphere, sterling commerce)
•IBM is recognized by Gartner, Forrester and IDC as a leader in Application Outsourcing.
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© 2012 IBM Corporation
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The components of IBM’s Dynamics solution provides a quick and effective implementation with seamless integration.
Industry specific Templates
Industry specific Templates
Microsoft Dynamics AX/CRM
Solution
Microsoft Dynamics AX/CRM
Solution
IBM ERP Delivery skills
IBM ERP Delivery skills
Proven Industry Solutions Pre-configured integratedSolution Demonstratable scenarios and Business
processes Role based, familiar user interface Faster acceptance by the customer
process team
Proven Industry Solutions Pre-configured integratedSolution Demonstratable scenarios and Business
processes Role based, familiar user interface Faster acceptance by the customer
process team
Implementation Services Proven Implementation Methodology
and Toolset Best Practice scenarios Standard Organizational structures Pre-defined tools supporting Team and
End-User Training
Implementation Services Proven Implementation Methodology
and Toolset Best Practice scenarios Standard Organizational structures Pre-defined tools supporting Team and
End-User Training
Maintenance Support Low cost simplified Managed offering Enabling client on IBM Enterprise
Support Incident Management for product issues Proactive Diagnostics Continuous support to client
Maintenance Support Low cost simplified Managed offering Enabling client on IBM Enterprise
Support Incident Management for product issues Proactive Diagnostics Continuous support to client
IBM WebSphereMessage Broker
Integrates Microsoft Dynamics, Sharepoint, Excel in 3 Easy StepsDirectly integrates with native .Net applicationsOffers Microsoft Enterprises of all sizes an Industrial grade ESBVisual Studio & .NET support enables Microsoft skilled staff to be immediately productiveSimple & Easy –to Install, Learn, Develop, Deploy and ManageEasy Graphical tools help first time users become quickly productive
IBM WebSphereMessage Broker
Integrates Microsoft Dynamics, Sharepoint, Excel in 3 Easy StepsDirectly integrates with native .Net applicationsOffers Microsoft Enterprises of all sizes an Industrial grade ESBVisual Studio & .NET support enables Microsoft skilled staff to be immediately productiveSimple & Easy –to Install, Learn, Develop, Deploy and ManageEasy Graphical tools help first time users become quickly productive
Affordable and complete business solution
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© 2012 IBM Corporation
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WebSphere is the proven leader in connectivity & integration
Largest Customer Base
• 25,000+ Customers
• Customer success stories; 100+ on ibm.com
Strongest Ecosystem
• 1000+ business partners
• users group
Unparalleled expertise, and level of investment
• Over 15 years of industry leadership
• 100’s of assets
• Broadest, Deepest solution portfolio & services
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© 2012 IBM Corporation
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IBM INTEGRATION Labs (Events) – www.ibm.com/events/CIHursleyevents3Q2012
IBM WebSphere Comes to You:– http://www-01.ibm.com/software/websphere/events/
impact/icty_events.html
Set time for an Integration Workshop:– Contact: Shawn Gavin or Joe Speed
• [email protected]• [email protected]
Visit the IBM/Microsoft Practice @: http://www.ibm.com/micrososft
Visit Microsoft Dynamics @: www.microsoft.com/dynamics
Questions & Your Next Step
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