microsoft dynamics and integration

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© 2012 IBM Corporation The Engaged Enterprise MS Dynamics & IBM WebSphere Mark Krinhop, Microsoft Dynamics National Executive Shawn Gavin, IBM North America Integration Sales Executive Joe Speed, IBM WW Integration Executive

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Integration of Microsoft Dynamics

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Page 1: Microsoft Dynamics and Integration

© 2012 IBM Corporation

The Engaged Enterprise MS Dynamics & IBM WebSphere

Mark Krinhop, Microsoft Dynamics National Executive

Shawn Gavin, IBM North America Integration Sales Executive

Joe Speed, IBM WW Integration Executive

Page 2: Microsoft Dynamics and Integration

© 2012 IBM Corporation

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Agenda

The Engaged Enterprise

Dynamics CRM & AX

WebSphere Integration

Customer Success

Next Steps & Q&A

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Interconnection makes it easier to capitalize on complexity

The Engaged Enterprise

• Embraces new channels

• Effectively interacts with stakeholders

• Leverages new partnerships

• Captures new market opportunities

• Informs decisions with new information

• Rapidly implements changes

Source: IBM CEO Study

and deliver faster innovation, richer interactions, and deeper collaboration

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Yet many organizations struggle

Without connectivity you can’t analyze, you can’t change, you can’t innovate

of executives report that integration challenges impede collaborative relationships with partners

68%of businesses do not believe they are effectively reaching their customers through digital channels

87%

of businesses do not believe they can innovate faster than their competitors

93%

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Flexible integration delivers change at the speed of business

Policies

1. Prioritize high-value customers

2. Onboard new vendors

Rapid ImplementationPolicy changes implemented through internal applications, suppliers, and customers

Visibility

Incoming orders are exceeding capacity

“Close the gap” between changes and the time it takes to implement them and make new connections up to 80% faster

Customers

Suppliers

ERPCRM

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Why Microsoft Dynamics?• User adoption for legacy apps eliminates system value and productivity•Flexibility allows companies to compete and be nimble•Empower employees to anticipate and embrace change•Comprehensive core ERP functionality for Financials, HR and Ops•Industry solutions with built in business functionality•Cloud options save money and eliminate upgrades and administration•Rapid deployment options for multiple project priorities•TCO, more to come on price•Integrate branches, subsidiaries and users to a single data set •The Engaged Enterprise offer/call to action•Microsoft and IBM Better Together

(*) = Source: IBM Market Intelligence

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Microsoft Dynamics Current Brands

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Dynamics AX• Set of Business Insight & Applications • Implemented at 18,000 customers• Alternative or Tiered option for SAP/Oracle• Industry focus: MFG, Retail, Dist, Service & Public Sectors

Why AX:• Lack of coordination between applications – financial application not linked to manufacturing, inventory or purchasing• Existing ERP system is too expensive for use at its subsidiaries or operating divisions• Lack of coordination between applications – financial application not linked to manufacturing, inventory or purchasing

Dynamics CRM• Over 2,200,000 users in more than 80 countries with 40+ languages• Over 40,000 customers WW from small to large enterprises• Competes with Siebel, SAP CRM, SFDC etc

Why CRM:

• Improve sales effectiveness & reduce cost of sale• Attain 360 Degree view of Clients• Accelerate project delivery times by aligning business with IT• Be able to adapt quickly to changes in business, systems or processes

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Unanimously, A CRM LEADER

Source: The Forrester WaveTM: CRM Suites For Large Organizations, Q2 2010,” Forrester Research, Inc., June, 2010.

FORRESTER: The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. GARTNER: The Magic Quadrant is copyrighted April 2010 and July 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. The Magic Quadrant graphic was published by Gartner, Inc., as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from Microsoft.

Source: “The Forrester WaveTM: CRM Suites Customer Service Solutions, Q3 2010,” Forrester Research, Inc., July 2010.

Source: “Magic Quadrant for Sales Force Automation,” Gartner, July 2010.

Source: “Magic Quadrant for CRM Customer Service Contact Centers,” Gartner., April 2010.

Report pending: July 2010

Links to Analyst Evidence:

•The Forrester Wave™: CRM Suites Customer Service Solutions, July 2010

•The Forrester Wave™: CRM Suites For Midsized Organizations, June 2010

•The Forrester Wave™: CRM Suites for Large Organizations, June 2010

•Gartner Magic Quadrant for CRM Customer Service Contact Centers, April 2010

•Gartner Magic Quadrant for Sales Force Automation (SFA), July 2010

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+CRM Success Stories

State of FL

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Polling Question 1.

How many CRM Applications does your Company run?

A. Home GrownB. Multiple across the companyC. Evaluating nowD. Standardized on 1 (Dynamics, SF.com Siebel etc)E. None, what is CRM?

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Why WebSphere and Microsoft Dynamics?• Best-in-class Integration Solutions for Dynamics offering suite• Empowers user adoption & insight in Mixed environments• Last Mile of Success is Integration, linchpin to Dynamics success

(*) = Source: IBM Market Intelligence Magic Quadrant for Application Infrastructure for Systematic

Application Integration Projects

• Gartner Leader in Application Integration• And #1 market share per Gartner• Integration for Enterprise, Cloud and Mobile Applications • Advanced ESB for .NET and mixed Environments• Adapters and patterns to simplify application integration

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Dynamics Integration across all your business networks

Internal Enterprise

Seamless connectivity across applications and processes

Seamless connectivity across applications and processes

Partners, Suppliers, & Customers

Streamlined and secure transactions across trading communities

Streamlined and secure transactions across trading communities

Cloud Applications

Rich integration between cloud applications and back-end systems

Rich integration between cloud applications and back-end systems

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Common Customer Profiles

Are Mixed…

Mixed Apps: SAP+Dynamics, Oracle+Dynamics, Siebel+Dynamics, JDE/PeopleSoft etc…

Mixed Environment: Windows+Linux, SQL Server+AS/400, Oracle, Mainframe, .NET, Java, Linux, z/OS, DB2

Mixed skills & languages – C#, VB, Java, PHP, C++, COBOL, etc.

Mixed: web services & files, messaging & batch

And looking for:

“Simple & easy” integration, mapping & transformation

Deep .NET support and to keep using Visual Studio

Integration across MS & non-MS (Legacy) Applications

Price, package & function that scale from mid-market to Enterprise Grade ESB

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SalesSales

Financial Financial ConsolidationConsolidation

Distribution CentersDistribution Centers

Manufacturing SitesManufacturing Sites

MarketingMarketing

Customer Customer Service/SupportService/Support

Lifecycle of Dynamics Integration

Two-Tier ERP CRM

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Polling Question 2.

What are you using for ERP Today?

A. Evaluating B. SAP at HeadquartersC. Oracle

D. Two-Tiered ERPE. None

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Engage Microsoft Dynamics across your Enterprise and Beyond

Local & Enterprise IntegrationNatively integrate into Microsoft Business Stack (Dynamics)All .NET Languages: C#, VB, Jscript, etcSAP Adapter built-in for Microsoft Two-Tiered customersIndustry Connectivity Packs, ie: Healthcare HL7Extend Apps to Mobile users

Quickly Connect Cloud Applications Configure (not Code) & integrate real-time to Microsoft CRM

OnlineFlexible Integration as a Service or on-Premise form factorsApplication Connectors & Integration Templates: Siebel,

Oracle CRM, Salesforce.com, SAP, Oracle EBS, JDE etc.

Edge Of Enterprise DMZ appliance to secure the Microsoft EnterpriseAccelerate & secure Microsoft web services with Active

Directory, .NET WS-Security Kerberos profilesImprove security, scale and latency of Dynamics and .NET

applications

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Major Financial Brokerage (US - East)– Large Microsoft shop including 10,000 seat Microsoft Dynamics CRM– Selected over Oracle due to higher performance, ease of use, and deep .NET

support

Global Retailer (Europe HQ)– Big user of Microsoft Dynamics AX and .NET based POS (point of sale)– Selected over Oracle as global integration solution

Law Enforcement (Canada)– Existing Integration solution did not fit their security nor file processing

requirements– Chosen to integrate .NET and securely exchange case files between agencies

Mid-Market Financial Brokerage (US - West)– .NET & AS400 shop in need of secure ESB for financial transactions– Provided the right blend of simplicity and capability for lower Cost of Ownership

Regional Bank (Canada)– Existing payment processing kept falling behind, impacting their customers– Adopted after extensive testing and evaluation for their .NET & Mixed

Environment

Proven Success: WebSphere & Microsoft

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The Company

Mothercare is a specialist retailer of products for mothers-to-be, babies and children up to the age of eight. The Mothercare group owns Mothercare, Early Learning Centre and Gurgle.com entities. Early Learning Centre is a designer and retailer of toys. Both Mothercare and ELC operate in the United Kingdom, and internationally through franchised retail stores, a direct internet and catalogue business.

Objective

Develop a fully integrated supply chain which will cover business functions such as Channel Orders, Demand Balancing, Sourcing and Procurement, Central Inventory Master for Mothercare International, Local Demand and Order Management, Supporting Services, such as Admin, Organization and Reporting.

Solution

Implement Microsoft Dynamics AX Sales Order Planning (SOP), Purchase Order Planning (POP), Inventory (Stock), Demand Planning and Trade Agreements (Pricing).

Technologies:

MS Dynamics AX, WebSphere Message Broker, SQL Server

Fully integrated supply chain that would help manage information and risks better

Benefits

Mothercare – Specialty retailer

http://www-01.ibm.com/software/integration/wbimessagebroker/webcast/mothercare/

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Polling Question 3.

Describe your current Enterprise Integration environment?

A. Mix of Custom Code & Web ServicesB. ETL or BatchC. Enterprise Service Bus/Integration Hub

D. Point-to-Point E. All of the Above

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IBM is a leader in Business Applications Consulting, with deep expertise in Microsoft Technologies

Advanced Global Delivery

•Capability in 10 geographies including the EU, US and Asia

•Microsoft solution global delivery center in India provides services globally.

•Extensive experience in a variety of industries and customer environments.

Experienced Resources

•Huge pool of Microsoft skilled resources in our global Microsoft Practice.

•Continuous focus on internal and external education on Microsoft Dynamics.

•Resources are certified attending face to face Microsoft AX Academy Program, Virtual education sessions in each country.

Deep Technology and Industry leadership

•Use of IBM application development and rapid implementation methodologies

•Use of proven IBM assets harvested as best practices

•Integration with leading edge Software and hardware solutions (websphere, sterling commerce)

•IBM is recognized by Gartner, Forrester and IDC as a leader in Application Outsourcing.

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The components of IBM’s Dynamics solution provides a quick and effective implementation with seamless integration.

Industry specific Templates

Industry specific Templates

Microsoft Dynamics AX/CRM

Solution

Microsoft Dynamics AX/CRM

Solution

IBM ERP Delivery skills

IBM ERP Delivery skills

Proven Industry Solutions Pre-configured integratedSolution Demonstratable scenarios and Business

processes Role based, familiar user interface Faster acceptance by the customer

process team

Proven Industry Solutions Pre-configured integratedSolution Demonstratable scenarios and Business

processes Role based, familiar user interface Faster acceptance by the customer

process team

Implementation Services Proven Implementation Methodology

and Toolset Best Practice scenarios Standard Organizational structures Pre-defined tools supporting Team and

End-User Training

Implementation Services Proven Implementation Methodology

and Toolset Best Practice scenarios Standard Organizational structures Pre-defined tools supporting Team and

End-User Training

Maintenance Support Low cost simplified Managed offering Enabling client on IBM Enterprise

Support Incident Management for product issues Proactive Diagnostics Continuous support to client

Maintenance Support Low cost simplified Managed offering Enabling client on IBM Enterprise

Support Incident Management for product issues Proactive Diagnostics Continuous support to client

IBM WebSphereMessage Broker

Integrates Microsoft Dynamics, Sharepoint, Excel in 3 Easy StepsDirectly integrates with native .Net applicationsOffers Microsoft Enterprises of all sizes an Industrial grade ESBVisual Studio & .NET support enables Microsoft skilled staff to be immediately productiveSimple & Easy –to Install, Learn, Develop, Deploy and ManageEasy Graphical tools help first time users become quickly productive

IBM WebSphereMessage Broker

Integrates Microsoft Dynamics, Sharepoint, Excel in 3 Easy StepsDirectly integrates with native .Net applicationsOffers Microsoft Enterprises of all sizes an Industrial grade ESBVisual Studio & .NET support enables Microsoft skilled staff to be immediately productiveSimple & Easy –to Install, Learn, Develop, Deploy and ManageEasy Graphical tools help first time users become quickly productive

Affordable and complete business solution

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WebSphere is the proven leader in connectivity & integration

Largest Customer Base

• 25,000+ Customers

• Customer success stories; 100+ on ibm.com

Strongest Ecosystem

• 1000+ business partners

• users group

Unparalleled expertise, and level of investment

• Over 15 years of industry leadership

• 100’s of assets

• Broadest, Deepest solution portfolio & services

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IBM INTEGRATION Labs (Events) – www.ibm.com/events/CIHursleyevents3Q2012

IBM WebSphere Comes to You:– http://www-01.ibm.com/software/websphere/events/

impact/icty_events.html

Set time for an Integration Workshop:– Contact: Shawn Gavin or Joe Speed

[email protected][email protected]

Visit the IBM/Microsoft Practice @: http://www.ibm.com/micrososft

Visit Microsoft Dynamics @: www.microsoft.com/dynamics

Questions & Your Next Step

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