microsoft event project
TRANSCRIPT
Girls in a technology event
Gatsapostoli Zoi Zagkas Dionisis
Kavvatha Panagiota Michalitsianou MariannaFountoulis Konstantinos
High School Girls 15-17 years old
Target group
TO DO LIST:� Build technological awareness in girls
� Bring down the fear of Technology - Girls can code!
� Eliminate sex discrimination
� Create future women tech experts
StrategyWHAT
Change girls teenagers perspective and attitude towards technology and coding
CONSUMER TRUTH
Technology and coding is mostly for boys and it’s difficult to understand
HOW
Make a fun and trendy connotation/connection with celebrity people, create a community
MESSAGE
#girlsintech
#girls in tech#microsoft hellas
Ami YiamiVlogger
Eleni Vaitsou Actor
The Ambassadors
‘’Girls in Tech’’
Launch
● Photo’s & Video from the event● Statistics for the number of participants & Sites Built● Owned media (and other) releases
● Built your own website by yourself - Built your future● (HTML) Hype The Microsoft Love - More than just a language…
After Launch
Participation
Pre registration via microsite
Entrance Bracelets Live Streaming
Main Event
Built your own website with the help of your favorite ambassador
� 10 sites chosen to be on line� 5 participants will take free lessons after exams� 1 will win a windows phone● Dj - Music event