microsoft in mining - from the pit to the ship. mining – significant opportunity in au the mining...
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Microsoft in Mining - From the Pit to the Ship
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Mining – Significant Opportunity in AU
•The mining and resources sector is expected to keep growing faster than the rest of the Australian economy for the next four years
•Analysts forecast 3.65% growth during 2007-2011, taking the industry to a value of $73.02 billion by 2011, making up 7.95% of the year's GDP* (*Australia Mining Report Q3 2007, Business Monitor)
•Microsoft aims to position the Microsoft platform and accompanying partner applications as a foundation underpinning the mining supply chain.
•Focus technologies include:•Microsoft Dynamics•Microsoft Office system•Microsoft BizTalk Server•Microsoft Exchange Server•Windows Server System•Windows Mobile
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Mining in AU – Minerals Exports
Production growing at 8%
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Mining in AU – Economic indicators
•Australia has the fifth largest iron ore holding in the world•Australia’s EDR of iron ore is 16.4 Gt - about 10% of world•Australia is largest exporter of coal, iron ore, lead, diamonds, rutile, zinc and zirconium•The mining industry is Australia's second largest export earner (after manufacturing)•05/06 exports increased 20% - largest were:
•Coal, not agglomerated, up $7.2b (42%) •Iron ore and concentrates, up $4.4b (54%) •Gold, non-monetary, up $1.6b (29%) •Natural gas, up $1.1b (36%) •Aluminium, up $1.1b (26%).
•Mining 4-5% of GDP: US$729.2B•Mining and energy exports account for 65% of country’s exports
**Source – ABS Yearbook Australia 2007
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Mining in WA – Economic indicators
•Over 97% of iron ore production occurs in the Hamersley Basin (WA). •WA has almost all of Australia's EDR - about 92% occurring in the Pilbara district•$50B mineral & petroleum products annually•Compare: tourism is $4.3B / yr•$34B in projects underway:
•44 energy ($23.7b)•8 minerals processing ($3.3b)•10 Iron ore ($7b)
•$97B Proposed:•7 LNG ($40b)•11 Iron ore ($12.6b)•5 Alumina processing ($9.6 b)•31 black coal ($7b)•13 copper ($6.2b)•Other ($21b)
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Mining Market Data – Total IT Spend
•Total IT Spend (Software, Hardware & Services)•Doesn’t include greenfields; oil and gas includes large mining entities eg BHP, Rio
•Total IT Spend (Software, Hardware & Services)
Source: Microsoft research based on IDC Data
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Mining Market Data – Total IT Spend, Services
•Doesn’t include greenfields; oil and gas includes large mining entities eg BHP, Rio
•Total IT Spend (Software, Hardware & Services)
Source: Microsoft research based on IDC Data
Services OpportunityIndustry Vertical Detail CAGR% Revenues in US Dollar [ USD] FY06-09 FY06 FY07 FY08 FY09 FY10 FY11Manufacturing Aerospace & Defense Mfg. 3.6% $ 39,548. k $ 40,573. k $ 42,219. k $ 43,992. k $ 45,534. k $ 47,090. kManufacturing Automotive & Industrial 3.2% $ 231,774. k $ 236,932. k $ 245,666. k $ 255,073. k $ 263,075. k $ 271,151. kManufacturing Biotechnology 0.9% $ 5,443. k $ 5,334. k $ 5,349. k $ 5,589. k $ 5,994. k $ 6,424. kManufacturing Chemicals 0.9% $ 66,503. k $ 65,168. k $ 65,370. k $ 68,319. k $ 73,285. k $ 78,550. kManufacturing Consumer Goods 3.7% $ 301,560. k $ 309,784. k $ 322,773. k $ 336,759. k $ 349,009. k $ 361,409. kManufacturing High Tech & Electronics 3.8% $ 244,931. k $ 251,680. k $ 262,306. k $ 273,749. k $ 283,788. k $ 293,921. kManufacturing Medical Device 4.8% $ 1,334. k $ 1,385. k $ 1,458. k $ 1,537. k $ 1,610. k $ 1,683. kManufacturing Metals & Mining 1.4% $ 19,644. k $ 19,344. k $ 19,498. k $ 20,477. k $ 22,072. k $ 23,765. kManufacturing Oil & Gas 0.9% $ 250,906. k $ 245,827. k $ 246,550. k $ 257,627. k $ 276,308. k $ 296,109. kManufacturing Pharma 1.5% $ 9,097. k $ 8,967. k $ 9,047. k $ 9,510. k $ 10,260. k $ 11,056. kManufacturing Pulp, Paper & Wood 1.4% $ 13,511. k $ 13,301. k $ 13,404. k $ 14,073. k $ 15,166. k $ 16,326. kManufacturing Tobacco -1.1% $ 12,279. k $ 12,055. k $ 11,979. k $ 11,897. k $ 11,708. k $ 11,481. k
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Mining Market Data – Total IT Spend, Software
•Doesn’t include greenfields; oil and gas includes large mining entities eg BHP, Rio
•Total IT Spend (Software, Hardware & Services)
Source: Microsoft research based on IDC Data
Software OpportunityIndustry Vertical Detail CAGR% Revenues in US Dollar [ USD] FY06-09FY06 FY07 FY08FY09 FY10FY11Manufacturing Aerospace & Defense Mfg. 6.9% $ 12,403. k $ 13,433. k $ 14,347. k $ 15,155. k $ 15,997. k $ 16,883. kManufacturing Automotive & Industrial 6.6% $ 71,155. k $ 76,828. k $ 81,828. k $ 86,193. k $ 90,717. k $ 95,477. kManufacturing Biotechnology 10.7% $ 6,561. k $ 7,378. k $ 8,157. k $ 8,892. k $ 9,676. k $ 10,506. kManufacturing Chemicals 10.7% $ 80,297. k $ 90,411. k $ 99,988. k $ 109,020. k $ 118,655. k $ 128,858. kManufacturing Consumer Goods 7.7% $ 81,554. k $ 88,997. k $ 95,767. k $ 101,909. k $ 108,257. k $ 114,901. kManufacturing High Tech & Electronics 7.0% $ 79,024. k $ 85,684. k $ 91,598. k $ 96,873. k $ 102,427. k $ 108,291. kManufacturing Medical Device 8.1% $ 418. k $ 457. k $ 494. k $ 528. k $ 564. k $ 601. kManufacturing Metals & Mining 11.2% $ 23,647. k $ 26,744. k $ 29,715. k $ 32,553. k $ 35,598. k $ 38,830. kManufacturing Oil & Gas 7.8% $ 73,349. k $ 80,376. k $ 86,430. k $ 91,805. k $ 97,388. k $ 103,143. kManufacturing Pharma 11.3% $ 10,961. k $ 12,406. k $ 13,798. k $ 15,131. k $ 16,563. k $ 18,082. kManufacturing Pulp, Paper & Wood 11.2% $ 16,242. k $ 18,378. k $ 20,414. k $ 22,358. k $ 24,444. k $ 26,656. kManufacturing Tobacco 2.7% $ 3,318. k $ 3,460. k $ 3,553. k $ 3,598. k $ 3,629. k $ 3,648. k
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Mining Market Data – Software Category Report, Metals & Oil/Gas
Source: Microsoft research based on IDC Data
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Microsoft Mining Objectives
Objectives•Raise customer awareness of Microsoft platform (including Axapta) as relevant and providing an end to end solution for mining•Raise partner awareness of Microsoft Axapta and platform being a viable platform for the sector•Recruit and train partners interested strategically in the sector•Generate demand and optimise opportunities for MS platform•Generate partner services revenue
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Microsoft Mining Messaging
Bill of Materials (customer & partner):
•BDM brochure•TDM brochure•BDM poster•Key partner inserts (for consortia bids)•Partner ready EDM•Animations – for events, demos•Online content•PPT decks – Customer, Partner ready•Partner business development sessions•Battlecard•Event stands•Advertisements
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Microsoft Mining Timeline
September, November, Feb, June 3rd party tradeshows – (eg AIMEX, Permec) - awareness raising
December - January BOM completed; Partner EDM’s sent to all interested partners
January - February 6 partner inserts developed for use in partner demand generation activities
February Mining Partner Readiness training – 4 cities – 72 partners registered
March Website completed (extensive partner presence by solution – 18 partners); Mining roundtable with the Economist (Perth) – key EPG and MM accounts targeted – business level messaging
May Partner Networking events – mining focus – 4 cities
April - May APO roundtables – mining specific in Perth and potentially Adelaide, depending on partner interest and budget
June-FY09 Drive customer references; more demand gen
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Microsoft Mining – how to get involved
1. ATTEND the Partner training in February – SYD, MELB, BRIS, PERTH2. RECEIVE marketing materials as follow up from session today3. DOWNLOAD relevant marketing materials from Partner portal4. COMPLETE partner online profile to feature on Microsoft mining
website5. COMPLETE mining case study – funding available6. Work with Microsoft to develop your own messaging that aligns to
overall vision and message – in return, partner generates demand and shares pipeline
For more information on all of this:• Talk to your Partner Account Manager• Email [email protected]
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Microsoft Mining Messaging
BDM brochure•Supply chain for mining•Key mining pain points•End to End•Microsoft scenario•Customer testimonials•Detail of partner solutions as well as Dynamics•Why Microsoft in mining
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Microsoft Mining Messaging
TDM brochure•IO methodology•All platform workloads•Critical platform workloads mapped to key mining solutions•IO customer testimonials