Exchange Server 2010: Competitive AdvantagesNameTitleMicrosoft Corporation

“We need to deliver secure and compliant

communications tools”

- CIO

“Sales needs to easily connect with customers while on

the road”

- VP of Sales

Strategic Business Challenges

LoweringIT Costs

Increasing Productivity

Managing Risk

“I need to reduce hardware costs and

operational overhead”

- IT Manager

“How do I balance these needs in a changing workplace?”

Exchange in the Marketplace

Cisco has limited messaging capabilities and offering built through patchwork acquisition

Exchange offers:• A single platform that provides a better end user experience• Simplified management experience• Better application development • A UC solution that extends the life of existing investments

Google requires companies to make trade offs between IT professional capabilities, business capabilities, and end user experiences.

Exchange offers:• The IT professional capabilities businesses demand• The solutions businesses need• Functionality end users love

IBM charges extra or requires 3rd parties for solutions built in to Exchange Server

Exchange offers:• Seamless end user experiences with built-in solutions for:• mobile management• unified messaging• message security

• Broad support for standards and continual innovation for users including services and archiving

• Rich end user experiences

• IT flexibility and control

• Unified business platform

Key Exchange Differentiation

Cisco GoogleLotus Notes

Greater Functionality with

a Better User Experience

Management and Control

Flexibility and Choice

Rich Functionality

• Providing information workers with full functionality to be more productive

• Delivering great desktop and Web performance

• Delivering richer capabilities (Unified Communications, Collaboration, etc.) across the Microsoft ecosystem

• Software built for all users

• 3-screen experience across PC, browser, and phone

• Delivering on-premises or cloud-based capabilities, or BOTH—you choose!

• Supporting needs from simple to complex—without tradeoffs

• Allowing an organization to seamlessly manage, adapt to, and take advantage of change

• Building on an existing, proven, Internet-scale infrastructure

• Bringing a background in desktop and enterprise software to new delivery models

• Delivering reliability, availability, and performance in enterprise offerings

• Microsoft continues to support the advanced needs of IT

Microsoft Exchange and Gmail

Software and Services

to Fit Customer Needs

Enterprise Software at Internet Scale

Why Microsoft delivers more value

Optimize for Software + Services

• E-mail Archiving

• Protect

Communications

• Advanced Security

• Manage Inbox

Overload

• Enhance Voice Mail

• Collaborate

Effectively

• Continuous

Availability

• Simplify

Administration

• Deployment

Flexibility

Anywhere Access

Flexible and Reliable

Protection and

Compliance

• Role-based administration and user self-service

• Web-based management and remote PowerShell support

• Single platform for High Availability and Disaster Recovery

• Online mailbox moves keep users connected

• Software-plus-services: On-premises, SaaS only, or hybrid

• Modular server roles ease deployment on-premises

Flexible and Reliable

Continuous Availability

Simplify Administration

Deployment Flexibility

Flexibility to tailor deployment based on your unique needs and a simplified way to keep e-mail continuously

available

Deployment Flexibility

Storage Area Network (SAN)

Direct Attached w/ SAS Disks

JBOD SATA(RAID-less)

Direct Attached w/ SATA Disks

• Continual platform innovation yielded over 70% reduction in disk I/O

• Disk I/O patterns optimized for better hardware utilization

• Resilience against corruption through automated page-level repairsExchange differentiation: Giving cloud scalability to customers choosing

on-premises

Select from a range of storage enabled by scalability and performance enhancements

Compliance Officer

Human Resources

Help Desk Staff

Simplify Administration

Conduct multi-mailbox

searches for e-Discovery

Update employee

information in company directory

Manage mailbox quotas

Exchange differentiation: Reduce IT overhead and empower business users

Delegate specific tasks to specialist users with role-based administration

Simplify Administration

Track the Status of Sent Messages

Create and Manage Distribution GroupsExchange differentiation: Reduces the top IT helpdesk costs in many

companies

Lower support costs through new user

self-service options

• Text preview of voice mail messages for faster triage

• Customizable call handling rules and menu options

• Enhanced conversation view eases Inbox navigation

• MailTips help avoid undelivered/misdirected e-mail

• Full featured experience across all “three screens”

• Federation of Free/Busy details with partners

Anywhere Access

Manage Inbox Overload

Enhance Voice Mail

Collaborate Effectively

Help users get more done with the freedom to access their communications from virtually any platform,

browser, or device with enhanced security

Manage Inbox Overload

Conversation View

Ignore Conversation

Instant Messaging

Exchange differentiation: Productivity beyond the old conversation view style

Easily organize and communicate with enhanced conversation view and integrated IM

Manage Inbox Overload

MailTips in Outlook 2010

MailTips in Outlook Web

AppExchange differentiation: Innovative approach to delivering enhanced productivity

Help reduce unnecessary and undeliverable e-mail through new sender MailTips

Enhance Voice Mail

Audio playback

Text Preview of Voice Mail

Contextual Contact Actions

Quickly triage and take action on messages with Voice Mail Preview

Exchange differentiation: Integrates with your existing PBX, no new numbers

Enhance Voice Mail

Managing Call Answer Rules

Defining a Custom

Voice Mail Menu

Create custom voice mail menus and call answer rules to give callers the right priority

Exchange differentiation: A seamless unified experience for voice and messaging

Mobile Web

Collaborate Effectively

Desktop

Exchange differentiation: Similar experiences across platforms and devices = less training

A familiar and rich Outlook experience across clients, devices, and platforms

• Array of Informational Protection and Control tools

• Automate Rights Management policies in Transport

• Integrated archiving, retention, and discovery

• Granular retention and legal hold policies

• Multiple antivirus scanning engines with Forefront

• Choice of service or on-premises protection

Protection and Compliance

E-mail Archiving

Protect Communication

s

Advanced Security

Simplify and automate the process of protecting your organization’s communications and meeting regulatory

requirements

E-mail Archiving

Preserve Discover

• Secondary mailbox with separate quota

• Appears in Outlook and OWA

•Managed through EMC or PowerShell

Personal Archive

• Automated and time-based criteria

• Set policies at item or folder level

• Expiry date shown in e-mail message

Move and Delete Policies

• Capture deleted and edited e-mail messages

•Offers single item restore

•Notify user on hold

•Web-based UI

• Search primary, archive, and recoverable items

•Delegate through roles-based admin

Hold Policy Multi-Mailbox Search

Exchange differentiation: Built-in risk management and flexibility of implementation

Preserve and discover e-mail data without changing the user or IT pro experience

E-mail Archiving

Apply Move and Delete Policies to Individual Messages

Retention Policy and Expiry Details

Policies Applied to All E-mail Within a Folder

Exchange differentiation: Retention policies by item across your inbox and archive

Set granular per item retention policies and capture all edits and deletions with legal hold

E-mail Archiving

Rich Search Criteria and Targeting Options

Delegate Access to Specialists

Results Stored in Specialized Mailbox

Exchange differentiation: Reduces risk and burden of IT involvement in compliance

Empower compliance officers to conductmulti-mailbox searches with ease

LESS RESTRICTIVE MORE RESTRICTIVE

Classify Block ReviewAppend

Alert Protect Modify Redirect

• Apply the right level of control based on the sensitivity of the data

• Maximize control and minimize unnecessary user disruptions

Protect Communications

“Allow delivery but add a warning.”

“Allow delivery but add a disclaimer.”

“Allow delivery but prevent

forwarding.”

“Block delivery and redirect.”

“Block delivery until review and

approval.”

“Block delivery.”

“Allow delivery but modify message.”

“Allow delivery but apply

classification.”

Exchange differentiation: Information protection and controls built-in

Help safeguard communications with an array of information protection and control tools

Optimized for Software + ServicesDeliver powerful productivity tools to your

users, in a way that best fits your business or technology needs

Cloud Service

PC

PHONE

WEB

Consistent User Experience

On-Premises

Exchange differentiation: One platform that provides customer choice and flexibility

$

Deskless Worker

OfficeWorker

Difference in Offering Strategy

Deskless Workers

•Less Needs•Lighter Use•Reading•Light Editing•Workgroups•Identity Mgmt•Interoperability•IT Controls•…

Underserved needs of an Office Worker

Too $$ for a Deskless Worker

• Workgroups• Identity

Management• Interoperability• IT Controls• …

• Workgroups• Identity

Management• Interoperability• IT Controls• …

Office Workers

•Rich Functionality •Heavy Use•Mobile•LOB Integration•Workgroups•Identity Mgmt•Interoperability•IT Controls•…

Lower IT costs with a Flexible and Reliable messaging platform

Better manage risk by safeguarding your business with Protection and Compliance

Increase productivity through Anywhere Access to business communications

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Forefront, Outlook, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.

The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after

the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.