PRESENTERS

WASEEM SAFDAR ARMAGHAN ALI AMMAR SAEED HAMZA NASIB

MAHEEN AMER HAFLA NOOR MAVRA KHAN

Interaction Points1. Introduction

3. Strategy

4. Structure of Organization

2. Business Details

5. Functional Departments

6. Communication Channels

7. Financial Viability

8. Code of Ethics

9. Corporate Social Responsibilities

10. Suggestions

Muhammad Shoaib KhalilEnterprise Marketing Lead

BUSINESS DETAILS

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Y Continuing our long standing commitment and leadership in accessibility research, awareness and innovation.

Making the computer easier to see, hear and use by building accessibility into Microsoft product.

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Y Facilitating the next generation of accessible technology and moving the industry forward with ground breaking technologies.

Building strong, collaborative relationships with a wide range of technology partners and organizations to raise awareness of the importance of accessibility.

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ORGANIZATIONAL STRUCTUREMicrosoft Pakistan is a small organization so its structure is flat.There are three main divisions;• Large Enterprise• Medium and Small Enterprise• Developers

Microsoft enterprise team works with large customers. Developers team works with developers.

FUNCTIONAL DEPARTMENTS

Finance and Accounting Customer Service and Support

Production and Operations Marketing and Sales

Research and Development Human Resources

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Communication Channels • Microsoft has a matrix reporting channel. The three

enterprises (large, medium and small enterprises and the developers) report to the country manager.

• At the same time these enterprises has to report to head for the region.

• The reporting channel is dual in nature.

Financial analysis

Analyzing Financial Statements Of Business

2012 2013 2014

Sales $ 73723 77849 86833

Gross profit$ 56193 57600 59899

Net Profit $ 16978 21863 22074

5000150002500035000450005500065000750008500095000

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Profitability Ratios

2012

2013

2014

5 15 25 35 45 55 65 752012 2013 2014

GP margin % 76 73 68

NP margin % 25 28 23

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• Net margins will vary from company to company, technology companies can run on net margins of 15-20% or greater. • Net profit (The higher the ratios, the better) shows an increasing

trend means business is profit making • Company is able to expand their net margins over time which lead to

share price growth, and higher levels of profitability. • Gross margin of software companies is much higher than a

manufacturing firm.(e.g. retain $.76 for each dollar revenue generated )

Liquidity & Efficiency ratio Current ratio Quick ratio ROA

2012 2.60 2.56 13

2013 2.71 2.65 15

2014 2.50 2.44 14

• Current ratio is Test of short term debt paying ability (should not be under 1)• Quick ratio is the Test of short-term debt paying ability without having to

rely on inventory• The ROA figure gives us an idea of how effective the company is . The

higher the ROA number, the better, because the company is earning more money on less investment.

Earnings per share

2012 2013 2014

Earnings per share: Basic $ 2.02 2.61 2.63

Earnings per share: Diluted $ 2 2.58 2.63

0.5

1.5

2.5

3.5

4.5

5.5

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• BASIC EARNINGS PER SHARE It is a rough measurement of the amount of a company's profit that can

be allocated to one share of its stock.• Diluted Earnings Per Share - Diluted EPS' A performance metric used to

gauge the quality of a company's earnings per share (EPS) if all convertible securities were exercised.

CODE OF ETHICSIntegrity and Honesty

Fair InformationOpen and Respectful

Complying with Laws and Regulations Acting in a Good Manner

ConfidentialityProfessional Attitude

Ethical BehaviorCooperate in Investigations and Inquiries

Comply with Standards and PoliciesEthical Decisions

ETHICAL DECISIONS

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CORPORATE SOCIAL RESPONSIBILITY• Citizenship: 'Company' is a good corporate citizen – it supports good causes and protects the environment.

• Governance: 'Company' is a responsibly-run company – it behaves ethically and is open and transparent in its business dealings.

• Workplace: 'Company' is an appealing place to work – it treats its employees well.

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Suggestions• Improved marketing• Outlets; Service Centers• Special Offers