Microsoft Partner Network for ISVsRequirement, BenefitsBruce KyleISV Architect EvangelistDeveloper & Platform EvangelismMicrosoft Corporation

Agenda

1.Overview of MPN• MPN Programs• BizSpark• Action Pack• Cloud Essentials

2.General Overview of Competencies3.ISV Competency – Requirements & Benefits4.Associated Competencies5.ISV Tools Upgrades

Microsoft Partner Network Programs

Microsoft Platform ReadyBizSparkWebSiteSparkAction PackCloud Essentials Pack29 Competencies

Silver and Gold Competency LogoSmall Business Specialist

Microsoft Platform Ready

Marketing benefits to adoptersFree tech support for key technologiesOffers self-service tests for competenciesNow offered to ISVs worldwide

Windows AzureSQL AzureWindows 7Windows Server 2008 R2SQL Server 2008 R2Microsoft Office 2010Microsoft Dynamics CRM 2011Microsoft Exchange 2010Microsoft Lync

BizSpark Participation Requirements

Company must develop softwareBe private heldIn business fewer than three yearsBringing in less than US $1 million in annual revenue

BizSpark

The Microsoft® BizSparkTM program helps startups succeed with:

Software. Get access to full-featured Microsoft software development tools, including the Windows Azure platform. Support. Connect with incubators and investors, and receive, training, technical support and other developer resources. Visibility. Get marketing exposure to investors, customers, partners and press.

Action Pack Requirements• Purchase Action Pack (nominal fee)• Be a member of the Microsoft Partner

Network that does not hold any silver or gold competencies.

• Have fewer than 100 employees.• Pass an online assessment every two years.• Enter the URL of its official website on its

profile in the Partner Membership Center.

Must be a:• IT consulting services provider• Independent hardware vendor (IHV)• Independent software vendor (ISV) • Large account reseller (LAR)• Original equipment manufacturer (OEM)• Software support provider• System builder • Systems integrator• Software training provider• Value-added IT provider (VAP)• Value-added reseller (VAR)• Web designer• Web marketing agency• Software hoster

Action PackSome of the licenses you receive include:

Microsoft Office Professional Plus 2010 Windows 7 ProfessionalWindows Server 2008 R2 (Enterprise and Windows Web Server 2008 R2 Web)Microsoft Exchange Server 2010 (Enterprise) StandardMicrosoft SQL Server 2008 R2 (Enterprise)Microsoft SharePoint Server 2010(Enterprise)Windows Small Business Server 2008 (Standard)Microsoft Dynamics CRM 4.0 WorkgroupBusiness Productivity Online Suite (BPOS)2

Software upgrade discounts

You also receive three MSDN for Microsoft Action Pack Development and Design subscriptions1 (licensed per user), which includes:

Microsoft Visual Studio 2010 ProfessionalThe latest version of Microsoft Expression WebThe latest version of Windows, Windows Server, and SQL Server

Cloud Essentials Pack

Available to qualified members of Microsoft Partner Network. Benefits include:

250 seats of Microsoft Business Productivity Online Standard Suite seats for internal use250 seats of Microsoft Dynamics CRM Online for internal use (Available late January 2011)Windows Intune to manage 10 devices for internal use (Available calendar year 2011)Windows Azure Platform to support you when developing on Microsoft's cloud platform (starting January 7, 2011)A wealth of business, technical, and support guidance and resources

Sales Agreement with Microsoft: Sign Microsoft Online Services Partner Agreement (MOSPA) and complete introductory training and assessment

ORSign CRM Software Advisor (CSA) and sell at least one (1) deal in prior 12 months

Agenda

1.Overview of MPN2.General Overview of Competencies3.ISV Competency – Requirements & Benefits4.Associated Competencies5.ISV Tools Upgrades

Competencies

Differentiate your businessAccess a wealth of benefitsMake the most of your partnership with Microsoft

Value of earning a competencyhttps://partner.microsoft.com/US/program/40005167

29 Competencies

General Qualifications for Competencies - 1

Silver Gold

Credentials Employ or contract with at least two Microsoft Certified Professionals(MCPs). 2

or

Submit a product or application that can pass a qualifying silver competency application test.

Employ or contract with four unique MCPs with credentials that do not count toward any other gold competency”. 3

or

Submit a product or application that can pass a qualifying gold competency application test. 4

Joint Microsoft and Partner Plan

Not applicable Make a minimum revenue commitment. 5

General Qualifications for Competencies - 2

Silver Gold

Customer Evidence Provide three unique customer references per competency.

Provide five unique customer references per competency.

and

Participate in the Customer Satisfaction (CSAT) Index.

Commitment Complete a full profile.

and

Pay the annual silver competency fee. 8

Complete a full profile.

and

Pay the annual gold competency fee. 8

Agenda

1.Overview of MPN• MPN Programs• BizSpark• Action Pack• Cloud Essentials

2.General Overview of Competencies3.ISV Competency – Requirements & Benefits4.Associated Competencies

ISV Competency

Build a profitable software business that can effectively handle competitive and market pressuresAttract new customersKeep development costs downTrain a highly skilled team

ISV Competency RequirementsSilver Gold

Credentials Your organization must deliver one software application or solution that must pass one of the following application tests:• Windows 7 Platform Ready• Windows Server 2008 R2 Platform Ready• Windows Azure Platform Ready• SQL Azure Platform Ready• Certified for Microsoft Surface

Your organization must deliver one software application or solution that must pass one of the following application tests:• Certified for Windows Server 200

8 R2• Windows 7 Logo Test

Revenue N/A Meet a minimum revenue commitment

Customer Evidence

Provide three verifiable customer references.

Provide five verifiable customer references.2

Participate in the Customer Satisfaction

Commitment Complete a full profile.Pay the silver membership fee.

Complete a full profile.Pay the gold membership fee

Test Your Application for Silver

http://www.microsoftplatformready.com/

Test Your Application for Gold

http://msdn.microsoft.com/en-us/windows/dd203105.aspx

http://www.microsoft.com/windowsserver2008/en/us/ws08-r2-cf.aspx

Benefits - 1Business Stage Silver Competency Gold Competency

Plan Internal-use rights for software relevant to the Silver ISV/Software competency Access to the ISV Royalty Licensing Program

Internal-use rights for software relevant to the Silver ISV/Software competency Access to the ISV Royalty Licensing Program

Enable 5 Visual Studio Premium with MSDN licenses1 Access to low- and no-cost web development training through the Partner Learning Center Access to registration keys and media for internal-use Microsoft Dynamics AX, Microsoft Dynamics GP, Microsoft Dynamics NAV, or Microsoft Dynamics SL software2

25 Visual Studio Premium with MSDN licenses1 Access to low- and no-cost web development training through the Partner Learning Center Access to registration keys and media for internal-use Microsoft Dynamics AX, Microsoft Dynamics GP, Microsoft Dynamics NAV, or Microsoft Dynamics

Benefits - 2Business Stage Silver Competency Gold Competency

Plan Access to marketing resources, including the Find and Manage Customers campaign through the Partner Marketing Center

Access to marketing resources, including the Find and Manage Customers campaign through the Partner Marketing Center

Sell Silver ISV Competency Logo Gold ISV Competency Logo

Advisory Services BenefitBenefits for Partners who enroll or re-enroll BEFORE October 29, 2010

Gold Certified Partner 40 hours

Certified Partners in ISV/Software Solutions Competency

15 hours

Registered Members with Action Pack

10 hours

Registered Members in Empower

10 hours

All Microsoft Partner Network members, including those who do not receive Partner Advisory Hours through their Partner Network or Microsoft competency benefits.

Extended service hours are available for purchase at any time.

Benefits for Partners who enroll or re-enroll AFTER October 29, 2010

Gold Competency 50 hours

Silver competency 20 hours

Action Pack Subscribers 10 hours

All Microsoft Partner Network members, including those who do not receive Partner Advisory Hours through their Partner Network or Microsoft competency benefits, may purchase Partner Advisory Hours.

Extended service hours are available for purchase at any time.

Core Plus Competency

Partners receive a “core” set of software license benefits upon attaining their first competency or advanced competency along with competency-specific software licenses. Core software licenses (typically 25 for competency and 100 for advanced competency) include the latest desktop, operating system and server software. Core and competency benefits are renewable annually upon re-enrollment.

Licensing Calculator

https://www.microsoft.com/partner/licensingcalculator/default.aspx

Total Licenses for Visual Studio

Microsoft Visual Studio 2010 Premium with MSDN

Silver Gold

Core 5 10

ISV Competency 5 25

TOTAL 10 35

Agenda

1.Overview of MPN2.General Overview of Competencies3.ISV Competency – Requirements & Benefits4.Associated Competencies5.ISV Tools Upgrades

Other Competencies

Applications that have passed qualifying tests can fulfill one of the requirements for the following silver or gold competencies:

Application Integration Business Intelligence Content Management Customer Relationship Management Data Platform Enterprise Resource Planning OEM Hardware (device test) Unified Communications

ALM Competency RequirementsSilver Gold

Credentials Employ or contract with two Microsoft Certified Professionals (MCPs).

Employ or contract with four unique MCPs with credentials not assigned to any other gold competency.2

Revenue N/A Meet a minimum revenue commitment

LicensingEmploy or contract with one person who has passed the Microsoft licensing overview assessment. TechnicalEmploy or contract with one person who has passed three modules of the online application lifecycle management technical assessment.

LicensingEmploy or contract with one person who has passed the Microsoft licensing overview assessment. TechnicalEmploy or contract with one person who has passed three modules of the online application lifecycle management technical assessment.

Customer Evidence

Provide three verifiable customer references.

Provide five verifiable customer references. (Get details.)2

Participate in the Customer Satisfaction

Commitment Complete a full profile.Pay the silver membership fee.

Complete a full profile.Pay the gold membership fee

Cumulative Benefits

Microsoft Visual Studio 2010 Premium with MSDN

Silver Gold

Core 5 10

ISV Competency 5 25

ALM Competency 0 0

TOTAL 10 35

Microsoft Visual Studio 2010 Ultimate with MSDN

Silver Gold

Core 0 0

ISV Competency 0 0

ALM Competency 1 5

TOTAL 1 5

MPN Benefits Give You a Slice of Tools

Agenda

1.Overview of MPN2.General Overview of Competencies3.ISV Competency – Requirements & Benefits4.Associated Competencies5.ISV Tools Upgrades

ISV Upgrade

ISVs often want to upgrade to:Team System FoundationVisual Studio Ultimate (for some or all of their developers)

So… What do ISVs what to do?

Product Use RightsMPN Grant License

While competency is validNo perpetual use rights

Perpetual use rights

Cannot be used for direct revenue-generating activities, such as providing consulting services, customizing a packaged application for a specific customer, or building a custom application for a customer, for a fee.

Represents investment in productivity & technical processes

Partners receive 20% off licensed software through Microsoft or resellers(Give partner your MPN ID number when ordering)

NOTE: MPN restrictions on licensing and partner discounts not well known in the community or even within Microsoft

Higher Quality Software

Scalability testingLoad testingAutomated testsAutomated buildsArchitecture complexity

Good Better BestTest and Lab Manager

Manual Testing

Layer Diagram

UML Modeling

Load Testing Web Testing

Test Case Management

IntelliTrace™

Architecture Explorer Fast Fwd for Manual TestLogical Class Designer

Cloud Development

Office Development

Windows Development

New WPF Editor Customizable IDE

Multi-core Development

Silverlight Tools

Web Development

SharePoint Development

Generate from Usage

Static Code Analysis

Database Deployment

Code Metrics

Database Unit Testing Test Data Generation

Test Impact AnalysisUI Test Automation

Code Coverage

Performance Profiling

Database Change Mgmt

Test Tools

Test Manager

Test Case Management

Fast Fwd for Manual Testing

Manual Testing

Lab Mgmt Configuration

Team Explorer

Agents

Aggregate packs to drive desired load

Collect profiler trace from systems under stress

Perform goal or scenario based load tests

Collect data from all the tiers in your application architecture

Environment from Template

Virtual Environment Setup/Tear Down Checkpoint Environment

Resources

Microsoft Partner Network – ISV Competencyhttps://partner.microsoft.com/global/40124635 Benefit Calculator https://www.microsoft.com/partner/licensingcalculator/default.aspx

Microsoft Platform Readyhttp://microsoftplatformready.com

Microsoft Partner Network Experts(877) 254-6825 or msppexp@microsoft.com

ALM Catalyst

ALM Engagement4 one hour sessions via Live Meeting with an ALM partner to configure tools based on business value

ALM Catalyst Live Workshophttp://almcatalyst.com

We offer three easy ways to get started:Self Learning: A collection of resources that will help you get started with ALM, or provide tips & tricks for improving what you already do. Online Guided Learning: Free, interactive programs which allow partners to help a group of people with ALM. Online Consultation: A way to quickly locate and engage partners that offer ALM related services and whom can help you jump-start ALM improvement initatives with your company.

© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market

conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.