microsoft power point dublin saa s event cloud computing
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Presentation materials from IBM Innovation Centre Seminar on Software as a Service & Cloud Computing. May 20th 2009TRANSCRIPT
Cloud Computing for a Smarter Planet
Pol Mac Aonghusa
CTO, Emerging Technology Incubation Center
IBM Saas & Cloud Computing Event, Dublin
May 20th, 2009
What is Cloud Computing?It is an user experience and a business model� Cloud computing is an emerging style of IT delivery in which applications,
data, and IT resources are rapidly provisioned and provided as standardized offerings to users over the web in a flexible pricing model.
It is an infrastructure management methodology� Cloud computing is a way of managing large numbers of highly virtualized resources
such that from a management perspective, they resemble a single large resource.
This can then be used to deliver services, with elastic scaling.
Monitor & ManageServices & Resources
Cloud
Administrator
DatacenterInfrastructure
Service Catalog,ComponentLibrary
Service Consumers
Component Vendors/Software Publishers
Publish & Update
Components,Service Templates
IT Cloud
AccessServices
© 2009 IBM Corporation3
Cloud Computing – a Disruptive New Paradigm
1990
2009
Software as a Service
Utility Computing
Grid Computing
Cloud Computing
“Clouds will transform the information technology (IT) industry…profoundly change the way people work and companies operate.”
• Provides massively scalable computing resources from anywhere
• Simplifies services delivery
• Enables rapid innovation of new business models
• Dynamic Infrastructure for next generation data centers
© 2009 IBM Corporation4
...service sourcing and service value
Cloud Computing Delivery Models
ORGANIZATION CULTURE GOVERNANCE
Flexible Delivery Models
Public …•Service provider owned and
managed.•Access by subscription.•Delivers select set of
standardized business process, application and/or infrastructure services on a flexible price per use basis.
Private …•Privately owned and
managed.•Access limited to client
and its partner network.•Drives efficiency,
standardization and best practices while retaining greater customization and control
Cloud Services
Cloud Computing Model
.… Customization, efficiency,
availability, resiliency, security
and privacy
.…Standardization, capital
preservation, flexibility and
time to deploy
Hybrid …•Access to client, partner
network, and third party resources
© 2009 IBM Corporation5
= OPTIMIZED BUSINESS
…allowing you to optimize new investments for direct business benefits
=AGILITY + BUSINESS & IT
ALIGNMENT +SERVICE FLEXIBILITY
INDUSTRY STANDARDS+
Cloud-onomics…
CLOUD COMPUTING
= Reduced Cost
….leverages virtualization, standardization and automation to free up operational budget for new investment
=VIRTUALIZATION + ENERGY EFFICIENCY +STANDARDIZATION AUTOMATION+
© 2009 IBM Corporation6
IBM’s own smart transformation has delivered results
CIOs 128 1
Host data centers 155 7
Web hosting centers 80 5
Network 31 1
Applications 15,000 4,700
� From 2002 through 2007, IBM's own IT investments delivered a cumulative benefit yield of approximately $4 billion. For every dollar invested, we saw a $4 cumulative benefit.
IBM IT Transformation
Cloud-enabled on demand IT delivery solution
� Self-service for 3,000 IBM researchers across 8 countries.
� Real time integration of information and business services.
� The virtualized environment will use 80% less energy and 85% less floor space.
� 2X existing capacity, no increase in consumption or impact by 2010.
Project Big Green
� Consolidation and virtualization - thousands of servers onto approximately 30 IBM System z™ mainframes.
� Additional virtualization leveraging System p, System x and storage across enterprise.
� Substantial savings being achieved in multiple dimensions: energy, software and system management and support costs.
Data Center Efficiencies Achieved
Standard approaches are begining to emerge
Service Request & Operations
IT Infrastructure & Application Services Provider
ServiceCreation & Deployment
Standards Based Interfaces
Virtualized Infrastructure
Service Management
Service Oriented Architecture Information Architecture
Standards Based Interfaces
Service Catalog,
Component
Library
Datacenter & Services Provider Infrastructure
Cloud Administrator
Access
Services
Virtual Resources & Aggregations
SMP Servers Network HardwareStorage ServersSystem Resources
Blades Storage
Virtualized Infrastructure
Server Virt. Storage Virt. Network Virt.
Standards Based InterfacesService Catalog
OperationalConsoles
ServiceDefinition
Tools
ServicePublishing
Tools
ServiceFulfillment &Configuration
ToolsUI, Fulfillment, Data, MetaData
ServiceMonitoring
ToolsKPIs
Service
Planning
Role-basedAccess
End Users
Operators
© 2009 IBM Corporation8
On-ramps to Cloud Computing Services
Software as a Service
Platform as a Service
Infrastructure as a Service
Op
en
Sta
nd
ard
sG
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/GT
S C
on
sult
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Se
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Op
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S C
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•Industry specific services (Partners)
•Cross industry services (SO)
•SOA – componentized & flexible
•Cloud middleware
•Dynamic Infrastructure…..……..
•Green, virtualized & scalable
•Optimized for security, transactions, data integrity
Services
Development
Enterprise IT
Enablement Challenges for SW Vendors
Off-Premises
Shift to pricing based on usage, workload, users, transactions – package as a 'Supply Chain' of Services
• Application Enablement
- Which multi-tenant architecture – virtualize, platform or full application?
- Execution & Data (isolation and sharing)
- Tenant-aware security, monitoring, reporting and management
- Customization and user personalization within a tenant
- Development (tools and metadata)
- Service automation … On- and off-boarding, .....
- Version control
• Cloud Integration & Enablement
- Fine-grained usage tracking, metrics and costing
- Advanced scalability, performance and availability
- Integration/composition with other public / private resources
- Which programming model!
IBM in leadership in Cloud Computing delivery is helping our partners and clients today
Center Charter
� Worldwide Cloud delivery infrastructure
� Deep skills and resources
� Research on next generation of
� Web 2.0 workloads
� Rapid deployment of collaboration and
� Innovation events
DUBLIN, IRELAND and ARMONK, N.Y, March 19, 2008
'Today IBM (NYSE: IBM) and the Industrial
Development Agency of Ireland (IDA Ireland)
announced the establishment of Europe’s first Cloud
Computing Center.'
"IBM's European hub for Cloud Computing highlights Ireland’s role as an important contributor to IBM's global research,
development and innovation strategy.”
– Micheál Martin TD, Minister for Enterprise, Trade and Employment
“This new facility and the cloud computing model, the wealth of talent at IBM's software lab in Ireland will be accessible to not only
the rest of Europe, but Africa and the Middle East as well."
– Steve Mills, Senior Vice President and Group Executive, IBM Software Group.
© 2009 IBM Corporation11
Deploy in the cloud
•One click application provisioning
•Deployment optimization
•Collaboration platform for knowledge
sharing
WebServer
AppServer
DBServer
Developers, Early Users,
Operations, Application Owners,
Business Units
A Cloud for Developers
Developers ,
Architects, Testers
Develop in the cloud
•Integrated, dynamically provisioned and
scaled runtime environment
•Repository for source and reusable
images
Deliver services from the cloud
•Seamless transition to production environment
•Easily accessed from anywhere
Mobile Calendar Application
© 2009 IBM Corporation12
Growing Portfolio of IBM Cloud Computing Offerings
Cloud Consulting•Infrastructure strategy &
planning for cloud computing
•Business cloud consulting services
•IT optimization services
A portfolio of leadership products and services for optimizing with cloud computing that continues to grow to support customers with cloud building and cloud delivered offerings.
Cloud Implementation•IBM design and implementation
for test & developer Cloud•IBM Service Management Center
for Cloud Computing•Scale out File Services
Cloud Delivered•IBM LotusLive•Computing on Demand•IBM Information Protection Services
•Remote data protection service•Managed data protection for
desktops and laptops
In summary…
� Cloud computing is a disruptive change to the way IT services are
delivered
� Without a strategy, Cloud computing can be a threat
– IT services delivered over the Internet
–Perceived cost gap between a cloud service and traditional IT
� With a strategy, Cloud computing is a huge opportunity
–Lower cost of delivery for some workloads
–More responsive IT
–Ability to optimize delivery to traditional, private cloud, public cloud
–Greater visibility in billing / chargeback to LOBs
� IBM can help!