microsoft technical webinar: ux/ui design for windows 8 & windows phone 8 - presentation
TRANSCRIPT
Microsoft ServicesUser Experience
We make Microsoftsolutions desirable.
Daniel Kreuzhofer
User Experience (UX) –an important building block for success.
usable
useful
value
desirable
findable
credible
accessible
UX-Honeycomb nach Peter Morville
MeaningfulHas personal significance
PleasurableAn experience worth sharing
ConvenientWorks exactly like you think
UsableCan be used without difficulty
ReliableAlways available and accurate
Functional (Useful)Works as programmed
Focused onTasks
Focused onExperiences (Subjective/qualitative)
(Objective/quantifiable)
Few companiescross this line!
User Experiencein the New Era
New Era
New era
Every person is IT-Decision makerFreedom of choice, bias, needsNew lifestyle – Work and Life aremerging digitallyTechnology has to be fun
Personal
Benefits of good UX
B2C - Solutions• Higher conversion rates• Customer loyalty• Lower support costs• Easy extensibility
B2B - Solutions• Higher productivity• Higher employee satisfaction• No expensive trainings• Lower support costs• Easy extensibility
= ROI
Cost reduction• Early discovery of concept errors• More accurate project cost estimations• Lower support costs
Customer satisfaction• Percepted quality technical quality
Customer loyalty• Better extensibility• Reputation = ROI
The UX Process.
Sample