microsoft: the blank canvas: planning our instagram launch, presented by rob wolf
TRANSCRIPT
Microsoft Rob WolfThe blank canvas: Planning our Instagram launch
ME
M
BER M E ETIN
G 3
4
SOCIALMEDIA.ORG
SAN FRANCISCO
SOCIALMEDIA.ORGCASE STUDIES
Member Meeting 34San Francisco2-4-2015
Learn more about Member Meetingssocialmedia.org/meetings
0
50
100
150
200
250
300
Q1 '10 Q3 '10 Q1 '11 Q3'11 Q1 '12 Q3 '12 Q1 '13 Q3 '13 Q1 '14 Q3 '14
Monthly Active Users (mm)
Instagram Twitter
0
5
10
15
20
25
30
35
40
45
Facebook Twitter Instagram
American Teens’ Most Important Social Network
Fall 2012 Spring 2013 Fall 2013 Spring 2014
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
User interactions with brand's posts as % of followers
Celebrate people doing amazing things in their digital work and life, aided in part by Microsoft technology.
Launch with a global relay, in which we travel the world, documenting the people who embody the spirit of the new Microsoft. We will celebrate their inspiration, accomplishments, and passions. And subtly, authentically, show how they’re enabled by our products.