microsoft windows
Post on 20-Sep-2014
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DESCRIPTION
Windows is the uncelebrated superhero taken for granted. The Hancock of superheroes that the public does not know why or what they should appreciate about it. Time to remind them of its significance and allow Windows' true character to shine through.TRANSCRIPT
![Page 1: Microsoft Windows](https://reader033.vdocument.in/reader033/viewer/2022052504/541c65c67bef0a16088b4740/html5/thumbnails/1.jpg)
I’M A PC and I’ve been made into a stereotype.
![Page 2: Microsoft Windows](https://reader033.vdocument.in/reader033/viewer/2022052504/541c65c67bef0a16088b4740/html5/thumbnails/2.jpg)
I’M A PC
![Page 3: Microsoft Windows](https://reader033.vdocument.in/reader033/viewer/2022052504/541c65c67bef0a16088b4740/html5/thumbnails/3.jpg)
Life Without Walls
![Page 4: Microsoft Windows](https://reader033.vdocument.in/reader033/viewer/2022052504/541c65c67bef0a16088b4740/html5/thumbnails/4.jpg)
Singular vs Diverse Identity
![Page 5: Microsoft Windows](https://reader033.vdocument.in/reader033/viewer/2022052504/541c65c67bef0a16088b4740/html5/thumbnails/5.jpg)
![Page 6: Microsoft Windows](https://reader033.vdocument.in/reader033/viewer/2022052504/541c65c67bef0a16088b4740/html5/thumbnails/6.jpg)
What’s Next?Tell a greater story that involves both directions equally, authentically based on Microsoft reputation. If I’M A PC talks to diversity of users and Life Without Walls demonstrates compatibility, how do we evolve the conversation—What does it mean for people, for this world?
![Page 7: Microsoft Windows](https://reader033.vdocument.in/reader033/viewer/2022052504/541c65c67bef0a16088b4740/html5/thumbnails/7.jpg)
Windows is the Common Denominator
\\\ Windows 95% MKT/// Small World Effect
\\\ People & Technology & Ideas and 1 Billion things in between
/// Everything is connected —Literally, not hypothetically
![Page 8: Microsoft Windows](https://reader033.vdocument.in/reader033/viewer/2022052504/541c65c67bef0a16088b4740/html5/thumbnails/8.jpg)
![Page 9: Microsoft Windows](https://reader033.vdocument.in/reader033/viewer/2022052504/541c65c67bef0a16088b4740/html5/thumbnails/9.jpg)
(or LESS)
Six Degrees of Separation
![Page 10: Microsoft Windows](https://reader033.vdocument.in/reader033/viewer/2022052504/541c65c67bef0a16088b4740/html5/thumbnails/10.jpg)
Phase I Teaser Making Connections
![Page 11: Microsoft Windows](https://reader033.vdocument.in/reader033/viewer/2022052504/541c65c67bef0a16088b4740/html5/thumbnails/11.jpg)
Teaser Degrees of Separation
![Page 12: Microsoft Windows](https://reader033.vdocument.in/reader033/viewer/2022052504/541c65c67bef0a16088b4740/html5/thumbnails/12.jpg)
Physical Connections
![Page 13: Microsoft Windows](https://reader033.vdocument.in/reader033/viewer/2022052504/541c65c67bef0a16088b4740/html5/thumbnails/13.jpg)
Phase II Six Degrees of Separation
(or LESS)
![Page 14: Microsoft Windows](https://reader033.vdocument.in/reader033/viewer/2022052504/541c65c67bef0a16088b4740/html5/thumbnails/14.jpg)
Online Connections
![Page 15: Microsoft Windows](https://reader033.vdocument.in/reader033/viewer/2022052504/541c65c67bef0a16088b4740/html5/thumbnails/15.jpg)
![Page 16: Microsoft Windows](https://reader033.vdocument.in/reader033/viewer/2022052504/541c65c67bef0a16088b4740/html5/thumbnails/16.jpg)
Phase III Viral Bacon
![Page 17: Microsoft Windows](https://reader033.vdocument.in/reader033/viewer/2022052504/541c65c67bef0a16088b4740/html5/thumbnails/17.jpg)
Bacon’s Common Denominator
![Page 18: Microsoft Windows](https://reader033.vdocument.in/reader033/viewer/2022052504/541c65c67bef0a16088b4740/html5/thumbnails/18.jpg)
Bacon on String Theory
![Page 19: Microsoft Windows](https://reader033.vdocument.in/reader033/viewer/2022052504/541c65c67bef0a16088b4740/html5/thumbnails/19.jpg)
RESULTS
The team from Crispin Porter + Bogusky awarded our team Best Overall Strategy because “the story sparks ideas. Not only did (we) make a fluid continuance of the Life Without Walls concept; (we) took into mind the qualities that can be perceived as negative and turned them on their head while capturing a truth of Windows. Winning teams get the opportunity to pitch the man himself in Boulder, Colorado.”
![Page 20: Microsoft Windows](https://reader033.vdocument.in/reader033/viewer/2022052504/541c65c67bef0a16088b4740/html5/thumbnails/20.jpg)
BEST OVERALL