Marketing Proposal

Thank you for allowing us into your home and giving us your time to

present our services to you.

Ph 06 3555522

email realestate@inspire.net.nz Licenced agent 2008REAA

Century 21 By the lake

Our Office Profile

Introduction

I am pleased that you are open to the possibility

of me representing you and appreciate the

opportunity to do so

My Company has invested extensively

in database and web based technology. We are

proficient in this area and keep in touch with our

buying clients, so much so, that we have sold a

number of properties lately that other companies

could not. We are continually up skilling our staff

to be able to use these systems also.

We don't have to be the biggest in this

digital based world only the best.

The adage that you have market strength in being

small and agile in this digital and electronic

information communication age is true. We can

handle ANY number of client contacts

electronically.

We are Team Based and as a team we

can all fill in the gaps, link buyers to sellers and

keep you fully informed. You as an Owner are

therefore being fully represented in the

marketplace. We pride ourselves on our

teamwork. We work our client base as a team

towards the best result for you.

Our sales staff have the freedom to list

anywhere, which in turn draws their clients to

their colleagues properties as well as their own.

Our sales staff predominantly have the support of

a sales cadet, pa and buyers agent , and are

highly supported in their own right.

Our market segment transverses

the Province and a wide range of property values.

We hear stories all the time where the only person

you see is the listing agent or the only buyers you

see are at open homes. But with our team

approach, under the listing agent's responsibility

for the marketing, for keeping you in touch and

informed, your objective of getting a better result

in this current buoyant market place is

significantly increased with a team approach. You

do not want a better buyer, a buyer who would

have paid more turning up at a later date that

means you have under sold the property.

We look forward to being of

assistance to you. We are happy to talk to

you about our systems and the best approach to

do this for you. We can conduct a sales campaign

for your property that will achieve the best price

in the most convenient time frame. We are

available with all the information in relation

to your Real Estate matters, so please do not

hesitate to contact us.

.CENTURY 21 New Zealand and its member offices have access to the most

up-to-date technology, management, support,

sales and marketing systems available in the

industry today.

Tim Kearins Profile

� My Accomplishments

Dip Ag, Dip Bus Studies both from Massey

AREINZ

Licenced Agent 2008 REAA

Principal of Century 21

� Who is Tim Kearins

When sales agents become successful at selling , they often go it on their own. Tim did and set up his own agency in 2005 .

An enthusiastic operator with a solid database , his email newsletter is bigger than some whole firms .

Tim owns several offices in Turangi and Taupo . He operates with several assistants in Palmerston North selling real estate .

His experience will bennefit you .

Tim doesn't like the BullS that surrounds some areas in real estate , like agents promising you a buyer or result , signing you

up exclusively then not selling your home. What is that ?

In fact you may see him withdraw in that instance , he will say I will do everything I can for you. No promises . No BS. If you would like me to help , I'm your man.

Tim likes to say , I have buyers . I do need a listing authority to get to work for you.

I will try something , if that doesn't work I will try something else.

Tim has a strong working relationship with other agents in other firms and will often co-opt these to help.

Tim plays Golf and rugby

Camps in the Holidays in Coromandel

Has a beautiful wife and 4 children

And sits on a High School BOT

The Market Opinion RV $ Land m House m Built Insert brief detail Estimated sale level reflective of the current market conditions is: $ to $ Estimated sale level of $ Commission on that would be $ + GST

Century 21 Bby the lake LTD Licensed (REAA 2008)

Your property ( Address )

What’s the market like

Understanding the Market

Market Type Characteristics

Implication for Sellers

Buyer's Market Buyer's Market Buyer's market

Supply of homes for sale exceeds buyers available

Large number of homes for sale. Homes usually sell more slowly. Prices stabilize (or) sometimes decrease.

Buyers have more time to look before deciding. Sellers have less negotiating power. Buyers can make lower offers.

Seller's Market Seller's Market Seller's Market Numbers of buyers exceed supply of homes.

Minimal homes for sale. Many buyers. Homes sell quickly. Prices generally increase.

Possible setting of a higher selling price. Sellers may reject conditional offers. More time to decide upon the acceptance of an agreement.

Balanced Market Balanced Market Balanced Market

Number of houses on the market for sale is basically equal to buyers

Demand equals supply. Sellers accept reasonable offers. Homes sell within a reasonable time. Prices are generally stable.

More relaxed atmosphere. Good number of prospective buyers sees the home.

What price will you get?

No matter what we would like to think, the Real Estate Agent or a Valuer or the Vendor does not fix the value . Nor is it arrived at by adding a percentage to the Rateable Value (previously known as the Government Valuation)

The Market Value is what a Buyer will offer and a Vendor will accept

Factors that will not affect your sale price

What you paid for the property. The cost to you of past repairs or improvements. How emotionally attached you are. The cost of the property you want to buy. The highest price a salesperson says it is worth before listing.

Don’t list with the agent who says the highest price , Unless they have a serious compelling plan to help achieve that for you , otherwise they are just “ buying “ the listing.

Pricing Your Home To Sell

The Emotional buyer

1. You have a better chance of achieving a PREMIUM PRICE for your

home of you offer it for sale using a “no price” marketing method of sale and attracting an emotional buyer

2. When you take the price off your home, potential buyers can only judge your home by its features and benefits, not the price tag

Intelligent Pricing

By pricing your property at market value, you expose

it to a much greater percentage of prospective buyers.

This increases your chances for a sale while ensuring a final sale price that properly reflects the

market value of your home.

The Effect of Overpricing

Improper pricing may lead to a below market value sale price, or even worse, no sale at all.

Your home has the highest chances for a fruitful sale when it is new on the market and the price is

reasonably established

Activity vs . Timing

A property attracts the most attention, excitement and interest from the real estate community

and potential buyers when it is first listed on the market.

Improper pricing at the time of initial listing misses out on this peak interest period and may result

in your property languishing on the market.

If you price your property above the buyers price range and then get an offer you refuse, you may have to price your home below the offer price you refused -this is the start of a PRICE SLIDE.

If you want to sell your home in today’s marketplace, you need to match what the buyers will pay.

If you price your property incorrectly in the first 4 weeks of marketing your home, you will miss the best chance of selling your home quickly

How much will it cost?

How much will it cost you in commission fees ? Real Estate Fees are only payable after an Unconditional Sale has been achieved – NO RESULT – NO CHARGE.

Fees are $500 plus 3.95% of the Selling Price (up to $300,000) and 2.25% thereafter, plus GST The following services are included in this fee:

• To provide any necessary assistance required by you beyond the sale of your home

A targeted approach This is where we take great pride in our approach. We can advertise anywhere and anyway. We can do anything that other agencies are offering. We have great flexibility in our marketing plans, they are not cardboard cutouts. What we do is create an individual campaign in consultation with yourself to gain maximum impact with the least expense. The "standard" campaign that we have has been developed from what works best. Markets change and price trends move. In keeping therefore, we are constantly adjusting our approach to achieve a top sales result for you.

How long will it take to sell?

Recent experience show

� Express sale 2-3 weeks maximizing the peak sale period or 60days

� Auction 2-6 weeks

� Tender 4-6 weeks or 120 days

� By negotiation 90 days

� Buyers over a fixed price 90 days

� Set a Price 120 days

How long will it take to sell?

It is our frequent experience that the following factors have the greatest effect on the length of time it takes to sell a property:

n Presentation

n Price

n Accessibility

n Marketing If the property is well presented, is sensibly priced, and you make it easy for your Agent to gain access, there is little reason why it should take more than four to eight weeks to sell.

What else do I need to do now?

� Entrust us to fully market and sell your property. � Create an atmosphere Net curtains should be open, cut some flowers, remove clutter, take pets away, music is good, baking or incense or toilet sprays are good. � First impressions count Fix letterbox, grass removed from gutters, mould and lichen removed. Fix windows, tidy garage to create space. If you are moving put half of your clothes, linen and pantry stuff in boxes, it makes your cupboards look bigger. � Small improvements add up People look at window frames and will often determine the soundness of the whole house from this, paint them! � Kitchens and Bathrooms Polish bathroom and kitchen and wipe dry. People will open your cupboards. Make sure nothing falls out of draws and cupboards are not too full. � Trim hedges, mow lawns, clean carpets � Open days: Jewellery and valuables should be safely locked away or taken with you. Breakables removed and personal photos taken from walls and mantels.

Do I need to List with Another Company?

� No! If another company has a buyer we can make arrangements to conjunct with them.

What extra marketing should we do?

� It takes about two weeks to tell the market your property is for sale. � With Auctions and Tenders we need to publicize a date. � A Premium is usually generated with Competition; the cost of advertising is usually

covered by only one extra bid. � If you have a date you are working to, we would need to know

Marketing methods

1. If you want a very quick sale, then an AUCTION or a QUICK SALE may suit your needs

2. With AUCTION over a marketing period of 30 days plus a few more

days, you have 3 main chances of selling your home

3. You also have a chance of attracting an emotional buyer who

will judge your home by its features rather than its price

4. With CENTURY 21’s QUICK SALE,the property is offered for sale at

a published price which reflects the current prices offered by buyers for similar properties

5. If A QUICK SALE is not sold within 14 days - then the property is “over

priced” and a price adjustment must be made

1 Evidence has shown that

most properties marketed by CENTURY 21’s EXPRESS SALE sell within 60 days.

2. For the first 21 days of the

marketing period, the property is offered without a price and buyers are asked to give feedback on what they would pay for the property. If the price offered by a buyer is suitable as a start for negotiations, you could be offered an attractive price for your property.

3. If this is the case, you could sell your

property within the 21 day “no price” marketing period.

4. If you don’t sell your property after

21 days, then the property is placed on the market with a price, but you have a greater chance of selling within 60 days as your asking price will reflect the “feedback” regarding the price you have received from potential buyers.

90 DAY PLUS PLAN. EXCLUSIVE LISTING WITH A PUBLISHED PRICE.

When you list your property with

a published price, in most cases you choose a price based on what you want and not the “buyers price”.

Then you add room for negotiation to allow for “offers” so the price of your property could be well above the buyers price.

2. For this reason, nearly 90% of all

properties listed with a price take over 90 days to sell

3. The reason it takes 90 day or more to

sell is because it take sellers that period of time to be “educated” to the marketplace and accept the prices being offered by qualified buyers

1. If you want more than one agency to market your property, CENTURY 21

can offer you LOCAL LIST

2. This method of sale allows CENTURY 21 to list with any

other agency you choose and CENTURY 21 will share commission with the agency that sells your property

3. The benefit of LOCAL LIST to you is that you get one agency to manage

your property and give you correct advice when offers are received but you have your property promoted by more than one agency

Black market- Confidential listing

90 DAY PLUS PLAN. CONFIDENTIAL LISTING.

A Confidential Listing is designed

for those sellers who have no time, pressure to sell their property and who want to keep the sale as confidential as possible

2. Obviously no signboards appear

on the property, no “open for inspections” are arranged and the address of the property doesn't appear on the web page

3. Buyer inspections are by

appointment only with qualified buyers

4. Because of the lack of promotion,

it may take longer to sell the property compared with other methods of sale

5. Less than 2% of sellers choose a

Confidential Listing as a method of sale

Seller service pledge Our Commitment to you 1. To sell your home to the most

qualified buyer in the shortest possible time at the best price possible

2. To provide you with regular

market reports showing properties that have recently been sold and new listings that are similar to your home so you have the information on which to base your listing price or adjust your listing price

3. To expose your property to the

marketplace to attract as many qualified buyers as possible

4. To list your property for the price

you choose

5. To bring you all offers and

negotiate the best price for you with the most qualified buyer

Your experience in selling a home

1. Have you sold a home before?

2. Which method of sale did you choose?

3. Were you happy with the price you obtained?

4. Were you happy with the service provided by the real estate agency and the agency representative?

5. Were you happy with the marketing package?

6. What are you looking for in your real estate agency?

� Sales skill’s, knowledge, experience , attitude, enthusiasm, time management, planning ?

Has this property been for sale before ?

If we seem to be asking a few questions . It is because we would like to know what hasn't worked.

What course of action have you taken so far?

What has been the result of these actions to date ?

Why hasn't anyone bought it ? Have you had any feed back as to why?

What are the buyers saying ?

Do you perceive a need to change the course of marketing action?

What do you feel about the result so far?

What would you like to see done now ?

What would you feel like if the property was still for sale in 3-6 months time?

When are you planning to move ?

When did you want to sell?

What price range do you expect the property to sell in ?

How long have you been here ?

What have you done to the home since you have been living here ?

Have a desired outcome in mind . Sell right?

Do you think it should be Tendered , Auctioned , Open Homed ?

Properties do not sell because :

1. They are overpriced

2. The “ right” buyers do not know they are for sale or

3. The presentation gets in the way

We have some recommendations that would like to run through with you

One of the KEY skills in real estate is Negotiating

We believe the Express sale method , Unique to Century 21 alleviates this . Draws buyers

in from outside your price range , and with the right skillful agent “ defends “ your price

How shall we market the Property

Your salesperson will advise you of the best method that should suit you,

your property and the current market place.

� Express sale

� Auction

� Tender

� By negotiation

� Buyers over a fixed price

� Set a Price

ADVERTISING Increases number of inspections, which creates competition. This in turn pushes up the price.

$1000;00 spent may return a $20,000 premium

The best form of advertising targets the right buyers and promotes the property and not the Sales

Person - Agency.

The best return dollar advertising lasts as long as the home is for sale

Neighbour Marketing works because a large number of properties in New Zealand are sold to

someone within a ten-minute circle. Or to a friend who would like to live in the area.

Social networks from School carpark mothers chatting ,, to workplace smoko rooms , facebook ,

and neighbourhood flier drops add to the PR =Postive Rumour that we wish to instill

The Internet is becoming the primary way many people are searching for property. 7 out of 10

people in New Zealand make their initial foray into the market via the Internet. It is convenient,

inexpensive and wide-ranging. It allows purchasers to remain anonymous until they are ready to

buy.

Getting you the best price –

Your salesperson will advise you of the best method that should suit you, the property and the market conditions

The most successful methods of sale

Attracting the emotional buyer

GETTING YOU THE BEST PRICE.

1. You have a better chance of achieving a PREMIUM

PRICE for your home of you offer it for sale using a “no price” marketing method of sale and attracting an emotional buyer

2. When you take the price off your home, potential buyers can only judge your home by its features and benefits, not the price tag

Methods Marketing Methodology

Express sale- Our Recommendation Express sale is a Century 21 proven method of selling by expressions of interest. Many sellers have found Express sale to be particularly effective and successful in today's market.

How it works The agent markets the property as per the sellers instructions as an expression of interest for the first 3 weeks by advertising and conducting open homes. All interested buyers are qualified and then they are offered the opportunity to attend an open home or an appointment is made for inspection. Firstly to buyers already identified in this price range And then we conduct a " Public Open home " inviting all parties to view through a open home ad in the Property Press. Once they have inspected the property , the agent obtains feedback from the buyers including what the property is worth to them After a 3 week period has ended and if no offers have been submitted , the agent returns to the seller with feedback from the open homes and an asking price for their property is decided. the asking price will reflect the feedback given and a saleable market price will be advertised.

Express sale advantages The advantages of using the Express sale method are numerous. This method has been proven in attracting more buyers and higher prices. By taking away the advertised asking price of the seller, it makes the buyer decide how much the property is worth to them, which can result in an offer that exceeds the sellers expectations. It also enables sellers to obtain feedback from potential buyers earlier and asking prices can be decided and adjusted to meet the market faster, resulting in a sale made sooner. The seller gains all the positives normally associated with an auction, including being able to set a reserve and attracting the emotional buyer, without any of the associated risks , ie property being passed in , or no bids being registered.

Expre$$ sale

1. This method of sale is Unique to Century 21 2. Sellers place the property on the market under an exclusive agency agreement with Century

21 3. For the first 3 weeks the property is offered without a price 4. For the first week has an invitation only open for buyers registered with the agency 5. After this invitation only open for inspection , we obtain feedback from the buyers on the

potential market price for the property 6. The Second week is a normal public open for inspection 7. During the 3rd week , we obtain feedback from the buyers on the potential market price 8. By the end of the 3rd week we are ready to make recommendations 9. Because of the buyer interest an auction or tender can be held 10. A price can be place on the property and offered as a normal sale 11. The property could have been sold in the first 3 weeks.

Expre$$ sale Express sale is an ideal method of sale on a changing market place Express sale attracts Sellers who want to find the Emotional buyer - after all how do we price for that. Take away the price tag - lets find people who like it first. The market gives you a true indication of your properties worth Your property doesn't go on the market at an inflated price only to be brought down to catch up with the marketplace. A nasty trap! Potential purchasers across a wider price range are more likely to view your property All the advantages of pre-Auction without the stress If your property hasn't sold within three weeks we have a true indication of the market value of your home and we continue marketing it accordingly This method has been used over many years by our Principal Tim Kearins, with great success . . Be one of the first to take advantage of this revolutionary method of selling

Call Now on 06 3555522

Express sale

As a seller , you have a number of choices regarding the method of sale you use. Probably the most popular method of sale is the exclusive method where you choose one agency to sell your property and you list with that agency at an asking p rice In most cases the asking price is above the market price so you can allow for offers Unfortunately if your property is listed above the market price , you will not sell it in today's market because you have listed it above the market price If your property is above the market price you will prevent the genuine buyers from inspecting your property so you could lose the best buyers for your property and that would be a shame wouldn't it? To prevent you missing out on the best buyer , we suggest you use the Express sale method of sale which is only available through Century 21 With an express sale we offer the property for sale for the first 3 weeks without a price By not having a price on your property, we can invite all the buyers in the price range you have determined for your asking p rice and we will help you determine the price We will offer your property to all our registered buyers in the price range you require and in the 1st week( usually ) we offer an open for inspection just for them Registered buyers have been looking for a property to buy for weeks and often months, often have pre- approved finance and are ready to buy now, and know what they want If a buyer shows interest we can negotiate a sale very quickly- that's why the process is called an Express Sale In the second week,we will offer the property for a Public open for inspection, but again without a price. Should any buyer ask the price we will only mention the price range you have agreed to If we get an offer and you reject it , we will negotiate with the buyer, but the first refusal of price allows us to negotiate the best price with a subsequent buyer because we can advise them that you have already refused $XXX,XXX If we get two or more buyers who would like to buy the property , we will ensure that we sell the property using competitive bidding either by offering your property for sale using the Auction or Tender method Our job is to get a premium price for your property and we can do that with competing purchasers- we can't do it when an asking price is quoted and every buyer makes an offer In the 3rd week , we will offer the property again for a Public open for inspection without a price In some instances we will not have an open , nor advertise it on the 3rd week. This is a tactic that sends a message to the market place that perhaps we dont need to , perhaps we have had enough interest in the first two weeks to sell it . Often buyers will phone us direct on this 3rd week, asking for an inspection , as no open is advertised, It brings buyers who may often wait and see otherwise to the surface. If we don't sell by the 3rd week, or conditions don't suit an Auction or Tender. We recommend you place a price on the property and we offer it as a normal exclusive listing We recommend Express sale because it has the best chance of attracting the emotional buyers to your property , and therefore achieving a premium price for your property I can guarantee , that with a no price method of marketing , if there is a premium out there- we will get it-Now lets do the paperwork! Kindest regards Tim Kearins Licenced Agent 2008 REAA Principal Century 21 By the lake Ph 06 3555522 email realestate@inspire.net.nz

The first 21 days

Since it is our aim to achieve the highest possible price for your property, we will set the asking price for our initial marketing (in line with your instructions) a little higher than we expect the market to bear. When a property first enters the market, momentum is generated, because all the qualified buyers (those in the price range who have been looking around for some time and are ready to buy) will discover the property for the first time. Competition peaks in the first few weeks of marketing and buyers are most likely to make the highest offers for fear of losing out to someone else.

Pricing

Setting an asking price

Setting an accurate asking price is a difficult task and cannot be taken lightly. To price the

property accurately we need to survey current market trends and ascertain what might be the

highest price to be gained. Pricing accurately is one of the hardest tasks in Real Estate because

ultimately the price is what the buyer will pay and you the owner will accept, not what we say, nor

a percentage above GV, nor sometimes a valuation. Basing prices on comparison is an

assessment only, as no other property is exactly like yours. That is why you see a number of

homes marketed in the early stages with no price attached.

Hence our recommendation of the Expre$$ sale.

The emotion attached with a home sale can result in prices achieved that are simply hard to

predict.

Pricing accurately AFTER buyers have viewed the property is the truest method ; We then price

just above what we believe the highest buyer will pay.

By law as agents , we must not mislead you on the selling price potential of your property

Don’t be tempted to list your home with an agency that offers you the highest price

Auction- the reasons and benefits of this are as follows

We can accommodate a quick, no fuss sale. The date is also a set one, you can make plans accordingly. � Purchasers know that on a certain date the property will be sold, this gives them time also to make financial arrangements for the date of sale thereby creating urgency and competition. Competition can encourage a higher price than originally intended. � It is generally accepted that once a price has been advertised, it is looked upon as the top and most ambitious price, open to negotiations always downwards. � But what if you put a high price on it? Over pricing the property generally has the effect of usually underselling it as the longer it is on the market the more people say or feel that if it has not sold yet it must be overpriced. � By removing the barrier of price we can find “all” parties who would genuinely buy it, this could be one person or half a dozen and sell to the party prepared to pay the most. � By auctioning the property we do not go through the agony of finding a buyer who would have paid more a week after you have sold it. The Auction makes sure we find all the interested parties now and because you have control of the process we can get back to all people who have viewed it before you decide to sell it. � If we get an offer before it is advertised I hope this meets with your approval. � People will often pay more and have to pay more for a property that they want. � A good price can be achieved quickly as buyers do not wish to miss out and can often put offers in before it is advertised OR before the Auction at a premium to stop the sale. � I would prepare Auction Particulars and Conditions of Sale. You control the terms i.e. Possession date rather than having an unsuitable date being dictated to you by a buyer and we can guide you on the Reserve if required. � A 10% deposit is paid on the fall of the Hammer (twice as much as generally accepted). All Real Estate Fees are taken from the deposit after ten days. With a greater deposit you have money to put down on another home or property, often alleviating the problem of having to get bridging finance for the deposit on another home or property yourselves. � Yourselves set a Possession date to suit where you are going, and you can make plans accordingly. � Auctions receive greater exposure. Maximum Exposure � The Auction draws a bigger level of enquiry as the price is removed. Buyers from lower AND higher price brackets will view the property. For the lower buyers your property could be the best they have viewed thereby making it appealing AND for the higher priced buyer dropping a price bracket could make your property look cheap making it easier to negotiate a good price with them. � A marketing plan can be adjusted to suit your needs. Ideally the impact should be immediate and most monies should be directed towards the early days. By focusing the advertising effort early it can actually help us save money! If an early sale eventuates.

1. You have three chances of a sale with auctions - before the auction, at the auction

or just after the auction and the days following the auction

2. You can sell your home in a very quick time period

3. There is an intensive marketing campaign to attract as many buyers as possible

4. If you sell under auction conditions, you have a cash contract with no conditions

attached

� With marketing and the magic word Auction as the heading for the Ad, buyers well get drawn to the property.

Negotiating

� One of the key skills in real estate is handling the negotiations. The Auction process actually handles that for you. Relieving the pressure from you and putting it back to the buyers. You are in control. Offers can be forthcoming in three ways a. Leading up the Auction b. The Auction itself c. Post Auction by identifying the buyers interested who bid, or were Present at the Auction � The ideal way to price a property is to place a price upon it just above what the highest buyer in the market place is prepared to pay. The Auction identifies this price without you having to ascertain a price yourself. You still have the reserve but it is from the knowledge of what pricing information the market and buyers has given us. It is not uncommon for offers to come in higher prior to or at Auction than the owner's expectations. The Auction process allows this to happen.

Tender the reasons and benefits of this are as follows

1. Four weeks of Marketing and open homes. Ideal between tenants

2 .Or to get a quick expedient result; we don't advertise the price; we just try and get the best price

3. You can sell your home in a very quick time period

4. Sealed tender forms

5. Ability to compare many offers at the same time.

6. Encourages a deadline to the marketplace, and a system that agents work too, to achieve the best result for

you.

7. There is an intensive marketing campaign to attract as many buyers as possible

8. The best buyer may not have cash today, but ca n still operate under a tender.

.

We can accommodate a quick, no fuss sale. The date is also a set one, you can make plans accordingly.

� Purchasers know that on a certain date the property will be sold, this gives them time also to make financial arrangements for the date of sale thereby creating urgency and competition. Competition can encourage a higher price than originally intended.

� It is generally accepted that once a price has been advertised, it is looked upon as the top and most ambitious price, open to negotiations always downwards.

� But what if you put a high price on it? Over pricing the property generally has the effect of usually underselling it as the longer it is on the market the more people say or feel that if it has not sold yet it must be overpriced.

� By removing the barrier of price we can find “all” parties who would genuinely buy it, this could be one person or half a dozen and sell to the party prepared to pay the most.

� By tendering the property we do not go through the agony of finding a buyer who would have paid more a week after you have sold it. The Tender makes sure we find all the interested parties now and because you have control of the process we can get back to all people who have viewed it before you decide to sell it.

� If we get an offer before it is advertised I hope this meets with your approval.

� People will often pay more and have to pay more for a property that they want.

� A good price can be achieved quickly as buyers do not wish to miss out and can often put offers in before it is advertised OR before the Open Tender at a premium to stop the sale.

� I would prepare Tender Particulars and Conditions of Sale. You control the terms i.e Possession date rather than having an unsuitable date being dictated to you by a buyer.

� A 10% deposit is paid (twice as much as generally accepted). All Real Estate Fees are taken from the deposit after ten days. With a greater deposit you have money to put down on another home or property, often alleviating the problem of having to get bridging finance for the deposit on another home or property yourselves.

� A Possession date is set by yourselves to suit where you are going, and you can make plans accordingly.

� Tenders as well as Auctions receive greater exposure. Maximum Exposure

� The Tender draws a bigger level of enquiry as the price is removed. Buyers from lower AND higher price brackets will view the property. For the lower buyers your property could be the best they have viewed thereby making it appealing AND for the higher priced buyer dropping a price bracket could make your property look cheap making it easier to negotiate a good price with them.

� A marketing plan can be adjusted to suit your needs. Ideally the impact should be immediate and most monies should be directed towards the early days. By focusing the advertising effort early it can actually help us save money! If an early sale eventuates.

� With marketing and the magic word Tender as well as Auction as the heading for the Ad, buyers well get drawn to the property.

�

Negotiating

� One of the key skills in real estate is handling the negotiations. The Tender process actually handles that for you. Relieving the pressure from you and putting it back to the buyers. You are in control.

The ideal way to price a property is to place a price upon it just above what the highest buyer in the market place is prepared to pay. The Tender identifies this price without you having to ascertain a price yourself. It is not uncommon for offers to come in higher prior to or at Tender than the owners expectations. The Tender process allows this to happen.

MARKETING ALTERNATIVES

Offering other agencies a slice of the sale, a conjunctional sale All agencies say they will do this , but do they actively seek it ? No . They don't because they want all the commission .

When a new property comes up , apart from all our normal marketing program’s , I actively promote to the other agents as well!

Who is the best buyer talking to right now ? Where are they ? Have they gone to an open home, sent an email or phoned an agent in the last 3 months and if they have , to which agent ? Who honestly knows . Each and every agent in town has some buyers , some will have 2-3 , some will have 2-300.

Now I do sell allot of my own homes , but if another agent currently has the best buyer for your property I want them to buy your home. I offer them a conjunctional sale , prior to advertising and marketing . It is the only way you will get all the companies working for you at once.

Quick Sale

1 QUICK SALE is designed by

CENTURY 21 to give you the best chance of a sale within 14 days.

2. To achieve this, you must list your

property at a price that will attract current buyers who are ready, willing and able to buy NOW!

3. Details of the COMPETITIVE MARKET

ANALYSIS will give you an indication of the price you should use as your “asking price”.

So this is what we pay for

For the sale we are offering a NO SALE NO CHARGE commitment to you of a base fee of $500; 3.95% up to $300,000 of the sale price and 2.25% on the balance + GST.

You are securing the services of a well established proven database of clients and someone who is prepared to work these clients ie PHONE THEM UP

To ensure that your property is effectively exposed to the market we undertake to provide the following:

1. Featured in our Newsletter and distributed to all our buyers on database via email and post. Direct mail to "out of area" clients. A client matching system through our

2. Client database, by targeting selected email lists. A very important part of our system is where we find you buyers in our database as your home is placed on the market.

3. Professional Colour photos taken on digital camera.

4. A full Property Report, available at our offices and posted on our web site or via mail to clients requesting it.

5. For sale signs at out cost placed prominently upon the property. Signs act as a 24 hr agent When Buyers call us off a sign they have already identified the location, external appearance of the house and the quality of the neighbourhood. An inspection often follows when we furnish further details .

6. To recommend and implement a marketing campaign for the sale of your home

7. To prepare and place advertising within the media

8. To conduct open houses and private inspections

9. To conduct negotiations and prepare

documents for sale of your home 10. To liaise with all parties between sale and

settlement 11. We will prospect surrounding properties

(a large number of properties in New Zealand are sold to someone within a 10 minute circle or to someone who knows of someone who would like to live in the area).

12. Fliers sent to the local areas.

13. Constant feedback every week.

14. Impact advertisements plus photos written and designed in the Property Press.

15. We believe we sell properties others cannot because we take good photographs and write good advertisements.

16. Inspections notified prior and feedback given promptly.

17. Private, personal appointments for demonstration inspection of all aspects, benefits of the property, including a rehearsal of the demonstration practiced by myself either at the property or mentally run through.

18. Consistent local knowledge of schools, shops, community services and transport.

19. Thought given to who or where the most likely buyers for your property are, it is no point bringing 10-30 wrong buyers to your property.

20. Our company has the services of a Licensed Auctioneer.

21. Placement on realestate.co.nz - the official web site of the Real Estate Institute.

22. Placement on century21.co.nz - we do have a loyal following of clients who check this site Regularly and subscribe to our Property alerts.

23. We utilize facebook and Social media

Open Homes

So this is what we do!

1. We offer you a “pre-view” open for inspection by invitation

only for the first weekend of the marketing campaign to

attract our qualified registered buyers on our database -this

is not a public “open for inspection”

2. The second weekend of the marketing campaign we offer

two open for inspections on the same day - one from 10-

10.30 and the other from 4.00 - 4.30 -these are “public” open

for inspections and your neighbours will be invited unless

you have any objections

3. Subsequent “open for inspections” are on one day only of

the weekend and last pproximately 45 minutes

4. On occasions we will suggest twilight “open for inspections”

and/or“champagne” open for inspections

To Open Home or not to Open Home Builders use many tools to build a house. Likewise we need to use as many methods as possible to sell your home. We encounter many objections to open homes or signs from owners when they first consider selling their home.

YES we can try it without Open Homes or Signs and in many

cases we will sell the property, but if not sold we should then

use all the tools available to us. We think we should use all

the tools immediately, but if you are unhappy with anything

proposed to you or through the sales process, you are in

charge. Don't be afraid to voice your preference. With your approval we can conduct open homes typically from 30-60 min's in duration on a Saturday or Sunday afternoon.

Why Have an Open Home Many buyers feel reluctant to call a salesperson about a property that they are interested in because they want to keep control of their anonymity until it is necessary to enlist the agent. An open home is a non-threatening, low sales pitch venue and many buyers find this much more comfortable until they have found the property that they want to buy or alternatively the offer already on their property has gone unconditional. Buyers do buy homes in the weekend; many buyers do not know that by Monday they will own a home. Given the non threatening opportunity to view through an open home can give them the chance to purchase where perhaps otherwise they would not have, if there was not an open home held on that property, they may simply not view it, or buy elsewhere. The adage that we have to make it "easy” to buy may mean opening the home up for sale via an open day. Future prospective clients will often attend a few open homes to get an idea of what their own property is likely to sell for and sometimes will fall in love with a property that they see at an open home. Prospective buyers will often want their families to come and have a look as well and this can contribute to their decision being favorable. Neighbors will often come to open homes and while this can be construed, and often is, as being nosy - there are often friends and relatives of theirs who become the final owners - as they, like the neighbors, like the area and are keen to see if this home is the one for them. If the property for sale has a conditional contract on it, it is advisable not to cancel any open homes that are coming up and have been advertised as such - just in case that offer falls

through. A backup offer often ensures a sale.

Private Open Homes We can conduct an open home directly via our database of clients. Our database highlights the most active or likely clients for your home. Invitations are sent directly to them by email, letters, cards or phone. This is a very successful way to sell your home. The Buyers are people we already know and have been qualified. Several interested parties at these mini open days can stimulate competition straight away. A good start.

Public Open Homes

We can add Open Home times to the sign in advance. Open homes are more convenient for a number of buyers. They can view the property without having to make an appointment with the salesperson and can feel under less pressure. There are a number of buyers, who on Friday do not know that by Monday (after going to an open home in the weekend) that they will own a house.

It could be your property

Advertising on the internet

Recommended marketing for your property at the beginning of the campaign. If you are about to become a home seller, it is worth assessing your agents website or e-newsleter or new property quoting systems. If you have talked to an agent about finding a home , and then see it advertised in the paper and they did not call you or even email you. How many 100eds of people have they not told? Remember akllot iof buyers are out of town and even out of the country . Before signing on the dotted line. More and more purchasers are making their first contact with properties for sale on the Internet. Even inexperienced web users soon work out how to differentiate between user-friendly web sites and time wasters. Prospective vendors would be advised to be wary of advertising that is little more than a poorly disguised promotion for an agents own business group or network. Many people tell us, ours is a simple site to follow and the best one they have seen. Buyers can be impatient and won't wait longer than 30 seconds to find a house before they quit the site and go onto another. Buyers are constantly checking our site for new listings and we contact them about new properties as they become available. We take web marketing one step further by actively sourcing email addresses of our clients. We are constantly sending links to our web pages, thus directing buying traffic to our site and your

property, rather than relying on them logging on and finding yours amongst 1,000's of others.

www.realestate.co.nz

No Cost

www.open2view.com ( Includes a professional photographer )

$199:00

www.century21.co.nz We are quoting new properties to clients over the Internet via e-mail. Because this is a faster method of informing clients, they are getting a head start. In fact, even before the property is advertised. A number of properties have sold this way lately.

No cost

www.trademe.co.nz

$299:00

www.facebook.com

No cost

QR Codes Cell phones and ipads recognize the code and take you straight to the property link. You will see these on fliers and in some cases sign boards upon the property

No cost

Super Feature your listing!

You can now promote your properties for

sale by upgrading to a Super Feature. It doesn't have magical powers, but it puts you

at the top of all other listings (on rotation)

for relevant searches, meaning more eyes on

your property.

Super Feature your listing!

You can now promote your properties for sale by upgrading to a

Super Feature. It doesn't have magical powers, but it puts you at the

top of all other listings (on rotation) for relevant searches, meaning

more eyes on your property.

Open homes reminder

Got some open homes coming up? Display them in our Open

Homes section! You can add up to four open homes times in

advance, either manually or through your feed provider. Call the team today if you have any questions.

The rainbow, property alert and e-newsletters ( maybe you receive one already)

- finds properties for buyers

- finds buyers for properties

We endeavor to keep in touch with our buying clients and maintain a "clean" database. Rather than having a “ static’ internett site , we push the site(s) with links, e-news, fliers, QR codes and place the property in a number of places so that it finds the buyers , rather than relying on the buyers finding it. With search criteria and friends of friends we find that we can push the property to the marketplace by utilizing a number of social , internett, email and simple flier platforms –, after all the neighbours live here and will often have family or visitors they know who are looking in the area also. High tech and high touch] When we get a new buyer or the buyer looks at changes to their search criteria we search the database and identify suitable homes for them! Simple. If nothing suits we then subscribe them to E-News, Which sends our full stock list to them weekly or fortnightly. Depending on the new listings levels. They can unsubscribe from this.

A very important part of our system is where we find you buyers in our database as your home is placed on the market. Our database is intergrated company wide, some firms have a number of agents operating individual databases and the buyer from one agent is simply not quoted the property from another. You know this to be true when the only person you see is the listing agent …at open homes… This is what you pay a good agent for . rather than place a sign on the fence and maybe an ad in the paper and wait for the buyer to come, We have some very aggressive behind the scenes up to date , modern marketing where we invite the buyer and seek them out.

Your suggested advertising plan

Our Offer is that we will refund you the advertising that you spend , once we sell ; Thereby having a commission package that includes our advertising . We are not a bank so cannot pay for you, and therefore require this in advance . Bronze $260 Silver $520 Platinum $1018 Gold $1538 Diamond $2578

� Advertising

The style of advertising would be much the same for either an Express sale, Auction , Tender or a Fixed Price program. .

Recommended advertising

Bronze programme $260 Property Press

1/8th page ad _________Friday_____________________________________________________ 1/8th page ad _________Friday_____________________________________________________ 1/8th page ad _________Friday_____________________________________________________ 1/8th page ad _________Friday_____________________________________________________

Internet

Realestate.co.nz _______________ Our Cost Century21.co.nz _______________ Our Cost Sella.co.nz _______________ Our Cost Open2view.com _Includes photographer $299 + GST Trademe.co.nz $199 + GST

Silver programme $520 Property Press

1/4 page ad _________Friday_____________________________________________________ 1/4 page ad _________Friday_____________________________________________________ 1/4 page ad _________Friday_____________________________________________________ 1/4 page ad _________Friday_____________________________________________________ Internet

Realestate.co.nz _______________ Our Cost Century21.co.nz _______________ Our Cost Sella.co.nz _______________ Our Cost

Platinum programme $1018 Property Press

1/4 page ad _________Friday_____________________________________________________ 1/4 page ad _________Friday_____________________________________________________ 1/4 page ad _________Friday_____________________________________________________ 1/4 page ad _________Friday_____________________________________________________ Internet

Realestate.co.nz _______________ Our Cost Century21.co.nz _______________ Our Cost Sella.co.nz _______________ Our Cost Open2view.com _Includes photographer $299 + GST Trademe.co.nz $199 + GST

Recommended advertising

Gold programme $1538 Property Press

1/2 page ad _________Friday_____________________________________________________ 1/2 page ad _________Friday_____________________________________________________ 1/2 page ad _________Friday_____________________________________________________ 1/2 page ad _________Friday_____________________________________________________

Internet

Realestate.co.nz _______________ Our Cost Century21.co.nz _______________ Our Cost Sella.co.nz _______________ Our Cost Open2view.com _Includes photographer $299 + GST Trademe.co.nz $199 + GST

Diamond programme $2578 Property Press

Full page ad _________Friday_____________________________________________________ Full page ad _________Friday_____________________________________________________ Full page ad _________Friday_____________________________________________________ Full page ad _________Friday_____________________________________________________ Internet

Realestate.co.nz _______________ Our Cost Century21.co.nz _______________ Our Cost Sella.co.nz _______________ Our Cost Open2view.com _Includes photographer $299 + GST Trademe.co.nz $199 + GST

Marketing Options & Costs breakdown Have we explained to you how we are to promote the property? We have a handout; ' This is what we pay for " Signed Client.....................................................

Or are you happy to simply entrust us to sell it? We don't have to at this time run through what we do. What web sites we use etc

Signed Client..................................................... Additional Marketing Options & Costs Property Press Cost Quantity Total

Full page colour $520.00 ......................... ................

1/2 page colour $260.00 ......................... ................

1/4 page colour $130.00 ......................... ................

1/8th page colour $65.00 ......................... ................

Internet Realestate .co.nz $Our Cost ................ Open2view photo’s $199 ................ Trademe $299 ................

Total Cost $........................

Photography

While anyone can take a reasonable photo with their camera or iPhone, these tools have serious limitations such as an inability to take commercial quality photos. A quick look on any real estate site shows many examples of inferior real estate photography which is potentially costing the seller both time and money. Or even worse, the property is listed online without a photo but that's a whole different story.

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Fliers and reports

SOCIAL MEDIA

Century 21 Manawatu

The CENTURY 21® system continues to be on the cutting edge of real estate marketing. We successfully utilize social media channels like YouTube and Facebook, Twitter and many other applications to market your property listing in an effort to find the right buyer for your home. Facebook alone has over 500 million monthly users.

Century 21 ManawatuOur consumer website offers state-of-the-art access to your property listing and includes photo descriptions and virtual tours as well as neighborhood information to attract buyers. But only if you choose to , we then ask that you like , share or link that back to your own pages. Just like the school playground carpark or the work or sports club smoko room . facebook is becoming a tool in the sales medium . Like a builder , we need many tools to help sell your home MoBILE MARKETING

CENTURY 21 leverages mobile applications to make it convenient and easy for buyers to shop for CENTURY 21 listings on the go. From iPhone accessing mobile devices, CENTURY 21 is bringing your listing to thousands of online customers.

Realestate.co.nz is mobile

Open2view is mobile

facebook is mobile In real time on the go we can reply to buyer enquiries and questions, back to their mobiles

Property Press – Media ads Property Press has an open home pull out weekly promoting open days. It is the largest coverage real estate paer in the region AND it captures those not on email , internett or facebook. Not everyone has iphones , or even checks their computers weekly, some don’t

even have computers.

½ Page Property Press Option

$520.00 a time

½ Page Property Press Option

$260.00 a time

1/4Page Property Press Option

$130.00 a time

1/8th Page Property Press Option

$65.00 a time

Signage

Signs Signs act as a 24-hour agent. When Buyers call us off a sign they have already identified the location, external appearance of the house and the quality of the neighbourhood. An inspection often follows when we furnish further details.

Getting people to view your property is vital

Pictorial signboards Extremely useful when the property is better than viewed from the road, It is a real shame if the best buyers drive past the property and gauge an impression whether they will purchase or not from the road frontage, when the property is much better inside or in the back yard, the investment in this sign could capture the best buyer or a buyer who might not have otherwise viewed the property and made that appointment to view.

Costs $131.00 A large Project sign can be done for $250 plus backing and posts.

Database buyers-

� Our Database buyers and Web exposure

� We are happy to sit you in front of our computer and rainbow search out potential buyer matches for your home DATABASE BUYERS We have an extensive database of buyers including many with email addresses. Therefore we are selling some properties before they are advertised. This does not mean the properties are not being marketed. We are targeting buyers who have been identified over 10 years and more than 500 advertising campaigns. I. Advertising directly through the database works.. II. Time and time again we sell properties that others cannot, due to our extensive database and targeted approach. DATABASE MANAGEMENT Our Company has invested extensively in database expertise, email and web based technology. We are proficient in this area and it provides us a platform to keep in touch with our buying clients. We pride ourselves on our teamwork Together as a team we fill in the gaps, link buyers to sellers and keep you fully informed. When this is not done, or a team members works on their own, you as an owner are not being fully represented in the market place. Our sales staff have the freedom to list anywhere. Therefore our market segment is right across the board. We cover the province with all property types- lifestyles, residential and investment. We try hard to fully represent you 7 days a week, using all our teams resources.

What could possibly go wrong?

The first thing is other agents sticking their nose in! And creating doubt in your mind about what you are doing is correct! If they do please tell us. Over protective friends and mums and dads only have your interest at heart , and can very lovingly point out all the negatives too. Sometimes you just need to say “, I know you love me dad , and thanks for your advice , but I am doing this with my eyes open , and if all the things that are wrong that you point out were fixed , I couldn’t afford to buy the new home anyway. I am buying this one, not you” big hugs In 2-3 weeks you will have doubts that the process is running smoothly , but we trust our systems and know that there is allot happening off the ball generating the PR =positive rumor that we want. You may need to ask us for a sit down again at the 21 day mark

My Commitment to You In the preceding pages I have provided you with an outline of my expertise and that of my company. I have also demonstrated why CENTURY and I are the best choice to market and sell your home. I would like to extend my personal and professional commitment to you. As your CENTURY 21 Agent, I will: • Provide you with excellent service and support • Communicate with you every step of the way • Represent your interests ethically and professionally • Make every effort to sell your home promptly and at a fair price

Kindest regards

Tim Kearins AREINZ

Dip Ag, Dip Bus Studies Century 21 By The lake Licenced Agent 2008 REAA 1117 Kairanga Bunnythorpe rd | R D 5 | Palmerston North 4475 Phone 6 355 5522 | Mob 0274 495 547 www.century21.co.nz

ANY QUESTIONS?