mid term papers, nmims

8/10/2019 Mid Term Papers, NMIMS

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SVKM's NMIMS

School of Business Management

Programme: MBA Core All Six Divisions, Trimester: I,

Academic Year: 2012-2013

.

Subject: Statistical Analysis for Business Decisions

Marks:

30

Date: 23

rd

July 2012

Time: 90 minutes

Mid-term Examination

Instructions: Candidates should read carefully the instructions printed on the question paper

and on the cover of the Answer Book, which is provided for their use

NB:

1. Answer all the Ten Questions

2. Use of Calculator is permitted

3. All Questions carry equal (three) marks

4. Answer to each question to be started on a fresh page

5. Assume data where ever necessary and state them clearly

fiuestion 1

Six vitamin and three sugar tablets identical in appearance are in a box. One tablet is taken at

random and given to Person A. A tablet is then selected and given to Person B. What is the

probability that

fit Person B was given a sugar tablet given that Person A was given a vitamin tablet? {)'}~ S - 0

1f.

Neither was given vitamin tablets? o()~, )

. s X Exactly one person was given a vitamin tablet? oS

vOuestion 2

Sixty percent of the student body at UTC i~

frnm

thp c: ?,? of Tennessee (T), :8 percent aft:

from other states (0), and the remainders are international students (I). Twenty percent of

students from Tennessee live in the dormitories, whereas,

50%

of students from other states

live in the dormitories. Finally, 80% of the international students live in the dormitories.

y

What percentage of UTC students' lives in the dormitories? ~\

.b : Given that a student lives in the dormitory, what is the probability that she/he is an

international student?

0 ./..- 1 .

g

c

y

Given that a student lives in the dormitory, what is the probability that she/he is from

Tennessee?

OoLt

1 - 6

fiuestion 3

A public interest group was planning to make a court challenge to auto insurance rates in one of

the three cities: Atlanta, Baltimore or Cleveland. The probability that it would choose Atlanta

was

0.40;

Baltimore,

0.35;

and Cleveland,

0.25.

The group also knew that it had a

60

per cent

chance of a favourable ruling if it chose Baltimore,45 per cent i f it chose Atlanta, and 35 per

cent if it chose Cleveland. If the group did receive a favourable ruling, which city did it most

likely chose? ~ (

0 1.\1'\1-)

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vQuestion

The amount of fuel consumed by the engines of a jetliner on a flight between two cities is a

normally distributed random variable X with mean = 5.7 tons and standard deviation z: 0.5.

Carrying too much fuel is inefficient as it slows the plane. If, however, too little fuel is loaded on

the plane, an emergency landing may be necessary. The airline would like to determine the

amount of fuel to load so that there will be a 0.99 probability that the plane will arrive at its

destination. 6 8.& m

~uestion 5

Fluctuations in the prices of precious metals such as gold have been empirically s own to be

well approximated by a normal distribution when observed over short intervals of irne. In May

1995, the daily price of gold (1 unit) was believed to have a mean of Rs 383 and a standard

deviation of Rs 12. A broker, working under these assumptions, wanted to find the probability

that the price of gold the next day would be between Rs 394 and Rs 399 per unit. In this

eventuality, the broker had an order from a client to sell the gold in the client's portfolio. What is

the probability that the client's gold will be sold the next day? G

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~uestion6

The latest nationwide political poll indicates that Americans who are randomly selected, the

probability that they are conservative is O.SS,the probability that they are liberal is 0.30, and the

probability that they are middle-of-the-road is 0.1S. Assuming that these probabilities are

accurate, answer the following questions pertaining to a randomly chosen group of 10

Americans

v

What is the probability that 4 are liberal? ~ --

~) What is the probability that none are conservative?

o\ \ \ .l

c) What is the probability that two are middle-of-the-road? 0~1.f&

fluestion 7

An auditor takes a random sample of size n

=

36 from a population of 1,000 accounts

receivable. The mean value of the accounts receivable for the population is 1 1 = Rs. 260 wli.iI

the population standard deviation C 1 = Rs. 45. What is the probability that the sample mean will

be less than Rs. 250? o 4\'1

Ouestion 8

In ? certain factory manufacturing razor blades, there is a small chance of 1/S0 for any blade to

be defective. The blades are placed in packets, each containing 10 blades. Using the Poisson

distribution, calculate the approximate number of packets containing not more than 2 defective

blades in a consignment of 10,000packets. '\

c t ~ ,

~uestion 9

The Nobb Door Company manufactures doors for recreational vehicles. It has two conflicting

objectives. It wants to build doors as small as possible to save on material costs, but to

preserve its good reputation with the public; it feels obligated to manufacture doors that are tall

enough for 9S of the adult population in the United States to pass through without stooping. In

order to determine the height at which to manufacture doors, Nobb is willing to assume that the

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height of adults in America is normally distributed with mean 73 inches and standard deviation 6

inches. How tall should Nobb's doors be?

~184

i>'\.~

Ques t i on 10

The chancellor of a state university is applying for a new position. At a certain point in his

application process, he is being considered by seven universities. At three of the seven heis a

finalist, which means that (at each of the three universities) he is in the final group of three

applicants, one of which will be chosen for the position. At two of the seven universities he is a

semifinalist, that is, one of six candidates (in each of the two universities). In two universities he

is at an early stage of his application and believes there is a pool of about 20 candidates for

each of the two positions. Assuming that there is -'10 exchange of information, or influence,

across universities as to their hiring decisions, and that the chancellor is as likely to be chosen

as any other applicant, which is the chancellor's probability of getting at least one job offer?

------8est of Luck------

--------------------------------- Page 3

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SVKM s NMIMS

Mi d-Term Exam July 2012)


MBA - Core 1

st

Year Trim. I)

Cus to mer A cqui si ti on an d Retention

Marks:

20

Time:

1 X

Hrs.

Instructions

1. Attempt any two questions

2. All questions carry equal marks

3. Examformat- Open book. Students may refer the prescribed text booksand printouts of power point

slides. Laptops and cellphones will not be permitted.

uestion 1.

Hyundai's Eon is positioned as a model which has superior styling, mileage and

space compared to competing models in its class, namely, Alto, Alto K10 and Spark. The

company has retained you as brand manager for the model.

Consumer reaction: According to auto magazine editors, Hyundai has been very successful with

the designs of the Eon. The cabin and boots space are adequate making the Eon among the

most spacious cars in the segment. Customers say that the car is perfect for city driving

because it is manoeuvre through traffic & is able to go through narrow lanes.

What strategy will you adopt to enhance customer delivered value in order to achieve leadership

position in the product class

uestion

2.

The Apple iMac is positioned as the ultimate all in one desktop targeting the

2.8;::g8 PC user who traditionally used a windows version.

The positioning of the iMac is that it is not just about superior features but a completely different

use experience that includes cloud computing, a range of path breaking software that are a treat

to use, the revolutionary OS X Lion operating system and complete compatibility with all

windows based applications and accessories. In addition to this, the iMac boasts of large

display high resolution monitor, high speed processor, advanced graphics, high definition

camera and severai features superior to the traditionai windows desktop pc. It is offered at a

price point that is comparable to a high performance widows pc.

Consumer reaction: Consumers have thrown up questions such as, wili my PC devices

(cameras, printers and hard drives) run on the iMac, how do I move my files to the iMac, will my

current e-mail service work on the iMac, can I join Windows Networks. The response to most of

these .questions is affirmative, making the iMac uniquely compatible with the existing user

environment.

As a brand manager analyse the marketing orientation of the company and justify your answer ..

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Question

3. ITC's Welcomgroup has established it's Welcome Heritage chain of hotels

comprising of Palaces, Forts, Havelis and resorts. Welcom Heritage is a collection of the

Heritage Hotels with 40 Hotels at over 37 Destinations in 13 States. Ranging from the grand

palaces and forts in Rajasthan to quaint hill resorts in Himachal Pradesh. From an outdoors

adventure holiday in the jungle lodges of Uttarakhand and Madhya Pradesh to nature resorts in

Kashmir, Tamil Nadu, Karnataka, West Bengal, Punjab, Uttar Pradesh, Sikkim & Goa. The

pricing is attractive and targeted at a middle to upper middle class tourist.

The chain aims to attract the holiday segment of the travel and tourism market. The heritage

positioning tries to capitalize on old world opulence and the charm of traditional hospitality.

Customer reaction: Customer response from the target group has been favourable. Corporates

have shown interest in offering holiday packages to executives as fringe benefits. Tour

operators have shown interest in select locations.

As the marketing head of Welcome Heritage how will you design a marketiog plan for the hotel

chain.

Question 4.

Automaker Renault's latest offering the SUV 'Duster 'is big, beautiful and fuel

efficient. Priced in the Rs. 7 to RS.12 Lakh range, Even the worst roads don't faze the Duster.

For the price it's the best riding car available in India. It's cabin is not opulent in the base models

but comfortable. The diesel version is city friendly with minimal lag. The Duster is a serious

small SUV. It promises superior ride comfort vis a vis the Mahindra Scorpio and Tata Safari. It

could lure prospective customers of the Ford Endeavor. With the Duster, Renault plans to shake

up the Indian SUV market with a carpet bombing strategy targeting market leader Mahindra

Scorpio.

Customer reaction: The Duster has found a niche and promises to deliver on all it is promising.

It could well succeed in making Renault a renowned brand like the Scorpio managed to do for

Mahindra.

As marketing manager of the Renault Duster how will you leverage cultural, social, personal and

psychological factors to influence consumer choice in favour of your offering.

2

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SVKM's NMIMS UNIVERSITY


Academic Year: 2012-2013

Mid Term

Programme -MBA Core-2012

Subject:

In di vidual

Dynamics and Leadership

Date:

Trimester: Trim I

Full Marks' 20

Time: 1hr. 30mns.

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Note:

The question paper contains

4

questions ( 5marks each)

All questions are compulsory

Answer to each question to start on a new page

1)

How would you as a manager influence workplace behavior based on your understanding

about emotions and emotional intelligence

2) Some people claim they have tried to use behavior modification and it doesn't work.

(This is a complaint frequently heard by therapists). According to the principles of

effectiveness of reinforcement and punishment, why is behavior modification

unsuccessful at times?

3) Hari is a sales executive with a leading FMCG company. Based on his scholastic record

and his performance in the interviews, he was hired to push a brand of ayurvedic

toothpaste. However, very soon it was discovered that Hari is a reticent person with his

own personal inhibitions which have not helped him much in getting along with other

team members of the sales team and as a result he has not been able to achieve his

targets. His boss Suyash is worried about Hari' s unsatisfactory performance on the job

and is eager to understand why Hari has failed to measure up to his expectations despite

his good academic credentials. (\i-

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What is Hari's problem? Analyse the caselet, through the theories of personality. How

will you resolve this problem? \ ~J

4) What would you say about this response to a survey conducted in March, 2009 on the

/ state of work in the USA's economy? Kindly utilize the frame work from perception

while giving explanation.

\

\'--

'About one in four employed in America(26%) are concerned that they personally

will be laid off from their job in the next six months, But almost half (44%) are

concerned that others at their company will be laid off. What makes people say that

bad things are going to happen to others, first? Is it an accident? Does itjust happen

or is there a possible explanation for this?

Page

1

of 1


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SVKM'S NMIMS


Programme: MBA - I Year, Trimester I,

Academic Year: 201213

Subject: Financial Accounting

Analysis .

Instructions: 1) Calculators are allowed

2) Show all workings to support your answer

Case:

ANGELINA AND BRAD'S SCHOOL VENTURE

Angelina and Brad decide to buy out the Bharjatiyas, owners of anexisting for- profit school in Jaipur on

01 st April 2011 They consider education to be an upcoming profitable business and think, that with their

worldwide linkages, they will be able to convince celebrities across the world to send their children for

schooling here.

The Balance sheet of the school as on 31 st March 2011 is as follows:

Amount

Amount

Capital

300000

Land and Building

600000

Less Loss from

Less accumulated 240000

360000

operations

187500

112500 depreciation

Loan from HSBC

500000

Furniture and fittings

220000

Less accumulated 88000

132000

I

depreciation

Interest accrued on loan

50000

Computers

300000

Less accumulated

100000 200000

depreciation

Accounts Payable 127000

Stationery Supplies in hand

27500

Tuitions fees-accrued

42000

Prepaid Insurance

8000

Cash 20000

TOT

789

TOT

789

They strike a deal with Bharjatiyas to buy out the school at Rs 112500 which is the book value of all assets

after clearing off all liabilities.

As they visualize the school to be an absolutely state of the art, high end school which will attract discerning

parents, they decide to take an additional loan from Lords Bank, their existing banker in India of Rs 10 lacs

to be used for various upgradation activities.

Following activities are noticed during the year.

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Total tuition fees received was Rs 36,50,000 . Rs 1,70,000 worth of fees is not yet received. Being the

owners, Angelina and Brad decided not to pay Rs 6,25,000 worth of fees for their 6 children during the ')

They used Rs 6 lacs of the additional loan to renovate the existing building and bought a few horses for Rs

3.5 lacs to teach horse riding to students.

Depreciation is to be charged

@

2.40 lacs on land and building. The livestock (horses) are expected to be

useful only for a period of 4 years after which they need to be replaced with new horses. The four year old

furniture is,expected to last another 6 years. Computers are depreciated @Rs 1 lac p.a.

As a policy, the school paid for all its food supplies immediately but stationery purchases were always on

credit.

Cash payments towards the following were also made during 2011-12:

Food supplies Rs 325000

Accounts Payable Rs 375000

Miscellaneous purchases Rs 50000

Salaries to staff Rs 600000

By the end of March 2012, salaries worth Rs 2.25 lacs and accounts payable towards stationary supplies

worth Rs 0.75 lacs were still pending. Year end stock taking reveals that food supplies worth Rs 0.35 lacs

and stationery worth Rs 0.15 lacs were in stock.

Insurance was due for renewal in the beginning of April 2012. They were talking to a few international

general insurance companies and thus, had not renewed the existing insurance policy.

Interest due for previous year is cleared but interest for the current year on both the loans @ 10% p.a. is due.

On 30

th

March 2012, the school invests Rs 20 lacs in a Fixed Deposit with Syndicate Bank.

You are required to

1. Prepare the balance sheet and income statement of the school for the year ending 31st March 2012.

2. List 3 reasons why there is a difference between the increase(decrease) in cash balance and

profit(loss) for the year.

3 . .


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NARSEEMONJEEINSTITt~~~ MANAGEMENTSW,.ES2S~\

(DEEMED-TO-BE UNIVERSITY) I~ 1'. H. ~ESA~ ).~ 4

SCHOOL OF BUSINESS MANAGEMENT

L.l ,\:.

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MID TERM EXAM -~ \,. - < ; : 1

Programme: CORE D

I VI'S IuyU '; ,',---a~ ~ ~ ~ ~

Sub: Microeconomics

Trim:

Marks: 25

Time:

2 hours

5 Marks

Q.I

Choose the correct alternative.

Economics is

(a) the study of the markets for stocks and bonds

Jb) the study of choice under conditions of scarcity

(c) exclusively the study of business firms

(d) fundamentally the same as sociology

2.

Which of the following is not considered a factor of production separately in Economics?

(a) Land

(b) Labor

Cc) Capital

v{d) Minerals and oil reserves

3. The problem of choice arises because

~ We have infinite wants and finite resources

(b) We have finite wants and finite resources

(c) We have finite wants and infinite resources

(d) AIl the above

4. .._ are foregone opportunities of foregone benefits

tJl) Opportunity costs

(b) Production costs

ij

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(d) Opportunity benefits

A point that lies the production possibility curve indicates that resources are

fully or efficiently used

(a) Outside

(b) Inside

(c) On the curve

(d) None of the above

6. Microeconomics deals with which of the following?

(a) the total output of an economy

(b) the measurement of a nation's inflation rate

~ how producers and consumers interact in individual markets

(d) how tax policies influence economic growth

The law of demand refers to the

f Inverse relationship between the price of a commodity and the quantity demanded of

the commodity per time period

(b) direct relationship between the desire a consumer has for a commodity and the

amount of the commodity that the consumer demands

(c) inverse relationship between a consumer's income and the amount of a commodity

that the consumer demands


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(d) direct relationship between population and the market demand for a commodity

8. Demand curves have a negative slope because

(a) firms tend to produce less of a good that is more costly to produce

(b) the substitution effect always leads consumers to substitute higher quality goods for

lower quality goods

J91

the substitution effect always causes consumers to substitute away from the

consumption of a commodity when the commodity's price rises.

(d) an increase in price reduces real income and the income effect always causes

consumers to reduce consumption of a commodity when income falls

/,/9.

If the price elasticity of demand for a firm's output is elastic, then the firms marginal

revenue

IS

(a) positive, and an increase in price will cause the total revenue to increase

(b) positive, and an increase in price will cause the total revenue to decrease

(c) negative, and an increase in price will cause the total revenue to increase

(d) negative, and an increase in price will cause the total revenue to decrease

410.

The price elasticity of demand for a good will tend to be more elastic if

(a) the good is broadly defined (e.g., the demand for food as opposed to the demand for

carrots).

(b) the good has relatively few substitutes

(c) a long period of time is required to fully adjust to a price change in the good

JaJ

none of the above are true

(5 Marks)

Q. 11 Given the following marginal utility schedule for good X and good Y for the

individual, and given that the price of

X

and price of

Y

are both $l,and that the

. di .did ll

i f

$7 X d Y

II IVI ua

spen s a

income 0

on an

Quantity for X Y

1

2

3

4

5

6

7

Marginal utility of X

15

11

9 6

4

3

1

Marginal utility of Y

12 9 6

5

3

2

1

y Indicate how much of X and Y the individual should purchase to maximize utility.

X ; : . . l1

9:)

Show that the condition for constrained utility maximisation is satisfied when the (F

J

individual is at his optimum.

~ J(. ~ ~

if What is the total utility of the consumer? ..,

/./ (5Marks)

Q.III For each of the following explain whether quantity demanded and supplied changes

because of an increase or decrease in demand or supply or a price change and draw a diagram to

illustrate your answer:

a. As a result of increased military spending the price of A.fI1yboots rises.

b. Fish prices fall after the Pope allows Catholics to eat meat on Friday

c. An increase in gasoline taxes lowers the consumption of gasoline

d. Improvements in transportation lower the cost of importing oil.

e. Increase in tuition fees lowers the demand for college.

(10 Marks)

Q.IV

Using indifference curve analysis, explain consumer equilibrium.

*****


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SVKM s NMIMS


Programme: MBA Core), Year: 2011

Trimester I, Academic Year: 2011-2012

Mid Term

Date: 01.08.2011

Time: 9.30- 11.00

Marks: 20

Instruction-s:

In all there are 3 questions. AILquestions are compulsory

Total marks for each question is given in brackets

I. West Africa is awash with stories of the organized enslavement of children, with traders

kidnapping them and taking them off in chains. The International Labor Organization

(lLO) estimates that 80 million children in Africa between the ages of 5 and 14 work,

about half of whom work full time. For instance, much of the worlds cocoa is grown in

West Africa by child slaves, the stories say, sparking calls for chocolate producer

boycotts in Europe and the United States. But all of the efforts to halt child labour and

child trafficking will fail if these kids do not find options to make a living in their own

towns. According to

UN

speaker to stop child labor business needs to align its efforts to

work along the lines of MDG to see that children get education and are out of poverty

and all this will need philanthropic, strategic philanthropic support.

DlSCUSS

the

questions

below with reference to the above paragraph

3x2= 6 Marks)

I.

Which MDGs are directly and indirectly aligned to reduce child labour in West

Africa?

ii. Discuss

how

companies producing chocolates can engage in providing philanthropic

Strategic Philanthropic support for reducing child labour in West Africa with an

example

n.

Bajaj Auto Ltd, founded in 1944 manufactures scooters, autos etc. The business focuses

its socially responsible business practices

011

rural development activities, principalJy

around the areas where it has manufacturing plants and predominantly where its

employees come from. These activities include integrating the development of villages,

including: agriculture extension, the provision of drinking water, education at pre-

primary level and establishment of high schools. To promote micro entrepreneurship the

company aids in developing small business like courier services, transport services,

garage services which can be used by Bajaj Auto itself to support its office operations.

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Discuss the questions below with reference to the above paragraph (4+6= 10Marks)

1.

Which theories of CSR are applicable for Bajaj to undertake community development

activities? Discuss the salient features of the theories and the justification of its

relevance.

11.

What are the tangible and intangible benefits do you think Bajaj must be accruing

through its community development activities?

ill. Novartis states, CSR is an integral part of our operations and a key to our success.

Novartis is committed to sustainable performance built on a solid foundation of ethical

values at all levels of its business. Our commitment to CSR rests on Four Pillars:

Patients, Business Conduct, People and Communities, and Environmental Care.

Discuss the questions below with reference to the above paragraph

(2x2= 4 Marks)

1.

Based on the reading of the Novartis case enumerate what are the initiatives of

responsible behavior undertaken with respect to 'people'.

11.

Based on the reading of the Novartis case map the typology of stakeholders using the

stakeholder analysis framework. Describe the attributes of each stakeholder and their

influence on business.

2

. .

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