midas.doc
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AN ORGANISATIONAL STUDY AT MIDAS PRE-CURED TREADS
Pvt. Ltd
CHAPTER-I
INTRODUCTION
Rubber is an important plant not only for economic strategies but also for the
use of living of human kind. Natural latex is one of important raw material
available for making various kinds of products in heavy industries such as motor
and vehicle industry. In our daily life we are always, involving with products
made of rubber. List of items made rubber consists of rubber eraser, tyre, and
gloves etc.The rubber industry has global importance and has unique impact on
world economy. Transportation plays a vital role in cultural growth & economic
growth of any country. The govt. of India has made considerable outlay in
constructing & mainting roads and highway and so transportation plays crucial
role for the economic development of the country.
Midas is one of India’s largest suppliers of tyre retrading materials.48% of
rubber is consumed by 30 tyre manufactures other 25% by tread rubber
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manufactures and the rest by foot ware makers and other rubber goods
producers. MIDAS is the leading tread rubber makers in India. India is fourth
largest natural rubber consumer in the world after U.S.A., Japan & china. Rubber
is Kerala’s primary & prestigious crop.
The rubber industry has global importance and has unique impact on world
economy.
NEED AND SIGNIFICANCE OF THE STUDY
This study helps to understand the working pattern of the organization and
it helps to improve decision-making skill. Conducting organizational study is
necessary factor for awarding the degree certificate. The organizational study
helps to get a good knowledge about the industry. It helps to understand the
culture in the organization and its effectiveness on employees.
OBJECTIVES OF THE STUDY
To improve decision-making skill.
To study how the organization deals with different types of problems that
the company faces.
Getting practical experience regarding the organization function.
To understand the culture in the organization and its effectiveness on
employees.
To improve communication skill of the investigator by communicating to
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the high rate people as until as staff of the organization.
To fulfill the requirements of the MBA cariculam
SCOPE OF THE STUDY
The conducted study helps the researcher to understand the actual
functioning of different departments of the company. The study on Midas pre-
cured treads pvt Ltd analysis the functioning of different and their inter
relations, this study also tried to reveal information related to
production ,HR,marketing,systems,sales ,purchase departments.
LIMITATIONS
1) The management showed unwillingness to supply certain critical
information, which is essential for the study.
2) The officers were very busy
3) Time being the limiting factor the investigator could not go deep in
to the total position of the company.
4) Investigator had to depend secondary data so some of technical &
administrative aspect were not available
PURPOSE OF STUDY
The purpose of this study is to get close understanding of the operation,
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managerial policies & strategies of the company. But lack of time persuaded the
investigator to abridge the work.Inspite of that, the study has tried its level best
to reach about perfection in all ways.
METHODOLOGY OF THE STUDY
The Advanced Learner’s Dictionary of Current English lays down the
meaning of research as “a careful investigation or inquiry especially through
search for new facts in any branch of knowledge”.
The work is essentially an organizational study. The researcher has done a
top to bottom examination of MIDAS procured Ltd laying special emphasis on the
marketing aspects of the company. An important item in the literature was the
company’s memorandum and articles of association. As for the primary data
collection, the interview method was followed. The researcher interviewed
various members of the company’s management as well as the supervisory and
athor workers.
The data collected was processed in order to make it suitable to analysis. Editing
of data was undertaken after all the personal interviewes were over.The data
was checked for the completeness, accuracy and uniformity.
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Decisions regarding what, where, when, how much, by what means
concerning an inquiry or a research study constitute a research design.“A
research design is the arrangement of conditions for collection and analysis of
data in a manner that aims to combine relevance to research purpose with
economy in procedure”.
In fact, the research design is the conceptual structure analysis done. The
findings of the analysis were interpreted to reveal the exact state of affairs of the
company. Suggestions for the problems identified also have been made in the
report.
DATA COLLECTION
The data required for the study included both primary and secondary data.
PRIMARY DATA
Required for the study data were collected through
1. Interview: with the company professionals after prior
appointments.
2. Discussion : with the expert of the field
3. Observation: by observing the various functions of the different
departments.
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Secondary data:
The data needed for the study were collected through the company
journals, records etc.
CHAPTER SCHEME
The first chapter deals with the general introduction of the organization
study and the objective, methodology etc. The second chapter contains the
details regarding the industry and the company. The third chapter describes the
details regarding the data collection methods. Fourth chapter deals with the
performance of different functional department. Fifth and sixth chapter are the
SWOT analysis and conclusion respectively.
CHAPTER II
INDUSTRY
PROFILE
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RUBBER INDUSTRY IN INDIA
Rubber is kerala’s primary and prestigious crop. It is cultivated in about
876000 hectors in the state and account for nearly 67%total area under major
plantation crop. The use of rubber is widespread, as the characteristics and
properties of these elastomers make them useful in almost all economic sectors:
automobiles, footwear, civil construction, plastics, and others that of crucial
importance in the daily life of society. Rubber is most widely used to produce
tires. Rubbers are of various types that is natural rubber, synthetic rubber, and
reclaim rubber. These three types of rubbers constitute the major and the most
important raw materials of the tire industry and hold a strategic position in the
country’s economy.
TYRE INDUSTRY
Tyre was invented in 19th centuries from the solid rubber tyre cotton
plynuemetric tyre to radicalized tyre.Tyres and tubes, the strategic rubber
products and basic supplements to the automotive vehicles are of utmost
importance to the country’s economy. The tyre industry sector is providing direct
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employment to over 40000 people and indirect employment to lakhs of
pepple.This industry sector now being considered as a core industry sector.
The manufacturing of automobile tyres as an essential ancillary for the
development of automobile sector came in to being in India during the 1930’s
when the Dunlop India Ltd, the first tyre manufacturing transactional company
started its operation in 1935 at Sahaganj in West Bengal...
The interesting feature of the tyre industry in India is that starting from its
inception to the present day; its progress has been influenced by repeated
import of technical collaborations.
There is an urgent need to build up indigenous capabilities for tyre technology
including the tyre machinery.
In view of this, it was thought desirable to undertake there view of present
status of this industry and to identify and analyse the critical required for
absorption and up gradation of imported technology.
During the early 80’s ,procured retreding was introduced and is now well
accepted because of its various advantages.In this process the buffed &inflated
secondly the tyre was built under inflated conditions and lastly it was cured in a
regularized manner incurring chamber inflated. In this process the trade was
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initially cured to incure better mileage because the curing was taking place at
fixed temperature or pressure and homogenetially was obtained them
Indian rubber industry now nine decades old and has become third largest of
the nation, after steel textile industries .The no .of vehicles playing on the road
are increasing day by day and it lead to the industry.
Tyre industry is indispensable to the auto mobile sector &tyre also thinks in
terms of quality, cost optimum and utility etc.Midas mileage the highest mileage
compounds are designed to lower running cost by maximizing Midas milage per
reflect tyre.
Midas is one of India’s largest suppliers of retrading materials. Forty-eight
percentage of rubber is consumed by 30 tyre manufactures other 25%by tread
rubber manufactures and the rest by foot ware makers and other rubber goods
producers. MIDAS is the leading tread rubber maker’s in India
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CHAPTER III
COMPANY PROFILE
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MIDAS PRE-CURED TREADS (p) Ltd. George Varghese found general rubbers, with its Midas brand of retreading
materialism 1969.Mr.George Varghese a creative thinker and industrialialist,who
recognized the importance of retrading well before the retrading sector become
popular in common, founded the present MIDAS PRE-CURED TREADS PVT
Ltd .The leader in the procured treads and conventional treads in the present
scenario.
Mr. George Varghese presently heads the Midas group and his wife
Mrs.Mariamma Varghese heads the unit in Tamilnadu.The Midas group was
started a small tread rubber unit in Ettumanoor industrial estate in kottayam
district, which is known as (the rubber land of Kerala.)(Kottayam district is the
highest producer of rubber in India) with the initial investment 65,000 in 1969.In
1985 July 31st MIDAS, PRECURED TREADS PVT (Ltd) was established as a small
scale unit at Ettumanoor. It has mainly engaged in manufacturing of pre-cured
tread rubber. Now the company is a medium scale unit.
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India’s largest rubber compounding unit belongs to the Midas group known as
Midas rubber private Ltd.This company’s mixing capacity is 180 tonne per day.
It is the Midas, which is supplying rubber compounds to many of Indian
major tyre companies like Apollo tyers, j.k tyers as per their needs. Midas
produces 1800-2000 tones per month. The major revenue for the group is form
the sale of procured tread rubber and its market is entirely out side kerala.
The introduction of procured treads in India made MIDAS in the forefront with
the availability of the best raw material that is the natural rubber close at hand.
MIDAS produces world-class rubber products such as pre-cured treads, camel
back tread, vulcanizing cement, cushion gum, curing bags, caring bags, caring
envelop bonding gum etc.Now the company has 36-tread rubber manufacturing
units, 26-in kerala, 8-in Pondichary and 2-in madras and the groups turnover is
100 crore quality wice and revenue wice.it is the no.1 company in the field.
MIDAS PRE-CURED TREADS PVT Ltd has an efficient marketing network
throughout India. The midas company in the procured treads rubber division
producer 1800 to 2000 tonnes per month.
VISION OF THE COMPANY
The vision of the company is to increase its market share in the near future
the company concentrates more on its quality aspects. The company believes
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that quality and consistency in sales and service can help to achieve the vision.
MISSION OF THE COMPANY
The company looks forward on the newly build high ways around the world.
For example Bombay –pune highway. The concept of retrading has been
changing in this era instead of hardness elements like accident reduction,
milege, riding comfort rolling resistance aims into picture. In this case, the
company’s mission changes to more inventions and innovations in this field.
Mission includes the following;
i. To remain the leading producer of retrading materials in India.
ii. To maximize return on investment.
iii. To continuously grow in business and became in sufficient player in world
market.
OBJECTIVES OF THE COMPANY
Objectives of the company includes:
Quality
Profit maximization
Cost maximization
Time delivery
Consistency of sales and service
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More employment
VALUES
High quality products
Customer orientations
Team work among the employees
Profit for invention and innovation
MANAGEMENT
Mr. George Varghese heads the Midas group and his wife Mrs.Mariyamma
Varghese handles the management of the unit in Tamilnadu.Professional
manager in the group looks after the company’s day-to-day operations.
the directors of the company are
Mr. John Abraham
Mr.Koshy Varghese
PRODUCT PROFILE
Midas always keep high standard of perfection in every phase of production
catering to strict international guideline. Midas has focused on constantly
improving compounds to provide customer with the best mileage through the
Midas brand products. Rubber products are exclusively made out of natural or
synthetic rubber .Tyre and tyre products are made out of rubber and they are
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manufactured by the moulding method.
Midas pre-cured treads Pvt.ltd.produses materials for retrading tyers .these
products are
Conventional treads
Bonding gum
Procured treads
Vulcanizing solution
Treads
Treads applied in the raw state as an extruded slab of rubber
compounds .Tread is wearing surface of the tyre, which comes in contact with
the road surface. Treads are classified in to two
They are
Pre-cured treads
Conventional treads
Pre-cured treads
Pre-cured treads are already cured treads it has design on the out part.Pre-
cured treads having various size from 84mm to 320mm width available for all
types of vehicles tyers.
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CONVENTIONAL TREADS
These are non-cured treads having no designs. These treads are cured at the
time of retrading process company manufacture treads of various size which the
tyre of various vehicles tyres.
RETREADING
As the tyre moves on the road, the road position wear off gradually. The
process of removing the old worn out thread and replacing it with a tread surface
is called retrading.Tread rubber is the material used to replace the wearing
surface on tyres. The old useless tyre can be made to run for almost equal
milege as a new tyre by treading with in the cost not exceeding 1/3rd of the new
tyre.usually tyre can be retread as many as 4-5 times depending on the casing
strength. In retreading industry commonly two methods are adopted ,they are
es
1. Hot process
2. cold process
HOT PROCESS OF RETREDING
Conventional tread is also known as hot process. It is a kind of retreading
procuring in which the company makes rubber sheet in a plain form and all sold
to the retraders .It is the retreaders who convert the sheet in to different shapes
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and designs with the customer’s specification with the help of moulds. Heavy
vehicles generally use this process of retreading .This process gives more milege
compared to pre-cured treads.
COLD PROCESS OF RETREADING
Cold process of retreading is called as the pre-cured retreding.Pre-cured
retreading is the method of retreading in which already cured tread rubber
having tread pattern is adhered to the type of casing using cushion gum and
vulcanizing solution between them. The temperature of this process is below
1000c.A tyre with worn out tread may still contain a healthy caring.
BONDING GUM AND VULCANIZING SOLUTIONS
These are associated products essential for the retreading process.In a called
process a pre mode is stuk to the casing bonding gum. high quality Bonding
Gum is manufactured for retreading process to suit curing temperatures of
99°C ,125°C and 150°C.the gum is made from 100% natural rubber to increase
tack. It can be used to fill nail holes and repair injured parts of casing. The
technical specifications are given below:
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OTHER BENEFITS
More milege
More number of treads
Less down time
Less possibility of puncture
PRESENT PRODUCT MIX
The different products from midas pre-cured pvt Ltd is as follows
1.Precured tread rubber
2.Camel back
3.Bonding gum
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Vulcanizing Properties
Nature of Test Method of
Test
Compound
99°C 125°C/150°C
Cure Time
t90@150°C
. 2' 30" to 4' 00" 4' 00" to 6' 00"
Scorch time
T5@120°C
. 10' 00" to 12' 00" 18' 00" to 20' 00"
Specific Gravity IS (34000 (9) 1.100 - 1.110 1.100 - 1.110
Hardness IS (3400) (2) 55 – 60 Shore A 50 – 55 Shore A
300% Modulus IS (3400) (1) 110-120 Kg/cm2 105-115 Kg/cm2
Tensile Strength IS (3400) (1) 245 - 255
Kgf/cm2
230 - 240 Kgf/cm2
Elongation at break IS (3400) (1) 580 – 600% 600 - 620%
Tear Strength IS (3400) (17) 8 - 10 Kgf/mm 8 - 10 Kgf/mm
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4.Rope rubber
5.Vulcanising solution
6.Curing bag
7.Envelops
8.Tyre flap
9.Orbi tread
10. Black compounds
CHAPTER-IV
ORGANISATIONALSTRUCTURE
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DEPARTMENT OF MANAGEMENT STUDIES MANGALAM COLLEGE OF ENGINEERING
MANAGING
DIRECTOR
GENERAL
MANAGER
FINANCE
DIRECTOR
PURCHASE
DIRECTOR
PRODUCTION
DIRECTOR
R&D
DIRECTOR
SALES
GENERAL
MANAGER
MARKETING
MANAGER
FINANCE
MANAGER
PURCHASE
MANAGER
FACTORY
MANAGER
R&D
MANAGER
SALES
ACCOUNTANT CASHIERMANAGER
ACCOUNT
MANAGER
ADMINISTRAT
ION
MANAGER
PRODUCTION
SHIFT
SUPERVISOR
LOADING
SUPERVISOR
STOCK
ASSISTANT
GENERAL
WORKERS
COMPUTER
ASSISTANT
ACCOUNTS
ASSISTANT
LAB
TECHNISION
OFFICE
ASSISTANT
MANAGER
DEPARTMENTAL
MANAGER
ACCOUNTS
AND
EXPERTS
MANAGER
F/D
D.D.CLEARENCE
BILL PAYABLE
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CHAPTER V
DEPARTMENTAL PROFILE FINANCE DEPARTMENT
HR DEPARTMENT
MARKRTING DEPARTNENT
PRODUCTION DEPARTMENT
FINANCE DEPARTMENTDEPARTMENT STRUCTURE
INTRODUCTION
The field of finance refers to the concept of time, money and risk and how
they are related. The term finance thus incorporated any of the following
1. The study of money and other assets.
2. The management and control of those assets
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MANAGING DIRECTOR
GENERAL MANAGER
MANAGER OF FINANCE
ACCOUNTANT CASHIER
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3 .Profiling and managing project risks
4. The science of managing money
Financial management is the job of the financial department. Midas financial
department is headed by general manager .the major functions of finance can be
summarized in to three that is:
1. Planning of recourses
2. Allocation of resources
3. Control of resources
Financial information is needed to predict compare and evaluate the firms
earning ability and aids in decision-making. The financial information of an
enterprise is contained in the financial statement. The two financial statement s
are p& L account and balance sheet. In addition to the above two statement
such as statement of retained earning, and statement of changes in financial
position may be prepared. The above statement reveals the following
information:
profit and loss account or income statement
Reveals profit earned and loss suffered due to the
business operation.
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profit and loss appropriation A/c
Reveals amount of fund retained in the business after the payment
of tax and dividend.
Balance sheet
Reveals financial position as on the date.
Statement of changes in financial position
Reveals source and the application of fund
COST OF THE PROJECT
The management estimated the project cost 6, 50,000 lakhs.
MEANS OF FINANCE
Found the project is raised by way of share capital 40000 lakhs and balance
will be met by way of unsecured loans from director for their relatives which will
be refunded with in the first two years of commencement of commercial
production.
Sources of fund
1.Share holders fund
a. Capital
b. Reserves and surplus
2. Loan funds
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a. Secured funds
EXPENDITURE
1. Decrease in stock
2. Purchase finished goods
3. Manufacturing expenses
4. Material consumed
ACCOUNT DEPARTMENT
DEPARTMENT STRUCTURE
INTRODUCTION
Accounts department usually a part of finance department of the company.
Accounts section deals with finance matter. It is the most important unit of the
office administration. For the full functioning of the account section there is the
account manager, on account and two or three clerical staff. Mostly deals with
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MANAGING DIRECTOR
DIRECTOR
GENERAL ADMI MANAGER
MANAGER CHARTERD ACCOUNTANT
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income and expenses.
FUNCTIONS
I. AUDIT
a. internal audit
b. Statutory audit
c.Tax audit
II. ACCOUNTS
a. Trading account (export & import)
b. P & L account
c.Balance sheet
III. STATEMENTS
a.Bank reconciliation statement
b.Income tax assessment statement etc.
BOOK MAINTAINED IN ACCOUNTS DEPARTMENT
Ledger
Journal
sales register
purchase register
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bank book
stock ledger
P & L accounts
HUMAN RESOURSE DEPARTMENTDEPARTMENT STRUCTURE
INTRODUCTION
According to Flippo “ HR management is the planning, organizing, directing, and
controlling of the procurement, development, compensation, integration,
maintenance, and separation of human recourses to the end that individual,
organizational and societal objectives are accomplished. The personnel
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MANAGING DIRECTOR
DIRECTOR
HR MANAGER
FACTORY MANAGER
ACCONTS MANAGER
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department is responsible for recruitment, selection, placement, training,
performance appraisal keeping of records, compensation etc. of employees. The
office assists them in scrutinizing applications for employment, helps in the
selection of wages etc.
In Midas, the personnel department keeps a full record for every worker
employed in the organization. The record is kept on a card known as Employees
History Card. This card includes the following details about the worker:-
Name, Department, Grade, Starting Pay, Address, Date of Birth, Education,
Marital Status.
FUNCTIONS
1. Hr planning
2. Selection
3. Recruitment
4. Performance appraisal
5. Organizational change and organizational development
6. Training
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RECRUITMENT
Midas recruitment board consists of 3-members who handle the recruitment
process of the staff of the company. It is a direct process in which applications
are collected, scrutinized and called for interview. The board is the final authority
regarding the appointment of the staff.
Factory manager is entrusted with duty of recruiting workers,near by locality
people are usually recruited as workers.workers are recruited as a contract basis.
SELECTION PROCESS
The selection procedure adopted by MIDAS Precured Pvt. Ltd. are:-
I. 1.Scrutiny of Applications
The personnel department will first scrutinize all the applications received.
Only those applications will be taken are fulfilling the recruitment criteria of the
post.
2.Blank Application Form
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A Blank Application Form is used for getting written information about the
candidates in his or her own handwriting.
The application form contains the information like Name, POB, D.O.B., Marital
Status, Qualification, Experiences etc.
3.Interview
In MIDAS group, interview is the most common. In interview, a number of
candidates face the interview board together. They are given a topic to discuss.
When the candidates respond and counter reasons their ability to communicate,
presence of mind, expression etc judged by the interviewer.
4.REFERANCE
References are conducted on those candidates who are found suitable for
tests and interviews. Reference can be collected from previous employees also.
TRINING AND DEVELOPMENT
Training is being given periodically to both staff & workers. Training is being
given by the factory manager as well as the private consultants for the
staff.training on the subject matter of machinery, chemical, wavemant etc.
MONETARY BENEFITS
Basic pay
DA
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Production bonus
Pension
STATUTORY WELFARE MEASURES
Canteen facility
Rest room
Lunch room
Drinking water
Safety measures
Protection against fire
Medical benefit
PF
OT allowances
NON STATUTORY MEASURES
Job opportunity to dependents
Uniform
Advance payment
Training facilities
REWARD
Wages is being given to the workers as per the agreement. Workers are given
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daily wage and is collected in monthly base. The wages include Dearness
Allowances and Basic Payment. The DA is of variable nature and is given to the
workers as per the norms of the statistics dept Govt.of kerala.
some benefits are given below
Over Time Allowances(OT)Double the wages
BonusBased on the union agreement.
Personally increased everyyear: 12%, 15%, 17%, 18%, and 20%.
Loanssecured loans with 0% interest
night dataFor supervisors&staff engineers
insuranceStaff and workers
PF12%
Medical allowancesfixed medical allowances of 7000 in year office staff
Leave with wageFor 20 working days 1 eligible day.
MEETINGS
The factory manager to the staff approximately as every mouth conducting
meeting direction and suggestions are being given several dimensions
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regarding the growth and developing act of production is analyzed in meeting.
TRADE UNION
The trade union operating in the company is CITU .agreement is made
between the union members and the company .It includes Bonus wages and
athor allowances.
JOB OPERATIONS & SCHEDULE
Job rotation and job schedule are favorably done for both office staff and
workers.factoy manages job relation and schedule for workers.
TIME KEEPING
Methods of time keeping
1.Attendance register method
2.Punching systems
SHIFTS
The company adopt 3 shifts system
8.30 am to 4.30 pm
4.30 am to 12.30 pm
12.30 am to 8.30 pm
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Pvt. Ltd
MARKETING DEPARTMENTDEPARTMENT STRUCTURE
INTRODUCTION
Marketing means buying and selling of goods and services between the buyer
and seller. Marketing is a continuous process. The functions of marketing
department include selection of product mix, pricing of products, sales
promotion, physical distribution, market research, advertising, preparation of
invoices etc. The process of marketing begins right from production of goods till
the consumption of goods. MIDAS marketing co ordinates the groups marketing
and management functions.
MARKETING CONCEPT
Best quality product best price better sales and services
DEPARTMENT OF MANAGEMENT STUDIES MANGALAM COLLEGE OF ENGINEERING
MANAGINGDIRECTOR
DESPATCHMANAGER SERVICEMANAGER
GENERAL MANAGER
DEPOMANAGERHEAD OFFICE
DEPO SALESSALES EXECUTIVE
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FUNCTIONS
1. Sales forecasting
2. Target marketing
3. Advertisement
4. Market share analysis
5. Order receiving
6. Mass marketing
MIDAS DEALER NET WORK
Midas sells its products in the open market directly through Group Company
Midas marketing and network dealers. Midas finds the customers do not want to
be tied down with a single manufacture. As a result they prefer the open Markey
system along with a dealer by this system in the future as well.
Midas has more than 30 dealers in India, and only one dealer in kerala (MM
Chandy &co ).Midas sell about 125-150 tones per month, which is about 20% of
the kerala market. In the western Indian states Midas has maximum dealers due
to the size of the economics in those states.Maharashtra is the biggest Midas
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Pvt. Ltd
market overall, with Tamilnadu, Andrapradesh, Kerala are good market in south.
EXPORT MARKETING
Midas is exporting mainly in developing market of south east Asia, Africa. The
company is targeting an export about 1000 tones in the five year. Moreover,
Midas has planned to form dealer network in the international market. The
immediate plans are to double the export every year. Last year Midas
participated in various shows organized in china, Italy, brazil and Singapore.
MIDAS MARKETING POSITIONING
Midas aims to raise its product price comparatively compared with competitors
like ELGI,MRF,INDAG.The categories of price include:
1. High price
2. Middle price
3. Low price
Midas is the major player in the middle price segment.
MIDAS MARKETING
Midas marketing is a partnership company registered at registrar of service
as per the Indian partnership Act 1932.the registered office of the partnership
shall be P.John Zachariah building Thirunnakkra Kottayam kerala.The business
DEPARTMENT OF MANAGEMENT STUDIES MANGALAM COLLEGE OF ENGINEERING36
AN ORGANISATIONAL STUDY AT MIDAS PRE-CURED TREADS
Pvt. Ltd
of the partnership carried on kottayam with branches, agency office,distributing
center etc.
The objects of the partnership shall be carry on business as dealers,stockist
distributors,C&F agents consignment agents commission agents sales
representatives,exports,imports, and merchants of all kind of rubber and rubber
products.
MARKETING PROCESS CHART
ADVERTISEMENT DEPART MENT
Advertising is a constructive factor in marketing. Advertisement means
DEPARTMENT OF MANAGEMENT STUDIES MANGALAM COLLEGE OF ENGINEERING
PRODUCT
DESPATH DEPO
DEALERS
C&F AGENTS
CORPORATION
SALES
SERVICES
CUSTO
MER
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CONSUMERS
AN ORGANISATIONAL STUDY AT MIDAS PRE-CURED TREADS
Pvt. Ltd
presentation of a particular product in such a way as to create interest desire
among customers for the product by appealing to their buying motives.MIDAS
spend average amount on advertisement. The advertising cost is minimum but
the company’s sale per month is around 10000 tones in India.
Advertising is done through Medias, displays in railway station, bus stand and
through brochers, posters banners, small notices etc.Midas brand is very much
popular in India. The company kept its position of branding. It includes 12000000
labels around India.
ADVERTISING FOR THE FOLLOWING
1. Procured tread rubber
2. Camel back
3. Binding gum
4. Rope rubber
5. Vulcanizing solutions
6. Curing bags
7. Envelops
8. Tyre flap
9. Orbi tread
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AN ORGANISATIONAL STUDY AT MIDAS PRE-CURED TREADS
Pvt. Ltd
10. Black compounds
SOURSES OF ADVERTISEMENT
1. Co executives
2. Advertising agencies
3. Local correspondents
4. News paper
5. Direct advertisement
COMPETETORS
NAME OF THE COMPANY GRADING
MIDAS 1
MRF 2
ELGI
TOLLINS
3
4
MARKET SHARE DIAGRAM
All other leading competitors sales grade is less than to Midas. The MIDAS sales
ranging from 1000-1050 tonnes per month.
SALES DEPARTMENTDEPARTMENT STRUCTURE
DEPARTMENT OF MANAGEMENT STUDIES MANGALAM COLLEGE OF ENGINEERING39
A
B
AN ORGANISATIONAL STUDY AT MIDAS PRE-CURED TREADS
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FUNCTIONS
The sale of all the Midas products is based on the head office sales policies and
norms. The sales department receives order from agents, dealers, contracters
etc and passes the order to the factory manager for production. Then the final
product is then moved to the dispatch manager and is sold to the customers.
Order receiving and dispatch are the major functions of the sales department.
SALES PROCESS CHART
DEPARTMENT OF MANAGEMENT STUDIES MANGALAM COLLEGE OF ENGINEERING
MD
DIRECTOR
SALESMANAGER
DEPUTYMANAGER
ACCOUNTASSISTANT COMPUTERASSISTANTT
T
STOCKASSISTANTWORKASSIATANT
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DISTRIBUTION CHANNELS
1. Direct dealer
2. C&f agent
3. Licensed parties
4. Contractors
The company sells its products through this distribution channels. The company
supply its products based on agreements.this mainly to cooperation and trunk
owners.
SALES FORCASTING
DEPARTMENT OF MANAGEMENT STUDIES MANGALAM COLLEGE OF ENGINEERING
SALES ORDER
SALES MANAGER
FACTORYMANAGER
FINAL PRODUCT
DESPATCH
MANAGERCUSTOMER
CONSUMER
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AN ORGANISATIONAL STUDY AT MIDAS PRE-CURED TREADS
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The sales departments conducts sales forecasting monthly quarterly, yearly
basis. Major forecasting is done at production meeting held at every month. The
members include production engineer, facility manager, supervisors, and sales
personnel’s etc.the products of the company are of seasonal in nature.
SALES PROMOTION POLICIES
The company safeguards its customers and keeps a very strong relationship
with them. They are considered as a family member to the company. The prime
factor of the MIDAS promotional policy is that right quality product, right price,
right time delivery.The executive makes periodic visit to the dealer, agents, and
to ensure that the sales are increasing.The company provides all arrangements
and facilities to the dealer and agents on their arrival to the head office.They are
being taken to the place of interesting the tourist attraction.
1. PRICING
The company adopt cost+ profit pricing for its products. This is due to the
facts that these are agriculture-based products and are seasonal in nature. so it
is relevant for the company to adopt cost + profit pricing. The price rate
adopted by the company is less compared to the treading competitors.
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2.BRANDING
MIDAS has established a high branding in market. MIDAS monthly production
and sales comes around 1000mt can be appropriately used for 1.76 lakhs for
retrading.In one tyre retrading sheet there are around seven MIDAS branded
labels are pasted. In which 7*1, 75,000 = 1, 22, 25,000 labels are printed and
branded all over India .MIDAS products are pasted in the name ‘MIDAS MILEAGE’.
RESEARCH AND DEVELOPMENT
DEPARTMENTDEPARTMENT STRUCTURE
IMPORTANT TESTING EQIPMENTS ARE
1. Lab mills
2. Hardness meter
DEPARTMENT OF MANAGEMENT STUDIES MANGALAM COLLEGE OF ENGINEERING
MD
DIRECTOR
MANAGER R&D
LAB
TECHNISIONS
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3. PH meter
4. Melting point apparatus
5. Surface area analyzer
FUNCTIONS OF R&D MANAGER
1. New product development
2. Export analysis based on product quality
3. Product specification report
4. Customs required product development
PRODUCTION DEPARTMENTDEPARTMENT STRUCTURE
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INTRODUCTION
Production is the process of conversion of inputs –men material, machine,
methods, and management, in to out put through a transformation process.
Production department is expected to carry out production in required quality at
minimum cost. Orders received from the customers are communicated to
production department and production is co-related with order. Details of
production such as quantity, cost, work in progress, wastage etc. are maintained
in the office for control purpose.
FUNCTIONS
DEPARTMENT OF MANAGEMENT STUDIES MANGALAM COLLEGE OF ENGINEERING
DIRECTOR
ACCOUNTS
MANAGER
ADMINISTRATI
ON
MANAGER
PRODUCTIONMANAGER
FACTORY MANAGER
SHIFT ENGINEERS
LOADING SUPERVISORSHIFT SUPERVISOR
WORKERS
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1. Evaluate and approve managing equipments process testing and
test equipments
2. Collect and analysis inspection and test data and provide
information on process and product quality levels.
3. Establish point of inspection and test at selected points in the
production process.
4. Control the handling preservation and packaging of materials and
equipment from receipt through shipment of final product.
MANUFACTURING PROCESS CHART
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AN ORGANISATIONAL STUDY AT MIDAS PRE-CURED TREADS
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PRODUCTION PROCESS
The process of manufacture of pre-cured treads involve mastification, mixing,
extrution, moulding, and buffing steps.
DEPARTMENT OF MANAGEMENT STUDIES MANGALAM COLLEGE OF ENGINEERING
TESTING OF INPUTS
MASTIFICATION OF RUBBER
WEIGHING OF MATERIAL
INTERMIX COMPOUNDING
MASTER BATCH-QC
FINAL COMPOUNDING-QC
EXTRUTION
ROLLING WITH CUSION
GUM BACKING
QC-INSPECTION
PACKING
CAMEL BACK
TREAD
CALENDERING
ROLLING
CUSHION GUM
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QC-BATCHING
PACKING
AN ORGANISATIONAL STUDY AT MIDAS PRE-CURED TREADS
Pvt. Ltd
MASTIFICATION
Open roll mixers or internal roll mixers are aroused for the raw materials is first
mastificated for reducing the viscosity and increasing the plasticity at its
attaining a certain level of plasticity.to the mastificated rubber, other
compounding ingredient, are added which is dispersed easily.
MIXING
The mastificated rubber is mixed with the various compounding ingredients
and temperature of mixing does not exeed above 900c.,then the mixed
compound is sheeted and cut and washed for cooling in room temperature for
24-hours/ the final compound is called “MASTER BATCH”
EXTRUSION
It is the processing operation intended to shape the compound in required
shape.
CURING
This is done by compression of moulding method.the compound is filled and
placed in to the previously designed and preheated moulds maintained at
required temperature and pressure. After required time and cured tread is taken
and allowed for post cuing.
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BUFFING
The cured tread is buffed on the base side to present a clear surface that is
properly for adhesion to the tyre casing by mean of bonding layers of cushion
Gum.
In pre-cured treading these tread is used which has no further curing during the
process.
PRODUCTION LAYOUT
Production layout is called product layout or straight line layout.It involves the
arrangement of the machine in one line.depending upon the sequence of
operation.Materials are fed in to the first machine and finished product come out
of the last machine.IN between partly finished goods travel automatically from
machine to machine depend in the input for next. The MIDAS PRECURED Ltd.
adopt product layout in the sequence of operation.
PRODUCTION FORECASTING
The company’s production is based on the production order received from the
customer. Average production is maintained.
THE FLOW OF RAW MATERIAL
Purchase of chemicals and raw materials are done by the customer.
Incoming inspection of the chemicals and raw materials also conducted
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AN ORGANISATIONAL STUDY AT MIDAS PRE-CURED TREADS
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by the customer.
INPUTOUT PROCESS CHART
QUALITY CONTROL
The company uses all type of production oriented quality control Q1, Q2, Q3,
Q4 Q5AND Q6.The factory manager and the production manager are assigned
for quality control.The absolute quality control and proper checking is done in
the research and development department of the Midas group located at
Ettumanoor.similar process is applied to tread rubber and cushion Gum.
DEPARTMENT OF MANAGEMENT STUDIES MANGALAM COLLEGE OF ENGINEERING
RAW MATERIALS
PRODUCTION
?
OUT PUT
STORAGE
DESPATCH
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AN ORGANISATIONAL STUDY AT MIDAS PRE-CURED TREADS
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PRODUCTION FLOW CHART OF RUBBER COMPOUND
DEPARTMENT OF MANAGEMENT STUDIES MANGALAM COLLEGE OF ENGINEERING
WEIGHING OF APPROVED CHEMICALS (Q1)
MIXING OF Q2 RAW MATERIAL S &CHEMICALS
MILLING (Q3)
0Q3
IST MILLING
IInd MILLING
SHEETING (BATCH OF MASTER COMPOUNDS (Q4)
WEIGHING & STOREAGE (Q5)
DESPATCH (Q6)
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PURCHASE DEPARTMENT
DEPARTMENT STRUCTURE
INTRODUCTION
The purchase department plays a vital role in an organization. Its function is to
procure materials, machines and tools at the most favorable terms consistent
with maintaining the standard quality.
In Midas, a separate purchase department is headed by the purchase
manager. The company does make forecasting on purchase. The major
purchased raw materials like carbon, synthetic rubber, and natural rubber are
bought on the basis of principles of purchase. The company adapt mainly just in
time purchase.
DEPARTMENT OF MANAGEMENT STUDIES MANGALAM COLLEGE OF ENGINEERING
MANAGING DIRECTOR
DIRECTOR
PURCHASE MANAGER
OFFICE ASSIATANT
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AN ORGANISATIONAL STUDY AT MIDAS PRE-CURED TREADS
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FUNCTIONS
1. Receiving purchase requisition
2. Locating the source of supply
3. Choosing a supplier
4. Preparing purchase order
5. Purchase monitoring
6. Payment monitoring
7. Rating other suppliers
8. Follow up
9. Turn over analysis
JUST IN TIME PURCHASE(JIT)
Midas adopts just in time purchase policies. The raw materials like rubber is
bought in to the production plant in one day advance of the production. The
scarce raw material includes carbon and chemicals.
PURCHASE CONCEPT
Right quality Material right price Right time
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SUPPLIERS INFORMATION TABLE
RAWMATERIALS NAME OF THE COMPANY
1.CARBON BLACK PHILIP CARBON
2. CARBON BLACK IPCLO(INDIAN PETROCHEMICALS
LIMITED)BUYERS AG GERMANY
HUNDAI PETRO CHEMICALS KOREA
3. SYNTHETIC RUBBER RUBBER CHEMICALS
BAYER INDIA MAI LTD
ICL LTD
NATURAL RUBBER NATURAL ORGANIC CHEMICALSLTD
LOCAL SUPPLIERS
RUBBER DEALERS
RUBBER MARKETING
LOCAL SUPPLIERS
MANAGEMENT INFORMATION SYSTEM
The MIS adopted by the company is of networking. The groups of companies
are connected by network called WAN (Wide Area Network).WAN span over wide
geographical areas, often a country using specially conditioned telephone lines,
microwaves or satellite data transmission.WAN are usually owned by multiple
organizations. In Midas, head office receives the information and pass it to the
group of companies.
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NETWORK (WAN) TOPOLOGY EQUIPMENT
i. Repeaters
ii. Bridges
iii. Gateways
iv. Routers
v. Multiplexers
vi. Concentrators.
CHAPTER VI
SWOT ANALYSIS
STRENGTH
1)Quality of the product
2)goodwill of the company
3)Dedicated employees
4)Flexible management
5) Diversification and
expansion
WEAKNESS
1) Insufficient promotional
activities
2)Heavy tax and duties
3)Over capacity
4)Heavy work load
OPPORTUNITIES TREATS
1) Increase in production
2) Increase in the number of
1) Unhealthy competitor
2) Tax evasion
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vehicles
3)Newly built roads and
highways
4)Export
CHAPTER VII
FINDINGS
Midas product is number one in India
Midas is having a high quality treads
Advertisement of the company is very less
Absence of professional Excellency in all the departments
Distribution of goods are on time
Midas is of diversification and expansion
Promotional activities are not up to the mark
Training and development is slightly less in all department Midas is
the market leader in the industry
The company is maintaining consistency in quality
Little chance of promotion to the staff.
MIDAS is the market leader in the industry
Price of the MIDAS products are slightly high
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AN ORGANISATIONAL STUDY AT MIDAS PRE-CURED TREADS
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There is no separate department for personnel
Dedicated employees are seen in every department
Goodwill of the company is high
Heavy work load is seen in all the departments
CHAPTER VIII
RECOMENADATIONS
&SUGGESTIONS
DEPARTMENT OF MANAGEMENT STUDIES MANGALAM COLLEGE OF ENGINEERING57
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1. The company should invest and concentrate more on radial designs
2. Price of the Midas tread is high .so the company should try to make
the price competitive.
3. More research has to be conducted on new roads and highways to
meet the consumer requirements.
4. Ret readers-distribution relationship should be monitored to keep
the goodwill of the company.
5. The quality of Midas treads is high.
CHAPTER IX
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AN ORGANISATIONAL STUDY AT MIDAS PRE-CURED TREADS
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CONCLUSION Midas established in 1969 and have an experience of more than 40 years in
tread industry is performing incredibly well in the tyre industry. Midas is the
market leader in the field. The company is striving its level best to maintain the
consistency in quality and service due to staff competition $ high staff evasion
in the market.
The objective of the study is to understand and find out the functioning of
various departments in organization set up. This study about establishment and
functioning of administrative and related to the functional department at MIDAS
PRE-CUED TREADS PVT Ltd. The study also gives a clear idea about the
operations and working of the different departments in an industry. Threats,
weakness of the company are also added in the study. In order to reduce the
weakness and threats certain suggestions are also put forward. In short, the
organization study at MIDASPRE-CURED Ltd was successful one.
BIBLIOGRAPHY
DEPARTMENT OF MANAGEMENT STUDIES MANGALAM COLLEGE OF ENGINEERING59
AN ORGANISATIONAL STUDY AT MIDAS PRE-CURED TREADS
Pvt. Ltd
1. Taha Hamdy A., Operations Research- An introduction, Prentice Hall
of India.
2. Levin Rechard I., Quantitative Approaches to Management, Mcgrow
Hill.
3. Kotler Philip; Marketing Management, New Delhi, Prentice Hall of
India private Limited, 1985.
4. Station William, Fundamentals of Marketing, McGraw hil,lMonappa
Arun and Saiyadian Misra S., Personnel Management, Tata McGraw Hill.
5. Flippo Edwin B., Principles of Personal Management, and McGraw
Hill-Kogak.
6. Strauss George and Sayles Leonard R., Personal and Human
Problems of Management, Prentice Hall of India.
DEPARTMENT OF MANAGEMENT STUDIES MANGALAM COLLEGE OF ENGINEERING60
AN ORGANISATIONAL STUDY AT MIDAS PRE-CURED TREADS
Pvt. Ltd
7. Pandey I.M., Financial Management, Vikas Publications House
8. Khan M.Y. and Join P.K., Financial Management, Tata McGraw
WEBLIOGRAPHY
www.midastreads.com
www.google.com
www.rubberindustry.com
DEPARTMENT OF MANAGEMENT STUDIES MANGALAM COLLEGE OF ENGINEERING61