middle east - itp.com
TRANSCRIPT
92% of readers use the magazine to aid their purchasing
decisions
34,182 Monthly
Brand Reach
86% of readers have their copy read by two or more
people
ESSENTIAL INSIGHTS FOR MIDDLE EAST WATER, GAS AND ELECTRICITY PROFESSIONALS
MEDIA PACK 2018
Utilities Middle East has offered an unparalleled resource for
the people running utilities businesses in the GCC for ten years.
• It is the ultimate monthly source of all news, analysis,
insights and opinions, policy and regulation, finance and
investments relating to the region’s power generation,
water services and waste management sectors.
• Utilities Middle East’s extensive publishing experience
delivers an enviable reputation for breaking news and
cutting-edge journalism.
• Senior decision-makers, industry regulators and policy
makers alike highly value the brand as the only source to
reach key senior players on a regular and targeted basis.
• Utilities Middle East offers a unique platform that allows
various stakeholders to maximise their business pros-
pects within the GCC utilities industry. The region expects invest-
ments of more than $85bn for the addition of 69GW generat-
ing capacity and another $51bn for transmission and distribution
(T&D) over the next few years.
• The brand works with its clients to deliver their message effectively
to a highly engaged audience, across all media platforms, when and
where it is most valuable.
• The dedicated team at Utilities Middle East will guide clients in the
selection of an appropriate, newsworthy subject and manage the
process using impeccable research methods.
34,182 total monthly brand reach
“Utilities Middle East is the business- to-business media brand informing utility leaders and enabling better decision making. A multi-platform suite with products in print, online, mobile and face- to-face, Utilities Middle East will help you meet your business objectives through high impact, bespoke campaigns, expertly targeted. By aligning yourself with Utilities Middle East’s unique products, you position yourself at the heart of the market.
Baset Asaba Editor, Utilities Middle East
UTILITIES MIDDLE EAST
SPECIAL REPORTS Middle East
Special Reports comprise our most premium content marketing opportunity. Special Reports inform our readers with an in-depth view of the current challenges and opportunities in a specific segment of the utilities market, and showcase the innovations of the very best companies that are leading the field with trusted and efficient solutions.
In today’s challenging market conditions, suppliers need to find more effective and innovative ways to communicate a detailed, technical and considered rationale for their customers’ consideration, regarding their purchasing evaluations and decisions — often trying to communicate that quality products and services are a better investment than ‘cheaper’ alternatives.
The Special Report platform provides a premium opportunity for a “Knowledge Partner” and other market leaders to communicate their essential brand values and expertise to the market while also presenting them as ‘thought leaders’ and subject matter specialists amon competitors.
While there is considerable commercial value to be gained by the Knowledge Partner in securing such a prominent platform of independent and authoritative endorsement, this exercise is a true partnership opportunity that values the input and subject matter expertise that leading market players would be able to contribute to the report.
For more information on how to get involved in Utilities Middle East’s Special Reports, please contact [email protected] or [email protected]
ROUNDTABLES
of expertise while positioning yourself as a thought
leader. You’ll also enjoy unrivalled access to key decision-
makers across your target market through intimate dis-
cussion and networking receptions.
from your target market
and key findings
Take advantage of
our extensive cover-
bility of your products
and services by con-
necting your company
to potential clients.
Every Issue: Comment, Case Studies, Projects in Progress, News, Views, Debate, Analysis
FEATURES LIST 2018 Middle East
HAVE YOU GOT A STORY TO TELL?
ONLINE BENEFITS
JANUARY Water treatment POWER: District cooling Utilities 2017 Annual Report WFES 2018 Preview
FEBRUARY Leak detection & prevention POWER: Security WASTE: Management
Best of WFES 2018
Best of MEE 2018
MAY Switchgear WATER: Irrigation
AUGUST Testing & instrumentation WATER: Drainage WASTE: Reduction
SEPTEMBER Substations WATER: Conservation Pre WETEX 2018 round table
OCTOBER Electricity efficiency WATER: Distribution WASTE: Treatment
WETEX 2018 Preview
NOVEMBER Network maintenance POWER: Smart Grid Best of WETEX 2018
DECEMBER Solar WATER: Smart meters WASTE: Recovery & recycling
Do you have a story to tell in your own words? Or a specific message you want to commu-
nicate to your target market? Utilities Middle East offers numerous opportunities to work
with its content team to help you create relevant, contextual messaging within the edito-
rial environment of the publication.
Brand View articles provide a content marketing platform with more credibility and
authority than a typical supplier-written ‘advertorial’. Comment pieces and Last Word
Q&As offer industry leaders a chance to share their views on an industry problem or
opportunity and position their organisation as a potential solution provider.
Promote your whitepaper, industry guide or case study to Utilities Middle East’s data-
base of registered online users through our daily online newsletter and social media plat-
forms. Extensive promotion online will generate demand for your content and deliver
sales leads and reach a wider audience of key decision-makers.
Utilities Middle East online platforms offer our readers supreme interaction, timeliness
and content longevity. Besides our website, www.utilities-me.com, our content is syndi-
cated across various social media platforms to provide breaking news and insightful anal-
ysis on topical issues.
Our highly packed video interviews are an extension of authoritative analysis and accu-
rate industry intelligence from our print version.
Generate new sales leads from contact details of those who download your content.
Your content is hosted on the Utilities Middle East website and promoted via our website,
daily eNewsletter and social media.
MEDIA REACH
App Downloads 1,597
Unique web site visitors 13,313
Monthly eNewsletter readers 12,052
CIRCULATION Middle East
• Consulting Engineers • Plant Manager • Works Manager • Operations • Maintenance • Surveyor • Distributor
• Authoritative source of information on the GCC utilities industry • The go-to platform for data, research and in-depth analysis • Available in both digital and print formats • Wide-reach throughout the GCC • Read by utilities C-level executives and above • Distributed at all major utilities exhibitions and conferences • Chosen by top industry players for brand promotion and
knowledge partnershipsREADERSHIP BY JOB FUNCTION
READERSHIP BY JOB TITLE BRAND REACH BREAKDOWN
*Source: ITP Business Readership Survey September 2017
1Source: ITP Business Readership Survey September 2017
of readers consider Utilities
better publication than others
the region.
C O
M P
E T
IT IV
E A
D V
A N
TA G
read by two people or more.
R E
A D
E R
S H
READER SURVEY
A survey of Utilities Middle East readers revealed the following views:
TOTAL BRAND REACH: 34,182
purchasing decisions based
content.
Country / Regional Managers 1.3%
Other professionals allied to the field served 13.1%
UTILITIES MIDDLE EAST APP
Utilities Middle East has its own dedicated app, available to download for iOS, Android and Kindle enabled devices. Users see the latest print edition as soon as it is published, plus an extensive archive of past issues. The app is the perfect companion to the printed edition, allowing readers to catch up on industry events on the go.
ADVERTISING RATES RATE CARD
SINGLE ISSUE PRICE SIX SERIES PRICE (PRICE PER INSERTION)
TWELVE SERIES PRICE (PRICE PER INSERTION)
Double Page Spread 410 x 275 AED 32,963 ($8,977) AED 29,663 ($8,078) AED 28,019 ($7,630)
Full Page 205 x 275 AED 21,163 ($5,763) AED 19,047 ($5,187) AED 17,991 ($4,900)
Half Page Spread 390 x 120 AED 23,600 ($6,427) AED 21,134 ($5,756) AED 20,062 ($5,463)
Half Page 185 x 120 AED 16,482 ($4,489) AED 14,832 ($4,039) AED 14,010 ($3,815)
Quarter Page Spread 90.5 x 243 AED 18,854 ($5,135) AED 16,965 ($4,620) AED 16,021 ($4,363)
Quarter Page Strip 390 x 60 AED 11,800 ($3,213) AED 10,622 ($2,893) AED 10,028 ($2,731)
Inside Front Cover 185 x 60 AED 28,217 ($7,684) AED 25,395 ($6,916) AED 23,985 ($6,532)
Outside Back Cover 205 x 275 AED 37,837 ($10,304) AED 34,054 ($9,274) AED 32,158 ($8,758)
Inside Back Cover 205 x 275 AED 23,600 ($6,427) AED 21,239 ($5,784) AED 20,062 ($5,463)
Full Page Advertorial 205 x 275 AED 32,963 ($8,977) AED 29,663 ($8,078) AED 28,019 ($7,630)
Belly Band 205 x 275 AED 28,217 ($7,684) AED 25,395 ($6,916) AED 23,985 ($6,532)
Branding Pod Upon Application AED 8,225 ($2,240) Price on request Price on request
Brand View 410 x 275 AED 11,464 ($9,122) Price on request Price on request
Cover Mounts Upon Application AED 39,761 ($10,828) AED 35,785 ($9,745) AED 33,797 ($9,204)
Inserts Upon Application AED 25,885 ($7,049) AED 25,885 ($7,049) AED 25,885 ($7,049)
Knowledge Partnership Upon Application AED 73,440 ($20,000)
UTILITIES-ME.COM
Direct Email Marketing Upon Application AED 1,469 / CPM ($400)
MPU Upon Application AED 349 / CPM ($95)
Andrew Gathercole Sales Manager T: +971 4 444 3392 M: +971 56 685 4395 E: [email protected]
ADVERTISING
Riad Raad Advertising Director, B2B Digital T: +971 4 444 3319 M: +971 50 702 2970 E: [email protected]
ONLINE ADVERTISING
Baset Asaba Editor T: +971 4 444 3159 E: [email protected]
EDITORIAL
Mahendra Pawar Production Coordinator T: +971 4 444 3680 E: [email protected]
PRODUCTION
BRAND VISIBILITY
Double page spread 410 x 275mm Half page ad 185 x 120mm
Full page ad (illustrated above and far right) 205 x 275mm
Online banner ad 728 x 90 pixels
decisions
34,182 Monthly
Brand Reach
86% of readers have their copy read by two or more
people
ESSENTIAL INSIGHTS FOR MIDDLE EAST WATER, GAS AND ELECTRICITY PROFESSIONALS
MEDIA PACK 2018
Utilities Middle East has offered an unparalleled resource for
the people running utilities businesses in the GCC for ten years.
• It is the ultimate monthly source of all news, analysis,
insights and opinions, policy and regulation, finance and
investments relating to the region’s power generation,
water services and waste management sectors.
• Utilities Middle East’s extensive publishing experience
delivers an enviable reputation for breaking news and
cutting-edge journalism.
• Senior decision-makers, industry regulators and policy
makers alike highly value the brand as the only source to
reach key senior players on a regular and targeted basis.
• Utilities Middle East offers a unique platform that allows
various stakeholders to maximise their business pros-
pects within the GCC utilities industry. The region expects invest-
ments of more than $85bn for the addition of 69GW generat-
ing capacity and another $51bn for transmission and distribution
(T&D) over the next few years.
• The brand works with its clients to deliver their message effectively
to a highly engaged audience, across all media platforms, when and
where it is most valuable.
• The dedicated team at Utilities Middle East will guide clients in the
selection of an appropriate, newsworthy subject and manage the
process using impeccable research methods.
34,182 total monthly brand reach
“Utilities Middle East is the business- to-business media brand informing utility leaders and enabling better decision making. A multi-platform suite with products in print, online, mobile and face- to-face, Utilities Middle East will help you meet your business objectives through high impact, bespoke campaigns, expertly targeted. By aligning yourself with Utilities Middle East’s unique products, you position yourself at the heart of the market.
Baset Asaba Editor, Utilities Middle East
UTILITIES MIDDLE EAST
SPECIAL REPORTS Middle East
Special Reports comprise our most premium content marketing opportunity. Special Reports inform our readers with an in-depth view of the current challenges and opportunities in a specific segment of the utilities market, and showcase the innovations of the very best companies that are leading the field with trusted and efficient solutions.
In today’s challenging market conditions, suppliers need to find more effective and innovative ways to communicate a detailed, technical and considered rationale for their customers’ consideration, regarding their purchasing evaluations and decisions — often trying to communicate that quality products and services are a better investment than ‘cheaper’ alternatives.
The Special Report platform provides a premium opportunity for a “Knowledge Partner” and other market leaders to communicate their essential brand values and expertise to the market while also presenting them as ‘thought leaders’ and subject matter specialists amon competitors.
While there is considerable commercial value to be gained by the Knowledge Partner in securing such a prominent platform of independent and authoritative endorsement, this exercise is a true partnership opportunity that values the input and subject matter expertise that leading market players would be able to contribute to the report.
For more information on how to get involved in Utilities Middle East’s Special Reports, please contact [email protected] or [email protected]
ROUNDTABLES
of expertise while positioning yourself as a thought
leader. You’ll also enjoy unrivalled access to key decision-
makers across your target market through intimate dis-
cussion and networking receptions.
from your target market
and key findings
Take advantage of
our extensive cover-
bility of your products
and services by con-
necting your company
to potential clients.
Every Issue: Comment, Case Studies, Projects in Progress, News, Views, Debate, Analysis
FEATURES LIST 2018 Middle East
HAVE YOU GOT A STORY TO TELL?
ONLINE BENEFITS
JANUARY Water treatment POWER: District cooling Utilities 2017 Annual Report WFES 2018 Preview
FEBRUARY Leak detection & prevention POWER: Security WASTE: Management
Best of WFES 2018
Best of MEE 2018
MAY Switchgear WATER: Irrigation
AUGUST Testing & instrumentation WATER: Drainage WASTE: Reduction
SEPTEMBER Substations WATER: Conservation Pre WETEX 2018 round table
OCTOBER Electricity efficiency WATER: Distribution WASTE: Treatment
WETEX 2018 Preview
NOVEMBER Network maintenance POWER: Smart Grid Best of WETEX 2018
DECEMBER Solar WATER: Smart meters WASTE: Recovery & recycling
Do you have a story to tell in your own words? Or a specific message you want to commu-
nicate to your target market? Utilities Middle East offers numerous opportunities to work
with its content team to help you create relevant, contextual messaging within the edito-
rial environment of the publication.
Brand View articles provide a content marketing platform with more credibility and
authority than a typical supplier-written ‘advertorial’. Comment pieces and Last Word
Q&As offer industry leaders a chance to share their views on an industry problem or
opportunity and position their organisation as a potential solution provider.
Promote your whitepaper, industry guide or case study to Utilities Middle East’s data-
base of registered online users through our daily online newsletter and social media plat-
forms. Extensive promotion online will generate demand for your content and deliver
sales leads and reach a wider audience of key decision-makers.
Utilities Middle East online platforms offer our readers supreme interaction, timeliness
and content longevity. Besides our website, www.utilities-me.com, our content is syndi-
cated across various social media platforms to provide breaking news and insightful anal-
ysis on topical issues.
Our highly packed video interviews are an extension of authoritative analysis and accu-
rate industry intelligence from our print version.
Generate new sales leads from contact details of those who download your content.
Your content is hosted on the Utilities Middle East website and promoted via our website,
daily eNewsletter and social media.
MEDIA REACH
App Downloads 1,597
Unique web site visitors 13,313
Monthly eNewsletter readers 12,052
CIRCULATION Middle East
• Consulting Engineers • Plant Manager • Works Manager • Operations • Maintenance • Surveyor • Distributor
• Authoritative source of information on the GCC utilities industry • The go-to platform for data, research and in-depth analysis • Available in both digital and print formats • Wide-reach throughout the GCC • Read by utilities C-level executives and above • Distributed at all major utilities exhibitions and conferences • Chosen by top industry players for brand promotion and
knowledge partnershipsREADERSHIP BY JOB FUNCTION
READERSHIP BY JOB TITLE BRAND REACH BREAKDOWN
*Source: ITP Business Readership Survey September 2017
1Source: ITP Business Readership Survey September 2017
of readers consider Utilities
better publication than others
the region.
C O
M P
E T
IT IV
E A
D V
A N
TA G
read by two people or more.
R E
A D
E R
S H
READER SURVEY
A survey of Utilities Middle East readers revealed the following views:
TOTAL BRAND REACH: 34,182
purchasing decisions based
content.
Country / Regional Managers 1.3%
Other professionals allied to the field served 13.1%
UTILITIES MIDDLE EAST APP
Utilities Middle East has its own dedicated app, available to download for iOS, Android and Kindle enabled devices. Users see the latest print edition as soon as it is published, plus an extensive archive of past issues. The app is the perfect companion to the printed edition, allowing readers to catch up on industry events on the go.
ADVERTISING RATES RATE CARD
SINGLE ISSUE PRICE SIX SERIES PRICE (PRICE PER INSERTION)
TWELVE SERIES PRICE (PRICE PER INSERTION)
Double Page Spread 410 x 275 AED 32,963 ($8,977) AED 29,663 ($8,078) AED 28,019 ($7,630)
Full Page 205 x 275 AED 21,163 ($5,763) AED 19,047 ($5,187) AED 17,991 ($4,900)
Half Page Spread 390 x 120 AED 23,600 ($6,427) AED 21,134 ($5,756) AED 20,062 ($5,463)
Half Page 185 x 120 AED 16,482 ($4,489) AED 14,832 ($4,039) AED 14,010 ($3,815)
Quarter Page Spread 90.5 x 243 AED 18,854 ($5,135) AED 16,965 ($4,620) AED 16,021 ($4,363)
Quarter Page Strip 390 x 60 AED 11,800 ($3,213) AED 10,622 ($2,893) AED 10,028 ($2,731)
Inside Front Cover 185 x 60 AED 28,217 ($7,684) AED 25,395 ($6,916) AED 23,985 ($6,532)
Outside Back Cover 205 x 275 AED 37,837 ($10,304) AED 34,054 ($9,274) AED 32,158 ($8,758)
Inside Back Cover 205 x 275 AED 23,600 ($6,427) AED 21,239 ($5,784) AED 20,062 ($5,463)
Full Page Advertorial 205 x 275 AED 32,963 ($8,977) AED 29,663 ($8,078) AED 28,019 ($7,630)
Belly Band 205 x 275 AED 28,217 ($7,684) AED 25,395 ($6,916) AED 23,985 ($6,532)
Branding Pod Upon Application AED 8,225 ($2,240) Price on request Price on request
Brand View 410 x 275 AED 11,464 ($9,122) Price on request Price on request
Cover Mounts Upon Application AED 39,761 ($10,828) AED 35,785 ($9,745) AED 33,797 ($9,204)
Inserts Upon Application AED 25,885 ($7,049) AED 25,885 ($7,049) AED 25,885 ($7,049)
Knowledge Partnership Upon Application AED 73,440 ($20,000)
UTILITIES-ME.COM
Direct Email Marketing Upon Application AED 1,469 / CPM ($400)
MPU Upon Application AED 349 / CPM ($95)
Andrew Gathercole Sales Manager T: +971 4 444 3392 M: +971 56 685 4395 E: [email protected]
ADVERTISING
Riad Raad Advertising Director, B2B Digital T: +971 4 444 3319 M: +971 50 702 2970 E: [email protected]
ONLINE ADVERTISING
Baset Asaba Editor T: +971 4 444 3159 E: [email protected]
EDITORIAL
Mahendra Pawar Production Coordinator T: +971 4 444 3680 E: [email protected]
PRODUCTION
BRAND VISIBILITY
Double page spread 410 x 275mm Half page ad 185 x 120mm
Full page ad (illustrated above and far right) 205 x 275mm
Online banner ad 728 x 90 pixels