midea kitchen appliances division ka company introduction 2013.08.18
TRANSCRIPT
Midea Kitchen Appliances DivisionKA Company Introduction
2013.08.18
Midea Group Profile
Founded in 1968, the group is located in Shunde, Guangdong Province, China
One of the largest household appliance production bases in China. Achieved 140 billion
RMB overall sales revenues in 2011 including $6.3 billion US dollars in overseas sales
170,000 global employees, including 21,000 management professionals
Total Asset holdings equal 105.7 billion RMB, Net Asset worth 29.8 billion RMB
15 manufacturing bases consisting of 7 million square meters
of operational space
As of June 2011, Midea Group donated over 500 million RMB to social welfare and
educational programs
Recognized as China’s most valuable brand in 2012. Midea’s brand image has an
estimated market value of 61.12 billion RMB (sixth overall)
Midea Group Structure
Strategy & Planning
Strategy & Planning
Admin & HR
Admin & HR
Auditing Dept
Auditing Dept
Technology& Quality Dept.
Technology& Quality Dept. FinanceFinance ITIT LegalLegal
Residential A
C D
ivisionR
esidential AC
Division
Com
mercial A
CD
ivisionC
omm
ercial AC
Division
Refrigeration D
ivisionR
efrigeration D
ivision
LaundryD
ivisionLaundryD
ivision
Dishw
asher D
ivisionD
ishwasher
Division
Environm
ental Appliances
Environm
ental Appliances
Water H
eating Co.
Water H
eating Co.
Lighting Appliance C
oLighting A
ppliance Co
Board of DirectorsBoard of Directors
Executive CommitteeExecutive Committee
Kitchen A
ppliances Division
Kitchen A
ppliances Division
Sm
all Dom
estic Appliance
Co.
Sm
all Dom
estic Appliance
Co.
Com
pressor Appliance C
o
Com
pressor Appliance C
o
Motors A
ppliance Co
Motors A
ppliance Co
International (MID
) International (M
ID)
Midea Kitchen and Electrical Appliances Division
Kitchen Appliances Division Structure
Kitchen Appliances DivisionKitchen Appliances Division
Operations and
Human Resources Dept.
Operations and
Human Resources Dept.
Financial Management
Dept.
Financial Management
Dept.
Overse
as S
ale
s &
Marke
ting C
om
pany
Overse
as S
ale
s &
Marke
ting C
om
pany
Dom
estic S
ale
s &
Marke
ting C
om
pany
Dom
estic S
ale
s &
Marke
ting C
om
pany
Micro
wave O
ven
Com
pany
Micro
wave O
ven
Com
pany
Cookin
g A
pplia
nce
s C
om
pany
Cookin
g A
pplia
nce
s C
om
pany
Vacu
um
Cle
aner
Com
pany
Vacu
um
Cle
aner
Com
pany
R &
D C
ente
rR
& D
Cente
r
Industria
l Desig
n
Dept.
Industria
l Desig
n
Dept.
Supply
Chain
M
anagem
ent D
ept.
Supply
Chain
M
anagem
ent D
ept.
Quality
Managem
ent
Dept.
Quality
Managem
ent
Dept.
Midea Cooking Appliances Company
Midea Cooking Appliances Company
HR DepartmentHR Department Finance Department
Finance Department
R&DR&D
Engineering Engineering
Purchasing Departm
entPurchasing Dep
artment
Quality C
ontro
l Departm
entQ
uality Contro
l Departm
ent
Sterilizing C
abin
et P
roje
ctSterilizing
Cabin
et P
roje
ct
Inte
gra
ted
furn
iture Project
Inte
gra
ted
furn
iture Project
Wuhu B
ase
Wuhu B
ase
Shunde Base
Shunde Base
Structure
Sales Growth
Cooking Appliances Business growth 2008 to 2012
As a subsidiary of Midea Group Kitchen Appliances Division, the Cooking Appliances Company is a modern enterprise specializing in research & development, as well as the production of a range of ovens, hoods, gas hob, sterilizing cabinets and integrated kitchen furnishings. Midea products are sold throughout the United States, Europe, the Middle East, Australia, South America and other countries and regions. Midea has two production bases in Shunde and Wuhu China.
Midea has a research and development department as well as manufacturing and quality control system. It has an annual production capacity of producing 1.5 million ovens/ranges, 3 million hoods and 4 million gas hobs. Relying on strong marketing capabilities and Mideas positive brand reputation, the company aspires to be the world's most competitive kitchen appliances supplier.
FS cooker Hood Gas hob BI oven Induction Cooker
Overview
No. Historical Memorabilia Time
1 Midea hoods and gas hob went public. 1999.06
2 Midea hoods and gas hob awarded the title of " Guangdong Famous Brand Product". 2003.03
3 Midea hoods and gas hob awarded the "China energy-saving and environmental protection product certification". 2004.04
4 Sterilizing cabinet awarded the title of " Guangdong Famous Brand Product". 2005.03
5 Entered the oven industry. 2007.04
6 Midea stove top ranges awarded the title of " China Famous Brand Products". 2007.04
7 Imported enamel line. 2007.128 BI oven in MP. 2008.01
9 Wuhu hoods factory operation 2010.09
10 Midea gas hob testing and evaluation center approved by the "National CANS laboratory". 2011.09
11 Integrated ovens/range, hoods, gas hob, sterilizing cabinets and kitchen cabinet into a Cooking Appliances Company. 2012.09
12 Combine electric hob into Cooking Appliances Company 2013.08
History
Financial management
Strategic management
Human resource management
Business support management
IT management
Operational systems (6,3), as well as two (2) portals and integrated technology platforms to push the
establishment of end-to-process framework and sharing of products, materials, customers, suppliers,
financial plans and other data standardization.
R&DR&DMarketMarket PlanningPlanning procurement
procurement
manufacturing
manufacturing salessales serviceservice financefinance
MIP Uniform standard platformMIP Uniform standard platform
MDPIntegrated Platform
MDPIntegrated Platform
PLM APS SRM ERP MES CRM
FMSFMS
HRMSHRMS
BIBI
Information technology project -632
Esquisite Black tempered glass kitchen unit, with dynamic light control
functions. Manufactured with high-quality aluminum handles. This elegantly
designed kitchen unit is the essence of quality!
Six-PieceMagic Kitchen Kit
Product Portfolio
Optional
Presented these as a in-house kitchen Environment
Overall Combinations
Titan Suit
F1 F2
Kitchen Integrated Solution
Overall Hood+Hob+Oven MWO+Oven F3 Compact Oven +Oven
F4 Ceramic +Oven C.M.F Function
Contents of Folding
Old Layout | Features for reference
Silver Award included
Industrial Design Company has become a professional, international team, which can complete all des
ign aspects from “Concept to production”. We are committed to providing high-quality products for cus
tomers and consumers both home and abroad. Our design concepts and innovation have won various in
ternational design awards. Midea Industrial design company has gradually become one of China’s top de
sign leaders. In the future, we will continue to innovate and develop, cutting edge products with the ai
m of becoming a world-class design team.
70 domestic designer + 7 South Korea/USA/Italy expert
Industry Design
The research and development department is directly under the control of the Cooking Appliances Compa
ny. This enables it to undertake planning and product development and establish, standards and guidelines f
or procurement, manufacturing and quality. R&D consists of 10 sub-sections which are directly responsible f
or technology, research, product development, logistics support and internal management.
Basic T
EC
H Resea
rch Team
Basic T
EC
H Resea
rch Team
Departm
ent O
f SA
ME Big O
venD
epartm
ent O
f SA
ME Big O
ven
Team
Of
European Big Ove
n
Team
Of
European Big Ove
n
Team
Of
Overseas Cooker
Hood
Team
Of
Overseas Cooker
Hood
Team
Of
Domestic Cooker
Hood
Team
Of
Domestic Cooker
Hood
Team
Of
Overseas H
obTeam
Of
Overseas H
ob
Team
Of
Sterilizing C
upboard
Team
Of
Sterilizing C
upboard
Italia
n R
&D
Team
Italia
n R
&D
Team
Techanical Supportin
g T
eam
Techanical Supportin
g T
eam
Team
Of
Domestic H
obTeam
Of
Domestic H
ob
R&DR&D
Modena, Italy
R&D team
The R&D Centre employs more than 20 foreign technical experts, 4 domestic university professors and about 240 R & D
technical specialists, including 4 national senior engineers,1 nationally registered quality engineer and 35 workers that
possess masters and doctorate degrees. Furthermore, our staff is also comprised of professional dieticians .
R&D professionals
Experience
To implement the spirit of the Division transformation, promote and encourage the spirit of technological innovation,
R&D carries out frequency conversion technology, electronic technology, energy efficiency technology, sensor technolo
gy, CFD simulation technology, finite element analysis, thermal design, materials technology, wind tunnel technology an
d other core technologies around the direction of the energy-saving, environmental protection, intelligence and so on, d
eveloping innovation and research constantly to achieve industry-leading level. High-temperature steam cleaning techn
ology has passed the national certification authority.
R&D has applied for 91 patents totally in 2012, 26 of them are appearance patents, 53 are utility model patents, the r
est 12 are invention patents, the patents quantity climbs steadily within 3 years.
Efficiency
Huge air-flow
Boost burner
Easy to clean
high-temp self-cleaning
steam wash
Intelligent control
inverter control
Intelligent fire +Move pan, fire burn down +10% efficiency
R&D Innovation
Information Construction
Order driven
Process analysis
Statem
ent optim
izationM
ulti-language upgrade
ERP
ERP leads the core information management model. It encompasses four information platforms for suppli
ers ( SCM ), in both domestic and foreign markets ( CRM , OSM ), it also contains manufacturing procedures ( M
SS ), which run through various dimensions of information management systems. These core areas involve qual
ity, logistics, research and development, investment and integrated office operations to provide strong support.
Midea strives to keep science and technology as the driving force and believes in quality as the driving force. Midea
employs numerous qualified professionals, which conduct rigorous research and development, meticulous quality control a
nd sales service support.
Midea has been awarded various Integrated Management System Certifications (ISO90001, ISO140001, OHSAS18001, QC
080000). Our Cookers, hoods and kitchen sterilizing ccabinets have also obtained a national “Gas Appliance Production Lice
nse”as well as a Disinfectiant hygiene certificate
Midea products have achieved domestic and international certifications (CE, CB, GS, RoHS, EMC, CCC).
The company has excellent after-sales support and is committed to providing consumers with excellent quality service.
IECQ-HSPM QC080000ISO90001 、 ISO140001 、 OHSAS1800
1
System construction
Currently Midea is in cooperation with many certification authorities, including CCC in the domestic mar
ket and Gastec, SGS, TUV Rheinland, BV, DEKRA. As a result Midea has been awarded numerous other
certificates such as CCC, CB, CE, GS, SAA. These certificates are accredited SGS gas laboratories.
On-site test On-site test On-site test On-site test On-site test
Testing Center
Midea cooking performance lab evaluate product by using scoring card (color, temp…) to ensure product
meet market demand during new product development. And also develop new menus for new products.
Standard we are using: EN50304-EN60350-2009
Cooking performance
Midea gas lab can evaluate thermal load, burning
status (including: flame stability, yellow flame, analysis of
carbon, carbon monoxide, nitrogen oxides, etc.), electric
ignition performance, safety devices performance,
performance and other professional testing laboratory.
Major equipment: gas leakage detectors, flue gas
analyzer (Siemens, TESTO, Germany), wet gas meter
(Shinagawa, Japan), data logger, etc.
Wet gas meter Flue gas analyzer
Standard we are using: EN 30-1-1 2008/BS EN 30-2-1/BS EN 30-2-2NAG312 NBR 13723-1 NTE INEN22590 NCH 927- 1
Gas performance
The domestic largest life test lab for gas product
with capacity-90 units products test at the same time. To
evaluate reliability of Midea gas products.
For finished goodsFor components
Gas life test
Midea gas distribution stations equipped with automatic continuous control of gas distribution system to
prepare a variety of test gas mixtures. Simultaneous preparation of two different gas mixtures, which has
a high accuracy gas distribution, gas distribution variety, ease of operation, output pressure stability, high
degree of automation. Its Wobbe index meet the national standard CB/T13611, European standard EN437
standard requirements.
Source mixture: G110; G112; G21; G222; G23; G24; G25; G26; G27; G231; G1.250; G1.251; G1.252; G271;
G25.1; G26.1; G27.1; G2.411; G2.412; G2.350; G2.351; G2.352; G2.300; G2.301; G2.302
automatic continuous control system
Gas distribution station
To evaluate safety and functions of oven and hood, mainly concern temp rise, air/smoke isolation efficiency, energy efficiency, abnormal test etc…Major equipment: data collection instrument (USA Agilent), temperature logging devices (Yokogawa), energy efficiency brick, ERP tester.Standard we are using: BI oven: IEC/EN60335-1; IEC/EN60335-2-6; EN60350Hoods : IEC/EN60335-1; IEC/EN60335-2-31; IEC60591
Remark: EN for European products and IEC for SA products
Electric performance
To evaluate liability of Midea electric products and spare
parts by thousands circles test.
For finished goods
For components
Electric life test
The equipment can reach temp range 85 ℃ --- -30℃ , humidity 95% to evaluate products performance in various environment.
Environment Lab
To evaluate packaging protection through vibration/stack/drop test
Packaging
With advanced international hardware and software facilities, high speed precision CNC machine centers,
wire cutting and mirror computer spark machines; the company retains a full set of nearly one hundred adva
nced modeling and testing equipment. Such machine technology has enabled Midea the ability to manufact
ure continuous large-scale mold and high-end plastic injection molds. Such machine integration has enable
Midea to convert industrial design, R&D and design appeal into producing high quality products.
Mold manufacturing
Shunde sheet metal processing factory has 180 empl
oyees, mainly producing core component for oven,
hobs and hoods by using punching, welding and CNC
etc. core technologies.
It has industry-leading equipment and technology
machines with more than 50 imported punching
machines with 60-600 ton capacity, domestic advanc
ed CNC (1 CNC punching machine, 1 CNC shearing m
achine, 7 CNC bending and 2 CNC rough shape cuttin
g lines), production equipment, 2 semi-automatic cav
ity welding production lines and advanced cavity cu
rling technology. The capacity is 2 million units per
year.
Shunde sheet metal processing factory has 180 empl
oyees, mainly producing core component for oven,
hobs and hoods by using punching, welding and CNC
etc. core technologies.
It has industry-leading equipment and technology
machines with more than 50 imported punching
machines with 60-600 ton capacity, domestic advanc
ed CNC (1 CNC punching machine, 1 CNC shearing m
achine, 7 CNC bending and 2 CNC rough shape cuttin
g lines), production equipment, 2 semi-automatic cav
ity welding production lines and advanced cavity cu
rling technology. The capacity is 2 million units per
year.
Metal Processing Factory
Shunde Base
Shunde painting factory produce enamel and
powder painting processes .
It has industry-leading equipment and technology:
including two importer enamel lines and one Germany
imported spray line. The Spray line has a powder roo
m designed by Germany’s Wagenaer. The enamel line
has a pre-treatment line designed in the United States
KMI and the dry powder line are designed by Nordson,
USA. Another enamel line has robot cavity automatic
spraying line capabilities designed by Germany Lyike
and the firing furnace designed in Turkey. Annual
output is 2 million units.
Painting Factory
Shunde Base
Shunde factory assembly factory has 1000 emp
loyees , mainly specializing in assembling
ovens, ranges and hoods.
It has industry-leading equipment and technolog
y: Including 12 push-pull production lines and 1
CKD/SKD line, automatic dispensing lines, auto
matic marking machines, automatic stacking ma
chine etc.The average single-shift output of ove
ns is about 800 units, the anual output is about
1,000,000 units . The average single-shift capac
ity of gas hob is about 1500 units, the anual pro
duction capacity is about 2 million units.
Assembly Factory
Shunde Base
Metal sheet factory
362 employees, mainly producing hoods.
It has industry-leading equipment and technology: with more
than 50 imported units capable of holding 60-600 tons.
It also has domestic advanced CNC (1 CNC shearing machine,
2 CNC bending and 1 CNC rough shape cutting line )production
equipment, 1 automatic production line, 2 industry-leading
storage welding box production lines. Additionally it also has the
industry’s leading automatic laser welding production
line(German KUKA robot + Han’s laser ), a pulsed laser
automatic welding spray line designed in the United States.
Moreover, the workshop also owns imported equipment from
Nordson Corporation and automatic spray gun as well as a
spray paint line designed in France and imported equipment
designed by Purcell.
Wuhu Base
One of the final output models in Wuhu’s factory cooker and kitchen exhaust hood assembly shop. This shop epitomizes the key manufacturing sector yielding on-site quality, and efficiency . The shop mainly produces cookers and hoods. This is in addition to manufacturing Chinese cookers and kitchen exhaust hoods, European style cookers and kitchen exhaust hoods. The assembly and manufacturing workshop has industry-leading automated production lines and automatic conveyor belts, part assembly lines, automatic code printers and 2 viscose lines. The average single shift output is 5000 units, and the annual output is 1.8 million units. The management business model mainly consists of institutionalized production principles which adhere to lean logistics concepts in addition to high-end production assembly.
Assembly shop
Wuhu Base
The Cooking Appliances Company logistic plans are guided by a pull production concept in which the delivery distance
is shortened . This is accomplished by reducing on-site materials management issues through logistics simplification and
container standardization. Additionally, logistics response will be enhanced through the use of automated transportatio
n solutions. Thus, reducing transport distance by just-in-time production and layout optimization so that it can minimize
personnel intervention.
Internal overall management serves for production!
Track OrganizeSelect ManufactureInspect Store Transport Ship
Logistics
The Cooking Appliances Company warehouse supplies front-e
nd materials while utilizing just-in-time logistics concepts. Thus,
reducing occupied areas and raw material inventory to to
achieve lean objectives. Concurrently, finished products wareho
using integrates foreign an domestic sales market demands
while centrally allocating three industrial zones to achieve minim
um inventory and maximum transportation requirements.
Warehouse
Midea Cooking Appliances Company has successively used LED lighting throughout various offices and p
roduction lines. It has resulted in energy consumption savings of 210000 KW and approximately in 30,000
USD savings each year.
Production line using LED lights (11W)Production line using LED lights (11W)
Energy saving
Stable employee, stable quality
Midea Culture Club is an employee organization that is devoted to worker’s well being. Throughout these years, various company functions are organized to promote employee wellness, moral and overall sense of belonging. Such activities include sports and other social functions.
Employee
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