midnight heat by beyonce
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Midnight Heat by beyonce. Deja Miller & India Lewis p6. Partners: Deja Miller & India lewis. Client – Beyonce Product: Midnight Heat by Beyonce Original Demographic: Women 20-35. New Demographic: Women 60+ Slogan: “ Im bringing sexy back…..60+” - PowerPoint PPT PresentationTRANSCRIPT
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MIDNIGHT HEAT BY BEYONCEDeja Miller & India Lewis p6
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PARTNERS: DEJA MILLER & INDIA LEWIS Client – Beyonce Product: Midnight Heat by Beyonce Original Demographic: Women 20-35. New Demographic: Women 60+ Slogan: “Im bringing sexy back…..60+” To attract older women who seemed to have
lost their mojo and are searching for something to bring it back.
The Logo says HEAT.
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I'm
Bring Sexy Back 60+
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I'm
Bringing Sexy Back 60+
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