DIGITAL SIGNAGE SOLUTIONFOR

RESTAURANT AND EDUCATION INDUSTRY

Submitted to: Prof. Swaminathan Murthy IFIM Business School

Submitted By:Suchitra Das

Roll 55, Sec A, PGDM 10-12

Sl No ContentPage No

1 Company Introduction 2

2 My Project Topic 2

3 Brief on Digital signage 3

4 Application on Banking Industry 4

5 Application on Restaurant Industry 4

6 Application on Education Industry 5

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ALBERTSONS INTERNATIONAL PVT. LTD

Albertsons is an automation focused technology solution Company, having its Corporate Office at Bangalore and the Head OfficeRegistered Office at Mangalore. The Company is fundamentally built on its strong network of fifteen branches and hundred service centers spread all over India. Since 1995 they have added a plethora of products that have revolutionized the Banking and Retail business Segments. They are into cutting-edge technology solutions for Bank Mechanization and Retail Automation industry. Albertsons has become the undisputed leader in the targeted business area with focused technology solutions. . The company has over 100 dedicated and highly motivated professionals, working as a cohesive team to provide total customer satisfaction throughout India.

PRODUCT LINE

Albertsons International is engaged in designing, manufacturing and marketing of Electronic Currency Counting machines, Electronic Currency Bundling machines and Electronic Cash Register systems since 1995.Some of the innovative products include Interactive Multi-Utility Kiosks, Electronic Handheld Terminals, Cheque Receiving and Truncation Systems, Interactive Voice Response Systems and Point of Sale Systems among others. Recently they have launched Digital signage as the dynamic advertising solution.

MY PROJECT TOPIC

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Major Product Line

Cash Counting Machine

Currency Bundling Machine

Fake Currency Detector

Shrink wrapping Machine

Digital Signage

Our company has launched a new product i.e.“ digital signage” and I am given the responsibility to handle Digital Signage in various Industries like restaurant and education industry. For experience I also met some customers of banking industry for selling digital signage. My project topic is ‘application of digital signage in restaurant and education industry’. My work is to present sales pitch and make sales deal in every Industry. Till now I have done cold calling in automobile, restaurant industries but my major focus area is restaurant and education Industry.

WHAT IS DIGITAL SIGNAGE Digital signage is a display device that has the ability to display dynamic content and replaces static billboards and posters. It’s a form of electronic display that shows television programming, menus, information, advertising and other messages. A digital signage network is the connected grid of digital signage, which can be controlled remotely. The network is accessible via either the Internet or locally via an intranet. The display at the consumer end can be plasma monitors, LCD monitors, LED screens and kiosks.

Digital signage is a name given to any number of methods used to display multimedia content in public venues. Digital signages have been deployed across numerous retail chains, banks, travel hubs and corporate headquarters to deliver informative and entertaining content to captive audiences and passers by.

OVERVIEW OF ALBERTSONS DIGITAL SIGNAGE SOLUTION

Albertsons Xtreme Media Digital Signage Solution is based on a distributed architecture of hardware and software that delivers centrally as well as locally (affiliated colleges) managed content onto individual digital Screens that can be individually managed using the Content Management Software.

The generic architecture of our Digital Signage Solution consists of the following..

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1. LCD/LED screen(s) – Any Size from 17” to 52” (depending on the specific requirement of the location of deployment so that the screen is neither too big nor too small)

2. Xtreme Media Player – Hardware + Software combo. installed at the back of or near each Screen to store & display content on the respective screen

3. Central Server – At main restaurant to host the Xtreme Media Content Management Software which will manage the synchronization of various content on each and every Media Player

4. Xtreme Media Content Management Software loaded on the Central Content Management Server with the ability to control and schedule content on each Xtreme Media Player

5. LAN/WAN connectivity between every Xtreme Media Player and the Central Content Management Server

BANKING INDUSTRY

APPLICATIONS OF DIGITAL SIGNAGE FOR BANKING INDUSTRY For the Banking Industry, Albertsons DMS Solution is a comprehensive corporate communication, marketing, promotion and advertising tool. A bank can deploy screens (LCD/LED/Plasma) along with Media Players in each branch or ATM centers.

The Screens can be used for:

Corporate Communication: To communicate Chairman’s message, Quality Policy, Customer Service Guarantees etc. To display details various financial products being offered by the bank such as various loan schemes with corresponding interest rates, deposit schemes with corresponding interest rates etc. To display the various facilities offered by the bank or the particular branch, like debit card, internet banking, locker facility, gold coins, payment of Income Tax facility etc.To display branch timings, working hours, notification about bank holidays etcTo promote allied financial products like life credit cards, insurance products, non-life insurance products, investment products like mutual funds, pension schemes etc. To display contact information of important bank officials like branch manager, vigilance officer, loan officers, complaint escalation matrix etc.

MY SNAPSHOT

I have visited some banks like state bankState Bank of Mysore zZonal office in Bangalore and sSyndicate bank with my mentor for marketing & sales of Digital Signages. My mentor educated me on the structure and decision making processes of PSU Banks for making purchase decisions and how to make sales pitch for the same. selling digital signage. There I gain the experience of how to deliver sales presentation how to gain the interest of clients for selling a very costly product worth 5-8 lakh.

RESTAURANT INDUSTRY

Albertsons digital signage is the perfect solution for advertising in restaurants and fast food chains. This allows targeting different demographics using the grouping and targeting features of this digital signage solution. With digital signage, restaurants have the ability to display menus, special offers, time-boundly menus like (breakfast, lunch and dinner).

BENEFITS OF DIGITAL SIGNAGE

Benefit for customer Benefit for Restaurant

1. Increased understanding of the items offered

by the restaurant.

2. An enhancement or introduction of

1. As customers improve their understanding regarding the restaurant branches and different brands of the chain ,the business is more likely to experience an increase in the number of return customers.

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entertainment in the dining experience.

3. Improved communications between client

and service provider, leading to greater

customer satisfaction.

2. Reduction in the number of staff required and a significant decrease in the overhead cost and associated costs (such as staff training).

3. Higher sales resulting from the improved order efficiency.

4. A positive perception regarding dining environment help to increase restaurant brand image.

APPLICATION OF DIGITAL SIGNAGE IN RESTAURANTS

Showcase menu itemsDisplay discounts, offer and combosShow nutrition facts of food itemsDisplay customize food items according to specific time of the day .For events like birthday party or date display special food items customize to that occasionPromotion of branches in different locations and different brands under the restaurant chain.Show live tv, serials and gaming content Use for internal purpose like employees training videos of new cooking style, information on restaurant history, number of branches, new opening in which location can be shown to customers.

MY SNAPSHOT

I have established contact with several of the restaurant chains like Pizza Corner, Kaati Zone, Mast Kalandar and Papa Johns and have got them interested in evaluating our solution to replace the backlit menu boards with our Digital Menu Boards. So far the response has been positive from most of the customers and we are sending product information in order to make a final presentation to the prospective clients followed by commercial proposals.

I have done cold calling to many restaurants like Pizza Corner, Kaati Zone, MastKalandar and Papa Johns for selling digital signage and most of them show positive response regarding our product. From this I learn that ‘AIDA theory’ of selling that we read in MBA is really applicable in real selling.

EDUCATION INDUSTRY

Digital Signage is a very effective campus communications system. It can be deployed in areas such as cafeterias, student lounges, reception areas, libraries and facility rooms, these communication networks provide a critical link between campus administrators and the students and faculty. A network of digital signage can be effectively used to coordinate content and delivery, providing a valuable aggregate effect that becomes a campus information system to deliver relevant content in the right place at the right time to the right audience.

APPLICATION

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Display digital notice board.Showcase special events and congratulation message for the students who own prize/competition as a reinforcement of their success and enthusiasm.Display educational channels like VYAS, Gyan Darshan and Discovery science at a particular time of the day or week as extracurricular activity programs.Inter/Intra college news regarding competitions, fest, events etc...Publish emergency message on student/faculty issues, incoming company for placement.Canteen menus.Publish rules and regulations as a reminder for the students.Role of receptionist as a way finding map for different departments and blocks to assist new students, visitors and parents.Gain Revenue through Third Party Advertisements (way finding map for different departments and blocks to assist new students, visitors and parents).

MY SNAPSHOT

I have done thorough research in finding potential customers in education Industry like international school and big colleges. I am going to deal with them soon.

THANK YOU

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