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South Fort Collins Business AssociationSeptember 25, 2013

www.fcgov.com/midtown

Midtown PlanAn Urban Design Vision for a Revitalized Corridor

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Plan AreaNorth Boundary:

Prospect Road

South Boundary: ¼ mile south of Harmony Road

East Boundary: Commercial on east side

of College Avenue

West Boundary: Mason Corridor

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Why Midtown?

City Plan

Mason Corridor

MAX Bus Rapid Transit

2010 Redevelopment

Study

Transit Oriented

Development Overlay

Midtown Urban

Renewal Plan

MidtownPlan

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Process

Existing Conditions

• July – October 2012• Tour the corridor• Stakeholder outreach

Design Concepts

• November – January• Community workshop• City Council work session

Draft Plan

• February – June• Stakeholder outreach• Public open house

Adopt Plan• October 2013

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Vision

Vibrant

Urban

DestinationTransit- &

Pedestrian-Oriented

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Pedestrian Promenade• Parallel to MAX• Future redevelopment orients to promenade• Dotted line = pedestrian connection, not full promenade

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Frontage RoadsUse combination of frontage roads and wide, detached paths for north-south

biking along College Avenue

Create alternative design for frontage roads that allows cars, bikes, and pedestrians to share the street.

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Improved Intersections

Reduce conflicts by increasing visibility, predictability and awareness with other road users

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Character AreasGardens

Arts & Entertainment

Innovation

• Break down length of corridor

• Unique design themes for each expressed through:

• Signs• Benches• Planters• Bike Racks

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Public Space

1 large public space per

Character AreaNetwork of

interconnected walkways, smaller

courtyards & plazas

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Site Design• Achieve excellence in design• Promote creativity• Provide open spaces and habitat• Enhance pedestrian experience• Keep automobile subordinate

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Implementation Strategy• Promote Midtown’s vision

• Engage the private sector – coordination between public and private entities essential

• Incentivize new investment– Financing and regulatory tools

• Set priorities for implementation– Continue coordination with the South Fort Collins Business

Association

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Next Steps• City Council, October 1

– Resolution to adopt the Midtown Plan

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Thank You

www.fcgov.com/midtown