midwest community foundations’ ventures the magic of match day
TRANSCRIPT
Midwest Community Foundations’ Ventureswww.mcfv.org
The Magic of Match Day
22www.mcfv.org
IT’S ALL ABOUT
Importance of an immediate need
Incentive of giving more for less
Urgency of a time limit
Resources of a whole community
CONTRIBUTORS
The Columbus Foundation, Ohio
Community Foundation for Muskegon County, Michigan
Community Foundation of St. Clair County, Michigan
Fremont Area Community Foundation, Michigan
Findlay-Hancock County Community Foundation, Ohio
Hillsdale County Community Foundation, Michigan
Kalamazoo Community Foundation, Michigan
3www.mcfv.org
NEW REALITY…
AS OF AUGUST 2010:•The national unemployment rate was 9.5%
•Michigan’s unemployment rate was 13.1%
•One in every 40 homes in Michigan is in foreclosure
•Foundation grantmaking was down nearly 9% compared to 2008
4www.mcfv.org
NEW OPPORTUNITY.
• Draw on local expertise
• Lead community effort
• Convene and engage nonprofit partners
• Meet immediate needs withimmediate response
5www.mcfv.org
6
THE BENEFITS OF
• Donors find an exciting incentive for giving.
• Nonprofits gain new resources, donors, visibility and interest in their work.
• Community foundation lives its role as convener, catalyst and leader, responding to the community’s most pressing needs.
• Community reaps the final outcomes of the gifts.
www.mcfv.org
77www.mcfv.org
DESIGN YOUR OWN
Know Your Reasons Why
Plan the Big Day
Prepare Your Partners
Give it Proper Promotion
Seize the Day
Manage the After-Match
Pre-meeting handout
Sample documents
Tracking spreadsheet
Statement of agreement
Planning brief Concepting tool
8www.mcfv.org
TOOLKIT
Understand why a Match Day will help address urgent
needs in your community—and how to structure it for
effectiveness.
9www.mcfv.org
KNOW YOUR REASONS WHYThe Magic of Match Day
Planning brief
10
Engage broad group in Match Day planning. Draw on the
thinking of internal and external partners to define
parameters for the experience.
10www.mcfv.org
PLAN THE BIG DAYThe Magic of Match Day
Concepting tool
Sample participant guidelines
11
Communicate completely and regularly with internal and
external partners to create clarity around Match Day
objectives, process and expectations.
11www.mcfv.org
PREPARE YOUR PARTNERSThe Magic of Match Day
Pre-meeting handout Statement of agreement
Promotional samples
12
Use personal connections, media vehicles and technology
to consistently communicate the compelling messages of
Match Day.
12www.mcfv.org
GIVE IT PROPER PROMOTION The Magic of Match Day
Tracking spreadsheet
13
Have preparations in place to ensure a rewarding
experience for donors, nonprofit partners, the community
foundation—and community.
13www.mcfv.org
SEIZE THE DAYThe Magic of Match Day
14
Match Day doesn’t end when gifts stop coming in.
Keep celebrating the stories of impact, collaboration
and generosity.
14www.mcfv.org
MANAGE THE AFTER-MATCH The Magic of Match Day
1515www.mcfv.org
QUESTIONS?
The Magic of Match Day
16www.mcfv.org
The community response to Match Day was incredible.
By mid-morning, it was clear what a powerful and
uplifting day of giving we were in the midst of.
It was exactly what our community needed.
HILLSDALE COMMUNITY FOUNDATION
DOWNLOAD TODAY
MCFV.ORG
The Magic of Match Day