midwifery: isn't there an app for that?
DESCRIPTION
This is the framework for a workshop I facilitated at the 2013 Australian College of Midwives conference in Hobart, on the 30th September, about midwives' use of social media. This year my focus is moving away from the actual tools, to how we use them in a professional manner.TRANSCRIPT
Midwifery: isn't there an app for that?
Sarah Stewart & Rachel Smith 2013Australian College of Midwives
http://www.flickr.com/photos/54258032@N00/309441638
Objectives for today's workshop 1. Setting the scene
2. Describe some examples in which midwives use social media for professional development
3. List some of the common social media tools that you can use for midwifery practice
4. Explore some scenarios that present challenges for midwives
5. Construct a plan for how you can use social media in your own personal practice, and for local, national and international professional communication and collaboration
Setting the scene
What do you already know about social media?
How do you use social media, if at all?
Any particular questions you have, or things you want to know?
http://www.flickr.com/photos/50451886@N00/3534516458
You cannot ignore social media because....
http://www.flickr.com/photos/27451852@N05/4802699353
the way we learn, teach, work, play and communicate is
changing
www.flickr.com/photos/73645804@N00/440672445
This impacts on our relationships with women and families...
http://www.flickr.com/photos/12706161@N03/7810800898
...as well as our own learning, professional development and
networking
http://www.flickr.com/photos/93212162@N08/8540717756
Gen Y & Z have grown up with social media
...and use it with mobile technology
http://www.flickr.com/photos/10565597@N00/2542177818
and they expect to be able to engage with you online
http://www.flickr.com/photos/50417132@N00/490343339
July 2013, 17.2 million Australians accessed the internet and spent an average of 38 hours online across
60 sessions Nielson 2013
7.3 million Australians use Facebook on their mobile every day
Facebook 2013
On average, in July, Australians spent 5 hours and 20 minutes
watching online video Nielson 2013
http://www.flickr.com/photos/81203773@N00/411770953
Google,
Facebook &
YouTube
are the
top three brands
http://www.flickr.com/photos/98894117@N00/2051377206
72% of internet users say they looked online for health information
within the past yearPew Internet and American Life Project, 2013
http://www.flickr.com/photos/72098626@N00/2681686220
The most commonly-researched topics are specific diseases or conditions; treatments or procedures; and doctors or other health professionals
http://www.flickr.com/photos/48819968@N00/1239058
Pew Internet and American Life Project, 2013
One in five internet users have consulted online reviews and rankings of health care service providers and treatments
Pew Internet and American Life Project, 2013
http://www.flickr.com/photos/15923063@N00/3440688097
Social media can enhance our personal learning, professional development and
networking
Image: http://www.flickr.com/photos/73645804@N00/1431384410
Provides personal and professional support
Networking, sharing information
Professional collaboration
Become part of national and international campaigns
Connect with midwives of influence
Connect midwives who live in rural and remote areas
Organize and take part in real time events
#hcsmanz
http://www.thechatdiary.com/wemidwives/
#wemidwives
Common social media tools
Twitterhttps://twitter.com/Thinkbirth
Facebookhttp://www.facebook.com/pages/Otago-
Polytechnic-School-of-Midwifery
Blog http://www.glorialemay.com/blog
Wikihttp://
internationaldayofthemidwife.wikispaces.com
Slideshare: http://www.slideshare.net/sarahs
Flickrhttp://www.flickr.com/photos/bellymotherbaby/
2925283271/sizes/l/in/photostream/
YouTubehttps://www.youtube.com/watch?
v=8w9WNtTAVYU
Google Docshttp://www.jordemoderforeningen.dk/fileadmin/Tidsskrift_for_Jord
emoedre/2012/09_2012/Will_you_be_my_friend.pdf
What are the challenges?
http://www.flickr.com/photos/49512158@N00/3702176604
Scenario 1
A midwife has a personal Facebook page. A pregnant client wants to “friend” her. What does the midwife do?
Scenario 2
A midwife who works in a hospital finds out that two women who have recetnyl had babies has been making detrimental claims about her practice on Twitter. What does she do?
Scenario 3
A midwife notices that a student midwife has written some information about her clinical placements, on her blog, that could identify the women she has been working with. What should the midwife do?
Scenario 4
A midwife has a professional Facebook page. An ex-client tags him and writes a beautiful comment about what a wonderful midwife he has been. What should he do?
Construct a plan for how you can use social media in your own personal
practice
What do you want to achieve?
What skills do you need to learn?
What resources do you require?
What time frame?
How will you evaluate your progress?
http://www.flickr.com/photos/72093892@N00/5302015421
“Focus on how to be social, not on how to do social.”
- Jay Baer, Convince & Convert
Sarah Stewart
Twitter: @SarahStewart
http://sarah-stewart.blogspot.com
http://www.facebook.com/sarahmstewart
http://www.slideshare.net/sarahs