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Tony Gilharry, WP EngineKris Hadlock, WordHerdScott Shefler, Antenna Group

Migrations that make sense: Retain your customers and move to a platform built to last WP Engine, WordHerd and Antenna Group

July 15, 2019

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What You’ll Learn

● Cost and time-saving tips for migrating off of Adobe Business Catalyst ● What we’ve learned so far after migrating customers from Adobe

Business Catalyst to WP Engine● How WordPress has grown to over 33% of the Internet and is continuing

to grow● How to get started with your transition off of Adobe Business Catalyst

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WP Engine

Tony Gilharry

● Started with WordPress 2.3● I’ve been to 9 of 30 MLB

stadiums

● Started at WPE in January 2013

WordHerdKris Hadlock

● 2 decades of web experience● Started web development

over a free AOL dial up connection

● Migrated 400 websites last year

AntennaScott Shefler

● Co-Founded Chicago Digital + BC Academe + Solid Sky

● Built around 500 websites in past 10 years

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WordPress

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34%OF THE WEB

60%CMS MARKET

27%TOP 10K SITES

Over 50,000 Plugins & 5k Themes Available for WordPress

36%WEBBY WINNERS

WordPress combines simplicity for users and publishers with under-the-hood complexity for developers. This makes it flexible while still being easy-to-use.

#7

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WORDPRESS REST-API

8

Integrate with other enterprise technologies with the REST API and WordPress’ open source codebase.

PARTNER INTEGRATIONS

The WP Engine platform incorporates 50+ tools and technologies to help ensure an efficient and powerful platform from day one.

CURATED PLUGINS

WP Engine validates and recommends plugins to help you be successful across a variety of functional areas.

WordPress integrated functionality and faster digital experience innovation.

CONFIDENTIAL

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ECOSYSTEM

34% OF THE INTERNET

• A community of over 500k passionate developers and users

• WordPress democratized the web, its adoption rates by users is unmatched

• 62% of the 100 fastest growing companies in US use WordPress

• Most widely available talent pool in the CMS industry

SECURE & OPEN-SOURCE

WordPress IS Secure!

• Common misconception is that WordPress is easily compromised.

• Worldwide contribution from a mature market of WP developers are constantly improving the security of WP.

• Contributing developers work closely with PHP, JavaScript, Apache, and NGINX teams to confirm stability and security.

ENTERPRISE ADOPTION

60% of Enterprise Use WP

• Lowest TCO in the CMS Market

• Own your content – no license or fees or locked into proprietary systems

• Future-proof and growing market share

• REST API levels the playing field

• Highly scalable from traffic and number of sites standpoint

• More..

CREATIVE AGILITY

Faster Time to Market

• Create and test new sites or applications in fraction of the time vs. legacy CMSs

• Accelerate campaign launches out of the box by leveraging templating and ease of deploying

• Advanced functionality through ecosystem of 50k+ plugins and integrations

WHY WORDPRESS?

10 CONFIDENTIAL

1. Networking / Infrastructure-Level Patching

2. OS / Daemon-Level Patching

3. WordPress Core Patching

• Functional Updates (Major Releases)

• Security Updates (Minor Releases)

4. Genesis Framework*

5. Smart Plugin Manager**Must be enabled

WP ENGINE PATCHING SCHEDULE & SECURITY UPDATES

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EASY SSL FREE LET’S ENCRYPT

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MULTIPLE SECURITY LAYERS MANAGED DISASTER RECOVERY

2 FACTOR ACCOUNT PROTECTION PROACTIVE PATCHING UPDATES MANAGED THREAT MITIGATION

SET IT AND FORGET IT WITH MANAGED SECURITY FOR ALL CUSTOMERS

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Retaining Customers During a Platform Change

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Introduction

SENIOR VICE PRESIDENTAntenna(formerly VP and Co-Founder Chicago Digital)

SENIOR VICE PRESIDENTAntenna(formerly President and Co-Founder Chicago Digital)

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2009 - Chicago Digital formed

2010 - Exclusively developing sites with Adobe Business Catalyst

2012 - BC Academe created (instructor led training and online tutorials)

2014 - Solid Sky (Business Catalyst app development)

2017 - Acquired by Antenna

2018 - Adobe announced Business Catalyst EOL

Chicago Digital -> Antenna

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1. Customer Service

2. Quality

3. Focus (finding the right solution)

Retaining Clients

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RETAINING CLIENTS

Customer Service

CUSTOMER SUPPORT MANAGERAntenna

SUPPORT DEVELOPERAntenna

"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well." Jeff Bezos (Amazon)

"Customer service shouldn't just be a department, it should be the entire company." Tony Hsieh (Zappos)

"The more advocates you have, the fewer ads you have to buy." Dharmesh Shah (Hubspot)

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RETAINING CLIENTS

Quality

Powered by Adobe Business Catalyst

Design Team

Development Team

Front end developers with design background and strong attention to detail

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RETAINING CLIENTS

Focus (finding the right solution)

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RETAINING CLIENTS

Focus (finding the right solution)

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Migration Best Practices

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Business Catalyst

Web Forms

Web Apps

eCommerce

CRM

Secure Zones

Media Downloads

Email Marketing

Templates

Page Editing

WordPress

Form Plugins

Custom Post Types or Plugins

WooCommerce

CRM Plugins

Restrict Content Pro Plugin

Download Monitor Plugin

Email Marketing Plugins

Themes and Page Templates

Gutenberg

BEST PRACTICES

Business Catalyst to WordPress Feature Legend

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Content

BEST PRACTICES

Migration Checklist

❏ Copy

❏ Media

❏ SEO

Design

❏ Theme

❏ Page Templates

❏ Visual Builder

❏ Custom Fields

Extras

❏ Secure Zones

❏ Media Downloads

❏ CRM

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Copy and Markup

BEST PRACTICES

Maintaining Content

• Pages

• Posts

• Products

• Custom Post Types

• Custom Fields

Media

• Images and Documents to

Media Library

SEO

• Meta Titles, Descriptions and

Social

• Schema

• 301 Redirects

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BEST PRACTICES

Maintaining Design

Theme Visual Builder WidgetsPage Templates

• Genesis Framework

• StudioPress Themes

• Gutenberg

• Atomic Blocks

• Individual Pages

• Blog Posts

• Archives

• Sidebars

• Headers

• Footers

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CRM

● HubSpot

● Salesforce

● SharpSpring

● ZenDesk Sell

BEST PRACTICES

Extra Configuration & Functionality

Secure Zones

● Restrict Content Pro

Media Downloads

● Download Monitor

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DeliverMigrate

BEST PRACTICES

WordHerd Automation Process

Receive and Schedule New

Migration Jobs.

1 Deliver and Launch New

WordPress Website.

Schedule

3Website Processing Via

the WordHerd Wrangler.

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An automated alternative to manual migration.

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Migrations to WP Engine

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“The process with WordHerd was extremely straightforward, they provided options for migration and once we moved

forward with the process, it was very easy and fast.”Van Rechem Lab at Stanford University

AUTOMATED MIGRATION

Migrations to WP Engine

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AUTOMATED MIGRATION

Migrations to WordPress

"My challenge was to migrate a website from Adobe

Business Catalyst to WordPress. WordHerd was able

to migrate over 2,400 media files, 128 image

galleries, and 171 pages, maintaining all of the

interrelationships among the content items. This

was a website that consisted of several WebApps

and complex links between the various assets.

WordHerd was able to migrate the site and keep all

of the data relationships intact -- Amazing work that

exceeded expectations!"NetPro Consulting

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WP Engine

#32

WP Engine makes WordPress enterprise grade.

120,000+CUSTOMERS

140+COUNTRIES

500,000+WEBSITES

5%OF THE WEBx

36 BillionATTACKS BLOCKED

IN 2017

#33

What we do.

CMS

Together We Create High PerformanceDigital Experiences

Content Strategy

Site Design & Dev

Marketing

+ + =

You!

INTEGRATION:Tech partner solutions,

Curated plugins, WP REST-API

INTELLIGENCE: Performance analytics for Marketers and Developers

AGILITY: Tools , environments, and

workflows to build, manage, and launch quickly

PERFORMANCE:Managed hosting, security,

optimization, scalability, caching, high availability

EXPERTISE:Expert award-winning service and 24-7-365

support

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Adobe Business Catalyst Recommends WP Engine

WP Engine is a preferred migration partner for Adobe Business Catalyst and offers four months free with the coupon ABC2WPE.

WordHerd is a professional website migration company, and a listed Business Catalyst partner, that specializes in migrating simple to complex websites to WordPress.

Antenna is an integrated PR & marketing agency exclusively building sites on WordPress with WP Engine.

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Thank You.