mikael eriksson bjorling (salss august 2012) ericsson
DESCRIPTION
Ericsson’s vision about the Networked Society presented at the Swedish American Life Science Summit 2012-08-23 in Stockholm.TRANSCRIPT
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 1
On the brink ofa Networked Society
Mikael Eriksson Björling
Expert Consumer Behavior
Networked Society [email protected]@mikaeleb
The Swedish American Life Science Summit 2012
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 2
ERICSSON at a glance
30 000 Number of patents
104 525 Number of employees
900MSubscribers in networks that we manage
2B Subscribers on Ericsson supported networks
40% Of the world's mobile calls are on Ericsson networks
50% Of the world's smartphone traffic is on Ericsson networks
180 Countries we operate in
226,9B SEK, Net sales 2011
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 4
21 years ago
GSM
Linus Torvald
Tim Berners Lee
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 5
Today
2 B Internetusers
5+ B Mobilesubscriptions
80% Populationcoverage
8 years of content upload
everyday
200.000 SMSeach second
E-readers surpassing book
sales
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 5
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 6
Changing behavior
DIGITAL NATIVES
SHARING
COLLABORATIVE
MOBILE
CONNECTED 24/7
TIME & SPACE INDEPENDENT
DIGITAL APPEARANCE
ACTIVE
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 7
Changing business
PERSONAL EFFICIENCY
GENERATION SHIFT
M-2-M
NEW BUSINESS PROCESSES
NEW VALUE NETWORKS
PROPOSITION REACH
MOBILE
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 8
trends affecting Industries
› Society rule-setters increasingly regarding ICT as vital for progress
› Industries integrate ICT into core processes
› Dematerialization of information technology
› Increased transparency of business data across enterprises
› User interaction all over business processes
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 9
Towards billions of connected devices
Nr of connected devices
Vehicles, Cargo Containers, Tankers, Trains, Off-Highway, Supply Chain Assets…
Medical device, Industrial machinery....
Embedded Controllers, Accelerometers, Temp/Pressure/Flow, Sensors Meters…
Mixed Signal Platforms, Micro Processors /Controllers…
Consumer Electronics
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 10
EMPOWEREDINDIVIDUALS
ENABLING TECHNOLOGY
+
EXPANDING BUSINESS
+
New mindset
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 11
INSTALLATION DEPLOYMENT
On the brink of a networked society
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 12
Fundamental digital infrastructure
MOBILITY
BROADBAND
CLOUD
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 13
Interaction logic
MOBILITY
BROADBAND
CLOUD
IDENTITY
ACTIVITY
CONTEXT
PRESENCE
PREFERENCES
OPEN SOURCE TRANSACTION
DATA
INFORMATION
AUGMENTATION
LOCATION
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 14
Interaction infrastructure
Mobility
Broadband
Cloud
INTERACTIONINFRASTRUCTURE
IDENTITY
ACTIVITY
CONTEXT
PRESENCE
PREFERENCES
OPEN SOURCE TRANSACTION
DATA
INFORMATION
AUGMENTATION
LOCATION
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 15
Activities in society
MEDIACOMMERCE
SECURITY & SAFETY
GOVERNMENT
EDUCATION
TRANSPORT & LOGISTICS
HEALTHCARE
UTILITIESINTERACTIONINFRASTRUCTURE
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 16
Networked Society
COLLABORATION
INNOVATION
INTEGRITY
COMPETENCE
TRUST
SOCIALIZING
LEARNING
INTERACTING
MEDIACOMMERCE
SECURITY & SAFETY
GOVERNMENT
EDUCATION
TRANSPORT & LOGISTICS
HEALTHCARE
UTILITIESINTERACTIONINFRASTRUCTURE
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 17
Addressing global challenges
Think what if!› CLIMATE, ENVIRONMENT› AEGING POPULATION› SCARCE RESORCES
– Water, Power, Raw material
› PUBLIC Sector– Health, education, safety
› URBANIZATION› POVETRY
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 18
Opportunities beyond imagination
COLLABORATION
INCLUSION
GLOBAL CHALLENGES
TRANSFORMATION
OPENNESS
SCALE
LEARNING
INNOVATION
MEDIACOMMERCE
SECURITY & SAFETY
GOVERNMENT
EDUCATION
TRANSPORT & LOGISTICS
HEALTHCARE
UTILITIESINTERACTIONINFRASTRUCTURE
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 19
Connected Container
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 20
Connected Container
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 21
Doctor in a box
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 22
Connected Medicine containers
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 23
Connected ambulance and Traffic lights
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 24
“A vision is not just a picture of what could be; it is an appeal to our better selves, a call to become something more.”
Rosabeth Moss Kanter
Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 25
In the networked society people, knowledge, devices, and information are networked for the growth of society, life and business
Our Vision