mikael eriksson bjorling (salss august 2012) ericsson

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Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 1 On the brink of a Networked Society Mikael Eriksson Björling Expert Consumer Behavior Networked Society Evangelist [email protected] @mikaeleb The Swedish American Life Science Summit 2012

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Ericsson’s vision about the Networked Society presented at the Swedish American Life Science Summit 2012-08-23 in Stockholm.

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Page 1: Mikael Eriksson Bjorling (SALSS August 2012) Ericsson

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 1

On the brink ofa Networked Society

Mikael Eriksson Björling

Expert Consumer Behavior

Networked Society [email protected]@mikaeleb

The Swedish American Life Science Summit 2012

Page 2: Mikael Eriksson Bjorling (SALSS August 2012) Ericsson

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 2

ERICSSON at a glance

30 000 Number of patents

104 525 Number of employees

900MSubscribers in networks that we manage

2B Subscribers on Ericsson supported networks

40% Of the world's mobile calls are on Ericsson networks

50% Of the world's smartphone traffic is on Ericsson networks

180 Countries we operate in

226,9B SEK, Net sales 2011

Page 3: Mikael Eriksson Bjorling (SALSS August 2012) Ericsson

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 4

21 years ago

GSM

Linus Torvald

Tim Berners Lee

Page 4: Mikael Eriksson Bjorling (SALSS August 2012) Ericsson

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 5

Today

2 B Internetusers

5+ B Mobilesubscriptions

80% Populationcoverage

8 years of content upload

everyday

200.000 SMSeach second

E-readers surpassing book

sales

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 5

Page 5: Mikael Eriksson Bjorling (SALSS August 2012) Ericsson

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 6

Changing behavior

DIGITAL NATIVES

SHARING

COLLABORATIVE

MOBILE

CONNECTED 24/7

TIME & SPACE INDEPENDENT

DIGITAL APPEARANCE

ACTIVE

Page 6: Mikael Eriksson Bjorling (SALSS August 2012) Ericsson

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 7

Changing business

PERSONAL EFFICIENCY

GENERATION SHIFT

M-2-M

NEW BUSINESS PROCESSES

NEW VALUE NETWORKS

PROPOSITION REACH

MOBILE

Page 7: Mikael Eriksson Bjorling (SALSS August 2012) Ericsson

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 8

trends affecting Industries

› Society rule-setters increasingly regarding ICT as vital for progress

› Industries integrate ICT into core processes

› Dematerialization of information technology

› Increased transparency of business data across enterprises

› User interaction all over business processes

Page 8: Mikael Eriksson Bjorling (SALSS August 2012) Ericsson

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 9

Towards billions of connected devices

Nr of connected devices

Vehicles, Cargo Containers, Tankers, Trains, Off-Highway, Supply Chain Assets…

Medical device, Industrial machinery....

Embedded Controllers, Accelerometers, Temp/Pressure/Flow, Sensors Meters…

Mixed Signal Platforms, Micro Processors /Controllers…

Consumer Electronics

Page 9: Mikael Eriksson Bjorling (SALSS August 2012) Ericsson

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 10

EMPOWEREDINDIVIDUALS

ENABLING TECHNOLOGY

+

EXPANDING BUSINESS

+

New mindset

Page 10: Mikael Eriksson Bjorling (SALSS August 2012) Ericsson

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 11

INSTALLATION DEPLOYMENT

On the brink of a networked society

Page 11: Mikael Eriksson Bjorling (SALSS August 2012) Ericsson

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 12

Fundamental digital infrastructure

MOBILITY

BROADBAND

CLOUD

Page 12: Mikael Eriksson Bjorling (SALSS August 2012) Ericsson

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 13

Interaction logic

MOBILITY

BROADBAND

CLOUD

IDENTITY

ACTIVITY

CONTEXT

PRESENCE

PREFERENCES

OPEN SOURCE TRANSACTION

DATA

INFORMATION

AUGMENTATION

LOCATION

Page 13: Mikael Eriksson Bjorling (SALSS August 2012) Ericsson

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 14

Interaction infrastructure

Mobility

Broadband

Cloud

INTERACTIONINFRASTRUCTURE

IDENTITY

ACTIVITY

CONTEXT

PRESENCE

PREFERENCES

OPEN SOURCE TRANSACTION

DATA

INFORMATION

AUGMENTATION

LOCATION

Page 14: Mikael Eriksson Bjorling (SALSS August 2012) Ericsson

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 15

Activities in society

MEDIACOMMERCE

SECURITY & SAFETY

GOVERNMENT

EDUCATION

TRANSPORT & LOGISTICS

HEALTHCARE

UTILITIESINTERACTIONINFRASTRUCTURE

Page 15: Mikael Eriksson Bjorling (SALSS August 2012) Ericsson

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 16

Networked Society

COLLABORATION

INNOVATION

INTEGRITY

COMPETENCE

TRUST

SOCIALIZING

LEARNING

INTERACTING

MEDIACOMMERCE

SECURITY & SAFETY

GOVERNMENT

EDUCATION

TRANSPORT & LOGISTICS

HEALTHCARE

UTILITIESINTERACTIONINFRASTRUCTURE

Page 16: Mikael Eriksson Bjorling (SALSS August 2012) Ericsson

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 17

Addressing global challenges

Think what if!› CLIMATE, ENVIRONMENT› AEGING POPULATION› SCARCE RESORCES

– Water, Power, Raw material

› PUBLIC Sector– Health, education, safety

› URBANIZATION› POVETRY

Page 17: Mikael Eriksson Bjorling (SALSS August 2012) Ericsson

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 18

Opportunities beyond imagination

COLLABORATION

INCLUSION

GLOBAL CHALLENGES

TRANSFORMATION

OPENNESS

SCALE

LEARNING

INNOVATION

MEDIACOMMERCE

SECURITY & SAFETY

GOVERNMENT

EDUCATION

TRANSPORT & LOGISTICS

HEALTHCARE

UTILITIESINTERACTIONINFRASTRUCTURE

Page 18: Mikael Eriksson Bjorling (SALSS August 2012) Ericsson

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 19

Connected Container

Page 19: Mikael Eriksson Bjorling (SALSS August 2012) Ericsson

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 20

Connected Container

Page 20: Mikael Eriksson Bjorling (SALSS August 2012) Ericsson

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 21

Doctor in a box

Page 21: Mikael Eriksson Bjorling (SALSS August 2012) Ericsson

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 22

Connected Medicine containers

Page 22: Mikael Eriksson Bjorling (SALSS August 2012) Ericsson

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 23

Connected ambulance and Traffic lights

Page 23: Mikael Eriksson Bjorling (SALSS August 2012) Ericsson

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 24

“A vision is not just a picture of what could be; it is an appeal to our better selves, a call to become something more.”

Rosabeth Moss Kanter

Page 24: Mikael Eriksson Bjorling (SALSS August 2012) Ericsson

Mikael Eriksson Björling | © Ericsson AB 2012 | June 2012 | Page 25

In the networked society people, knowledge, devices, and information are networked for the growth of society, life and business

Our Vision

Page 25: Mikael Eriksson Bjorling (SALSS August 2012) Ericsson