mike bernos cd release event older version comp
DESCRIPTION
Programming class at UFTRANSCRIPT
Mike Bernos CD Release Event
for the Harvest of Hope Foundation
Presented by: Group Orange
Stephanie Gold Katy Murphy Kristin Fields Mike Ohanyere Julie Shafer Robby Barbaro
Rebecca Abrahamson
About Harvest of Hope Foundation
Mission: to provide emergency andeducational aid to migrant farmworkers and their families.
About Harvest of Hope Foundation
Distribute funds to pay for: Gas Tires Car repairs Rent Food Clothing Medical services Educational expenses
Program Goals and Objectives
About our Program
Who: Business Professionals Ages 30’s to 50’s Although students
were invited, the target audience was professional and socially aware Gainesville citizens.
About our Program
What: The Mike Bernos CD Release Party. This was a fundraising and awareness event to benefit the Harvest of Hope Foundation.
About our Program
Where: The Historic Thomas Center in Downtown Gainesville. It is a restored Mediterranean Revival-style hotel that is listed on the National Register of Historic Places.
About our Program
When: Thursday, November 19th from 6:30-8:30PM
About our Program
Why: the purpose of this event was to raise money for the foundation, raise awareness of the foundation in the area, and promote a local artist.
Marketing and Promotions
Posters:•Stores•Restaurants•Campus•Business Partners
Press Release:•The Sun•Alligator•Radio•TV•Online
Marketing and Promotions
Online Advertising:•Facebook•Twitter•HOHFoundation Website
Sponsorships
Graphic Designs By
Tom
Sponsorship levels were based on amount
donated. Each sponsorship level received different
incentives for donating.
Animation Plan
2:00 -2:30PM: Sound check – sound check man
2:30 –4:30PM: Downtime 4:30 –5:30PM: General setup (tables,
flowers, food, drinks, etc..) (all team members)
5:30 -6:00PM: Finishing touches, deal with last minute emergencies (all team members)
Animation Plan Continued 6:00 –6:30PM: Guests arrive (Greetings and
registration) (all team members) 6:30 –7:15PM: Social time (food and beverages
need to be handled) (all team members) 7:15 –7:20PM: Dr. Kellermen
announcement/introduction (Dr. Kellerman) 7:20 –8:15PM: Concert (team members need to be
staged around the facility to deal with concerns and emergencies (all team members)
8:15 –8:30PM: Giveaways (Dr. Kellermen) 8:30 –9:00PM: Break down/Clean up (all team
members)
Strengths of our Program
Everyone in our group contributed The music was fantastic LOCATION, LOCATION, LOCATION! Event ran smoothly and on time Positive feedback from concertgoers
Weaknesses of our Program
Reaching One Target Audience Not a well-known organization Not as many participants as
expected
Participant EvaluationAt the beginning of the concert, comment cards were handed out to the participants and collected at the end.
Evaluation Outcome:
• 2/5 of participants heard about the event from an online source.
• 4/5 of participants said they really enjoyed the concert.
• The one complaint was that the facility was too cold.
A taste of the Mike Bernos Band’s Music
http://www.themikebernosband.com/audio/_mp3/
Any Questions?