mike nutter fort wayne tincaps · ask questions in your posts give incentives to respond repost and...
TRANSCRIPT
![Page 1: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/1.jpg)
![Page 2: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/2.jpg)
MIKE NUTTER FORT WAYNE TINCAPS
@tincaps
![Page 3: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/3.jpg)
STEPHEN J. BAILEY PH DIGITAL
http://withaphdigital.com/instagram
![Page 4: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/4.jpg)
![Page 5: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/5.jpg)
![Page 6: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/6.jpg)
![Page 7: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/7.jpg)
![Page 8: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/8.jpg)
![Page 9: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/9.jpg)
THANKS!
@withaphdigital
![Page 10: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/10.jpg)
ANDREW KARN FREELANCE PHOTOGRAPHER
@jack_of_the_arts
![Page 11: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/11.jpg)
![Page 12: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/12.jpg)
1. Tell A Story
What makes a good photo
The less advertisement looking- the better
Try not to look like generic spam
![Page 13: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/13.jpg)
2. Get People Active and Involved
Ask questions in your posts
Give incentives to respond
Repost and retweet content you are tagged in
Give shout outs to other businesses you work with
![Page 14: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/14.jpg)
3. Focus On Your Strengths Do what you are good at and keep
it real Focus on your most popular
network Market it to your target
demographic Post to fit your business
![Page 15: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/15.jpg)
![Page 16: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/16.jpg)
When and How Often?
When and does it matter?
How Often?
![Page 17: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/17.jpg)
THANKS!
@jack_of_the_arts
![Page 18: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/18.jpg)
BREAK
![Page 19: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/19.jpg)
ANTHONY JULIANO ASHER AGENCY
Linkedin.com/in/anthonyjuliano
![Page 20: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/20.jpg)
WHY CONTENT MATTERS—AND WHAT TO DO ABOUT IT
PRESENTED BY ANTHONY JULIANO
![Page 21: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/21.jpg)
TODAY IS NATIONAL CRABMEAT DAY
![Page 22: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/22.jpg)
UNLESS YOU’RE A RESTAURANT, A CRAB BOAT CAPTAIN, OR A PURVEYOR OF
THE FINEST CRABMEATS, YOU PROBABLY SHOULDN’T BE TALKING ABOUT NATIONAL CRABMEAT DAY.
![Page 23: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/23.jpg)
IT’S EASY TO TALK ABOUT CRABMEAT. IT’S HARD TO TELL YOUR STORY IN A COMPELLING, SUBSTANTIVE WAY.
![Page 24: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/24.jpg)
WHAT WE MEAN WHEN WE TALK ABOUT CONTENT
![Page 25: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/25.jpg)
YOUR ORGANIZATION’S UNIQUE STORY, AS TOLD THROUGH…
![Page 26: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/26.jpg)
![Page 27: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/27.jpg)
![Page 28: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/28.jpg)
![Page 29: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/29.jpg)
![Page 30: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/30.jpg)
AND DISTRIBUTED VIA SOCIAL MEDIA, EMAIL, THE WEB,
AND NATIVE ADVERTISING
![Page 31: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/31.jpg)
WHAT’S MISSING PIECES FROM MOST SOCIAL MEDIA STRATEGIES:
![Page 32: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/32.jpg)
TRADITIONAL MARKETING TACTICS AREN’T DEAD…
BUT THEY’RE ON LIFE SUPPORT
OPPORTUNITIES TO TELL OUR STORIES USED TO BE RARE
![Page 33: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/33.jpg)
TODAY, THE OPPORTUNITIES ARE ENDLESS…
BUT THERE ARE
TWO CHALLENGES
![Page 34: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/34.jpg)
COMPETITION FOR ATTENTION IS FIERCE IT TAKES TIME
![Page 35: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/35.jpg)
SO, YOU NEED A PLAN TO MAKE CONTENT MARKETING A PRIORITY
![Page 36: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/36.jpg)
HERE’S HOW TO GET STARTED
![Page 37: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/37.jpg)
1. ASSEMBLE YOUR TEAM AND EVALUATE
RESOURCES
![Page 38: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/38.jpg)
WHO’S ON THE TEAM?
DO WE NEED OUTSIDE HELP?
DO WE HAVE THE RIGHT EQUIPMENT?
![Page 39: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/39.jpg)
2. DEVELOP A WRITTEN CONTENT MARKETING STRATEGY AND USE A CONTENT CALENDAR.
![Page 40: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/40.jpg)
![Page 41: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/41.jpg)
![Page 42: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/42.jpg)
3. GET CREATIVE, BUT REPURPOSE
EXISTING CONTENT, TOO
![Page 43: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/43.jpg)
CREATING HIGH-QUALITY CONTENT TO TAKES SERIOUS
EFFORT. TAKE EVERY OPPORTUNITY TO MAKE SURE
IT’S SEEN/HEARD
![Page 44: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/44.jpg)
THIS PRESENTATION IS ALSO A BLOG POST AND A COLUMN FOR
A MAGAZINE—AND I’LL PROMOTE IT VIA
LINKEDIN AND TWITTER
![Page 45: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/45.jpg)
(AND IT COULD ALSO BE A VIDEO AND A PODCAST)
![Page 46: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/46.jpg)
4. MEASURE RESULTS—AND BE WILLING TO ADAPT.
![Page 47: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/47.jpg)
TRY STUFF. REPEAT WHAT WORKS. DUMP WHAT DOESN’T.
![Page 48: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/48.jpg)
A FEW FINAL THOUGHTS
![Page 49: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/49.jpg)
YOUR ORGANIZATION’S STORY DESERVES TO BE TOLD.
![Page 50: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/50.jpg)
IF YOU DON’T DO IT, YOUR COMPETITORS WILL.
![Page 51: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/51.jpg)
DON’T WAIT UNTIL YOU GET “MORE TIME.” CREATE MORE, CONSUME LESS.
![Page 52: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/52.jpg)
GET STARTED NOW.
![Page 54: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/54.jpg)
• Take Home Tips Sheet • Presentation Available at: VisitFortWayne.com/Connect
![Page 55: MIKE NUTTER FORT WAYNE TINCAPS · Ask questions in your posts Give incentives to respond Repost and retweet content you are tagged in ... BUT REPURPOSE EXISTING CONTENT, TOO . CREATING](https://reader036.vdocument.in/reader036/viewer/2022062603/5f74921118f446420a3b0455/html5/thumbnails/55.jpg)