Graphics Solutions BusinessMike Salfity, WW General Manager and Global Head

March 23, 2016

Forward-looking statements

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Impact of HP graphics printing is all around us

3

Graphics is a large, growing segment of the overall printing market

4

Represents all printing outside of the home or office (90% of ~51.3T printed pages worldwide)

’15-’18 CAGR

-4.5%

0.6%

1.9%

4.4%

-0.5%

1.3%238 243241

2015 2016 20172014

232 234

2018

Services & Solutions3

Business2

Home1

Graphics

Media

Graphics: Analog to digital shift

16

19

Digital

Analog

35

Graphics TAM ($B, 2016)

2-3xDigital CAGR

(2015-18)

Disruptive opportunity with digital printing

Total Printing Market (Rev $B)

Source: HP internal market analysis & planning (3Q15)

1. Includes HW & Supplies;

2. Includes HW & Supplies. Includes Lasers, Scanners, and Business Ink;

3. Includes services portion of Managed Print Services, HW Support, Doc Process Outsourcing, Doc Consulting and Scanning; Includes software which Includes Fleet Management, Mobility, Output Management, Security, Image/Data Capture Software, Workflow & Business Process Management Suites; Includes Pay For Print

$16B

$51B $16B

$19B

$35B

$0

$10

$20

$30

$40

$50

$60

Graphics Not Addressable Addressable

39%Packaging

$14B

15%Marketing Collateral

$5B

11%Signage

$4B

35%Other$12B

$35B (68%) of the market is currently addressable54% of the addressable market is composed of Packaging & Marketing Collateral

Addressable Market2

Source: HP internal market analysis & planning (3Q15)

1. Value = 2015 Hardware and ink revenues – does not include media Digital Media of $13.5B is sometimes added to addressable = $48.0B

2. Other includes: information prints, publishing, design, direct mail, photo, and decoration

2015 Graphics Market Value1 (HW & Ink)

$35 B

Digital

Analog

46%

54%

CAGR2015-2018 1.3% 1.9%0.1%

46%

54%

5

4.7

46.6

Graphics represents ~ 90% of WW page opportunity

6

Trillion pages

51.3Trillion pages

Graphics

Home &Office

46.6

Total Graphics pages by category(trillions of pages, 2015)

Total printed pages(trillions of pages, 2015)

Source: HP internal market analysis & planning (3Q15)

1. ‘Other’ = Retail transactions, cards, games, calendars, and other

Publishing21.7

Marketing Collateral

6.6

Packaging9.6

Info Prints2.0

Direct Mail/Transaction0.8

Signage0.2

Other5.0

Decoration0.4

1

Serves agency requestsWorks on communication campaign based on Brand needs and interacts with PSP

Needs communication campaign, mailing, packaging for its products, etc.

Print service providerAgencyBrand

GSB ecosystem

7

HP is leading the analog to digital transformation

Printing outside of the home and officeProvides large-format, commercial and industrial printing solutions to PSPs, organizations and content owners

Direct Mail & Info Prints

8

Sign & Display

Packaging

Design

Decoration

Photography

PublishingMarketing Collateral

Robust support attach

Compelling hardware margins

Graphics Business Model

High supplies consumption

9

Industry’s broadest and deepest system portfolio

10

HP covers all applications with a diverse set of intellectual property

Division

ProprietaryPrintingTechnologies

ApplicationTechnical

DesignTechnical

ProductionSignage Photos Packaging Direct Mail Info Prints

Marketing Collateral

Publishing Decoration

PWP(Inkjet High-speed Printing Solutions)

PageWide(TIJ) • • • • •

Indigo

Liquid Electro Photography (LEP) • • • • • •

SIP(Scitex Industrial Presses)

Piezo (PIJ) • •

LatexThermal Inkjet (TIJ) • • •

LF Design(Large Format)

Thermal Inkjet (TIJ) & PageWide • • • •

SPS(Specialty Printing Systems)

Thermal Inkjet (TIJ) • • •

Competitive landscape: CQ4 2015 unit market shareHP is #1 in most markets where we play with different competitors in each segment

LF Design Mid Volume

Source: CQ4 2015 IDC Tracker

31%

8%

13%11%

37%

0%

15%

30%

45%

60%

75%

HP Agfa Oce EFI Others

52%

28%

13%

7%

0%

15%

30%

45%

60%

75%

HP Canon Epson Other

CY

Q4

20

15

Un

it M

arke

t S

har

e

Low Volume

29%

25%21%

8%

17%

0%

15%

30%

45%

60%

75%

HP Roland Mimaki Epson Others

11

Drive Page Growth

(Indigo LEP & Inkjet)

Scale with 2Technologies

Enable CompellingCustomer Economics

Transform Selective Industries$

R

Drive world-class quality, customer experience and enable end-to-end services and solutions

Packaging Publishing

Strategy: Driving page growth is key to driving supplies growth

1

12

Disruptive opportunity with Digital printing

Compelling customer economics

13

Print Job Run Length

Co

st p

er

Pag

e

5k 10k 15k 20k 25k

DigitalAnalog

Economical shorter runs

• Waste

• Inventory cost

• Shipping cost

• Mass personalization

• Faster time to market

• Physical to Digital

• Coca-Cola’s largest-ever YoY growth (20-ounce package) >19%1

• >5B HP Indigo printed labels, and counting

• Campaign rolled out in more than 50 countries

• Utilize 30 HP Indigo presses across 11 print companies in Europe

• Use HP ElectroInk spot color, certified by Coca-Cola, for reproducing the brand color

• Create brand pull

• Reinvigorate the brand in select countries

• Generate a viral marketing effect

Transform select industries: PackagingCoca Cola utilizes digital printing to create custom Coke bottles with your name on it

Challenge

ResultsStrategy

Diet Coke Extraordinary

collection

‘Bru’s your clan’ by Irn-Bru

1. Source: http://www.usatoday.com/story/money/2015/04/13/coca-cola-coke-soft-drinks-beverages-marketing-promotion/25732157/

Share-a-Coke 2.0

Bud Light 200,000 unique can designs

14

More success stories

Transform select industries: PublishingLexus partnered with Time magazine to create personalized ads within each magazine

Personalized Content

Personalized Content

• Partner with Time magazine to include customized campaign in magazine

• Ads personalized with name, home town, state, and more

• 31,000 print edition subscribers

• Subscribers opting for more info increased from 9% benchmark to 17%

• After the campaign, Ford adopted a similar marketing campaign

• Increase market awareness and drive customers to Lexus website

• Increase sales

StrategyChallenge Results

15

© Copyright 2016 HP Inc. The information contained herein is subject to change without notice.16

Experience how print is relevant in the digital world – and a key growth driver for print service providers and their brand customers – with HP at drupa 2016. Join us in Hall 17 for a personalized demonstration this May in Dusseldorf.

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