TEQUILA, EVOLVEDIn 1997, two Mexico City entrepreneurs decided to create the best tequila

in the world—an evolved tequila that embraced the design and innovation

of modern-day Mexico but was crafted with painstaking, old-world

methods that had been abandoned by the larger tequila companies.

This modern take on old-world techniques resulted in Milagro, a tequila

with superior smoothness, complex character, and a signature agave-

freshness that justifi ed the vision of its founders by quickly becoming

the most awarded tequila in its class.

Milagro starts with premium ingredients, like the fi nest, hand-selected

100% blue agave, estate-grown in the Jalisco highlands and harvested

at the peak of ripeness. Then, it combines the best of tradition and

innovation by slow-roasting the agave in clay ovens to maintain its

natural freshness and triple distilling the liquid to perfect its award-

winning taste.

TASTING NOTESMILAGRO SILVERCOLOR: Clear

NOSE: Crisp, fresh, agave-forward, citrus notes

TASTE: Crisp, fresh, agave-forward, vegetal & citrus notes,

spicy black pepper fi nish

MILAGRO REPOSADOCOLOR: Natural golden hay

NOSE: Clean, agave-forward, with notes of caramel

TASTE: Clean, agave-forward, notes of caramel and toast,

slight spice fi nish

MILAGRO AÑEJOCOLOR: Pale amber

NOSE: Caramel, coconut, toasted oak

TASTE: Caramel and coconut, with chocolate, tobacco and

banana notes, and a sweet, yet spicy fi nish

AWARDS AND ACCOLADES

Silver – 2011 Double Gold Medal, 2009 Gold Medal,

San Francisco World Spirits Competition

Reposado – 2011 Silver Medal, San Francisco World Spirits

Competition; 2010 Ultimate Cocktail Challenge

Chairman’s Trophy (top honor), Margarita with

Cointreau Category

Añejo – 2011 Silver Medal, 2009 Gold Medal, San Francisco

World Spirits Competition

MILAGRO TEQUILACORE RANGE

PLEASE ENJOY MILAGRO RESPONSIBLY.Milagro Tequila, 40% Alc./Vol. (80 Proof) ©2011 William Grant & Sons, Inc. New York, NY. MLG110611

PRODUCT FEATURESMILAGRO SILVER

A great tequila portfolio starts with a great silver. Crisp and clear, Milagro Silver is triple-distilled insmall batches from 100% estate-grown blue agave and renowned for its smoothness, mixability and

agave-forward taste.

MILAGRO REPOSADO

Triple-distilled in small batches from 100% estate-grown blue agave, Milagro Reposado is thenaged six months in oak barrels–four months longer than most reposados. The extra aging resultsin an inviting balance of oak and agave. With Milagro Reposado, Danny and Moy worked hard to

create the appropriate balance of robust fl avor with front-and-center agave taste.

MILAGRO AÑEJO

Triple-distilled in small batches from 100% estate-grown blue agave, Milagro Añejo is then aged 18 months in oak barrels–six months longer than most añejos. The extra aging results in a taste that’s

smooth, refi ned, and still agave-forward.

KEY SELLING POINTS• Milagro Tequila was named one of Impact’s Hot Prospects for consistently outstanding growth for

the past three years: 2008, 2009 and 2010.

• Highly profi table: Outpacing value growth for the tequila category by over six times* (volume byover three times): +28.7% volume/+25.7% value for Milagro Core range versus +7.6% volume/+4.0%value for all Premium Tequilas ($20 - $34.99).

• Milagro was pioneered by Danny and Moy, two Mexico city natives who decided to create the world’s best tequila—a category-changing brand that combines a painstaking respect for tradition with award-winning innovation. The founders’ vision is still at the heart of the brand today.

* Nielsen 52 wks ending 8/21/10

TARGET CONSUMER• Male & Female trendsetters who are intelligent,

25-39 Years Old

• Urban Expressives

• Trade-Up Consumers

• In High-Energy Tequila Drinking Occasions

DRINK STRATEGIES• Milagro Silver – The World’s Freshest Margarita

• Milagro Reposado – Piña Veracruzana

• Milagro Añejo – Carpe Día

PRODUCT SPECIFICATIONS

TRADE POSITIONINGTop-tier account distribution to refl ect super-premium target

• On-premise: Premium cocktail establishments and design

aesthetic accounts: artistic, modern, design-lead, craftsmanship,

evolved, fusion, entrepreneurial, substance, etc.

• Off-premise: Top key tequila retailers.

• Sandwich Patron through dual placement of Core Silver with

SBR Silver where accounts have Patron. Gain wider range

distribution & variant opportunities where relevant in market.

PALLET PATTERN WEIGHT OUTSIDE CASE (lbs) DIMENSIONS

CASES PER CASES NO. OF PER PRODUCT DESCRIPTION SCC UPC NABCA PALLET PER TIER TIERS CASE LENGTH WIDTH HEIGHT

SILVER

120/50 ML 10083664868923 0 8366486892 6 498-88111-05 30 5 6 38 21.75 11.75 7 12/375 ML 10083664869302 0 8366486930 5 498-88114-37 96 24 4 20 10.25 7.5 11.5 6/750 ML 10083664868916 0 8366486891 9 498-88116-75 120 30 4 19 9.5 6.25 14.25 6/1 L 10083664870469 0 8366487046 2 498-88117-10 52 13 4 48 13 10 15.25 6/1.75 L 10083664868909 0 8366486890 2 498-88118-17 60 20 3 36 11.25 7.75 18.25

REPOSADO

120/50 ML 10083664868954 0 8366486895 7 499-89582-05 30 5 6 38 21.75 11.75 7 6/750 ML 10083664868947 0 8366486894 0 499-89583-75 120 30 4 19 9.5 6.25 14.25 6/1.75 L 10083664868930 0 8366486893 3 499-89585-17 60 20 3 36 11.25 7.75 18.25

AÑEJO

120/50 ML 10083664868985 0 8366486898 8 499-89579-05 30 5 6 38 21.75 11.75 7 6/750 ML 10083664868978 0 8366486897 1 499-89580-75 120 30 4 19 9.5 6.25 14.25 6/1.75 L 10083664868961 0 8366486896 4 499-89581-17 60 20 3 36 11.25 7.75 18.25