milena popova 3 april 2012, plovdiv new initiatives of europeana
TRANSCRIPT
Milena Popova
3 April 2012, Plovdiv
New initiatives of Europeana
And as of now, we have ….
• 120 aggregators and other data providers,
representing ...
• 2,200 museums, libraries, archives and
audiovisual collections, which have
contributed ...
• 21,858,071 digital objects, of which
almost ...
• 2,000,000 are in the public domain.
and g
rowin
g!
Strategic plan 2011-2015
Aggregate
•Extend the network of aggregators
•Improve the quality of the metadata
•Represent the diversity of our cultural
heritage
Build the trusted source for cultural heritage
Partner network
Objective: Facilitate the development of a strong partner network
Domain National
Museums
Libraries
Archives
Support National and Vertical aggregation
10 workshops
New Partner Development
PublishersCreative Industries
Public-private partnerships
5 publishers
API Implementations
150 Implementations
Support the Europeana Network
Increase diversity and participation
Content
Objective: To improve the overall quality of the content repository with a special emphasis on AV material
150 thousand
AV
Image
Text
14 million
6 million
300 thousand
20 million
2011
Sound
Sound
24 million
2012
450 thousand AV
16 million
7 million
550 thousand
Image
300% increase17% increase
Facilitate
•Share knowledge among heritage professionals
•Foster Research & Development
•Strengthen Europeana’s advocacy role
Support the cultural heritage sector through knowledge
transfer, innovation & advocacy
2011 2012 2013
ApeNetApeNet APEX
4 projects subcontrating?
Euoropeana Collections 1914-1918
EuroPHOTO
ARROW Plus
PATHS
Natural Europe
Linked Heritage
OpenUp!
ECLAP
Europeana Regia
Judaica
Digitising Contemporary Art
ThinkMotion
> 12 contributing projects
2011 2012 20133
ASSETSASSETS
PrestoPrimePrestoPrime
European LibrariesEuropean Libraries
EUScreenEUScreen
CARARECARARE
HOPEHOPE
Wiki UploadWiki Upload
Participate in 1 new partner project
BHL EuropeBHL Europe
Europeana InsideEuropeana Inside
CommitCommit
Europeana Version 2Europeana Version 2Europeana Awareness
Europeana Awareness
Europeana Version 1Europeana Version 1
Europeana EducationEuropeana Education
Europeana ResearchEuropeana Research
2 core projects, 2 new proposals
Track 1: Connecting Society Through Culture
Track 2: European Cultural Commons
Cyprus Presidency (26 October)
(Europeana Network AGM
Awareness Kick-off (KB, 25-27 Jan)
Community collections(Public Libraries)
(Burgos, 9/10 October)
2.3 PR & Corporate Communications (events)
Hack Days
A B CDan
mar
k
Belgi
um
Pola
nd
Jan Jul DecJun AugMay Sep Oct NovFeb Mar Apr
Community Collections Training (Oxford, 7/8 Feb)
Community Collections A
B
C
D
E
Dublin (20/21/22march)
Slovenia (27/28/29 march
)Danmark
Preston- UK 9/10/11 march)
Luxemburg (5/6/7 march)
Awareness Event (Brussels, 9 May)
Europeana /Plenary(Leuven,13/14/15 Jun)
Digital Agenda Assembly(Brussels, Jun 21/22)
Danish Presidency (Kopenhagen, 18/19 April)
Awareness WP1
2.3 PR & Corporate Communications (Jon Purday)
Ambassadors group
10 meetings5 ambassadors
AA
Jan JulFeb Mar Jun AugMayApr Sep Oct Nov
Community Collections (5 countries)
Hack Days(3 countries)
Danish Presidency event
Cyprus Presidency event
Irele
and
Luxe
mbu
rg
UK
J
PR campaigns in 10 countries + Ambassadors groupPR plan
Denm
ark
Belgi
um
Germ
any?
Community collections(Public Libraries)
(Madrid, ?)
AA
Network Comms Programme
setup comms network
Masterclass Europeana Pro
Professional Blog
Objective: Improve the awareness of Europeana in all EU countries
Slov
enia
Denm
ark
Awareness WP1
Distribute
•Upgrade the Europeana portal
•Put content in the users’ workflow
•Develop partnerships to deliver content
in new ways
Make heritage available wherever users are whenever they want it.
Engage
•Enhance the user experience
•Extend our use of social media
•Broker a new relationship between
curators, content and users
Cultivate new ways for users to participate in their cultural heritage
• Quick & easy overview of all channels and entries• Colour filtering of channels• Point of contact for each content• Credit provider• Licensing
Europeana Editorial Calendar
Work Flow
Create
• Review calendar and research topics• Create content and assign Europeana objects
• Submit content and select appropriate channels
Europeana Partner
Europeana Office
• The fastest growing social network
• Engaging:
•People can “re-pin”, like, add to your boards & add comments
•Visual ‘social bookmarking’
• Now at 12MM users (March 2012) and growing fast
• 80-90% of user is female (!)
• Lifestyle, art, design, travel, interiors (and weddings!)
• Lots of (untapped) potential for GLAM institutions
Europeana portal: PD material about art, fashion, travel
follow &follow back
‘re-pin’
&
“pin” from Portal
onto our Pinterest
boards
‘re-pin’
‘like’
plaatje
&
• Europeana: 11 boards to ‘test drive’ Pinterest
• Most popular boards: over 400 followers
• Art Nouveau & Books & Print
• Aim: collaborations with partners: co-curate boards
• Grow our network & visibility
• Offer engaging experience for end users
• Learn from our users (behavior, interests)
• Increase referral traffic