Integrated Marketing Solutions

mile.stone (ˈmaɪlˌstəʊn)An important event, as in a person’s career, the history of a nation,

or the advancement of knowledge in a field; a turning point.

We believe our Success is based on your success. We have learned, through years of experience, that the best possible way to ensure our own success is to enable yours.

Since our birth in 2003, we have been in the business of growing, building, reviving and creating brands.

Milestone is a dynamic, client-friendly, integrated marketing solutions company. Our targeted, high performance campaigns have helped our clients, in a variety of industries, to compete more effectively.

We are both full-service and service-oriented, working closely with you to understand your business and current marketing challenges and to develop and implement specific strategies and systematic plans to ensure the profitable growth of your business.

A team of highly motivated individuals.What’s unique about our team is that we create ideas that last. Ideas that solve problems.

We devote our time, energies and efforts to clear thinking and strong ideas. We are committed to outstanding quality, unprecedented innovation and unique marketing strategies for each of our clients.

We work and respond quickly because there is barely a hierarchy in our office. Clients love us because we are efficient and effective. We aim for the best possible outcome with the least amount of time, effort, and budget. Our victory came from your brand’s success. We took your brand’s strategy plan personally and seriously. This is why we are direct and personal.

We are capable of helping all kind of businesses from small, medium and large. We’re not the big guys. Our campaigns are not built upon mundane messages being relentlessly pounded into the public’s mind by a big media budget. Our approach is different. What we do is good creative. Creative that sticks in your target audience’s head. Creative that makes them like you. Creative that gets results!

We’re here to help build brands and grow companies.

m stands for

as well asmarketing We keep things simple.

It's easier for you, your brand, and your target market.

how we work:Brand Xperiencemethod

Defining and positioning your brand is essential to success when it comes to identifying yourself in the marketplace. We work with strategic methodology to produce effective results for your company.

Our approach is called Brand Xperience. At the end of the day, however, we think it’s just about doing the job right. Getting to know your business. Your in-dustry. Your competition. And the people who are most likely to buy your product or service. What do they think now? What do we want them to think? And what’s the most effective way to get there?

Many brand agencies spend little time on the strategy, but we put our whole hearts into it.

That’s probably why our work works.

We look at it from the perspective of your competitors, customers and your internal management teams. We gain insight into your brand, philosophy, and goals.

What makes your market tick? How can you set yourself apart? We focus in on the key factors and messages that will motivate your market into action and solidify your brand. We create a plan that meets all of your objectives and makes an impact on your market.The reactions of your

market are reviewed against original briefs for intelligence gathering. Did we accomplish what we set out to do? What have we learned that we can integrate into our strategy moving

This is where the real creativity takes place. We start by researching your industry, and further, how you fit into that industry. We’ll find out what you need to take you from where you are to where you want to be. Only then can we take all the information we’ve gathered and apply our expertise.

Discovery

Insights

Evaluation

StrategyResultis what

we’re after!

Using messaging, design, media and strategy we bring the project to life. The emotional bond between you and your customers is what we’re after. Solutions that are customized to your needs & budget are implemented and tested.. We’ll keep the campaign on-track using client approvals and production reviews

Implementation

1 32

5 4

Brand Xperience has 5 steps:

services

Brand/Corporate/Product IdentityNaming & TaglineManuals & GuidelinesBrand & Communication StrategyBrand ArchitectureBrand PositioningPackagingEnviromental Signage Systems

Strategic PlanningTV Commercials Print AdvertisingRadio AdvertisingOn line AdvertisingBillboard

Company ProfileAnnual ReportsMarketing CollateralsBrochures & Flyers CataloguesCalendarInvitationsNewsletter

Website Design Website DevelopmentMicrositesE- CommerceMobileSocial Media Strategy SEO &AdwordsGames & ApplicationsEmail MarketingViral Campaign

Event MarketingSales PromotionsNew Product LaunchesSamplingRoadshows

Media StrategyMedia Planning Media BuyingMedia Analysis

Printing ProductionVideo Profile PresentationAnimation Motion GraphicsInteractive MultimediaPhotography

BRANDING ADVERTISING GRAPHIC DESIGN DIGITAL ACTIVATIONMEDIAPRODUCTION

clientsAviation & Flight Services

Royal Brunei Airlines

Agriculture & Industrial

Pioneer Du PontSemen Instan Mortar UtamaVenus Tiles

Banking & Financial Service

Bank BIIBank BRIBank BNI 46Bank DanamonBank Standard CharteredLippo General InsuranceSinarmas MSIGTripakarta

Food & Beverages

Indofood Fritolay Makmur

Healthcare

2FT OrthoticsFamily Chiropractic

Institution & Non Profit Organization

Beacon AcademyYayasan Onkologi Anak Indonesia

Oil & Gas

PT Indo Tambangraya Megah TbkNusam Energy InternationalShell

Property & Commercial

Bakrie TowerMandau CityThe Manhattan SquareThe Pakubuwono ResidenceRasuna EpicentrumThe SuitesSpring Hill Golf ResidenceSrihapan Mega Persada

Publisher

Mobiliari Group

Transportation & Logistics

Sinar Wijaya TransMobil 88TRAC Toyota Rrent a Car

Technology

AxiooDemeta Tel NetSanex TelSharp

Selected WorksBank BIIAdvertising , Print and Marketing CollateralsMilestone assisted BII in several projects: BII Credit Card Campaign, BII Trade Services and BII Treasury print advertisement. BII Credit Card Campaign was to promote the first Formula 1 night race in Singapore. BII Trade Services was to assists entrepreneur to grow their business with BII products and services. BII Treasury print-ad was to inform investors the benefif of the program to gain maximum profit in foreign exchange trading.

BNI 46Advertising, Print andMarketing CollateralsBNI 46 is one of the leading government state owned bank in Indonesia. BNI launched new product called BNI Remittance and BNI Transfers, which is fast, secure and affordable for the Indonesian overseas worker. Milestone socialized this internation campaign in Singapore and Hongkong through print collaterals. As the result, transactions of the remittance increased gradually.

Pioneer DuPontMarketing Collateralsand ProductionPioneer is one of DuPont’s products, specializing in producing and selling high-yielding corn to the farmer. Their goals are to help farmers increase their productivity and gain more profits. Milestone designed and produced Pioneer 2012 calendar using metaphor approaches. The calendar has an objective to educate the farmers that corn can also be produced for many purposes other than human’s food.

Bank DanamonDigital, E-mail Marketing, Internal Communications Campaign

Bank Standard ChateredAdvertising, Graphic Design, Video Profile, and Internal Campaign

Bank Danamon is one of the largest private bank in Indonesia. Danamon aspires to be an employer of choice, respected by all of its stakeholders, while embracing 5 of its values: caring, honesty, passion to excel, teamwork and disciplined professionalism. In line with this effort, we were asked to assist Danamon as their retainer brand agency in creating its e-mail marketing and digital activities for their internal communications campaign.

Milestone created advertising campaign for SCB’s target customer and also relationship building for their internal employees. SCB needed to create large scale of awareness and generate sales in the shortest possible time. Milestone assists SCB with print advertise-ment, brochures and poster to stenghthened communication and increase awareness for SCB’s internal (employees) and external (customers) environment.

Mortar UtamaBranding, Print, Marketing Collaterals, and Strategic PlanningSemen Instant Mortar Utama is the market leader in corporate (premium construction) sector. MU was the first national company that produced ready to use instant cement. Their goal was to grab the market in the retail sector as well. The brief was to inform, educate and push trials for their retail product. Milestone created their brand identity, corporate profile, full advertising campaign, event, and PR campaign to build their brand and to push sales. Sales increased dramatically during the campaign period.

The Suites TowerBranding, Advertising, Marketing Collaterals, and Production The Suites Tower is the most advanced office space which is located at the premier area in Pantai Indah Kapuk. Designed by the famous Parametrar-chitecture & Sindhu Hadiprana, The Suites Tower is one of the most pres-tigious project developed by PT Srihapan Mega Persada. Milestone was completely trusted to create The Suites Tower integrated communication campaign, and act as their marketing and brand consultant.

Indofood Fritolay MakmurRe-branding, Advertising, Marketing Collaterals, Digital, and ActivationChiki is the pioneer and market leader in snack industry in Indonesia, but they lost 25% of its market share. Milestone re-branded and developed a new of campaign of Chiki including; Chiki Balls, Chiki Potato Stick, and Chiki Chocolate Stick. We tied up the campaign with Nickelodeon’s Avatar that were shown in TV commercial, print advertisement and below the line campaign. Other TV Commercials were also made regularly. Chiki achieved 250% of initial year sales profit target in only 6 months.

Nusam Energy InternationalBranding, Marketing Collaterals, and WebsiteNusam is one of the fastest growing oil and gas local company in Indonesia. Milestone developed Nusam’s full brand identity, company profile and websites.

Mandau CityBranding, Environmental Signage System, Strategic Planning, Advertising, Marketing Collaterals, Production, Website, and Activation Mandau City , the first integrated shopping mall and lifestyle experience located in Duri, Riau. It comes with the latest concepts and complete the needs for family and expatriates in Duri. Fully equipped with 4 floors of facilities, from shopping, entertainment to lifestyle, Mandau City will be “The Center of Your Lifestyle”. Milestone was directly appointed by PT Adhi Persada Realty to create Mandau City full campaign from branding identity, advertising, complete signage system, marketing collaterals to website to help the success of Mandau City.

Srihapan Mega PersadaBranding and Marketing CollateralsPT Srihapan Mega Persada is a PMA company fo-cusing its activity in building developer and building management, The Company is committed to build distintive, and advanced office buildings that are helping businesses to invest and grow their business. Milestone was directly appointed to develop their complete Corporate identity and Brand Architecture.

Sinar Wijaya TransBrandingSinar Wijaya Group comprises of many companies that represents different line of businesses, which in-clude forestry, plywood/sawmill, shipping, and coal mining. Milestone created brand identity and mar-keting collaterals for Sinar Wijaya Trans which fo-cuses on the shipping and logistics sector.

Bank BRIAdvertising, Printing Production, Marketing Collaterals, Graphic Design and MultimediaPT Bank Rakyat Indonesia (Persero) Tbk is an Indonesia-based financial institution and was named the most profitable national company by Forbes International. It is engaged in banking activities and its products and services include savings, loans, consumer products and investment banking. Milestone created advertising campaign for BRI Priority Banking, BRI Consumer Banking and BRI Zone.

The Manhattan SquareBranding, Advertising, Marketing Collaterals, Printing Production and Website

Sumber Mesin Raya Group, the standard-bearer for the national machinery industry in Indonesia, is building their first mixed used property project in the most fastest growing area, TB Simatupang, South Jakarta, named The Manhattan Square. It will consist of three office towers, a hotel and a retail area, expected to finished in Q4 - 2013. The idea was to create a sophisticated brand image and to convey their green building environment concept. Milestone created The Manhattan Square brand identity and whole integrated marketing campaign from advertising, print collaterals to digital multimedia.

The Pakubuwono ResidenceBranding, Advertising, and Print CollateralsPakubuwono Residence is a premium residence located in South Jakarta. This apartment is an ideal home for many of Jakarta’s emerging urban families. Our aim of this cam-paign was to build an exclusive and a worthwhile invest-ment image to the consumer. “Healthy Living” campaign were produced in several prints communication, outdoor, direct mails, to paper bags. The response were tremen-dous, Most of the unit were sold out during the campaign. Its popularity with consumers can be seen by its full occu-pancy rates and it has become the most preferred homes in South Jakarta.

Bakrie LandBranding, Advertising, Print and Marketing CollateralsBakrie Land built new superblocks in Rasuna Said, Kuningan called “Rasuna Epicentrum” consisting of Bakrie Tower, The Wave, Epicentrum Walk and The Grove Condominium. They needed a strat-egy to create the brand image and also to subtly push sales. Milestone developed Bakrie Tower and Rasuna Epicentrum brand identity and integrated marketing campaign. Print advertisements, events and P.R campaign were made to achieve the goals. A well-developed conceptualized venture, it is now one of the most recognized flourishing property development in Jakarta.

TracRebranding, Advertising, and Print CollateralsTRAC – Astra Rent A Car is the market leader in transportation management ser-vices. They were loosing 20% of their market share and needed to communicate their leadership position to their target. “The TRAC Spirit” campaign built back their confidence and now, TRAC gained back their lost market share and is still the market leader in Car Rental industry.

AxiooAdvertising and Marketing Collaterals

Sanex TelBranding, Advertising, Marketing Collaterals, and Activation

Axioo launched Zetta Series notebook in Indonesia in 2008. Milestone created their printed advertisement campaign on numerous local newspapers and magazines. Outstanding results were seen in the first month of its campaign.

The brief was to launch Sanex’s new CDMA mobile phones. The target orientation is to push sales and compete with other CDMA competitors. Milestone advised Sanex to focus on the product core strengths and value for money. We created a niche market for the brand and the products. The campaign was a big success.

Milestone Integrated Marketing SolutionsPT. Milestone Dinamika PerkasaGrand Panglima Polim Kav.88, 2nd FloorJln Panglima Polim Raya no 1Jakarta – 12170Indonesiat +62 21 723 2707, +62 21 723 2748f +62 21 721 1210e info@milestone.co.id

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100% Indonesian Local Agency That Acts Globally

If you would like more information or to arrange a meeting, please get in touch. Together we can make big things happen. We look forward to hearing from you.

www.milestone.co.id